SimpliRoute
SimpliRoute is an AI-powered logistics SaaS platform that optimizes last-mile delivery routes, monitors fleets in real time, and automates logistics decisions via proprietary routing algorithms and ADA AI Agents. It serves 1,200+ enterprise customers across CPG, retail, and logistics in 26 countries.
- Company typePrivate
- Founded2014
- HeadquartersSantiago, Chile
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What SimpliRoute does
SimpliRoute is a venture-backed SaaS company that provides an AI-powered logistics suite for last-mile delivery, route optimization, fleet monitoring, and territory planning. The platform is built on three proprietary routing algorithms — Big VRP (solving up to 5,000-visit problems in under 5 minutes), JDH (iterative sequential insertion), and Simplify (ML-driven adaptation to street conditions learned from 50M+ optimized deliveries) — and is extended by ADA AI Agents for autonomous routing, safety, customer service, and data analysis, plus NetZero for AI-powered CO2 monitoring. Core product modules include PathFinder (route optimization), WatchTower (real-time fleet monitoring), ForceField (sales territory planning), Advanced Analytics, a driver mobile app, LiveTracking for end customers, and TMS capabilities, with native integrations into SAP, Oracle NetSuite, Shopify, VTEX, WooCommerce, Magento, and Geotab.
The company serves 1,200+ enterprise and mid-market customers across CPG, Retail, and Logistics & Distribution verticals in 26 countries, with named accounts including Walmart, Falabella, Unilever, Avon, Natura, Liverpool, OXXO, Cencosud, Sodimac, Alicorp, Concha y Toro, ArcaContinental, and Intralog. SimpliRoute monetizes via auto-renewing SaaS subscriptions (monthly billing with annual inflation-linked price adjustments of up to 10%), distributes through a sales-led GTM with a reseller/referral partner program, and supplements with a 7-day free self-serve trial. The firm is headquartered in Santiago, Chile, is incorporated as SimpliRoute Inc. in Delaware, USA, holds ISO 27001 certification, and has raised at least ~US$11M across disclosed rounds including a US$3M Series A in 2020 and an US$8M round in December 2021 from North American investors (Magical, Taram Capital, TheVentureCity) to fund Brazil and US expansion.
SimpliRoute firmographics
Firmographics- Name
- SimpliRoute
- Legal name
- SimpliRoute Inc.
- Website
- https://simpliroute.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SimpliRoute is an AI-powered logistics SaaS platform that optimizes last-mile delivery routes, monitors fleets in real time, and automates logistics decisions via proprietary routing algorithms and ADA AI Agents. It serves 1,200+ enterprise customers across CPG, retail, and logistics in 26 countries.
- Ownership category
- akta.pro rank
SimpliRoute industry classification
Industry- Product category
- Logistics Route Optimization Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI/ML Decision Intelligence & Automated Recommendations (TLAEAKAL)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where SimpliRoute is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices3 records
Markets served
SimpliRoute business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based software licensing billed monthly with automatic renewal. Annual plans available with pricing adjustments based on inflation and up to 10% additional annual increases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial available for 7 days |
| Subscription | Monthly | Standard subscription with monthly billing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
SimpliRoute product offering
Product offeringCore offering
SimpliRoute sells an AI-powered logistics SaaS platform that plans and optimizes delivery and field routes, monitors fleets in real time, automates customer notifications and proof of delivery, and provides territory planning, advanced analytics, and autonomous AI agents. Its products serve enterprise and mid-market logistics, retail, CPG, and distribution customers across Latin America (with expansion to Brazil and the US) via subscription software licensed with monthly auto-renewal billing.
Product overview
SimpliRoute is an AI-powered logistics suite consisting of integrated modules: PathFinder (route optimization), WatchTower (real-time fleet monitoring), ForceField (territory planning for sales teams), Advanced Analytics (data science insights), and ADA AI Agents (autonomous logistics agents). The core platform is powered by proprietary algorithms including Big VRP, JDH, and Simplify. Additional offerings include NetZero (CO2 monitoring), a mobile driver app, LiveTracking for customers, TMS capabilities, and free tools like Route Planner and Savings Calculator.
Differentiator
Problem solved
Functional benefit
Brands
- Ada: AI-powered conversational AI agent for logistics that automates routing, safety, customer service, and data analysis decisions.
- NetZero
- WatchTower
- ForceField
- PathFinder
- Advanced Analytics
Products and services
- SimpliRoute Platform AI-powered logistics suite that transforms complex delivery and field operations through intelligent routing, real-time tracking, and autonomous AI agents, sold via SaaS subscription to enterprise and mid-market logistics, retail, and CPG customers.
- PathFinder Next-generation routing software that designs and plans efficient delivery routes, incorporating load limits, schedules, and territorial restrictions, used by logistics, retail, and CPG operators to plan multi-stop deliveries.
- WatchTower Last-mile management and monitoring solution providing real-time visibility into visits, vehicle tracking, and performance metrics for logistics decision-making.
- ForceField Territory planning and optimization software for sales field teams with smart maps, automatic zoning, and optimized routes for effective customer visits and better coverage.
- ADA AI Agents Autonomous AI agents (Delivery Excellence, Route Safety, Data Analysis, Data Integrity, Routing) that act as copilots automating routing, safety, customer service, and data analysis decisions for logistics operations.
- NetZero AI-powered dashboard for real-time CO2 monitoring, route optimization, and logistics cost reduction that integrates with route execution using official emission factors.
- Advanced Analytics Data science platform applied to logistics insights generation, providing reporting, metrics, and opportunity discovery through analytics dashboards.
Quantifiable outcome
- Routing time reduced from 4-5 hours to 15 minutes for operations handling 2,000-3,000 daily orders
- +6 more outcomes
Companies that use SimpliRoute
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles2 records
SimpliRoute technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability8 records
Feature5 records
SimpliRoute partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- ZapiercoreIntegration partnership enabling connection with 5,000+ applications through no-code automation. Allows users to connect SimpliRoute with Google Sheets, Excel, Slack, Outlook, Gmail, WooCommerce, Magento, and more.
- ShopifycoreIntegration with Shopify e-commerce platform for seamless order-to-delivery workflow.
- SAP (Business One / S/4HANA)coreIntegration with SAP Business One and SAP S/4HANA for ERP connectivity in finance, purchasing, and distribution areas.
- VTEXcoreIntegration with VTEX e-commerce platform for omnichannel logistics capabilities.
- Oracle NetSuitecoreIntegration with Oracle NetSuite for ERP connectivity and unified business management.
- WooCommercecoreIntegration with WooCommerce for e-commerce order management and logistics automation.
- MagentocoreIntegration with Magento e-commerce platform for online store logistics integration.
- ReciclappminorSustainability alliance partner focused on environmental impact reduction.
- KyklosminorSustainability alliance partner for environmental initiatives.
- BetterflyminorSustainability alliance partner for corporate wellness and environmental programs.
- PingloudminorVoice solution partnership offering 14-day free trial for SimpliRoute customers. Helps drivers respond to messages using voice commands for safer driving.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
SimpliRoute competitors and assessment
Company assessmentBroad incumbents
- FourKites: FourKites is an established supply chain visibility platform with predictive ETA across modes — overlaps in shipment/delivery intelligence and competes for the same enterprise logistics buyer.
- The Descartes Systems Group: Descartes provides a broad portfolio of logistics technology including route optimization and TMS — broader incumbent with significant overlap in last-mile routing use cases.
- project44: project44 is a leading global supply chain visibility platform — comparable in serving large enterprise shippers and 3PLs and overlapping in last-mile visibility capabilities.
Direct peers
- Bringg: Bringg provides delivery orchestration and route optimization for retailers and 3PLs — same enterprise retail/CPG buyer persona as SimpliRoute (Walmart, Unilever, CPG).
- Route4Me: Route4Me offers route planning and optimization software with a freemium SMB tier and enterprise fleet customers — overlaps with SimpliRoute's PathFinder and self-serve motion.
- Onfleet: Onfleet is a last-mile delivery management platform with dispatching, route optimization, and customer notifications — closely comparable to SimpliRoute's WatchTower/PathFinder combo.
- WorkWave: WorkWave offers route optimization and field service management for SMB and mid-market — comparable in target segment and route-optimization-first product thesis to SimpliRoute.
- OptimoRoute: OptimoRoute is a route optimization SaaS for field service and delivery operations — directly comparable to SimpliRoute's PathFinder core, with similar self-serve SMB tier and enterprise plans.
Regional players
- 99 minutos: 99 Minutos is a Latin American last-mile delivery network — regional peer operating in LatAm e-commerce logistics, comparable in scale and geography.
- Loggi: Loggi is a Brazilian last-mile delivery and logistics platform — geographic peer in SimpliRoute's stated Brazil expansion market, with overlapping last-mile optimization needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SimpliRoute social profiles
Digital presenceSimpliRoute compliance and trust
Trust signalCompliance2 records
SimpliRoute financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpliRoute leadership team
Management profileNumber of profiles
Profiles5 records
SimpliRoute funding detail
Funding detailFunding overview
Funding rounds9 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpliRoute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpliRoute
What does SimpliRoute do?
SimpliRoute sells an AI-powered logistics SaaS platform that plans and optimizes delivery and field routes, monitors fleets in real time, automates customer notifications and proof of delivery, and provides territory planning, advanced analytics, and autonomous AI agents. Its products serve enterprise and mid-market logistics, retail, CPG, and distribution customers across Latin America (with expansion to Brazil and the US) via subscription software licensed with monthly auto-renewal billing.
Is SimpliRoute a public or private company?
SimpliRoute is a private company. It is classified as venture growth investor backed and is currently operating.
When was SimpliRoute founded?
SimpliRoute was founded in 2014. It employs 101 to 250 people.
Where is SimpliRoute based?
SimpliRoute is headquartered in Santiago, Chile, in the Latin America region.
How does SimpliRoute make money?
One revenue line is on record: saaS Subscription.
Who are SimpliRoute's main competitors?
Broad incumbents on record are FourKites, The Descartes Systems Group and project44. Direct peers are Bringg, Route4Me, Onfleet, WorkWave and OptimoRoute. Regional players are 99 minutos and Loggi.
Does SimpliRoute have an API?
Yes. SimpliRoute offers a public API that allows developers to access routing algorithms directly for flexible integration. The API supports data entry to leverage routing intelligence and data output to connect back to internal systems for reporting or billing cycle closure. Integrations are available for ERP, WMS, and E-commerce platforms. Developer documentation is at documentation.simpliroute.com/#introduction.
What industry is SimpliRoute in?
SimpliRoute's product category is Logistics Route Optimization Software. Its primary akta.pro industry code is TLAEAKAL, AI/ML Decision Intelligence & Automated Recommendations, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5132 and its SIC code is 7372.