Howden
- Company typePrivate
- Founded1994
- HeadquartersSantiago, Chile
- Headcount51–100
- GTM typeB2B
- OfferingServices
Howden firmographics
Firmographics- Name
- Howden
- Website
- https://howdenpatagonia.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Howden industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Treaty Reinsurance Brokerage (FSAOAHAA)
- akta.pro secondary industries
- Reinsurance Program Structuring & Portfolio Solutions (Broker-led) (FSAOAHAJ), Trade Credit Insurance Brokerage (FSAEADAL), Reinsurance Claims, Accounting & Contract Administration (Broker Services) (FSAOAHAI)
Keywords
Where Howden is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices6 records
Markets served
Howden business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Brokerage Commission: Howden operates as a global insurance and reinsurance broking group, generating revenue through commissions on insurance policies placed for clients across commercial, specialty, and retail lines.
- Cyber Insurance Advisory: Cyber insurance brokerage and advisory services generating 19% return on investment for clients, positioned as both a financial safety net and an enabler of improved cybersecurity outcomes.
- Financial Advisory Services: Financial planning and advisory services in Ireland including life, pensions, and broader financial services, expanding through Maven Financial Planning acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Cyber insurance coverage with 27% rate decline since mid-2022 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Howden product offering
Product offeringCore offering
Howden is a global insurance and reinsurance intermediary that places commercial, specialty, and retail insurance coverage for clients and earns commissions on those placements. The firm also provides dedicated risk advisory and specialty practices (cyber, trucking, natural resources, political and trade credit risk) coordinated across a network spanning 56 countries, supplemented by actuarial, longevity, and financial advisory services.
Product overview
Howden is a global insurance intermediary group offering a comprehensive portfolio of insurance and risk management products and services. The company operates a multi-practice model with specialized offerings including cyber insurance (US Cyber Practice), specialty transportation and logistics (US Trucking Practice), natural resources, financial advisory services, and credit/political risk insurance. The portfolio is supported by a unified Global Trade Credit Insurance Network spanning 56 countries, and an Insurance Actuarial & Longevity advisory practice combining expertise from acquired firms. Howden has been aggressively expanding through acquisitions including Cybeta for cyber analytics, Maven Financial Planning for Irish presence, and Hymans Robertson's consulting team, positioning itself as a full-service insurance broker competing in specialty niches.
Differentiator
Problem solved
Functional benefit
Brands
- US Cyber Practice: Dedicated US cyber insurance practice providing services across corporate cyber insurance risks
- US Trucking Practice
- Howden Insurance Actuarial & Longevity
- Specialty Transportation & Logistics
- Howden Capital, Advisory and Placement (CAP)
Products and services
- US Cyber Practice
- US Trucking Practice
- US Natural Resources Practice
- Credit and Political Risk Insurance (CAP)
- Trade Credit Insurance
- Howden Insurance Actuarial & Longevity
- Financial Advisory Division
Quantifiable outcome
- 16% average annual organic growth in International Growth Markets over three years
- +2 more outcomes
Companies that use Howden
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles6 records
Howden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Howden partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Hymans RobertsoncoreHowden is set to acquire the consulting team of Hymans Robertson, combining it with specialists from Barnett Waddingham under a new Howden Insurance Actuarial & Longevity banner. Approximately 90 experts are being brought together globally to create a best-in-class advisory practice for insurance clients.
- Barnett WaddinghamcoreBarnett Waddingham specialists are being combined with Hymans Robertson consulting team under the new Howden Insurance Actuarial & Longevity banner, bringing together approximately 90 experts globally to create a best-in-class advisory practice for insurance clients.
- Polygon Insurance BrokersminorHowden announced the acquisition of Polygon Insurance Brokers, which operates in Jersey and Guernsey. This acquisition is part of Howden's restructuring of its international operations merging Middle East and Africa with European business to form a single EMEA broking region.
- ThéorèmeminorHowden's purchase of Théorème is noted as a key industry development in the global insurance brokerage market, which was valued at USD 114.89 billion in 2024 and is projected to grow to USD 236.14 billion by 2032.
- CofacecoreHowden partnered with Coface, a leading trade credit insurance provider, to offer trade credit insurance solutions to businesses seeking protection against customer defaults. The partnership addresses rising liquidation rates (up 18.9% year-over-year in New Zealand Q1 2025) and provides businesses with protection against non-payment risk.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Howden competitors and assessment
Company assessmentDirect peers
- Lockton Companies: Largest independent insurance broker globally, with strong specialty practices and a US-centric enterprise client base. Closest analog to Howden in independent-ownership positioning and specialty focus, including cyber and natural resources.
- Alliant Insurance Services: US specialty and middle-market insurance brokerage. Also named in litigation against Howden over alleged broker poaching, underscoring direct competition for US specialty talent and accounts.
- Brown & Brown: US specialty insurance broker with national retail and program-business operations. Named in active litigation against Howden, reflecting direct competitive overlap in US commercial broking and contested talent.
- Arthur J. Gallagher & Co. Major US-headquartered insurance broker and risk management services firm with deep specialty and wholesale capabilities. Competes with Howden directly in trucking, energy, and US retail broking and pursues a comparable acquisition-led growth strategy.
- Hub International: North American insurance brokerage with strong middle-market and specialty presence built largely through acquisitions. Overlaps with Howden on US retail expansion, specialty verticals, and acquisition-led scaling.
- Marsh (Marsh McLennan): The world's largest insurance broker and a core competitor in commercial, specialty, and reinsurance placement. Howden is explicitly cited as hiring senior executives from Marsh, making Marsh a direct overlap on product, customer base, and delivery model.
- Willis Towers Watson (WTW): Top-three global insurance, reinsurance, and risk advisory firm with a strong specialty and analytics practice. Comparable to Howden across mid-market, large-account placement, and reinsurance broking, and is similarly pursuing data-driven specialty differentiation.
- Aon: Global insurance and reinsurance broker with overlapping specialty practices, including cyber and natural resources, and a comparable multinational client base. Howden's US expansion has explicitly recruited senior Aon talent, underscoring direct rivalry.
Broad incumbents
- Acrisure: Tech-enabled insurance broker that built global scale primarily through acquisitions and partnership models. Closely comparable in operating playbook to Howden's M&A-led specialty build, with broader business-line coverage.
Emerging players
- Miller Insurance Services: UK-based independent specialist insurance broker focused on reinsurance, sport, and complex risks. Comparable in independent-ownership positioning and specialty reinsurance/brokerage orientation, though smaller in scale than Howden.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Howden social profiles
Digital presenceHowden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Howden leadership team
Management profileNumber of profiles
Profiles13 records
Howden subsidiaries and ownership
Company hierarchySubsidiaries4 records
Howden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Howden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Howden
What does Howden do?
Howden is a global insurance and reinsurance intermediary that places commercial, specialty, and retail insurance coverage for clients and earns commissions on those placements. The firm also provides dedicated risk advisory and specialty practices (cyber, trucking, natural resources, political and trade credit risk) coordinated across a network spanning 56 countries, supplemented by actuarial, longevity, and financial advisory services.
When was Howden founded?
Howden was founded in 1994. It employs 51 to 100 people.
Where is Howden based?
Howden is headquartered in Santiago, Chile, in the Latin America region.
How does Howden make money?
Three revenue lines are on record. Insurance Brokerage Commission is the primary driver. The others are cyber Insurance Advisory and financial Advisory Services.
Who are Howden's main competitors?
Direct peers on record are Lockton Companies, Alliant Insurance Services, Brown & Brown, Arthur J. Gallagher & Co., Hub International, Marsh (Marsh McLennan), Willis Towers Watson (WTW) and Aon. Acrisure is listed as a broad incumbent. Miller Insurance Services is listed as an emerging player.
Does Howden have an API?
No public API is recorded for Howden.
What industry is Howden in?
Howden's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAOAHAA, Treaty Reinsurance Brokerage, with a secondary code of FSAOAHAJ, Reinsurance Program Structuring & Portfolio Solutions (Broker-led). Its NAICS code is 5242 and its SIC code is 6411.