Overhaul
Overhaul Media is a privately held Edmonton-based design agency founded in 2006, providing brand strategy, web/eCommerce design and development, and ongoing Shopify Plus support to fashion, hospitality, real estate, government, and media clients across Canada.
- Company typePrivate
- Founded2006
- HeadquartersEdmonton, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Overhaul does
Overhaul, operating legally as Overhaul Media, is a privately held design and digital agency founded in 2006 and headquartered in Edmonton, Alberta, Canada. The firm provides a portfolio of professional services spanning brand strategy, creative direction, design, video production, and digital/web/mobile interface development, with a primary specialization in eCommerce implementation for direct-to-consumer brands as Alberta's self-identified leading Shopify Plus partner. Its technical stack is centered on Shopify Plus, WordPress (including headless configurations), Sanity CMS, and Next.js, enabling hybrid Shopify-Plus and WordPress storefronts as well as high-performance editorial sites such as the Maclean's magazine redesign.
The agency's client base is unusually diversified for a 1-10 person team, spanning fashion and lifestyle brands (HAVEN, The Helm, gravitypope, Naked and Famous Denim, Nalata Nalata, Gold Square), commercial real estate and property management (Canada ICI, HSBC Place, Blatchford, Beljan, Epic Investment Services), media and publishing (Maclean's, CBC), government and public sector (City of Edmonton, Government of Alberta, Love Alberta Forests), hospitality (Baijiu, Press'd), architecture (holo-blok, Workun Garrick), and sustainability (Green Impact Partners). Long-tenured engagements such as HAVEN since 2007 indicate durable client relationships within a project-based delivery model.
Overhaul monetizes through custom project-based engagements covering strategy, design, and development, supplemented by a recurring Shopify Support retainer line that bundles monthly strategy meetings, analytics review, performance monitoring, and content updates. Pricing is not publicly disclosed and is structured on a quote basis, with multi-year contract cadences. Distribution is direct via website, phone, and email with no intermediary channel partners, and marketing is driven primarily by portfolio content, case studies, and organic social presence on Instagram and LinkedIn.
Overhaul firmographics
Firmographics- Name
- Overhaul
- Legal name
- Overhaul Media
- Website
- https://overhaulmedia.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Overhaul Media is a privately held Edmonton-based design agency founded in 2006, providing brand strategy, web/eCommerce design and development, and ongoing Shopify Plus support to fashion, hospitality, real estate, government, and media clients across Canada.
- Ownership category
- akta.pro rank
Overhaul industry classification
Industry- Product category
- Digital Design & eCommerce Development Agency
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- UI/UX Engineering & Front-End Modernization (BPAEAFAH)
Keywords
Where Overhaul is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Overhaul business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services - Project-Based: Custom design and development projects for brand strategy, ecommerce, and digital experiences. Services range from creative direction, design & development, to marketing and communications.
- Ongoing Support & Maintenance: Monthly retainer-style support services for Shopify stores including health-oriented work, analytics review, app updates, performance monitoring, and as-needed requests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels3 records
Overhaul product offering
Product offeringCore offering
Overhaul is an Edmonton-based design agency and digital studio that delivers brand strategy, UX/UI design, and full-stack web development services. Its primary offerings center on eCommerce platform builds (especially as a Shopify Plus partner) along with branding and digital experience projects for fashion, hospitality, real estate, and government clients. The agency also provides ongoing Shopify support and maintenance on a recurring basis.
Product overview
Overhaul is a design agency and digital studio offering a comprehensive portfolio of services rather than a unified software product. Core offerings include eCommerce agency services built around Shopify Plus partnerships, Shopify support and maintenance services, and branding/design services for hospitality, retail, and commercial real estate sectors. The agency also delivers specialized web development using platforms including Shopify, WordPress (including headless configurations), Sanity headless CMS, and Next.js. The service architecture is organized around client need states: strategy and discovery, creative and branding, development and implementation, and ongoing support and optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- eCommerce Agency Services
- Shopify Plus Services
- Shopify Support Services
- Bar & Restaurant Branding
Quantifiable outcome
- Featured in Communication Arts magazine for Love Alberta Forests project
- +1 more outcomes
Companies that use Overhaul
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles5 records
Overhaul technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Overhaul partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shopify PluscoreOverhaul is Alberta's Leading Shopify Plus Partner with 10+ year track record. They provide end-to-end ecommerce platform solutions encompassing strategy, design, and development. They have migrated stores from Salesforce Commerce Cloud, Magento, WooCommerce, Bigcommerce, and other platforms.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Overhaul competitors and assessment
Company assessmentBroad incumbents
- Bounteous: Larger US digital experience and commerce agency offering overlapping Shopify, design, and digital transformation capabilities at greater scale — sets the broader competitive ceiling Overhaul competes beneath.
Direct peers
- BlueSwitch: US-based Shopify Plus partner agency offering eCommerce strategy, design, development, and platform migration — directly comparable service mix to Overhaul's Shopify Plus offering.
- OuterBox: US Shopify Plus partner agency focused on design, development, and SEO for eCommerce brands — closely aligned on Shopify Plus migration and design services.
- 1Digital Agency: US eCommerce agency offering Shopify Plus design, development, and platform migration services — directly comparable platform-migration and build offerings.
- Jacknife: Canadian creative and design agency with branding, digital, and content capabilities — similar boutique positioning and cross-vertical brand work for premium clients.
- Fuel Made: Shopify Plus partner agency focused on design and development for high-end DTC and lifestyle brands — comparable positioning in the premium Shopify Plus segment.
- Eastside Co: UK-based Shopify Plus partner specializing in design and development for fashion, lifestyle, and premium DTC brands — overlapping with Overhaul's DTC fashion/lifestyle focus.
- Northern Commerce: Canadian digital commerce agency with a strong Shopify Plus practice serving DTC brands — same geographic region and core Shopify Plus + design/development offering as Overhaul.
- Coalition Technologies: US Shopify Plus agency offering design, development, SEO, and digital marketing for eCommerce brands — overlapping Shopify Plus build-and-grow model.
- We Make Websites: London-based Shopify Plus partner agency with deep expertise in premium DTC brand design and development — comparable customer profile and service offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Overhaul social profiles
Digital presenceOverhaul financial estimates
Financial estimateRevenue estimate
Valuation estimate
Overhaul leadership team
Management profileNumber of profiles
Overhaul funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Overhaul M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Overhaul
What does Overhaul do?
Overhaul is an Edmonton-based design agency and digital studio that delivers brand strategy, UX/UI design, and full-stack web development services. Its primary offerings center on eCommerce platform builds (especially as a Shopify Plus partner) along with branding and digital experience projects for fashion, hospitality, real estate, and government clients. The agency also provides ongoing Shopify support and maintenance on a recurring basis.
Is Overhaul a public or private company?
Overhaul is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Overhaul founded?
Overhaul was founded in 2006. It employs 1 to 10 people.
Where is Overhaul based?
Overhaul is headquartered in Edmonton, Canada, in the North America region.
How does Overhaul make money?
Two revenue lines are on record. Professional Services - Project-Based is the primary driver. The others are ongoing Support & Maintenance.
Who are Overhaul's main competitors?
Bounteous is listed as a broad incumbent. Direct peers are BlueSwitch, OuterBox, 1Digital Agency, Jacknife, Fuel Made, Eastside Co, Northern Commerce, Coalition Technologies and We Make Websites.
Does Overhaul have an API?
No public API is recorded for Overhaul.
What industry is Overhaul in?
Overhaul's product category is Digital Design & eCommerce Development Agency. Its primary akta.pro industry code is BPAEAFAH, UI/UX Engineering & Front-End Modernization. Its SIC code is 7370.