Vii
Vii is a privately held Australian company that designs, implements, and manages end-to-end gift card and loyalty program solutions for large retailers (50+ stores) and B2B corporate partners across Australia and New Zealand.
- Company typePrivate
- Founded-
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Vii does
Vii (legal entity Vii Pty Limited) is a privately held Australian company headquartered in Collingwood, Victoria, that designs, implements, and manages end-to-end gift card and loyalty program solutions for large retailers and corporate clients. The company's primary customer base consists of retailers operating more than 50 stores, alongside B2B corporate partners requiring bulk gift card purchasing capabilities; operating geographies cover Australia and New Zealand.
The platform spans physical and digital gift card issuance, redemption, and management across multiple channels — retail e-commerce websites, dedicated corporate bulk-purchasing sites, in-store distribution, third-party resellers, and digital delivery via email, PDF, mobile applications, and Apple Wallet. Its companion Loyalty Programs product offers real-time POS member sign-up, instant activation links, and a dedicated online member portal where members can view transaction history, update profiles, and engage with promotions. The technology stack integrates with client POS systems, processes payments, and exposes both management-facing and customer-facing interfaces branded as the "Vii Management Interface."
Vii monetizes through a mix of managed services fees for gift card program design and administration, recurring subscription-style fees for loyalty program platform access, and transaction-based fees on both retail consumer gift card sales and B2B corporate bulk purchases. Pricing is not publicly disclosed and is handled on a contact basis. The firm operates with 1-10 employees, serves many of Australia's best-known retail brands, and uses a direct enterprise sales motion complemented by a corporate website and inbound phone and email channels.
Vii firmographics
Firmographics- Name
- Vii
- Legal name
- Vii Pty Limited
- Website
- https://vii.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vii is a privately held Australian company that designs, implements, and manages end-to-end gift card and loyalty program solutions for large retailers (50+ stores) and B2B corporate partners across Australia and New Zealand.
- Ownership category
- akta.pro rank
Vii industry classification
Industry- Product category
- Gift Card and Loyalty Solutions
- NAICS
- Office Supplies, Stationery, and Gift Retailers (4594)
- akta.pro primary industry
- Card Issuing & Program Management Platforms (BPAMAFAH)
- akta.pro secondary industry
- Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)
Keywords
Where Vii is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Vii business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Gift Card Program Management: Vii designs, implements and manages gift card solutions for retail clients, generating revenue through program management fees and transaction processing.
- Loyalty Program Management: Vii designs and manages loyalty programs for retailers with more than 50 stores, providing ongoing program administration and platform access.
- Corporate Gift Card Sales: Bulk purchasing capabilities for B2B corporate partners, allowing them to purchase gift cards in volume with automated systems reducing work effort.
- Retail Online Gift Card Sales: Direct-to-consumer online gift card sales through retail websites, processing payments and managing order fulfillment.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Vii product offering
Product offeringCore offering
Vii designs, implements and manages end-to-end gift card and loyalty program solutions for Australian retailers and corporate clients. The offering includes retail gift card websites, corporate bulk-purchasing platforms, real-time point-of-sale member sign-up, an online member portal, and digital delivery options including Apple Wallet integration across physical and digital formats.
Product overview
Vii offers a unified platform combining gift card and loyalty program solutions. The Gift Card Programs product provides end-to-end physical and digital gift card management across retail websites, corporate bulk-purchasing sites, and multiple delivery channels (in-store, digital, mobile applications, email, PDF). The Loyalty Programs product is a companion solution for larger retailers (50+ stores) providing member onboarding, real-time POS integration, and a dedicated member portal for activity tracking and redemptions. Both products share management and customer-facing interfaces, allowing clients to sell, redeem, and manage programs from a single system.
Differentiator
Problem solved
Functional benefit
Products and services
- Gift Card Programs
Companies that use Vii
Customer profileSegments3 records
Ideal customer profiles2 records
Vii technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Vii partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Vii competitors and assessment
Company assessmentDirect peers
- Eagle Eye Solutions: UK-based SaaS platform for digital gift cards, loyalty, and personalised promotions at the point of sale. Closely aligned with Vii's digital issuance, POS integration, and real-time member engagement functionality.
- Givex: Canadian-headquartered gift card and loyalty platform with established operations in Australia. Closely comparable to Vii in combining gift card issuance, program management, and loyalty functionality for retail and hospitality clients.
- Tango Card: US-based B2B gift card program management and distribution platform. Directly comparable in enabling corporate bulk purchasing and digital gift card delivery, with overlapping product scope to Vii's corporate channel.
- Antavo: Enterprise loyalty cloud platform powering customer loyalty programs for global brands and retailers. Comparable to the loyalty product side of Vii's offering, focused on member portals, engagement, and program management.
- Stored Value Solutions: US-based gift card and stored value program management provider serving enterprise retailers. Directly comparable in scope to Vii's gift card program management product for large multi-store retail clients.
Broad incumbents
- Blackhawk Network: Global leader in gift card distribution and prepaid payments, now part of Shift4. Overlaps with Vii on gift card issuance and program management, but operates as a much broader payments and incentives incumbent rather than a focused Australian platform.
- Square: Broad POS and payments incumbent (Block, Inc.) that ships built-in gift card and basic loyalty functionality to its merchant base. Competes with Vii indirectly as part of a much wider commerce platform rather than a specialised gift/loyalty provider.
- InComm Payments: Global prepaid and gift card processor with deep retail distribution. Competes with Vii in gift card program management while also offering a much wider suite of prepaid, healthcare, and incentive products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vii social profiles
Digital presenceVii financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vii leadership team
Management profileNumber of profiles
Vii funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vii
What does Vii do?
Vii designs, implements and manages end-to-end gift card and loyalty program solutions for Australian retailers and corporate clients. The offering includes retail gift card websites, corporate bulk-purchasing platforms, real-time point-of-sale member sign-up, an online member portal, and digital delivery options including Apple Wallet integration across physical and digital formats.
Is Vii a public or private company?
Vii is a private company. It is currently operating.
When was Vii founded?
Vii was founded in -1. It employs 1 to 10 people.
Where is Vii based?
Vii is headquartered in Melbourne, Australia, in the Oceania region.
How does Vii make money?
Four revenue lines are on record. Gift Card Program Management is the primary driver. The others are loyalty Program Management, corporate Gift Card Sales and retail Online Gift Card Sales.
Who are Vii's main competitors?
Direct peers on record are Eagle Eye Solutions, Givex, Tango Card, Antavo and Stored Value Solutions. Broad incumbents are Blackhawk Network, Square and InComm Payments.
Does Vii have an API?
No public API is recorded for Vii.
What industry is Vii in?
Vii's product category is Gift Card and Loyalty Solutions. Its primary akta.pro industry code is BPAMAFAH, Card Issuing & Program Management Platforms, with a secondary code of CRAFAAAJ, Digital Goods & Gift Card Generalist Marketplaces. Its NAICS code is 4594.