Alliance Fastpitch
Alliance Fastpitch is a national youth softball organization founded in 2020, serving 15,000+ athletes and 1,000+ teams across all 50 states through nine regional leagues, offering championship tournaments, digital membership platforms, and integrated athlete development programs.
- Company typePrivate
- Founded2020
- HeadquartersNot specified, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Alliance Fastpitch does
Alliance Fastpitch is a national youth softball organization founded in 2020 that operates as a collectively-owned national league system serving youth travel softball teams and athletes in the 8U-18U age divisions across all 50 U.S. states. The organization is structured around nine regional member leagues and provides a unified infrastructure for tournament play, national championships, and athlete development. Its core competitive offerings include the Alliance Fastpitch Championship Series (AFCS), Super Cup Finals, Alliance Fastpitch Open Nationals (AFON), and the Diamond Legacy Champions Cup Series. Supporting digital products include the Alliance Academy, Digital Dugout, Alliance Hit Club, and an iSportz-powered membership platform integrated with an Elo-based athlete rating system. The Alliance All-Star Game receives national broadcast distribution via ESPN+.
The organization's technology stack is built on an iSportz-powered membership and event management platform, complemented by an Elo-based rating algorithm for athlete evaluation and partnerships with Pelotero (player intelligence) and SixFour3 (training facilities). The platform aggregates longitudinal athlete profiles, match statistics, and competitive ratings across sanctioned play. Media distribution is anchored by ESPN+ coverage of marquee events. National sponsorships include EvoShield, New Era, and Goody, alongside other brand partners.
Alliance Fastpitch generates revenue through individual membership fees (coaches $30-$65 and athletes $30-$60 depending on age division), team registration fees ($100-$200 per team), event registration fees for championship qualifiers and finals, and corporate sponsorship revenue. The organization operates with a lean core staff of approximately 7 employees serving 15,000+ members and 1,000+ teams. CEO Jami Lobpries leads the organization. No external funding rounds have been disclosed, and the company operates as a private, for-profit entity.
Alliance Fastpitch firmographics
Firmographics- Name
- Alliance Fastpitch
- Legal name
- Alliance Fastpitch
- Website
- https://thealliancefastpitch.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alliance Fastpitch is a national youth softball organization founded in 2020, serving 15,000+ athletes and 1,000+ teams across all 50 states through nine regional leagues, offering championship tournaments, digital membership platforms, and integrated athlete development programs.
- Ownership category
- akta.pro rank
Alliance Fastpitch industry classification
Industry- Product category
- Youth Sports Leagues
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)
- akta.pro secondary industries
- Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Alliance Fastpitch is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alliance Fastpitch business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Membership Fees: Annual subscription fees from coaches and athletes. Fees vary by role (coach vs athlete) and age division. Includes participant insurance, background checks, access to Academy, and eligibility for national events and awards.
- Team Membership Fees: Annual team registration fees that vary by division (Super vs Champions) and age group. Super Division teams pay $200 for 14U-18U, Champions Division teams pay $100 for 14U-18U.
- National Event Registration: Revenue from national championship events including AFCS, Super Cup Finals, Regional Championships, and Open Nationals. Teams must qualify and register for these events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Coaches 12U-18U annual membership |
| Subscription | Annual | Coaches 8U-10U annual membership |
| Subscription | Annual | Athletes 14U-18U annual membership |
| Subscription | Annual | Athletes 12U annual membership |
| Subscription | Annual | Athletes 8U-10U annual membership |
| Subscription | Annual | Super Division Team Fee 12U |
| Subscription | Annual | Super Division Team Fee 14U/16U/18U |
| Subscription | Annual | Champions Division Team Fee 12U |
| Subscription | Annual | Champions Division Team Fee 14U/16U/18U |
| Subscription | Annual | 8U/10U Team Fee |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels12 records
Alliance Fastpitch product offering
Product offeringCore offering
Alliance Fastpitch is a national organizing body for youth travel softball that sells annual athlete and coach memberships and operates a tiered national competition structure spanning nine regional member leagues. The organization runs national championship events (AFCS, Super Cup Finals, AFON) and offers digital tools—Digital Dugout, the Elo-based Alliance Rating System, Alliance Academy, athlete/team profiles, and live-streamed video content—to support its members.
Product overview
Alliance Fastpitch is a national organizing body for youth travel softball founded in 2020, offering a unified platform that connects nine regional leagues across all 50 states. The organization's core offering is its competitive structure providing pathways from regional play to national championships including the Alliance Fastpitch Championship Series (AFCS), Super Cup Finals, and Alliance Fastpitch Open Nationals (AFON). The product portfolio centers on member services including Alliance Academy (educational resources and training videos), Digital Dugout (coach management dashboard), and Coaches Box (monthly coaching calls). Supporting offerings include Player Profiles with recruiting tools integrated via SportsRecruits, Alliance Awards & Player Recognition programs, Player Advisory Committee (PAC) for athlete leadership, Alliance Films documentary content, The Car Ride Home Podcast, and the Alliance Rating System (Elo-based). Recent launches include Alliance Hit Club (player intelligence mentorship), Diamond Legacy Champions Cup Series, and the two-division structure (Super and Champions). All services integrate with AthletesGoLive for stats/score tracking and Players Health for insurance.
Differentiator
Problem solved
Functional benefit
Brands
- Alliance Fastpitch Championship Series (AFCS): The premier national championship event for Alliance Fastpitch, held annually for 14U, 16U, and 18U teams.
- The Car Ride Home Podcast
- Alliance Academy
- Digital Dugout
- Coaches Box
- Alliance Films
- Player Advisory Committee (PAC)
- Alliance Safe Fastpitch
Products and services
- Alliance Fastpitch Memberships (Athlete & Coach) Annual memberships sold to youth athletes (ages 8U-18U) and travel softball coaches, granting access to the Digital Dugout platform, Elo-based Alliance Rating System, and eligibility for national championship events.
- Alliance Fastpitch Championship Series (AFCS) National championship tournament series for Super Division member teams, serving as the marquee competitive culminating event of the Alliance Fastpitch calendar.
- Super Cup Finals National championship event for the top-performing Super Division teams from the nine regional leagues, identifying the highest-level national champion.
- Alliance Fastpitch Open Nationals (AFON) Open-format national championship tournament for Alliance Fastpitch member teams, offering a national-level competitive opportunity beyond the exclusive Super Division events.
- Alliance Academy Online coaching education platform offering curriculum, training resources, and instructional tools for travel softball coaches.
- Digital Dugout Centralized team-management platform (powered by iSportz) for Alliance Fastpitch members, providing scheduling, registration, statistics, Elo ratings, and athlete/team profiles.
- Alliance Rating System Proprietary Elo-based rating system that ranks athletes and teams nationally based on competitive performance within Alliance Fastpitch events.
- All-Star and Award Recognition Programs Recognition programs that identify and showcase Alliance All-Star athletes and teams, including the Alliance All-Star Games and affiliated awards.
- Alliance Films Official live-streaming and on-demand video platform for Alliance Fastpitch events, providing coverage and content distribution to members and families.
- The Car Ride Home Podcast Official podcast series produced by Alliance Fastpitch, featuring softball content, interviews, and storytelling.
- Regional Member Leagues (Super & Champions Divisions) Network of nine regional travel softball leagues covering all 50 U.S. states, organized into a Super Division (top-tier) and a Champions Division (developing-tier) competitive structure.
- Stars of Tomorrow Camps Instructional camp series for Alliance Fastpitch athletes, offering skill development and coaching beyond regular season play.
- Stars of Tomorrow All-Star Games All-Star showcase games for top-performing Alliance Fastpitch athletes, providing exposure and recognition opportunities.
- Alliance Futures League Developmental league offering within the Alliance Fastpitch ecosystem, providing an entry-level competitive pathway for younger athletes.
- Diamond Legacy Champions Cup Series Tournament series for Champions Division teams, providing a national-level competitive opportunity for developing-tier clubs.
Companies that use Alliance Fastpitch
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Alliance Fastpitch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Alliance Fastpitch partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, featured, minor and supporting.
- Diamond Legacy EventscorePartnership to launch Diamond Legacy Champions Cup Series - a new national tournament series creating premier championship pathway for 10U through 13U teams across the country. Led by nationally respected event operator Chad Stears.
- PeloterocoreStrategic partnership to launch Alliance Hit Club powered by Pelotero - softball's first player intelligence-powered mentorship program. Features professional player Baylee Klingler and Mets MiLB coach Rachel Folden as inaugural mentors delivering weekly virtual sessions and personalized training through the platform. Inaugural spring cohort open for registration with seasonal programs planned for fall, winter, and spring.
- SixFour3coreSixFour3 becomes Presenting Partner of the Player Advisory Committee and Official Training Facility Partner. Will host PAC events throughout the year, provide elite training access, leadership programming, and exclusive membership benefits to Alliance athletes nationwide. Partnership expands athlete-centered education and leadership initiatives across all age divisions at Alliance Fastpitch Championship Series in Indiana and other national events.
- EchoFlagcoreIndependent third-party reporting pathway for concerns involving abuse, misconduct, or violations of organizational safety policy. EchoFlag serves as trusted partner in athlete safety, incident response, resolution, and organizational risk mitigation. Available 24/7 for anyone to submit reports including participants, parents, coaches, staff, volunteers, officials, or community members.
- Players HealthcoreOfficial Athlete Safety Partner providing participant insurance for athletes. Insurance included in Alliance membership fees, covering teams during practice and competitions including national events, league championships, and majority of youth softball tournaments. Teams can request Certificate of Insurance with minimum 9 registered players.
- AnkoredcoreCompliance platform for Alliance coaches to access background checks and athlete safety training courses including Abuse Prevention training and concussion training. Background screenings and safety courses included in annual Alliance Membership for coaches at no additional cost.
- SportsRecruitscorePartnership providing Alliance athletes 13+ with FREE recruiting profiles connected to Alliance profiles. SportsRecruits provides club coaches with tools and insights to guide athletes through recruiting process. Exclusive pricing on premium services for Alliance members. Recruiting webinars offered throughout season.
- AthletesGoLivecoreRequired stats and streaming platform for Alliance events. Teams must score and stream games with AGL for player stats to be added to Alliance Profiles and Leaderboards, and to be eligible for awards. Premium+ accounts available for Alliance members with exclusive pricing for enhanced recruiting features like video clips.
- EvoShieldfeaturedPresenting sponsor for Super Cup Finals. Major sponsor supporting premier showcase event featuring 200+ college coaches in attendance.
- New ErafeaturedOfficial 2026 sponsor. Presenting partner of Elite 8 Hat tradition at AFCS since 2021.
- GoodyfeaturedOfficial 2026 sponsor. Co-presenting sponsor of Elite 8 Hat tradition. Supporting athletes through game-day activations.
- Wet BrushfeaturedOfficial 2026 sponsor. Co-presenting sponsor of Elite 8 Hat tradition. Supporting athletes through game-day activations.
- DeMariniminorPrize sponsor for AFCS Home Run Derby at Athlete Village. Provided prize bat for champion.
- PocketRadarminorPrize sponsor for velocity challenges at national events.
- SQAIRZminorPrize sponsor for Fastest Women challenge at 10U/12U AFCS.
- High Level ThrowingminorPartner providing throwing challenges and prizes at national events. Exclusive member discounts available through Alliance.
- The RangeminorPartner providing Range Target Rings as prizes for accuracy challenges.
- Louisville SluggerminorPrize sponsor for Coach Fungo Challenge winner at AFCS.
- Bullpen TournamentscoreEvent operator hosting Alliance Fastpitch Championship Series 2026 in Kokomo, Indiana. Supported by Hamilton County Sports Authority and Greater Kokomo Visitors Bureau.
- Hamilton County Sports AuthoritysupportingSupporting host partner for 2026 AFCS in Kokomo, Indiana.
- Greater Kokomo Visitors BureausupportingSupporting host partner for 2026 AFCS in Kokomo, Indiana.
- Triple Crown SportscoreCo-host of Super Cup Finals played during Triple Crown's 4th of July tournament and IDT Tournament in Aurora, CO.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Alliance Fastpitch competitors and assessment
Company assessmentBroad incumbents
- USA Softball: The official national governing body for softball in the U.S., sanctioning amateur competition and operating the Women's College World Series. Sets rules and pathways that Alliance Fastpitch aligns to at the youth level.
- SportsEngine: Leading youth sports registration and league management platform owned by NBC Sports. Competes at the platform layer with Alliance's iSportz-based registration and broader youth sports management infrastructure.
- USSSA (United States Specialty Sports Association): Large multi-sport youth sports association that sanctions softball tournaments and leagues nationwide. Competes for the same travel ball families across softball, baseball, and other sports.
Others
- SportsRecruits: Recruiting platform integrated with Alliance Fastpitch to provide free profiles for athletes 13+. Functions as a partner/ecosystem enabler rather than direct competitor, but its adjacent platform for college-bound athletes is closely related.
- GameChanger: Team management and live-streaming platform widely used across youth sports. Competitor/alternative to Alliance's AthletesGoLive integration and a key technology vendor in the youth softball space.
- AthletesGoLive (AGL): Required stats and streaming platform for Alliance Fastpitch national events. Comparable as youth sports infrastructure provider and ecosystem partner feeding Alliance Team Ratings and player profiles.
Direct peers
- Triple Crown Sports: A national tournament operator that runs elite softball and baseball events, including the co-hosted Super Cup Finals alongside Alliance Fastpitch. Most direct comparable as both run national championship-style youth softball events and share event operator DNA.
- EC Bullets (East Cobb Bullets): Elite travel softball organization based in Georgia that competes nationally. Representative of the large independent club operators that Alliance aggregates through regional member leagues.
- PGF (Premier Girls Fastpitch): Long-standing national fastpitch organization running premier girls' softball tournaments and championships. Directly competes for elite travel softball teams and offers a parallel national championship pathway.
- OC Batbusters: Premier travel softball organization featured in Alliance Films documentary and a Super Division participant. One of the highest-profile member organizations and a top-tier competitor at AFCS events.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Alliance Fastpitch social profiles
Digital presenceAlliance Fastpitch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alliance Fastpitch leadership team
Management profileNumber of profiles
Profiles9 records
Alliance Fastpitch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alliance Fastpitch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alliance Fastpitch
What does Alliance Fastpitch do?
Alliance Fastpitch is a national organizing body for youth travel softball that sells annual athlete and coach memberships and operates a tiered national competition structure spanning nine regional member leagues. The organization runs national championship events (AFCS, Super Cup Finals, AFON) and offers digital tools—Digital Dugout, the Elo-based Alliance Rating System, Alliance Academy, athlete/team profiles, and live-streamed video content—to support its members.
Is Alliance Fastpitch a public or private company?
Alliance Fastpitch is a private company. It is classified as management employee owned and is currently operating.
When was Alliance Fastpitch founded?
Alliance Fastpitch was founded in 2020. It employs 1 to 10 people.
Where is Alliance Fastpitch based?
Alliance Fastpitch is headquartered in Not specified, United States, in the North America region.
How does Alliance Fastpitch make money?
Three revenue lines are on record. Individual Membership Fees are the primary driver. The others are team Membership Fees and national Event Registration.
Who are Alliance Fastpitch's main competitors?
Broad incumbents on record are USA Softball, SportsEngine and USSSA (United States Specialty Sports Association). Others are SportsRecruits, GameChanger and AthletesGoLive (AGL). Direct peers are Triple Crown Sports, EC Bullets (East Cobb Bullets), PGF (Premier Girls Fastpitch) and OC Batbusters.
Does Alliance Fastpitch have an API?
No public API is recorded for Alliance Fastpitch.
What industry is Alliance Fastpitch in?
Alliance Fastpitch's product category is Youth Sports Leagues. Its primary akta.pro industry code is MPAKAFAF, Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs), with a secondary code of HSADAEAE, Youth Athlete Development & Long-Term Athlete Development (LTAD). Its NAICS code is 711211 and its SIC code is 7997.