Edify

What Edify does

Edify (legal entity: Edify Global Holdings Ltd., a UK private limited company governed by English law) is an immersive learning and training platform company that delivers VR, AR, and cross-device 3D educational experiences. The platform combines gaming technology, spatial computing, and the company's proprietary VR-by-Proxy technology to stream immersive content to VR headsets, desktop, mobile, and standard video conferencing tools (Zoom, Microsoft Teams), enabling headset-free participation. Core products include the Edify Platform, Edify Launcher desktop application, Edify Teacher lesson authoring hub, Experience Builder for branching scenarios, and a library of pre-built environments, alongside vertical-specific use-case modules in healthcare (Bioscience Lab, Clinical Reasoning, Lung Anatomy), construction and engineering (BIM360 Integration, Building Survey Toolkit, Superstructure tools), physical sciences (Rutherford Lab, Physics of Einstein), and arts/heritage applications. The company integrates with Autodesk, Zygote anatomy models, DICOM medical imaging, GIS, and Protein Data Bank files to import 3D models and medical/scientific data into immersive lessons.

Edify targets three primary customer segments: Higher Education (its dominant named-logo segment with 20+ university partnerships including Oxford, Edinburgh, Manchester, Glasgow, Heriot-Watt, and Curtin), Enterprise Training (corporate workforce development, onboarding, and compliance), and ESG Solutions (environment, strategy, and governance training). Revenue is generated through quote-based annual subscription/licensing of the platform to institutions and enterprises, with variable cloud storage costs for user-generated content. Go-to-market combines direct enterprise field sales (Request Demo flow), self-service download of the Edify Launcher client, and academic partnership-driven content co-development. The company originated as Sublime Digital (founded 2016 by Martin McDonnell and Chris Bryson), rebranded to Edify in early 2020 following COVID-19 lockdowns, and now operates dual headquarters in Glasgow and Dubai with regional presence in Abu Dhabi and Riyadh under a work-from-anywhere model with 51-100 employees.

Name

Edify

Legal name

Edify Global Holdings Ltd.

Website

https://edify.ac

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Edify is a UK-headquartered VR/AR immersive learning platform serving higher education institutions and enterprise training customers, with proprietary VR-by-Proxy streaming technology, a no-code lesson editor, and vertical-specific content modules in healthcare, engineering, and sciences.

Ownership category

akta.pro rank

Headquarters

HQ city

Auburndale

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription/Licensing: Edify operates as a software platform licensing model where organizations pay for access to the immersive learning platform. The EULA references license costs and cloud storage may incur additional variable costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Edify provides an immersive VR and AR learning and training platform that enables educators and corporate trainers to create, share, and experience virtual learning content across VR headsets, desktops, and mobile devices. Core deliverables include the Edify Platform software, the Edify Launcher desktop client, the Edify Teacher content creation hub, and the proprietary VR-by-Proxy streaming technology that delivers immersive content to non-VR devices and video conferencing platforms like Zoom and Microsoft Teams.

Product overview

Edify is a unified immersive learning and training platform combining VR, AR, desktop, and mobile delivery. The core platform consists of the Edify Platform software, Edify Launcher (desktop deployment application), Edify Teacher (lesson creation hub), and the award-winning VR-by-Proxy Technology (enabling cross-platform streaming). The platform provides a library of pre-built environments and objects alongside no-code content creation tools (Experience Builder) for customized immersive experiences. Edify targets enterprise training and higher education with vertical-specific solutions including healthcare simulations (Bioscience Lab, Clinical Reasoning Skills, Lung Anatomy), construction/engineering tools (BIM360 Integration, Building Survey Toolkit, Superstructure tools), physical sciences (Rutherford Lab, Physics of Einstein), and arts/heritage applications. The platform integrates with Zoom, Microsoft Teams, BIM 360, Autodesk, DICOM medical imaging, and Protein Data Bank files for broad applicability.

Differentiator

Problem solved

Functional benefit

Products and services

• Edify Platform Primary immersive VR and AR learning platform enabling educators, trainers, and learners to create, share, and experience virtual learning content across mobile, desktop, and VR devices with no-code content creation capabilities.
• Edify Launcher Desktop application for accessing, sharing, and scheduling Edify learning content; simplifies administration by enabling distribution of immersive content to audiences.
• Edify Teacher Lesson creation hub that empowers educators to build and present rich immersive learning experiences within the Edify platform.
• VR-by-Proxy Technology Award-winning technology that streams VR experiences to non-VR devices including desktop, mobile, and video conferencing platforms such as Zoom and Microsoft Teams, making immersive content accessible without headsets.

Quantifiable outcome

• 158 applicants from five continents in Early Adopters programme
• +2 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Heriot Watt UniversitycoreStrategic or Co-development Partner · 1 January 2021Edify signed a 5-year Memorandum of Understanding with Heriot Watt University for collaboration in immersive learning.
• Class of Your OwncoreStrategic or Co-development Partner · 1 January 2020Partnership for Architecture, Engineering and Construction (AEC) in Education. Alison Watson MBE, CEO of Class of Your Own, serves on Edify's Advisory Board.
• University of GlasgowcoreStrategic or Co-development Partner · 1 January 2018Long-term partnership for Project Mobius investigating use of VR in Higher Education and enterprise settings. Edify was awarded £1m UK government funding to collaborate with University of Glasgow. Dr Neil McDonnell, Lord Kelvin Adam Smith Fellow for VR/AR, jointly established Project Mobius and has been central to Edify's launch.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mursion: Mursion delivers AI-powered VR simulation training primarily for soft skills, healthcare, and leadership — closely aligned with Edify's enterprise skills training and healthcare clinical reasoning use cases.
• Spatial: Spatial provides a cross-platform immersive collaboration and meeting space used for education and enterprise training, comparable to Edify's multi-device VR/web strategy and Zoom/Teams integrations.
• Talespin: Talespin builds an immersive learning platform for enterprise workforce development, including soft-skills simulations and XR content authoring — overlapping with Edify's enterprise skills training and no-code creator positioning.
• ENGAGE: ENGAGE is a VR/AR collaboration and learning platform that targets enterprise training and education customers with immersive virtual classrooms and meetings — directly comparable to Edify's higher-education and enterprise training positioning.
• Strivr: Strivr is an enterprise VR training platform focused on immersive learning for frontline workers and corporate training — directly comparable in business model and buyer (enterprise L&D) to Edify's enterprise segment.
• Immerse: Immerse is a VR language and enterprise training platform serving global enterprises and language schools — comparable to Edify's cross-border enterprise and education customer base and multi-device delivery model.
• Mozilla Hubs: Mozilla Hubs offers browser-based social VR spaces used for meetings, events, and education — competing in the same headset-free immersive collaboration niche Edify targets via VR-by-Proxy.

Broad incumbents

• Microsoft Mesh / Teams: Microsoft's Mesh-enabled Teams experience brings immersive 3D spaces into the world's dominant enterprise communications platform — a direct competitor to Edify's VR-by-Proxy streaming into Teams/Zoom.
• Meta (Horizon Workrooms / Immersive Learning for Education): Meta's Horizon Workrooms and Immersive Learning for Education programs offer VR-based collaboration and learning tools backed by massive capital. It competes broadly with Edify across both enterprise and higher education segments.

Regional players

• ClassVR / Avantis Systems: ClassVR is a K-12-focused VR classroom platform with managed headsets and content — a regional/segment specialist in immersive education that competes with Edify's higher education and skills training offerings in EMEA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/edify_ac

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edify