Thrive Academy
Thrive Academy is a bootstrapped, founder-led online education company that trains individual coaches, healers, and holistic practitioners to attract clients using its proprietary Heartselling methodology, delivered via tiered programs, a recurring membership, and an annual free Client Attraction Summit.
- Company typePrivate
- Founded2008
- HeadquartersSanta Cruz, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Thrive Academy does
Thrive Academy, Inc. is a private, bootstrapped online education company headquartered in Santa Cruz, California, founded in 2005 by husband-and-wife team Jesse Koren and Sharla Jacobs and incorporated in 2008. The company trains individual coaches, healers, and holistic practitioners to attract paying clients through a proprietary methodology called Heartselling, structured around five elements (Wood, Water, Metal, Fire, Earth). Its platform delivers tiered programs through a self-serve members portal, weekly live trainings, and a flagship annual free 3-day online event called the Client Attraction Summit that serves as both a marketing vehicle and entry point into paid programs.
The product portfolio spans free lead magnets (Niche Decoder worksheet, Free Consultation Formula, Thrive Academy TV content), a self-paced Client Attraction Code program, an advanced Client Attraction Mastery program, a recurring Thrive Membership, and a premium bundle called Thrive Academy Platinum that includes Mastery plus Get Leverage, Six-Figure Speaker, and Transformational Leadership Certification. Distribution is digital and global, layered across content marketing (blog, YouTube, social), a private Facebook community with weekly live trainings, and the Summit acquisition funnel.
The company makes money through a mix of one-time program licenses (Mastery, Platinum) and recurring subscriptions (Thrive Membership, scholarship-funneled Summit admissions), targeting individual SMB customers in a single vertical (coaching and holistic practice). Customers are predominantly solo practitioners and small practices; the company claims over 100,000 practitioners trained and member-claimed collective earnings in the hundreds of millions of dollars. Thrive Academy is privately held by its founders, with no disclosed institutional funding, M&A activity, or parent entity.
Thrive Academy firmographics
Firmographics- Name
- Thrive Academy
- Legal name
- Thrive Academy, Inc.
- Website
- https://thrive-academy.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Thrive Academy is a bootstrapped, founder-led online education company that trains individual coaches, healers, and holistic practitioners to attract clients using its proprietary Heartselling methodology, delivered via tiered programs, a recurring membership, and an annual free Client Attraction Summit.
- Ownership category
- akta.pro rank
Thrive Academy industry classification
Industry- Product category
- Business Coaching Education
- NAICS
- Educational Support Services (61171), Educational Support Services (6117), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Communication, Collaboration & Conflict Resolution Skills (EDAMAIAF)
- akta.pro secondary industry
- Growth Mindset, Motivation & Goal-Setting Programs (EDAMAIAE)
Keywords
Where Thrive Academy is headquartered
LocationHeadquarters
- HQ city
- Santa Cruz
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Thrive Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Client Attraction Summit: Annual 3-day online event featuring training sessions, workshops, and enrollment opportunities for higher-tier programs. Free scholarships are offered to attract participants who then may upgrade to paid programs.
- Client Attraction Mastery: Premium training program teaching the complete Heartselling methodology and client attraction strategies for coaches and holistic practitioners.
- Thrive Academy Platinum: High-end comprehensive program including Client Attraction Mastery, Get Leverage, Six-Figure Speaker, and Transformational Leadership Certification components.
- Thrive Membership: Ongoing membership providing access to hub recordings, resources, templates, and community for continued learning and support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time/ perpetual license | Client Attraction Summit - 3-day online event |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Thrive Academy product offering
Product offeringCore offering
Thrive Academy is an online education company that sells tiered training programs teaching coaches, healers, and holistic practitioners how to attract clients and grow revenue. Offerings span a free 3-day Client Attraction Summit scholarship event, paid programs including Client Attraction Code and Client Attraction Mastery, an ongoing Thrive Membership, and a premium Thrive Academy Platinum tier that bundles mastery, Get Leverage, Six-Figure Speaker, and Transformational Leadership Certification. All programs are built around the company's proprietary Heartselling methodology and 5 Elements framework.
Product overview
Thrive Academy is an online education company offering a multi-tiered program portfolio for coaches, healers, and holistic practitioners. The core offerings include the free Client Attraction Summit (a 3-day live event), the Client Attraction Code program, Client Attraction Mastery, Thrive Membership, and the premium Thrive Academy Platinum upgrade. All programs teach the proprietary Heartselling methodology—a heart-based approach to client attraction based on five elements (Fire, Earth, Metal, Water, Wood). The company also provides free resources including the Niche Decoder worksheet and Free Consultation Formula, plus access to Thrive Academy TV video content and a Facebook community. The platform positions itself as the #1 source for turning coaches and holistic practitioners into 6-Figure Transformational Leaders.
Differentiator
Problem solved
Functional benefit
Brands
- Client Attraction Summit: A 3-day live online event teaching coaches and holistic practitioners how to attract clients.
- Client Attraction Code
- Client Attraction Mastery
- Thrive Academy Platinum
- Thrive Membership
- Thrive Academy TV
- Heartselling
- Get Clients Free Consultation Formula
- Plan to Thrive Session
Products and services
- Client Attraction Summit A 3-day live online event that teaches coaches and holistic practitioners how to attract clients using heart-based, integrity-driven strategies; full scholarships (stated $1,497 value) are offered to qualified coaches and practitioners as the entry point into Thrive Academy's paid programs.
- Client Attraction Code A paid training program that walks coaches through creating a unique client-attraction positioning statement combining niche selection, a What-Do-You-Do statement, credibility builders, and a Hero's Journey story.
- Client Attraction Mastery An advanced paid program that teaches the full Heartselling system and Transformational Marketing strategies for enrolling high-paying clients, for coaches and holistic practitioners who have completed or are ready for deeper client attraction work.
- Thrive Membership An ongoing recurring membership providing access to hub recordings, resources, templates, and community for continued learning, support, and accountability for Thrive Academy customers.
- Thrive Academy Platinum A premium-tier program that bundles four offerings into one elite experience: Client Attraction Mastery, Get Leverage, Six-Figure Speaker, and a Transformational Leadership Certification, for established coaches and practitioners scaling beyond initial client attraction.
- Plan to Thrive Session A paid one-on-one strategy session with a Thrive Academy Client Attraction Specialist, providing personalized recommendations for how a coach or holistic practitioner should attract clients using Thrive's methodology.
Quantifiable outcome
- Over 100,000 coaches and holistic practitioners trained worldwide
- +3 more outcomes
Companies that use Thrive Academy
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles1 record
Thrive Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Thrive Academy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- B1G1minorThrive Academy partners with B1G1 to integrate giving back into their business model, creating a massive impact in the world through various charitable initiatives tied to their cause-driven business approach.
- Charity: WaterminorThrive Academy has donated tens of thousands of dollars to Charity: Water since 2017 as their primary clean water cause. Clean water is identified as the most important resource that should be available to all humans across the globe.
- Kiva.orgminorThrive Academy has contributed over $140,000 in microloans through Kiva.org to support entrepreneurs in developing countries.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Thrive Academy competitors and assessment
Company assessmentDirect peers
- Marie Forleo: Marie Forleo teaches coaches, healers, and entrepreneurs how to build profitable, purpose-driven businesses through online programs (MarieTV, B-School). Highly comparable to Thrive Academy in target audience (coaches/practitioners), teaching business/marketing skills, and multi-tier online program model.
- Russell Brunson (ClickFunnels): Russell Brunson teaches entrepreneurs and coaches how to sell online through funnels via ClickFunnels, DotCom Secrets, and Expert Secrets. Directly comparable as a peer selling marketing/sales education to the same coach/consultant segment.
- Jenna Kutcher: Jenna Kutcher teaches coaches, creatives, and holistic practitioners how to market and grow their businesses through The Workbook Lab and other programs. Directly comparable audience and curriculum focus on practitioner business building.
- Eben Pagan: Eben Pagan teaches high-ticket consulting and product-based businesses to coaches and experts, with programs like Double Your Coaching and 4X Coaching. Direct peer in the business-of-coaching education category, and notably endorsed by Thrive Academy.
- Amy Porterfield: Amy Porterfield teaches online course creators and coaches how to build and sell digital courses, webinars, and list-building systems. Direct peer with the same target audience of coaches and practitioners learning marketing/sales skills online.
- School of Self-Image (Courtney Alexander): School of Self-Image coaches holistic practitioners, healers, and heart-centered entrepreneurs on building their practices and personal brand. Highly comparable niche focus on the same coach/holistic practitioner audience with online program delivery.
Broad incumbents
- MindValley: MindValley is a large-scale online personal development and transformation education platform serving a broad audience including coaches and holistic practitioners. Comparable as an incumbent in the online transformation education space with multi-tier program offerings.
- Brendon Burchard: Brendon Burchard is an established high-performance coach and educator serving coaches and experts with premium programs, certifications, and live events. Comparable as a broader incumbent offering business and performance training to the same coach/transformational leader segment.
- Dean Graziosi: Dean Graziosi teaches entrepreneurs and experts how to package and sell knowledge through Mastermind, BNM, and Knowledge Business Blueprint. Comparable as a broader incumbent targeting the same expert/coach segment with knowledge-business education.
- Impact Theory (Tom Bilyeu): Impact Theory produces personal development and entrepreneurial education content and programs (Impact Theory University, Quest) targeting high-performing individuals and aspiring transformational leaders. Comparable broader incumbent in online transformation education.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Thrive Academy social profiles
Digital presenceThrive Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thrive Academy leadership team
Management profileNumber of profiles
Profiles2 records
Thrive Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thrive Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thrive Academy
What does Thrive Academy do?
Thrive Academy is an online education company that sells tiered training programs teaching coaches, healers, and holistic practitioners how to attract clients and grow revenue. Offerings span a free 3-day Client Attraction Summit scholarship event, paid programs including Client Attraction Code and Client Attraction Mastery, an ongoing Thrive Membership, and a premium Thrive Academy Platinum tier that bundles mastery, Get Leverage, Six-Figure Speaker, and Transformational Leadership Certification. All programs are built around the company's proprietary Heartselling methodology and 5 Elements framework.
Is Thrive Academy a public or private company?
Thrive Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thrive Academy founded?
Thrive Academy was founded in 2008. It employs 11 to 50 people.
Where is Thrive Academy based?
Thrive Academy is headquartered in Santa Cruz, United States, in the North America region.
How does Thrive Academy make money?
Four revenue lines are on record. Client Attraction Summit is the primary driver. The others are client Attraction Mastery, thrive Academy Platinum and thrive Membership.
Who are Thrive Academy's main competitors?
Direct peers on record are Marie Forleo, Russell Brunson (ClickFunnels), Jenna Kutcher, Eben Pagan, Amy Porterfield and School of Self-Image (Courtney Alexander). Broad incumbents are MindValley, Brendon Burchard, Dean Graziosi and Impact Theory (Tom Bilyeu).
Does Thrive Academy have an API?
No public API is recorded for Thrive Academy.
What industry is Thrive Academy in?
Thrive Academy's product category is Business Coaching Education. Its primary akta.pro industry code is EDAMAIAF, Communication, Collaboration & Conflict Resolution Skills, with a secondary code of EDAMAIAE, Growth Mindset, Motivation & Goal-Setting Programs. Its NAICS code is 61171 and its SIC code is 8200.