What Borderless Creations does

Borderless Creations is a Tokyo-based sustainable lifestyle e-commerce company founded in 2019, operating a curated online store at borderlesscreations.com built on Shopify and hosted on Cloudflare (green-certified by The Green Web Foundation). The company curates roughly 100 eco-friendly brands across five categories — bathroom (37 items), kitchen (42 items), home decor (68 items), fashion (65 items), and accessories (125 items) — plus a 48-item outlet of discounted imperfect goods. Featured brands include CELEMENT LAB (2019 Golden Pin Design Award winner), Théla (Greek upcycled accessories), GUPPYFRIEND (microfiber-capture washing bags), mymizu (B Corp-certified MiiR bottles), Boody, LastObject, The Humble Co., Marley's Monsters, and Re-Play. Operational differentiators include Shopify Planet–powered carbon-neutral shipping (34kg of CO2 offset), Treedom.net tree planting (42 trees across five countries, July 2019–June 2024), and 1% for the Planet membership donating 1% of annual revenue.

The company runs three go-to-market motions. First, direct-to-consumer e-commerce serves environmentally conscious Japanese consumers (price range ¥330 to ¥17,600, free shipping above ¥5,000). Second, it is the Japanese sole distributor for Théla, GUPPYFRIEND, and CELEMENT LAB, supplying physical retailers such as Minna Shōtō (Shimo-Kitazawa) and GOOD DESIGN STORE TOKYO by NOHARA via wholesale and the goooods B2B platform. Third, it conducts sustainability consulting — corporate procurement for events up to 1,000 attendees, seminars for schools and companies, ethical-initiatives coordination, and Japanese-English translation — supported by participation in Tokyo pop-ups (Gotanda Marche, Shinjuku NS Marché, Hiroo Azalea Fair, Impact HUB Tokyo). Marketing is content-led via Instagram, Facebook, email newsletter, blog, and earned media in ELLE Japon, WWD Japan, GREENFIELD, ELEMINIST, and ku:nel.

Monetization combines one-time product sales, wholesale/transaction-based B2B distribution, and professional-services consulting fees. Ownership and leadership are with co-founder and CEO Yu-Ching Chang and co-founder Yasuhiro Wakai; the firm remains privately held with 1–10 employees and no disclosed institutional funding or M&A activity, operating only in Japan.

Name

Borderless Creations

Legal name

Borderless Creations

Website

https://borderlesscreations.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Borderless Creations is a Tokyo-based sustainable lifestyle e-commerce company founded in 2019, curating 100+ eco-friendly products from international ethical brands for Japanese consumers while serving as the Japanese sole distributor for select brands and offering sustainability consulting.

Ownership category

akta.pro rank

Product category

Sustainable Lifestyle E-commerce Retail

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Off-Price Kitchenware, Tabletop & Housewares Retail (CRAEACAD)

Keywords

• Sustainable lifestyle products
• Eco friendly retail
• Wholesale distribution
• Sustainability consulting
• Direct to consumer ecommerce

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Retail: Direct-to-consumer online sales of curated sustainable products including bathroom, kitchen, home decor, and fashion items through their Shopify e-commerce platform
2. Wholesale Distribution: B2B sales to retail partners as Japanese sole distributor for multiple international sustainable brands. Products sold through wholesale to physical retail stores
3. Consulting Services: Sustainability consulting including procurement support for events, seminars on sustainability topics, initiatives coordination, and Japanese-English translation services

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Borderless Creations is a Tokyo-based sustainable lifestyle e-commerce retailer that curates and sells eco-friendly household and personal care products through its own Shopify storefront. The company operates a D2C retail business across bathroom, kitchen, home décor, and fashion categories, alongside a B2B wholesale distribution arm for retail stockists and a sustainability consulting practice for schools and corporate clients.

Product overview

Borderless Creations is a sustainable lifestyle e-commerce platform curating eco-friendly products across five main categories: Bathroom & Kitchen (reusable alternatives like bamboo toothbrushes, beeswax wraps, glass straws, washing bags), Home Decor (scented candles, stone diffusers, porcelain vases), Fashion & Accessories (upcycled bags, totes, backpacks), and an Outlet section for discounted imperfect items. The company also operates wholesale distribution services for partner brands and provides sustainability consulting including procurement, seminars, initiatives coordination, and translation services. Core brands include CELEMENT LAB (award-winning design), Théla (Greek upcycling), GUPPYFRIEND (microfiber capture), mymizu (B Corp certified bottles), Boody (sustainable clothing), and LastObject (reusable alternatives).

Differentiator

Problem solved

Functional benefit

Products and services

• Eco-Friendly Bathroom Products Curated line of sustainable personal care and bathroom household items (e.g., shampoo bars, toothpaste tablets, soap) sold to environmentally conscious Japanese consumers via the company's Shopify storefront.
• Eco-Friendly Kitchen Products Curated line of sustainable kitchen and household goods (e.g., reusable bags, beeswax wraps, eco dish brushes) sold to environmentally conscious Japanese consumers via the Shopify storefront.
• Eco-Friendly Home Décor Products Curated sustainable home décor items offered through the Borderless Creations Shopify storefront for eco-conscious Japanese consumers.
• Fashion and Accessories Collection Sustainable fashion items and accessories (e.g., recycled-material bags, eco footwear) sold through the Borderless Creations Shopify storefront.
• Outlet and Clearance Section Discounted and end-of-line sustainable products from the Borderless Creations catalog, offered at reduced prices via the Shopify storefront.
• Wholesale Distribution Service B2B wholesale distribution of Borderless Creations' curated sustainable lifestyle brands to independent retail stores, boutiques, and concept shops in Japan, available through the goooods B2B platform and direct relationships.
• Sustainability Consulting Service Custom sustainability education and consulting engagements for schools and corporate clients, including programming for large-scale events of around 1,000 participants.
• Gift Cards Store gift cards redeemable on the Borderless Creations Shopify storefront for sustainable lifestyle products.

Quantifiable outcome

• 34kg CO2 removed from shipping emissions
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• ThélacoreChannel Partner/ Reseller/ Distributor · 1 January 2019Greek brand that upcycles plastic from landfills and oceans into fashion accessories. Borderless Creations serves as Japanese sole distributor for Théla products.
• GUPPYFRIENDcoreChannel Partner/ Reseller/ DistributorGerman brand specializing in washing bags that capture microfibers to prevent plastic pollution. Borderless Creations is Japanese sole distributor.
• CELEMENT LABcoreChannel Partner/ Reseller/ DistributorTaiwanese brand awarded Golden Pin Design Award in 2019 for innovative everyday products using new concepts and materials. Borderless Creations holds Japanese distribution rights.
• 1% for the PlanetflagshipStrategic or Co-development PartnerGlobal alliance of companies committed to donating 1% of annual revenue to environmental organizations. Borderless Creations is a member, donating 1% of annual sales to grassroots environmental causes.
• Treedom.netcoreStrategic or Co-development PartnerTree planting platform used by Borderless Creations to offset their annual CO2 emissions. Planted 42 trees across 5 countries from July 2019 to June 2024.
• Tokyo Ethical Action ProjectminorStrategic or Co-development PartnerTokyo Metropolitan Government's initiative to promote ethical consumption. Borderless Creations participates as a partner company.
• Planet App (Shopify)coreTechnology or IntegrationCarbon offset application integrated with Shopify shipping that calculates emissions based on origin, destination, and package weight, then funds verified carbon removal projects.
• goooodsminorChannel Partner/ Reseller/ DistributorB2B wholesale platform where Borderless Creations offers CELEMENT and GUPPYFRIEND products for retail partner purchasing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Seventh Generation: Established sustainable household-products brand now part of Unilever, selling cleaning, paper, and personal care. Adjacent incumbent operating in the same ethical-consumer category at much greater scale.
• Grove Collaborative: Larger US-based online retailer of sustainable home and personal care products with broader assortment and B Corp credentials. Larger-scale incumbent in the same eco-curation space.

Direct peers

• Made Trade: Certified B Corp marketplace curating sustainable fashion, home, and wellness goods from vetted ethical brands. Closely aligned curation-and-distribution model.
• EarthHero: US-based online retailer curating 100+ sustainable brands across home, kitchen, fashion, and personal care. Closely mirrors Borderless Creations' DTC curation model at larger scale.
• Who Gives a Crap: Online retailer of sustainable household essentials (recycled paper, cleaning) with strong social-mission branding. Comparable DTC sustainability-curation model with global reach.
• Package Free Shop: Online zero-waste retailer offering reusable alternatives across bathroom, kitchen, and personal care. Directly comparable curated marketplace model with overlapping brand portfolio (LastObject, etc.).
• The Good Trade: Ethical lifestyle marketplace and editorial platform selling curated sustainable fashion, home, and beauty products. Comparable curation-plus-content monetization approach.
• mymizu: Japan-based sustainability platform that curates reusable products (notably a co-branded MiiR bottle also sold on Borderless Creations) and drives tap-water adoption. Highly comparable mission, geography, and product overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/borderlesscreations2019
• Instagraminstagram.com/borderless_creations

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borderless Creations