Gospel Music

Name

Gospel Music

Legal name

Gospel Music Association

Website

https://gospelmusic.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: Individual and organizational membership programs providing access to networking events, professional resources, industry connections, and GMA events
2. Event Revenue: Ticket sales for Dove Awards, fan experiences, and other GMA-produced live events and broadcasts
3. Donations and Giving: One-time and monthly donation programs supporting GMA's mission to expose, promote, and celebrate gospel through music

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

The Gospel Music Association (GMA) is a nonprofit trade association that produces the annual GMA Dove Awards (the premier Christian and Gospel music awards show, broadcast on Trinity Broadcasting Network to 175+ nations), operates tiered Individual and Organizational membership programs serving artists, songwriters, labels, publishers, and radio networks, runs seasonal broadcast programming (Easter Celebration, Christmas), maintains the Museum of Christian & Gospel Music in Nashville, and delivers educational initiatives, networking events, and industry advocacy for the Christian and Gospel music community.

Product overview

The Gospel Music Association (GMA) operates a platform-based offering centered on events and industry services rather than a unified software product. The core offerings include the annual GMA Dove Awards (broadcast on TBN, now in its 56th year), the organization's primary website/news platform serving the Christian and Gospel music community, and complementary programs such as Christian Music Month, the Museum of Christian & Gospel Music in Nashville, educational initiatives, and membership services. The Dove Awards ecosystem includes sub-products like the Pre-Telecast and Dove Awards Rewind archive. Seasonal programming includes Christmas and Easter celebrations. The organization functions as an industry association rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Brands

• GMA Dove Awards: Annual awards ceremony celebrating excellence in Christian and Gospel music
• Museum of Christian & Gospel Music
• IMMERSE
• GMA Dove Club
• Christian Music Month
• Because He Lives Easter Celebration

Products and services

• GMA Dove Awards The flagship annual awards ceremony recognizing excellence in Christian and Gospel music across multiple categories. Broadcast exclusively on Trinity Broadcasting Network and TBN+ to reach over 175 nations. Held at major venues such as Nashville's Bridgestone Arena, with tickets and fan experience packages available to the public.
• GMA Membership Program
• Museum of Christian & Gospel Music
• GMA Christmas Programming
• Because He Lives Easter Celebration
• Dove Awards Pre-Telecast
• Dove Awards Rewind
• Educational Initiatives
• Christian Music Month
• GMA Website and News Platform

Quantifiable outcome

• GMA Dove Awards broadcast reaches millions of viewers globally through TBN
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered primary, secondary, minor and core.

• Coca-Cola ConsolidatedprimaryGTM or Marketing Partner · 8 May 2026Title sponsor of the 13th Annual K-LOVE Fan Awards. K-LOVE and Billboard co-present the awards, with Coca-Cola Consolidated providing primary sponsorship.
• K-LOVE RadioprimaryChannel Partner/ Reseller/ Distributor · 8 May 2026K-LOVE radio and Billboard co-present the K-LOVE Fan Awards. K-LOVE is a major Christian music radio network reaching millions of listeners.
• BillboardprimaryStrategic or Co-development Partner · 8 May 2026Billboard magazine co-presents the K-LOVE Fan Awards, bringing mainstream music industry credibility and coverage to the Christian music awards.
• TPR. (Transparent Productions, Premier Productions, Rush Concerts)primaryChannel Partner/ Reseller/ Distributor · 20 February 2026TPR. is the largest promoter in the Christian and Gospel genre, promoting concerts across the U.S. Roaster includes Chris Tomlin, Anne Wilson, MercyMe, Elevation Worship, and many more.
• Museum of the BiblesecondaryStrategic or Co-development Partner · 8 December 2025Co-producer of 'Everlasting Light: The Story of the Humble King' - a candlelight Christmas celebration livestream featuring Anthony Evans, Megan Woods, and the Indiana Wesleyan University Chorale.
• Indiana Wesleyan UniversitysecondaryStrategic or Co-development Partner · 8 December 2025Indiana Wesleyan University Chorale led by Davy Chinn performed at the 'Everlasting Light' Christmas livestream event.
• Know Hope FoundationminorGTM or Marketing Partner · 4 November 2025Presenting sponsor of 'An Evening of Focus with Tim Tebow' benefiting Hands & Feet Project.
• Hands & Feet ProjectminorGTM or Marketing Partner · 4 November 2025Beneficiary of 'An Evening of Focus with Tim Tebow' event. Children's charity receiving proceeds from the fundraising evening.
• Trinity Broadcasting Network (TBN)coreStrategic or Co-development Partner · 13 August 2025TBN is the exclusive broadcast partner for the GMA Dove Awards. The 56th Annual GMA Dove Awards broadcast aired on TBN and TBN+ app, reaching over 175 nations in 17 languages. TBN is America's most watched faith channel, providing massive global reach for GMA content.
• Cantinas Arts FoundationcoreStrategic or Co-development Partner · 13 August 2025Presenting partner for the 56th Annual GMA Dove Awards. The foundation supports arts and cultural initiatives within the Christian music community.
• BEC RecordingssecondaryChannel Partner/ Reseller/ Distributor · 6 June 2025BEC Recordings signed Gracie Binion to their artist roster. President Brandon Ebel expressed enthusiasm about partnering with the emerging artist.
• K-LOVE BooksminorChannel Partner/ Reseller/ Distributor · 21 March 2024K-LOVE Books published Matthew West's sixth book 'My Story, Your Glory' - a 30-day devotional.
• ZondervanminorChannel Partner/ Reseller/ Distributor · 21 March 2024Zondervan published Zach Williams' children's book 'A Little More Like Jesus'.
• World VisionsecondaryGTM or Marketing Partner · 29 January 2024World Vision is the presenting sponsor of Big Daddy Weave's 'Heaven Changes Everything Tour' produced by Transparent Productions.
• Awakening EventssecondaryChannel Partner/ Reseller/ Distributor · 29 January 2024Awakening Events produces K-LOVE Live at Red Rocks and Air1 Worship Now Live at Red Rocks concerts at the iconic Red Rocks Amphitheatre.
• Altrua HealthshareminorGTM or Marketing Partner · 29 January 2024Sponsor of K-LOVE Live and Air1 Worship Now Live at Red Rocks concerts.
• Curb | Word Music PublishingsecondaryChannel Partner/ Reseller/ Distributor · 10 November 2023Curb | Word Music Publishing signed Sanctus Real's Chris Rohman as a songwriter. VP Jonathan Mason noted the partnership with the iconic band.
• Premier ProductionsprimaryChannel Partner/ Reseller/ Distributor · 16 July 2021Co-founder Roy Morgan leads Premier Productions - one of the largest producers of live faith and family events nationally and internationally. Premier produces Elevation Nights and other major Christian music tours.
• Vanderbilt University Medical CenterminorStrategic or Co-development Partner · 11 June 2020Partnered with Lauren Daigle for virtual concert honoring healthcare workers. The Monroe Carell Jr. Children's Hospital at Vanderbilt hosted the concert distributed to 19 pediatric hospitals nationwide.
• Musicians On CallminorStrategic or Co-development Partner · 11 June 2020Nonprofit bringing live and recorded music to hospital patients. Partnered with Lauren Daigle and Vanderbilt to distribute virtual concert to pediatric hospitals across the country.
• Daywind Music Group/NewDay Christian DistributionsecondaryStrategic or Co-development Partner · 12 September 2019Daywind provided space for the Southern Gospel Music Association Research Library in Hendersonville, TN. CEO Dottie Leonard Miller supports gospel music preservation.
• Sony Music/Essential WorshipsecondaryChannel Partner/ Reseller/ Distributor · 23 August 2017Red Rocks Worship released their debut album 'HERE' in partnership with Sony Music/Essential Worship.
• Sony Music/Essential WorshipsecondaryChannel Partner/ Reseller/ Distributor · 11 May 2017Essential Worship, part of Sony Music, partnered with Red Rocks Worship to release their label debut full-length album 'HERE'.
• Kobalt Music Publishing GlobalsecondaryChannel Partner/ Reseller/ Distributor · 7 July 2016Songs for FCM publishing company operates under Kobalt Music Publishing Global, which represents over 8,000 artists and 600,000 songs.
• TBNcoreStrategic or Co-development PartnerGMA produces flagship broadcasts including the GMA Dove Awards, Because He Lives: An Easter Celebration, and #LoveGoes Viral: Christmas Special - all broadcast on TBN reaching millions annually.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ASCAP: Major performing rights organization administering rights and hosting Christian/inspirational music awards — a broader industry peer with overlapping songwriter and publisher relationships to GMA's members.
• Trinity Broadcasting Network (TBN): The exclusive broadcast partner for GMA's Dove Awards and seasonal programming, TBN is a broader incumbent in faith-based media that shares GMA's Christian audience and content objectives at significantly larger scale.
• SESAC: Performing rights organization representing songwriters and publishers across multiple genres including Christian/Gospel — an industry infrastructure peer with overlapping rights-administration and membership dynamics.
• BMI: Performing rights organization with a dedicated Christian music awards program and broad songwriter services — comparable industry infrastructure serving many of the same publishers, songwriters, and artists as GMA.

Emerging players

• K-LOVE: Largest U.S. Christian music radio network and producer of the K-LOVE Fan Awards — a peer and emerging competitor for Christian music audience attention, sponsor dollars, and artist recognition.
• TPR. (Transparent Productions): Largest promoter in the Christian/Gospel genre, producing tours for Chris Tomlin, MercyMe, Elevation Worship, and others — an emerging player in live Christian events with overlapping artist roster and sponsor relationships to GMA.

Direct peers

• Country Music Association: Nashville-based trade association for the country music industry that produces the CMA Awards and Fan Fair/X — structurally and operationally the closest analog to GMA in another genre vertical.
• The Recording Academy: Producer of the Grammy Awards and the leading U.S. music industry trade body for recording professionals — directly comparable to GMA as a membership-driven awards-and-advocacy organization for artists and labels.
• Christian Music Trade Association: Trade association focused specifically on the Christian music industry, providing networking, advocacy, and education — overlaps with GMA's mission and member base in the same niche vertical.

Others

• Museum of the Bible: Washington, D.C.-based cultural institution co-producing GMA's 'Everlasting Light' Christmas livestream — a thematically adjacent heritage and faith-based organization with comparable content-distribution and audience-development objectives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gospelmusicus
• YouTubeyoutube.com/user/GMADoveAwards
• Facebookfacebook.com/GMADoveAwards
• LinkedInlinkedin.com/company/gospelmusicassoc
• Instagraminstagram.com/gmadoveawards
• TikToktiktok.com/@gmadoveawards

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gospel Music