Club Physical

What Club Physical does

Club Physical is a privately held New Zealand health club chain founded in 1983 by Paul Richards and operated by the Richards family. The company runs two physical locations — its Te Atatu flagship in Auckland and a Kaitaia site in Northland — and has historically opened 24 clubs over its 43+ year operating history. It serves individual consumer members across multiple demographics including general fitness enthusiasts, seniors (60+), mothers with young children, competitive athletes, children/youth, and traveling business professionals. Memberships are sold via a four-tier weekly subscription model (Champions NZD $26, Athletes NZD $30, Winners +1 NZD $42, Wellness NZD $49) processed through DebitSuccess direct debit with no fixed contract term.

The product portfolio centers on group exercise (30+ weekly GROUPX classes including Barre, Pilates, Yoga, XRIDE, Boxing, Wrestling), strength and cardio equipment (PRIME resistance, Life Fitness cardio, free weights), small-group training (METABOLIC, STRENGTH, HYROX), personal training, and a Recovery Room offering infrared sauna, cryotherapy, contrast therapy, and massage chairs. The company integrates third-party technology including MYZONE heart-rate tracking, EVOLT body composition scanning, Clubware booking, DebitSuccess billing, and TrainAway App for IHRSA Passport access to 1,600+ clubs globally. Adjacent revenue streams include the 12-Week Transformation Challenge (NZD $479-879), Six Week Programmes (NZD $299), 5-day trial pass (NZD $49), recovery services, personal training, and a wellness eBook/content library. Go-to-market is direct-to-consumer with in-person club sign-ups, online enrollment, community sponsorships, and word-of-mouth referrals. The Kaitaia location operates under a separate franchisee/partnership model with co-owners Stan Day and Kylie Sutherland-Day.

Name

Club Physical

Legal name

Club Physical Holdings Limited

Website

https://clubphysical.co.nz

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Club Physical is a family-owned New Zealand health club chain founded in 1983, operating two locations in Auckland and Northland. It sells tiered weekly memberships (NZD $26-$49) serving individual consumers with group fitness classes, strength training, recovery services, and small-group programs including HYROX.

Ownership category

akta.pro rank

Product category

Health Clubs and Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Sports-Specific Group Conditioning (HSADABAK), Senior/Low-Impact Group Fitness (HSADABAI)

Keywords

• Group fitness classes
• Health club memberships
• Personal training services
• Wellness and recovery
• Fitness facility management

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Weekly recurring membership fees across four tiers (Champions $26, Athletes $30, Winners +1 $42, Wellness $49) with no minimum contract term. Includes annual $29 club improvement fee and $59 one-time enrollment fee.
2. Transformation Challenge Programs: 12-week transformation challenge at $879 for non-members and $479 for existing members, including unlimited club access, EVOLT scans, MYZONE belt, bootcamp sessions, and before/after photos.
3. Day Passes and Trials: 5-day trial pass for $49 offering full club access. Casual drop-in visits at $25 for guests. 7-day passes available.
4. Recovery Room Services: Contrast therapy sessions at $49 casual for non-members and $29 for members, with concession packs available. Massage chair sessions at $20 casual and $10 for members. Membership add-on weekly at $19.
5. Personal Training: One-on-one coaching with certified personal trainers available for additional fee. Members receive two complimentary training sessions with Champions membership.
6. Next Level Classes: Small group training classes (METABOLIC, LOWER STRENGTH, UPPER STRENGTH, HYROX) at $15 weekly upgrade or $10 casual per class for non-Next Level members.
7. Wellness eBooks and Publications: Free downloadable wellness and health eBooks authored by CEO Paul Richards. Premium ebook available on Amazon for USD $6.99. Physical book 'Out Like a Light' sold at club for $25.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Club Physical operates physical health club facilities in New Zealand delivering weekly recurring memberships ($26-$49/week across four tiers) that grant access to cardio and strength equipment, over 30 weekly GROUPX classes (Barre, Pilates, Yoga, XRIDE indoor cycling, Boxing, Wrestling), the Recovery Room (infrared sauna, cryotherapy, contrast therapy, massage chairs), swimming pool, spa, saunas, free Kids Club, and IHRSA Passport global access. The clubs complement memberships with paid ancillary services including personal training, the 12-Week Transformation Challenge program, Six Week Programmes, Next Level small group classes, and recovery room sessions.

Product overview

Club Physical is a New Zealand health club chain operating two locations (Te Atatu, Auckland and Kaitaia, Northland) since 1983. The company offers a tiered membership structure (Champions $26/week, Athletes $30/week, Winners +1 $42/week, Wellness $49/week) providing access to gym facilities, GROUPX group fitness classes (30+ weekly including Barre, Pilates, Yoga, XRIDE, Boxing, Wrestling), Personal Training, and The Recovery Room (Infrared Sauna, Cryotherapy, Contrast Therapy, Massage Chairs). Core membership includes access to one nominated friend, free Kids Club for under 5s, and IHRSA Passport for global gym access. Premium programs include the 12-Week Transformation Challenge ($479-879), Six Week Programmes (60+ and Mums, $299), Next Level small group training classes ($15/week upgrade), and Warm Yoga/Warm HIIT Pilates heated classes at 27°C. The company integrates with MYZONE fitness tracking, EVOLT body composition scanning, Clubware booking system, DebitSuccess payment processing, and TrainAway App for IHRSA network access.

Differentiator

Problem solved

Functional benefit

Products and services

• Champions Membership Entry-level health club membership at $26/week providing access to Te Atatu and Kaitaia locations, strength and cardio equipment, Swedish saunas, ladies-only gym, pool and spa, boxing and wrestling classes, free Kids Club for under 5s, two personal training sessions, monthly EVOLT body scan, weekly Recovery Room access, 50% off MYZONE belt, and free squash court use.
• Athletes Membership Mid-tier membership at $30/week with all Champions benefits plus unlimited GROUPX classes (excluding X45 and Next Level classes), Club Virtual on-demand streaming, and access for one nominated friend.
• Winners +1 Membership Premium two-person membership at $42/week combining Champions and Athletes benefits for the member plus one nominated friend (minimum age 14) with full club access and GROUPX class access.
• Wellness Membership Top-tier membership at $49/week including all GROUPX and Next Level classes (including X45), MYZONE Belt, monthly EVOLT body scan, and Recovery Room access.
• GROUPX Classes Over 30 weekly group exercise classes at Te Atatu spanning Barre, Flex, Pilates, StepX, XCORE, XRIDE indoor cycling, Yoga, Boxing, Wrestling, and new Warm Yoga and Warm HIIT Pilates variants in a 27°C studio. Available across Athletes, Winners +1 and Wellness memberships and select groups for Champions.
• Virtual Cycling Classes Immersive indoor cycling class offering featuring real, filmed global landscapes from Alpine climbs to coastal roads, accompanied by expert coaching and energising music.
• Next Level Classes Small group training classes including METABOLIC, LOWER STRENGTH, UPPER STRENGTH, and HYROX preparation; available as a $15/week membership upgrade or $10 casual per class for non-Next Level members, and bundled with the Wellness membership.
• Personal Training One-on-one training with certified personal trainers (including Kevin Henderson, Brahm Richards, Ayisha Abeid, and Stan Day) covering strength and conditioning, muscle building, sport-specific training, body recomposition, rehabilitation, and mobility. Champions membership includes two complimentary sessions.
• The Recovery Room Holistic wellness facility offering infrared sauna, 6°C cryotherapy ice bath, contrast therapy (hot and cold), and massage chairs, available to both members and the public on a pay-per-session or concession-pack basis.
• 5-Day Trial Pass First-time user trial pass priced at $49 for 5 consecutive days, providing full club access at Te Atatu including swimming pool, sauna, hot tub, GROUPX classes, X45 small group classes, and gym orientation.
• 12-Week Transformation Challenge 12-week body transformation programme priced at $479 for members and $879 for non-members, including EVOLT body scans, MYZONE Belt, unlimited gym access, all GROUPX classes, 24 bootcamp sessions, before/after photos, and prizes from Musashi and Swole Foods.
• Six Week Programmes Structured small-group coaching programmes based on the FOCUS42 format: 'Six Weeks for 60+' (launching 13 July 2026 for strength, balance and flexibility) and 'Six Weeks for Mums' (launching 27 July 2026 with free Kids Club for under 5s), each priced at $299.
• Wellness eBooks Collection of health, fitness, nutrition, sleep, diabetes and cancer recovery eBooks authored by CEO Paul Richards, available free to members, with a premium edition sold on Amazon for USD $6.99 and a physical book 'Out Like a Light' sold at the club for $25.
• IHRSA Passport Program Reciprocal access benefit bundled into all four membership tiers, granting entry to 1600+ IHRSA partner fitness clubs worldwide via the TrainAway App when members travel 80+ km from their home club.
• Warm Yoga and Warm HIIT Pilates Heated group fitness classes held in a 27°C studio, combining Warm Yoga and Warm HIIT Pilates formats designed to enhance mobility, circulation and relaxation at all fitness levels.

Quantifiable outcome

• 12-week Transformation Challenge participants report average waist reduction, weight loss, body fat reduction, and blood pressure reduction based on documented case studies
• +1 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

18 partnerships are on record, tiered core and minor.

• IHRSA (International Health, Racquet, and Sportsclub Association)coreStrategic or Co-development PartnerClub Physical is a member of IHRSA and offers the Passport Program, granting members guest privileges at over 1600 fitness clubs worldwide. This partnership enables members to maintain fitness routines while traveling internationally.
• TEAR FundminorStrategic or Co-development PartnerCharitable partnership supporting TEAR Fund's LIFT Human Trafficking Task Force and climate change relief efforts in Vanuatu through coffee plant donations. Club Physical donates $5 per new member or trial sign-up to TEAR Fund.
• I AM HOPEminorStrategic or Co-development PartnerCharitable partner receiving ongoing support from Club Physical, focusing on youth mental health initiatives.
• World VisionminorStrategic or Co-development PartnerWeekly supporter of World Vision as part of Club Physical's community outreach and charitable giving program.
• Big Buddy NZminorStrategic or Co-development PartnerCharitable partner supported by Club Physical, focusing on mentorship and support for young New Zealanders.
• NZ Women's RefugeminorStrategic or Co-development PartnerCharitable partner receiving support from Club Physical for women's shelter and support services.
• The Salvation ArmyminorStrategic or Co-development PartnerAnnual food drive partner during Christmas season. Club Physical runs non-perishable food drives at the gym to support The Salvation Army's work with those in need.
• Swole FoodsminorGTM or Marketing PartnerNutritionally balanced ready meal provider. Swole Foods provides meal prizes for 12-week Transformation Challenge winners.
• MusashiminorGTM or Marketing PartnerSupplement brand providing plant-based protein and pre-workout products as prizes for Transformation Challenge participants.
• Anxiety NZminorStrategic or Co-development PartnerMental health charity supported through the 5-day trial pass promotion. Club Physical runs promotional campaigns in support of Anxiety NZ.
• Sage Wellness (Michelle Hall)minorImplementation/ SI/ Consulting PartnerNutrition and Eating Psychology Coach offering services to Club Physical members at 10% discount. Provides Mind Body Nutrition practice consultations.
• Vitality Unlimited (Carley Nicholson)minorImplementation/ SI/ Consulting PartnerResilience coaching service with The Resilience Institute, offering 10% discount to Club Physical members. Uses diagnostic assessment tools for wellbeing improvement.
• MiPhysiominorImplementation/ SI/ Consulting PartnerOn-site physiotherapy service at Te Atatu location specializing in evidence-based medicine, exercise, and rehabilitation.
• Elevate ChiropracticminorImplementation/ SI/ Consulting PartnerChiropractic service offering Club Physical members initial consultation and examination for $35 (saving up to $45). Provides holistic chiropractic care.
• Bays Chiropractic (Geoff Alley)minorImplementation/ SI/ Consulting PartnerDoctor of Chiropractic with 21 years experience offering 50% discount on initial exam including X-rays and 10% discount on subsequent treatment for members.
• High-Performance Training and Coaching (Steve Clark)minorImplementation/ SI/ Consulting PartnerBusiness coaching service offering free 1-hour business health assessment to Club Physical members. Focus on holistic approach to business and personal wellbeing.
• Advantage Chiropractic Henderson (Noah Ahn)minorImplementation/ SI/ Consulting PartnerChiropractic service offering 15% discount to Club Physical members with 15% off code 'CLUB15'.
• Oh NaturalminorGTM or Marketing PartnerNatural skincare company founded by Jenna Richards (sister of Brahm, Chloe, Renee Richards). Offers 15% discount to members with code 'CLUB15'.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• CityFitness: CityFitness is a New Zealand-based low-cost gym chain operating multiple locations across the country. It is the most direct price-competition peer to Club Physical in the NZ market, competing for the same fitness consumer with a lower price point and broader geographic footprint.
• Jetts Fitness: Jetts is a 24/7 low-cost fitness franchise operating across New Zealand and Australia. It directly competes with Club Physical in the same Auckland market for value-conscious gym members, particularly given its 24/7 access model and no-contract pricing.
• Anytime Fitness: Anytime Fitness is a global 24/7 franchise with multiple locations across New Zealand. It directly competes for the same fitness consumer as Club Physical and is one of the most well-capitalized franchise brands in the NZ market.
• Plus Fitness: Plus Fitness is an Australian/NZ 24/7 gym franchise with locations in New Zealand. It directly competes for the same value-segment fitness consumer as Club Physical in overlapping geographies.
• Snap Fitness: Snap Fitness is a global 24/7 fitness franchise with New Zealand locations. It is a direct competitor to Club Physical in the same fitness category, competing on convenience, hours, and price.

Broad incumbents

• Les Mills International: Les Mills is an Auckland-headquartered global fitness brand combining gym operations, group fitness programming (BODYATTACK, BODYCOMBAT), and equipment. It is a broad incumbent in the same NZ market as Club Physical and is one of the largest competitors for group fitness and equipment market share.

Regional players

• YMCA New Zealand: YMCA operates fitness, recreation, and aquatics facilities across New Zealand, including in Auckland. It is a regional competitor for facility-based fitness, group classes, swim, and family-oriented programming - the same core offering as Club Physical.
• Goodlife Health Clubs: Goodlife Health Clubs is an Australian premium health club chain offering comprehensive amenities (pool, group fitness, personal training). It is a regional comparable to Club Physical's premium 'true health club' model but operates across the Tasman rather than in New Zealand.

Emerging players

• Habit Health: Habit Health is a New Zealand physiotherapy, rehabilitation, and wellness provider with multiple clinic locations. It is an emerging player in adjacent services Club Physical offers through its Recovery Room and on-site MiPhysio partnership, competing for the same wellness-minded member.
• F45 Training: F45 Training is a global functional training franchise with locations across New Zealand. It overlaps with Club Physical's group fitness and HYROX-style conditioning programming and is a partial competitor for members seeking class-based, time-efficient workouts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9mg9RIJL05_yjYEv18l4yA
• Facebookfacebook.com/clubphysical
• LinkedInlinkedin.com/in/clubphysical
• Instagraminstagram.com/club_physical_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Physical