Shirtee.Cloud
Shirtee.Cloud, operated by Boender & Beutel GmbH, is a Cologne-based print-on-demand and white-label fulfillment platform serving e-commerce merchants and dropshippers. It connects Shopify, Amazon, Etsy, and other shops via API to in-house Kornit digital printing, warehousing, and branding services.
- Company typePrivate
- Founded2004
- HeadquartersCologne, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Shirtee.Cloud does
Shirtee.Cloud, operated by Boender & Beutel GmbH, is a print-on-demand (POD) and white-label fulfillment platform headquartered in Cologne, Germany. The business traces back to 2004 as a textile printing operation in Köln-Pulheim and was relaunched as the Shirtee.Cloud SaaS-style platform in 2019–2020. It serves e-commerce entrepreneurs, dropshippers, and marketplace sellers who want to sell customized apparel, accessories, and home goods without holding inventory or operating production equipment.
The platform is built around direct-to-garment digital printing using Kornit machines with water-based, pollution-free Neo-Pigment inks, supplemented by embroidery and warehousing capabilities. Merchants connect online stores — Shopify, WooCommerce, Amazon, Etsy, Rakuten, Wix, and Squarespace — via native API integrations for automated order forwarding, with CSV import as a fallback for bulk operations. The infrastructure includes 5,000 m² of production and warehouse space, 750,000 stored SKUs, capacity for 5,000 single shipments per day, and roughly 500,000 orders shipped in the prior year. Adjacent services include warehousing for non-POD inventory, branding (hangtags, woven labels, custom packaging), and a Green Dropshipping line featuring GOTS-certified organic textiles sourced from Stanley & Stella.
Shirtee generates revenue primarily through transaction fees per order (product cost + printing + shipping deducted from a prepaid merchant wallet), supplemented by monthly warehousing storage fees, one-time branding setup costs with per-unit handling charges, and add-on services such as DHL GoGreen carbon-neutral shipping. Distribution is API-first and self-serve: merchants register for free, load wallet funds, and connect their shops. The company is founder-operated by co-managing directors Nino Boender and Philipp Beutel, with no disclosed external venture or private equity backing, and ships to over 100 countries worldwide.
Shirtee.Cloud firmographics
Firmographics- Name
- Shirtee.Cloud
- Legal name
- Boender & Beutel GmbH
- Website
- https://shirtee.cloud
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Shirtee.Cloud, operated by Boender & Beutel GmbH, is a Cologne-based print-on-demand and white-label fulfillment platform serving e-commerce merchants and dropshippers. It connects Shopify, Amazon, Etsy, and other shops via API to in-house Kornit digital printing, warehousing, and branding services.
- Ownership category
- akta.pro rank
Shirtee.Cloud industry classification
Industry- Product category
- Print-on-Demand Fulfillment Services
- NAICS
- Apparel Manufacturing (315), Clothing and Clothing Accessories Merchant Wholesalers (42435), Apparel, Piece Goods, and Notions Merchant Wholesalers (4243), Packaging and Labeling Services (56191)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Dropshipping & Supplier Fulfillment Services (CRAFAMAJ)
- akta.pro secondary industries
- Value-Added Warehousing Services (Kitting, Labeling, Repack, Light Assembly) (TLALAAAL), Apparel Alterations, Repair & Circular Manufacturing (Remake/Upcycle) (CRAAAAAO)
Keywords
Where Shirtee.Cloud is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Shirtee.Cloud business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Infrastructure, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Print-on-Demand Product Sales: Charges per product sold including printing and fulfillment. Merchant sets retail price; Shirtee deducts product cost, printing, and shipping from wallet balance.
- Branding Services: Optional add-on services for custom labels, hangtags, flyers, stickers, and branded packaging. One-time setup costs plus per-unit handling fees.
- Warehousing & Fulfillment: Monthly storage fees based on volume plus per-order fulfillment and commission fees for non-POD products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard shipping rates per country (netto, excluding VAT) |
| Unit Pricing | Monthly | Warehousing storage fees based on volume |
| Unit Pricing | Pay-as-you-go | Branding options with setup and per-unit costs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Shirtee.Cloud product offering
Product offeringCore offering
Shirtee.Cloud runs a print-on-demand, warehousing and fulfillment platform that lets e-commerce merchants sell customized apparel, accessories and home goods without holding inventory. Connected online shops (Shopify, WooCommerce, Amazon, Etsy, Rakuten, Wix, Squarespace) forward orders automatically to Shirtee's Cologne production facilities, where Kornit digital printers apply designs, white-label packaging is added, and neutral shipments are dispatched under the merchant's brand. Additional services cover optional warehousing of non-POD stock, branding elements (hangtags, woven and printed labels, custom packaging) and a GOTS-certified sustainable organic line.
Product overview
Shirtee.Cloud is a print-on-demand, fulfillment, and warehousing platform that enables e-commerce merchants to sell customized products. The core platform (Print-on-Demand Platform) allows merchants to connect their online stores and automatically fulfill orders by printing designs on 50+ products across apparel, accessories, and home goods categories. The Fulfillment Service handles production, packing, and shipping directly to customers under the merchant's brand. Optional add-on modules include: Warehousing & Fulfillment for inventory storage and combined shipping, Branding Service for white-label options (hangtags, woven labels, custom packaging), and Green Dropshipping for sustainable production using organic textiles and eco-friendly inks. The Wallet system manages payment for all services. Product lines span Men's Apparel, Women's Apparel, Kids & Babies, Home & Living, Accessories, and an Organic Collection (GOTS-certified).
Differentiator
Problem solved
Functional benefit
Products and services
- Print-on-Demand Platform Core platform that lets merchants design and sell customized apparel, accessories and home goods that are produced only after an order is placed, eliminating upfront inventory costs.
- Fulfillment Service End-to-end order fulfillment that receives orders from connected shops, produces printed products, packs them neutrally and ships them directly to end customers under the merchant's brand.
- Warehousing & Fulfillment Optional warehousing service that stores merchant inventory (both Shirtee and non-Shirtee products) at Shirtee's warehouse for combined shipping with POD orders, including returns management.
- Branding Service White-label branding add-on offering hangtags, neck print labels, woven labels (sleeve, hem, neck), outside print labels, branded flyers, stickers, custom wash labels and DHL GoGreen sustainable packaging for brand visibility.
- Green Dropshipping Eco-friendly dropshipping service using GOTS-certified Stanley & Stella organic textiles, Kornit water-based Neo-Pigment inks, recyclable paper packaging and DHL GoGreen carbon-neutral shipping.
- Wallet Prepaid credit account where merchants load funds to pay for products, printing, shipping and optional services, with all transactions tracked through the Shirtee.Cloud dashboard.
Quantifiable outcome
- 500,000 orders produced and shipped in last year
- +3 more outcomes
Companies that use Shirtee.Cloud
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Shirtee.Cloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Shirtee.Cloud partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- KornitcorePartner for digital direct printing technology. Uses Kornit digital printing machines with Neo-Pigment ink that is water-based, free from heavy metals, formaldehydes, and APEs.
- Stanley & StellacoreGOTS-certified partner providing organic textiles made from sustainably grown, chemically untreated organic cotton under fair working conditions. Products suitable for printing with high wearing comfort.
- DHLcorePrimary shipping partner offering DHL GoGreen climate-neutral shipping option and eco-friendly delivery using electric vehicles and bicycles.
- ShopifycorePlatform integration for automatic order forwarding from Shopify stores to Shirtee for production and fulfillment.
- WooCommercecorePlatform integration for automatic order forwarding from WooCommerce stores.
- AmazoncoreMarketplace integration for selling POD products on Amazon with automatic fulfillment.
- EtsycoreMarketplace integration for selling POD products on Etsy.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Shirtee.Cloud competitors and assessment
Company assessmentDirect peers
- Apliiq: US-based POD platform focused on premium private-label apparel with custom labeling and packaging. Closely matches Shirtee's white-label branding and embroidery capabilities.
- T-Pop: European (French) POD platform emphasizing eco-friendly production with organic and sustainable textiles. Direct competitor on the sustainability/European-merchant positioning that differentiates Shirtee.
- Printful: Largest US-headquartered print-on-demand and fulfillment platform. Directly comparable to Shirtee on product scope (apparel, accessories, home goods), white-label model, and Shopify/WooCommerce/Amazon/Etsy integrations, but with significantly larger scale and venture funding.
- Gelato: Globally distributed print-on-demand platform with localized production network. Direct competitor on the same SMB/mid-market merchant use case, particularly strong in Europe — directly overlaps Shirtee's home market.
- Printify: Global POD marketplace connecting merchants with print providers. Closely comparable business model and integration ecosystem; competes head-to-head for the same SMB dropshipper and brand-merchant customer base.
- Spreadshirt / SPOD: German-headquartered POD and custom apparel platform. Most direct European competitor given shared German base, comparable product range (apparel, accessories), and similar B2B/B2C dual model.
- CustomCat: US-based POD platform specializing in apparel printing with Shopify, Etsy, WooCommerce integrations. Competes on similar merchant segment and product categories (shirts, hoodies, accessories).
- Gooten: POD and dropshipping platform serving SMB and mid-market e-commerce merchants. Comparable product breadth (apparel, home, accessories) and platform-integration GTM.
Emerging players
- JetPrint: Asia-based POD platform with growing Shopify and Etsy integrations. Emerging competitor with comparable product scope and pricing, often undercutting European players on cost.
Others
- Kornit Digital: Provider of the direct-to-garment printing machines that Shirtee uses. Not a competitor but a critical technology partner; comparable as an industry reference for the underlying printing infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Shirtee.Cloud social profiles
Digital presenceShirtee.Cloud compliance and trust
Trust signalCompliance1 record
Shirtee.Cloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shirtee.Cloud leadership team
Management profileNumber of profiles
Profiles2 records
Shirtee.Cloud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shirtee.Cloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shirtee.Cloud
What does Shirtee.Cloud do?
Shirtee.Cloud runs a print-on-demand, warehousing and fulfillment platform that lets e-commerce merchants sell customized apparel, accessories and home goods without holding inventory. Connected online shops (Shopify, WooCommerce, Amazon, Etsy, Rakuten, Wix, Squarespace) forward orders automatically to Shirtee's Cologne production facilities, where Kornit digital printers apply designs, white-label packaging is added, and neutral shipments are dispatched under the merchant's brand. Additional services cover optional warehousing of non-POD stock, branding elements (hangtags, woven and printed labels, custom packaging) and a GOTS-certified sustainable organic line.
Is Shirtee.Cloud a public or private company?
Shirtee.Cloud is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shirtee.Cloud founded?
Shirtee.Cloud was founded in 2004. It employs 51 to 100 people.
Where is Shirtee.Cloud based?
Shirtee.Cloud is headquartered in Cologne, Germany, in the Europe region.
How does Shirtee.Cloud make money?
Three revenue lines are on record. Print-on-Demand Product Sales are the primary driver. The others are branding Services and warehousing & Fulfillment.
Who are Shirtee.Cloud's main competitors?
Direct peers on record are Apliiq, T-Pop, Printful, Gelato, Printify, Spreadshirt / SPOD, CustomCat and Gooten. JetPrint is listed as an emerging player. Kornit Digital is listed as an others.
Does Shirtee.Cloud have an API?
No public API is recorded for Shirtee.Cloud.
What industry is Shirtee.Cloud in?
Shirtee.Cloud's product category is Print-on-Demand Fulfillment Services. Its primary akta.pro industry code is CRAFAMAJ, Dropshipping & Supplier Fulfillment Services, with a secondary code of TLALAAAL, Value-Added Warehousing Services (Kitting, Labeling, Repack, Light Assembly). Its NAICS code is 315 and its SIC code is 2300.