What FEI Group does

FEI Group is a private, member-driven alliance organization that operates the largest network of independent interior and exterior finish contractors in the United States, organized into six division brands by trade vertical: Home Solutions and MultiFamily Solutions by FloorExpo (flooring), KBx (cabinet and countertop dealers), K&B Alliance (kitchen and bath showrooms), Exterior Contractor Alliance (roofing and exterior finish), and Traffic Safety Solutions (pavement markings and traffic control). Headquartered in Kennesaw, Georgia, the alliance spans more than 200 markets, with Home Solutions alone representing members in 205+ locations that combined generate approximately $2.3 billion in annual end-customer sales.

The business model is a subscription/dues-based membership cooperative, not a technology company. Members pay dues to access exclusive supply programs negotiated with more than 25 leading manufacturers (Shaw, Mohawk, Mannington, Daltile, MasterBrand, Whirlpool, GAF, among others), national business programs that deliver an average 20% annual cost savings, benchmarking workshops, networking events, and co-branded marketing services including the DESIGNeD interactive buyer guide and tablet presentations. FEI also earns rebates from manufacturers that are partly passed back to members, reinforcing the collective buying value proposition.

The organization is structured as an alliance rather than a traditional corporation, with no disclosed parent company or external equity backing. End customers served by member companies span single-family builders, multi-family property managers and REITs, senior/student/military housing developers, retail kitchen and bath showrooms, and municipal/state DOT clients. FEI's strategic posture in recent years has been vertical expansion, with the 2017 establishment of KBx and K&B Alliance followed by the 2024 launch of Exterior Contractor Alliance and Traffic Safety Solutions.

Name

FEI Group

Legal name

FEI Group

Website

https://feigroup.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

FEI Group is the largest U.S. member-driven alliance for independent interior and exterior finish contractors, operating six division brands across flooring, cabinets, countertops, kitchen/bath showrooms, roofing, and traffic safety across 200+ markets.

Ownership category

akta.pro rank

Product category

Trade Association / Contractor Alliance

NAICS

Business Associations (813910), Flooring Contractors (238330)

SIC

Services-Membership Organizations (8600), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Agent of Record (AOR) / Contractor Engagement Services (BPACAGAB)

akta.pro secondary industry

Vendor Sourcing & Contract Management (HSACAAAE)

Keywords

• Interior finish contracting
• Flooring contractor network
• Contractor alliance
• Cabinet countertop dealers
• Collective purchasing programs

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Membership Fees and Rebates: FEI Group generates revenue through membership fees paid by contractors and dealers. Members pay dues to access exclusive supply programs, national business programs, and marketing services. The organization also earns rebates from manufacturers which are passed back to members, creating a collective buying power advantage.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

FEI Group operates a member-driven alliance for independent contractors in the flooring, cabinet, countertop, decorative plumbing/hardware, roofing, and traffic safety industries. It provides collective negotiating strength, exclusive supply programs, national business programs, benchmarking, marketing services, and networking events to member companies across more than 200 U.S. markets.

Product overview

FEI Group is a member-driven cooperative organization for the interior and exterior finish industries, not a single software product. The portfolio consists of six distinct division brands organized by trade vertical: Home Solutions (single-family flooring), MultiFamily Solutions (multi-family flooring), KBx (cabinet/countertop dealers), K&B Alliance (kitchen/bath showrooms), Exterior Contractor Alliance (roofing/exterior), and Traffic Safety Solutions (pavement/traffic). These divisions operate under the FloorExpo umbrella for flooring operations. Supporting these divisions are membership benefits including Exclusive Supply Programs (collective purchasing), National Business Programs (cost savings), Connection (networking), Benchmarking (peer comparison workshops), National Trade Show Presence, and Marketing Services (web development, presentations, education programs). The company connects over 200 markets nationwide through collective negotiating strength and exclusive business resources.

Differentiator

Problem solved

Functional benefit

Brands

• MultiFamily Solutions: The strongest national network of multi-family flooring contractors, serving leading property management companies, REITs, and privately owned properties.
• Home Solutions
• KBx
• K&B Alliance
• Exterior Contractor Alliance
• Traffic Safety Solutions

Products and services

• Home Solutions Home Solutions by FloorExpo is the largest member-driven alliance for single-family flooring contractors, serving the top 50 builder markets in America with installation services and flooring products.
• MultiFamily Solutions MultiFamily Solutions by FloorExpo is the strongest national network of multi-family flooring contractors supporting property management companies, REITs, and privately owned properties with flooring installation services and products.
• KBx KBx is the largest cabinet and countertop dealer-distributor organization in America, serving local, regional, and national single-family builder, multi-family property management, and senior, student, and military housing markets.
• K&B Alliance K&B Alliance is an invitation-only alliance of highly-respected kitchen/bath showrooms and decorative plumbing/hardware showrooms servicing retail, to-the-trade, multi-family, and single-family remodel and new construction markets.
• Exterior Contractor Alliance Exterior Contractor Alliance is an invitation-only cooperative for high quality, full-service roofing and exterior finish contractors servicing single-family, multi-family, remodel, storm/insurance restoration, and commercial market segments.
• Traffic Safety Solutions Traffic Safety Solutions is dedicated to enhancing roadway safety through cutting-edge pavement markings and traffic control services, serving municipalities, state DOTs, contractors, and private sector clients.
• Exclusive Supply Programs Collective purchasing program providing exclusive partnerships with industry manufacturers including Shaw Floors, Mohawk, Mannington, Daltile, and others to deliver advantageous pricing for members.
• National Business Programs
• Connection (Networking)
• Benchmarking Workshops
• National Trade Show Presence
• Marketing Services

Quantifiable outcome

• Members save approximately 20% annually on their bottom line using national programs
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered core, major and minor.

• Shaw FloorscoreStrategic or Co-development PartnerMajor flooring manufacturer partner providing exclusive supply programs to FEI Group members. Shaw Floors is one of the industry's largest manufacturers offering comprehensive flooring solutions.
• MohawkcoreStrategic or Co-development PartnerLeading flooring manufacturer with exclusive partnership providing members access to Mohawk's product portfolio and competitive pricing through collective buying programs.
• ManningtoncoreStrategic or Co-development PartnerFlooring manufacturer partner offering exclusive supply arrangements for FEI Group members, part of the collective negotiating strength advantage.
• DaltilecoreStrategic or Co-development PartnerLeading tile and stone manufacturer, recognized with Lifetime Achievement Award to FEI Group, providing exclusive supply programs for members.
• Mullican FlooringcoreStrategic or Co-development PartnerHardwood flooring manufacturer partner in FEI Group's exclusive supply network, offering members competitive pricing and product access.
• TarkettcoreStrategic or Co-development PartnerFlooring and surfacing manufacturer providing exclusive supply programs to FEI Group members through collective purchasing arrangements.
• MasterBrand CabinetscoreStrategic or Co-development PartnerMajor cabinet manufacturer partner offering exclusive supply arrangements for KBx members through FEI Group's collective buying programs.
• FabuwoodcoreStrategic or Co-development PartnerCabinet manufacturer partner in FEI Group's exclusive supply network, providing competitive pricing for KBx members.
• Whirlpool CorporationmajorStrategic or Co-development PartnerMajor appliance manufacturer providing exclusive supply programs to FEI Group members, particularly serving kitchen and bath market segments.
• KitchenAidmajorStrategic or Co-development PartnerAppliance manufacturer partner offering exclusive supply arrangements for K&B Alliance members serving kitchen markets.
• SchonoxmajorStrategic or Co-development PartnerFlooring installation products manufacturer providing exclusive supply programs for FEI Group members.
• CarpentermajorStrategic or Co-development PartnerFlooring cushioning and underlayment manufacturer in FEI Group's exclusive supply network.
• GAFmajorStrategic or Co-development PartnerRoofing materials manufacturer partner for Exterior Contractor Alliance members, providing exclusive supply programs.
• HamatUSAminorStrategic or Co-development PartnerBathroom fixtures manufacturer providing exclusive supply programs to FEI Group members in the bathroom/hardware segment.
• Hardware ResourcesminorStrategic or Co-development PartnerHardware and components manufacturer in FEI Group's supply network serving cabinet and countertop dealers.
• Top KnobsminorStrategic or Co-development PartnerDecorative hardware manufacturer partner for kitchen and bath showrooms in the K&B Alliance.
• AmerockminorStrategic or Co-development PartnerHardware manufacturer providing cabinet and builder hardware products through exclusive FEI Group supply programs.
• RichelieuminorStrategic or Co-development PartnerCabinet hardware and components manufacturer partner serving KBx members.
• Wolf Home ProductsminorStrategic or Co-development PartnerBuilding products distributor providing exclusive supply arrangements for FEI Group members.
• Wellborn CabinetminorStrategic or Co-development PartnerCabinet manufacturer partner for KBx cabinet and countertop dealers.
• The Dixie GroupminorStrategic or Co-development PartnerCarpet and flooring manufacturer providing exclusive supply programs for FEI Group members.
• KarndeanminorStrategic or Co-development PartnerLuxury vinyl flooring manufacturer in FEI Group's exclusive supply network.
• Leggett & PlattminorStrategic or Co-development PartnerFurniture components and flooring underlayment manufacturer serving FEI Group members.
• JohnsoniteminorStrategic or Co-development PartnerCommercial flooring accessories manufacturer in exclusive supply network.
• Atlas HomewaresminorStrategic or Co-development PartnerDecorative hardware manufacturer partner for K&B Alliance showrooms.
• LenovaminorStrategic or Co-development PartnerKitchen sinks and bath accessories manufacturer serving FEI Group members.
• Future FoamminorStrategic or Co-development PartnerFoam products manufacturer for flooring underlayment in FEI Group's supply network.
• FXIminorStrategic or Co-development PartnerFoam manufacturing partner providing flooring cushioning products through exclusive programs.
• Xpress Global SystemsminorStrategic or Co-development PartnerLogistics and distribution services supporting supply chain for FEI Group members.
• SRS DistributionminorStrategic or Co-development PartnerBuilding products distribution partner serving Exterior Contractor Alliance members.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CCA Global Partners: One of the largest cooperatives in North America for flooring, carpet, and other home products, providing collective buying power, exclusive programs, and business services to independent retailers and contractors. Closely mirrors FEI Group's alliance/cooperative model and member value proposition.
• Carpet One Floor & Home: Cooperative buying group for independent flooring retailers in North America with shared marketing, exclusive product programs, and collective negotiating scale. Directly comparable to FEI Group's Home Solutions and K&B Alliance in target customer and operating model.
• Starnet Worldwide Flooring: Member-driven cooperative of commercial flooring contractors that leverages collective purchasing and best-practice sharing to compete with national firms. Highly comparable to FEI Group's MultiFamily Solutions in serving contractor members with collective buying programs.
• Flooring America: Cooperative of independent flooring retailers operating under a shared brand with collective purchasing, marketing, and exclusive product programs. Directly comparable to FEI Group's flooring divisions in cooperative structure and member value proposition.

Emerging players

• World Floor Covering Association (WFCA): Trade association for the floor covering industry offering networking, education, certification, and advocacy to retailers and contractors. Comparable to FEI Group in serving flooring industry participants, though focused more on association services than collective buying.
• Independent We Stand: National movement supporting independent businesses with marketing tools, advocacy, and community-building resources. Comparable to FEI Group in its focus on empowering independent operators, though it operates as a marketing/awareness initiative rather than a buying group.

Broad incumbents

• National Association of Home Builders (NAHB): Largest U.S. trade association representing the home building industry, including builders, remodelers, and suppliers. Comparable as a membership organization serving FEI Group's builder customer base and operating with similar advocacy, networking, and member-program functions.
• Associated Builders and Contractors (ABC): National trade association for merit-shop contractors across multiple construction trades, providing training, certification, and member services. Comparable to FEI Group's multi-trade contractor orientation and member-service model.
• Mohawk Industries: World's largest flooring manufacturer with proprietary dealer and contractor programs that compete for the same independent contractors and retailers FEI Group serves. Comparable as a counterparty in exclusive supply partnerships and a benchmark for industry pricing power.
• Shaw Industries: Largest U.S. carpet manufacturer and major flooring producer with direct-to-contractor programs and preferred dealer networks. Comparable both as a manufacturer partner and as an adjacent channel that competes for member attention and procurement spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEI Group