Anxiety New Zealand Trust

What Anxiety New Zealand Trust does

Anxiety New Zealand Trust is a registered charity and private trust operating as a nationwide mental health support, treatment, and education organization in New Zealand. It serves children aged 6 and older, adults, neurodivergent individuals, and their whānau, families, and caregivers, as well as schools, community organizations, and workplaces. Its main services are the free 24/7 0800 ANXIETY Helpline, therapy and counselling, child and youth services, psychiatric assessment and medication monitoring, adult ADHD assessment, peer support groups, community education, and online resources.

Service delivery combines a St Lukes, Auckland clinic with nationwide telehealth, online self-paced courses, and volunteer-supported telephone access. Video appointments use Zoom and Microsoft Teams; courses use Thinkific; Healthlink and Microsoft Forms support referrals; and BetterImpact supports helpline volunteer management. The organization also maintains a library of 119+ articles, videos, PDFs, and brochures, creating a digital content layer alongside clinical and peer services.

The revenue model combines fee-for-service clinical care with charitable grants and donations. Clinical prices include $82 for a student counsellor session, $185 for a psychologist appointment, and $250 for an initial psychiatric assessment, with additional follow-up and prescription fees. The helpline, peer groups, resources, and selected courses are free, while clients may access external assistance through WINZ, StudyLink, Disability Allowance, and private insurance. More than 30 charitable funders support operations and public-good services; the organization does not receive full government funding and applies client contributions to partially subsidised care.

Name

Anxiety New Zealand Trust

Legal name

Anxiety New Zealand Trust

Website

https://anxiety.org.nz

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Anxiety New Zealand Trust is a New Zealand registered charity providing specialist anxiety and mental health services nationwide, including therapy, counselling, medical support, peer groups, resources, and a free 24/7 helpline.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Individual and Family Services (6241)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGAEAH)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGACAD), Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Mental health services
• Anxiety support
• Counselling services
• Psychological therapy
• Community mental health

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Clinical Service Fees: Fee-for-service model for psychology, psychiatry, and counselling appointments. Pricing ranges from $82 (student counsellor) to $250 (psychiatric assessment). Services are partially subsidised through charitable funding but require client contributions as the organisation does not receive full government funding.
2. Government Funding (WINZ/StudyLink/Disability Allowance): Clients may access government-funded support through Work and Income NZ (WINZ), StudyLink, or Disability Allowance to cover therapy and counselling costs. Low-income earners, students, and under-18s may be fully funded for up to 30 sessions.
3. Charitable Grants and Donations: Funding from multiple trusts, foundations, local boards, and individual donors (Acorn, BayTrust, Foundation North, The Lion Foundation, Rata Foundation, TECT, and 30+ other funders) supports operations, the free helpline, peer support groups, and community education programmes.
4. Free Services (Public Good): The 0800 ANXIETY Helpline, peer support groups, online resources, and certain courses are provided free of charge, funded through charitable grants and donations rather than client revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Anxiety New Zealand Trust is a registered charity that delivers specialist clinical mental health services, a free 24/7 national 0800 ANXIETY Helpline, peer support groups, and educational resources to people in Aotearoa New Zealand living with anxiety and related conditions such as depression, OCD, phobias, and adult ADHD. Its service portfolio spans therapy, counselling, psychiatric assessment, ADHD assessments (adults 25+), self-paced online wellbeing courses, and community education workshops, delivered via a hybrid of in-person clinic (St Lukes, Auckland), nationwide telehealth, and digital learning.

Product overview

Anxiety New Zealand Trust operates as a comprehensive mental health support organization offering a multi-service portfolio centered around its free 24/7 0800 ANXIETY Helpline and clinical therapeutic services. The core offering includes therapeutic services, counselling services, and child & youth services provided by mental health clinicians including psychologists, psychotherapists, and a mental health GP. Additional services include peer support groups, medical services for psychiatric assessment and medication monitoring, and an ADHD Assessment Clinic for adults 25+. Digital offerings include online telehealth services via Zoom and Teams, and self-paced online courses delivered through Thinkific including the Empowered Course (free), Steady in Uncertain Times micro-course, Uplevel My Wellbeing Challenge, and a Supporting Children with Anxiety mini course. The organization also maintains an extensive resources library with 119+ articles, videos, PDFs, and brochures covering mental health topics. Services are accessible nationwide via the helpline and online appointments, with in-person options at their St Lukes, Auckland clinic.

Differentiator

Problem solved

Functional benefit

Products and services

• 0800 ANXIETY Helpline Free, confidential, 24/7 national telephone helpline (0800 269 438) staffed by trained volunteers, providing immediate emotional support, breathing/relaxation guidance, and anxiety education to anyone in New Zealand experiencing anxiety or supporting someone with anxiety.
• Therapeutic Services Specialist clinical therapy delivered by psychiatrists, psychologists, psychotherapists, and mental health clinicians using evidence-based modalities (CBT, ACT, DBT, EMDR) for anxiety, depression, OCD, phobias, and related conditions. Includes adult ADHD assessments for ages 25+. Priced from $185 per 50-minute psychologist session.
• Counselling Services Affordable counselling delivered by mental health clinicians enrolled in approved training programmes. Available online (nationwide) and in-person at the Auckland clinic for ages 11+, with WINZ/StudyLink/Disability Allowance funding available for low-income earners, students, and under-18s. Priced from $82 per 50-minute session.
• Child & Youth Services Specialised therapy and counselling for children (ages 6+) and young people, including a dedicated child psychologist offering online sessions, parent/caregiver education, and family support focused on building resilience and coping strategies for anxiety.
• Medical Services Mental health GP services (MOSS Psychiatry) for clients engaged in therapy, providing psychiatric assessment, medication monitoring, and prescriptions. Specialist GP Dr Henry Plant supports clients in therapy (ages 17+).
• Peer Support Groups Free in-person peer support groups held in Auckland for people aged 18+ living with anxiety, providing a supportive, safe, and hope-focused environment facilitated by trained staff.
• Online Services (Telehealth)

Quantifiable outcome

• 50,000+ people supported through clinic landline and 0800 ANXIETY Helpline in 2022
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered supporting and core.

• Let's End LonelinesssupportingStrategic or Co-development PartnerMembership in Let's End Loneliness initiative - collaborative effort addressing loneliness as a mental health issue.
• Equally WellsupportingStrategic or Co-development PartnerMembership in Equally Well - collaborative initiative forequitable health outcomes.
• Health Promotion Agency (HPF)supportingStrategic or Co-development PartnerMembership in Health Promotion Agency.
• Volunteering AucklandsupportingStrategic or Co-development PartnerMembership supporting volunteer engagement and coordination.
• Life Education TrustsupportingStrategic or Co-development PartnerPartner in health education delivery.
• River (Website Development)supportingTechnology or IntegrationWebsite design and development partner.
• Helpline Collaboration Group Aotearoa NZcoreStrategic or Co-development PartnerCoordinated by Anxiety NZ, this collaborative initiative brings together representatives from diverse telemental health services throughout Aotearoa NZ. Established in 2021, it facilitates monthly meetings for mutual support, shared training and resources, data and evaluations, crisis response, developing a unified voice for change, and leadership representation. Purpose is to bring collective strengths together for mutual support, impact, and sustainable development with a vision of a well-connected telemental health system providing quality, accessible, and equitable support.
• Parenting PlacesupportingGTM or Marketing PartnerPartnership offering whānau a 10% discount on Parenting Place's online course 'Untangling Anxiety: Supporting kids through worry and fear' with discount code ANXIETY10.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Skylight Trust: NZ non-profit providing mental health, grief and resilience support through counselling, education and resources. Comparable community-led mental health non-profit with similar resource library and counselling service mix.
• Lifeline Aotearoa: New Zealand's leading crisis support helpline, providing free 24/7 emotional support across the country. Closest direct peer given overlapping free nationwide helpline model and similar non-profit structure serving mental health and crisis support needs.
• 1737 Need to Talk?: Government-funded nationwide mental health helpline in Aotearoa NZ, free 24/7 via phone and text. Direct competitor for the 0800 ANXIETY Helpline audience with public-sector funding advantages.
• I Am Hope: NZ youth mental health charity providing free counselling and community outreach. Comparable as a non-profit mental health service provider targeting overlapping youth and family segments in Aotearoa.
• Mental Health Foundation of New Zealand: National non-profit advocating for mental health awareness, resources, and education in Aotearoa NZ. Comparable as a peer non-profit with overlapping community education, resources library (119+ articles), and nationwide reach mission.
• Youthline: NZ youth-focused helpline and support service offering phone, text and counselling support to young people. Comparable as a community-led, non-profit mental health service targeting overlapping child/youth and family segments.

Broad incumbents

• Wise Group: One of NZ's larger mental health and social service providers operating across community, primary and specialist services. Comparable as a broader mental health services provider but with wider service portfolio and institutional scale well beyond Anxiety NZ.
• BetterHelp: Global online therapy platform delivering video/chat counselling via subscription model. Overlaps directly with Anxiety NZ's Zoom/Teams telehealth therapy and counselling offering but operates at much larger scale, fully commercial, and internationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/anxietynewzealand
• LinkedInlinkedin.com/company/anxiety-new-zealand-trust

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anxiety New Zealand Trust