Optiroute
Optiroute is a Chilean SaaS platform that uses AI to optimize delivery routes and manage fleets for SMB logistics operators in Latin America, serving customers in Chile, Colombia, and Mexico via a web app, driver mobile app, and e-commerce/API integrations.
- Company typePrivate
- Founded2020
- HeadquartersSantiago, Chile
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Optiroute does
Optiroute is a Chilean SaaS company that provides AI-powered route optimization and fleet management for delivery and logistics operators across Latin America. Its core product is a web-based platform (app.optiroute.cl) that ingests customer addresses, vehicle/driver constraints (time windows, shift hours, fleet capacity, demand) and produces optimized dispatch routes in real time. The platform is paired with the Optiroute Driver mobile application (available on Google Play and Apple App Store), which provides route assignment, photo capture, signature registration, offline operation, and integration with Waze, Apple Maps, and Google Maps for navigation.
The company's technology stack centers on a proprietary AI routing algorithm that considers multiple real-world operational constraints to generate the shortest delivery routes. It offers two APIs — an Integration API for adding destination data and an Optimization API for embedding routing into third-party platforms — alongside native connectors to WooCommerce and Shopify for e-commerce order import. A partnership with btrak adds GPS hardware integration for fleet telemetry.
Optiroute monetizes through tiered per-unit subscriptions billed in Chilean Pesos: CLP $12,000/month per bicycle (Plan 2 Ruedas), CLP $25,000/month per vehicle for trucks/cars/motorcycles (Plan Empresa), and custom pricing for fleets of 20+ vehicles (Plan Grandes Flotas), with an additional CLP $11,000/month per-vehicle GPS monitoring stream through btrak. API access is priced via direct sales contact. The go-to-market is primarily product-led with a 14-day free trial, complemented by direct sales for enterprise accounts. The company originated as a university project, is supported by CORFO (Chile's economic development agency), and discloses customers across logistics, environmental services, food distribution, cleaning, and freight verticals.
Optiroute firmographics
Firmographics- Name
- Optiroute
- Legal name
- Optiroute
- Website
- https://optiroute.cl
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Optiroute is a Chilean SaaS platform that uses AI to optimize delivery routes and manage fleets for SMB logistics operators in Latin America, serving customers in Chile, Colombia, and Mexico via a web app, driver mobile app, and e-commerce/API integrations.
- Ownership category
- akta.pro rank
Optiroute industry classification
Industry- Product category
- Route Optimization Software
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where Optiroute is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
Optiroute business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Subscription - Vehicle/Bicycle Licenses: Monthly subscription licenses sold on a per-vehicle or per-bicycle basis. Three tiers: Plan 2 Ruedas (bicycles, CLP $12,000/month per bicycle), Plan Empresa (trucks, cars, and motorcycles, CLP $25,000/month per vehicle), and Plan Grandes Flotas (20+ vehicles, custom pricing). All prices include IVA (Chilean VAT). The subscription includes access to the web platform, driver mobile app, real-time monitoring, and reporting tools.
- GPS Device Hardware (btrak): Resale of GPS tracking devices through a partnership with btrak, offering monthly monitoring fees of CLP $11,000 per vehicle (IVA included), with device installation as a separate cost.
- Optimization API and Integration Services: API access fees for the optimization API (route optimization API) and custom integration development for enterprise clients. Pricing is quote-based and managed through direct contact with the sales team.
- Custom Development for Large Fleets: Custom design and development services offered as part of the Plan Grandes Flotas tier for clients with 20+ vehicles, including personalized reports and statistics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Plan 2 Ruedas — CLP $12,000/month per bicycle (IVA included), for bicycle fleets |
| Unit Pricing | Monthly | Plan Empresa — CLP $25,000/month per vehicle (IVA included), for truck, car, and motorcycle fleets |
| Subscription | Multi-year contract | Plan Grandes Flotas — Custom pricing for fleets of 20+ vehicles |
| Unit Pricing | Monthly | GPS Monitoring (btrak) — CLP $11,000/month per vehicle (IVA included) |
| Usage-based | Pay-as-you-go | Optimization API — Quote-based pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Optiroute product offering
Product offeringCore offering
Optiroute sells an AI-powered SaaS platform for delivery route optimization and fleet management, sold as a monthly per-vehicle subscription. The platform optimizes routes using a proprietary algorithm that factors in customer time windows, driver shifts and rest hours, fleet capacity, and demand, and includes a web dispatch console, a mobile driver app (Optiroute Driver), and APIs for integration with e-commerce and third-party systems. Native integrations with WooCommerce, Shopify, and btrak GPS devices, plus a 14-day free trial, round out the offering.
Product overview
Optiroute is a unified route optimization and fleet management platform consisting of a web-based core platform, a mobile driver application (Optiroute Driver), and programmatic APIs. The platform uses AI to optimize delivery routes and supports integration with e-commerce platforms (WooCommerce, Shopify), navigation apps (Waze, Apple Maps, Google Maps), and GPS devices. Subscription tiers include Plan 2 Ruedas for bicycle fleets, Plan Empresa for trucks/cars/motorcycles, and Plan Grandes Flotas for large enterprises.
Differentiator
Problem solved
Functional benefit
Brands
- Optiroute Driver: Mobile application for drivers to receive route assignments, capture delivery photos, adjust arrival times, and navigate using external GPS applications.
Products and services
- Optiroute Platform Web-based route optimization and fleet management platform that lets logistics operators plan delivery routes, dispatch drivers, notify customers and suppliers, and monitor fleet operations in real time. Built for delivery and courier businesses operating bicycle, motorcycle, car, and truck fleets.
- Optiroute Driver Mobile application for drivers that receives assigned routes, captures delivery photos, adjusts estimated arrival times, integrates with Waze/Apple Maps/Google Maps navigation, supports offline operation, and records recipient signatures for delivery proof.
- Optiroute Integration API REST API that lets customers and third-party platforms add destination data to Optiroute and leverage its route editor for delivery planning.
- Optiroute Optimization API API that enables third-party platforms to embed Optiroute's AI-powered route optimization engine directly into their own products. Quote-based pricing through direct sales contact.
Quantifiable outcome
- Shorter routes leading to reduced time, kilometers, fuel consumption, and CO2 emissions
- +3 more outcomes
Companies that use Optiroute
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Optiroute technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature7 records
Optiroute partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- btrakcoreOptiroute has a partnership agreement with btrak, a GPS device provider. The partnership enables automatic integration between btrak GPS hardware and the Optiroute platform, allowing real-time vehicle positioning data to be synchronized with route optimization and fleet monitoring features. btrak GPS monitoring is offered at CLP $11,000 per vehicle per month (IVA included), with installation as a separate cost. This partnership enhances Optiroute's fleet tracking capabilities by adding dedicated GPS hardware data to complement its mobile-app-based tracking.
- WooCommercecoreOptiroute offers native integration with WooCommerce, the WordPress-based e-commerce platform. This integration enables online stores built on WooCommerce to automatically import orders into the Optiroute platform for route optimization and dispatch planning, eliminating manual data entry and streamlining the order-to-delivery workflow.
- ShopifycoreOptiroute offers native integration with Shopify, one of the leading e-commerce platforms globally. This integration allows Shopify store owners to sync their orders directly into Optiroute for route optimization and real-time delivery management, supporting seamless order-to-dispatch automation for e-commerce businesses.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Optiroute competitors and assessment
Company assessmentDirect peers
- Routific: Route optimization platform for SMB delivery and distribution businesses. Closely comparable on SaaS delivery model, driver app, customer tracking, and tiered per-vehicle pricing.
- OptimoRoute: Cloud-based route planning and optimization SaaS serving delivery and field service fleets globally. Comparable on core product (multi-stop routing, driver app, customer notifications) and on the SMB-focused self-serve pricing model.
- SimpliRoute: Chile-based route optimization and fleet management SaaS also serving Latin America. Direct competitor targeting the same SMB and mid-market logistics fleets with similar multi-constraint optimization and driver app capabilities.
- Tookan (by Jugnoo): Delivery management and route optimization platform with driver app, real-time tracking, and API integrations. Comparable on full-stack delivery orchestration and SaaS delivery model.
- Route4Me: Route planning and optimization SaaS with broad integrations and tiered subscription plans. Comparable on multi-stop optimization, mobile driver app, and integration-first GTM.
- WorkWave Route Manager: Route optimization software for pest control, field service, and delivery fleets. Comparable on per-vehicle subscription pricing and SMB-to-mid-market fleet positioning.
- Onfleet: Last-mile delivery management software offering route optimization, driver dispatch, and real-time tracking. Comparable product surface (web dashboard, driver mobile app, customer notifications) and target customer (delivery operators).
- Circuit (Circuit for Teams): Route optimization app for delivery drivers and small dispatch teams. Comparable on driver app-led UX, self-serve onboarding, and per-driver/per-route pricing targeting SMB delivery fleets.
Broad incumbents
- Bringg: Enterprise delivery orchestration platform offering route optimization as part of a broader delivery management suite. Overlaps with Optiroute's Optimization API but targets larger retailers and 3PLs with broader functionality.
- Samsara: Connected operations platform providing fleet telematics, GPS tracking, and route optimization for enterprise fleets. Overlaps on fleet tracking (vs Optiroute's btrak GPS partnership) and routing but at a much larger scale and enterprise tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Optiroute social profiles
Digital presenceOptiroute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optiroute leadership team
Management profileNumber of profiles
Optiroute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optiroute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optiroute
What does Optiroute do?
Optiroute sells an AI-powered SaaS platform for delivery route optimization and fleet management, sold as a monthly per-vehicle subscription. The platform optimizes routes using a proprietary algorithm that factors in customer time windows, driver shifts and rest hours, fleet capacity, and demand, and includes a web dispatch console, a mobile driver app (Optiroute Driver), and APIs for integration with e-commerce and third-party systems. Native integrations with WooCommerce, Shopify, and btrak GPS devices, plus a 14-day free trial, round out the offering.
Is Optiroute a public or private company?
Optiroute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Optiroute founded?
Optiroute was founded in 2020. It employs 1 to 10 people.
Where is Optiroute based?
Optiroute is headquartered in Santiago, Chile, in the Latin America region.
How does Optiroute make money?
Four revenue lines are on record. Subscription - Vehicle/Bicycle Licenses are the primary driver. The others are GPS Device Hardware (btrak), optimization API and Integration Services and custom Development for Large Fleets.
Who are Optiroute's main competitors?
Direct peers on record are Routific, OptimoRoute, SimpliRoute, Tookan (by Jugnoo), Route4Me, WorkWave Route Manager, Onfleet and Circuit (Circuit for Teams). Broad incumbents are Bringg and Samsara.
Does Optiroute have an API?
Yes. Optiroute offers two APIs: an Integration API for adding destination information to the platform and leveraging the route editor, and an Optimization API for optimizing delivery routes within a third-party platform. Contact sales for API pricing. Developer documentation is at app.optiroute.cl/support/api.
What industry is Optiroute in?
Optiroute's product category is Route Optimization Software. Its primary akta.pro industry code is BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 5415 and its SIC code is 7372.