Suss Cookie Company

What Suss Cookie Company does

Süss Cookie Company, LLC is a privately held, Utah-based artisan cookie bakery operating a direct-to-consumer e-commerce business. The company sells fresh-baked assorted cookies through a Shopify-powered website (susscookieco.com), two company-owned retail locations in Midway (headquarters) and Provo, Utah, and a DoorDash marketplace listing, with UPS-based nationwide shipping across the United States. No proprietary technology beyond the standard Shopify storefront is disclosed; there are no APIs, SDKs, apps, AI capabilities, or patents, and certifications and compliance records are absent.

The product portfolio centers on assorted cookies sold in full dozen ($36), half dozen ($20), and mini dozen ($22) formats, supported by the Cookie Club subscription program with six pricing tiers (month-to-month, 6-month, and 12-month terms at half-dozen and full-dozen volumes, priced from $16 to $32.40 per month). Ancillary revenue lines include electronic and physical gift cards ($20 preset half-dozen, $36 preset full-dozen, or custom denomination), corporate/event catering, and shipping add-ons (cold packing at $5, holiday gift wrapping at $3). Marketing is executed primarily through organic Facebook and Instagram presence and email, with no disclosed paid acquisition or referral program beyond gift card and subscription mechanisms.

Revenue mechanics rely on one-time purchases, recurring subscription revenue from the Cookie Club, catering contracts, and gift card sales. The company has no disclosed funding rounds, no parent organization, no named executive team beyond references to a founder or principal named "Jess," and operates at a small artisan-bakery scale consistent with two storefronts and a single production origin.

Name

Suss Cookie Company

Legal name

Suss Cookie Company, LLC

Website

https://susscookieco.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Süss Cookie Company is a Utah-based artisan cookie bakery operating a direct-to-consumer e-commerce business with two retail stores (Midway and Provo), nationwide UPS shipping, a multi-tier Cookie Club subscription program, gift cards, and corporate catering services.

Ownership category

akta.pro rank

Product category

Artisan Cookies

NAICS

Cookie and Cracker Manufacturing (311821), Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookie & Brownie Shops (THAFAGAF)

akta.pro secondary industries

Cookies, Biscuits & Crackers (CRADABAD), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Artisan cookie bakery
• Cookie subscription boxes
• Fresh baked cookies
• Corporate cookie catering
• Gift card cookies

Headquarters

HQ city

Midway

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Cookie Sales (One-time purchases): Direct cookie sales through e-commerce website and retail locations. Customers purchase individual boxes of assorted cookies in various sizes (mini, half dozen, dozen).
2. Cookie Club Subscription: Monthly recurring subscription delivering cookies automatically. Available in month-to-month, 6-month, and 12-month plans for both full dozen and half dozen options.
3. Catering Services: Corporate and event catering services providing large cookie orders for groups of any size. Offers corporate cookie box options.
4. Gift Cards: Both electronic and physical gift cards sold in preset amounts or custom denominations.
5. Shipping Add-ons: Cold packing ($5.00) and gift wrapping ($3.00) add-on services offered during checkout.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Süss Cookie Company is a small-batch artisan cookie bakery that bakes and sells fresh cookies through its direct-to-consumer e-commerce website, two company-owned retail locations in Utah (Midway and Provo), and the DoorDash marketplace. Core offerings include one-time assorted cookie boxes in multiple sizes, the Cookie Club monthly subscription program, corporate catering and event services, electronic and physical gift cards, and optional add-ons such as cold packing and holiday gift wrapping.

Product overview

Süss Cookie Co is a small-batch cookie bakery offering fresh-baked cookies with both direct online ordering and subscription services. The core products are assorted classic cookies available in multiple sizes (full dozen, half dozen, and mini). The company operates primarily through its Cookie Club subscription program with six distinct subscription plans (1 dozen or 1/2 dozen options with month-to-month, 6-month, or 12-month terms). Additional offerings include eGift Cards and Physical Gift Cards, Holiday Wrap gift wrapping service ($3), and Cold Packing shipping protection ($5). The company also provides catering and event services for corporate functions and large groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Assorted Cookies Fresh-baked assorted artisan cookies available for one-time purchase in full dozen ($36), half dozen ($20), and mini dozen ($22) sizes with multiple unique flavor options including Muddy Buddy, Monster, SnickerDoodle, Lemon, and Sugar Cookie. Sold to individual consumers nationwide via e-commerce and at retail stores.
• Cookie Club Subscription - 1 Dozen Monthly subscription delivering one dozen assorted cookies. Available in month-to-month ($32.40/month), 6-month ($183.60 total), and 12-month ($345.60 total) plans. Subscribers can customize flavors each month or receive Süss's selections. Includes early/priority access to new confections.
• Cookie Club Subscription - 1/2 Dozen Monthly subscription delivering half a dozen assorted cookies. Available in month-to-month ($18.00/month), 6-month ($102.00 total), and 12-month ($192.00 total) plans. Subscribers can customize flavors or receive seasonal selections.
• Catering & Events Cookie catering service for corporate events, office functions, company celebrations, and large-group gatherings. Provides large-quantity cookie orders and corporate cookie box packages with a variety of flavor options. Targets businesses and organizations requiring cookies for events.
• Gift Cards Both electronic and physical gift cards sold in preset amounts ($20 for half dozen equivalent, $36 for one dozen equivalent) or custom denominations for use on cookie purchases.
• Holiday Wrap Gift wrapping service for cookie orders priced at $3.00, includes a personal note/message option. Targeted at customers sending cookies as gifts.
• Cold Packing Temperature-controlled shipping packaging option priced at $5.00 to protect cookies from heat during summer shipments, ensuring fresh products arrive intact.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Cookies & Dreams: Cookies & Dreams is a small-batch artisan cookie shop with retail locations and online ordering — a comparable independent, single-region cookie brand with similar D2C-plus-retail mechanics and premium flavor positioning to Süss.

Direct peers

• Milk Bar: Milk Bar is a modern dessert/bakery brand with retail locations and nationwide online shipping of cookies, cakes, and confections — comparable as an artisan DTC dessert brand shipping shelf-stable/fresh sweets nationwide and using flavor storytelling.
• Insomnia Cookies: Insomnia is a DTC/late-night delivery cookie brand operating both e-commerce shipping and physical storefronts near college campuses — directly comparable to Süss in channel mix (online ordering + retail + delivery), product (assorted premium cookies), and gifting use case.
• Tiff's Treats: Tiff's Treats is a cookie-delivery brand specializing in warm cookie delivery and gifting, with both retail stores and nationwide shipping — competing with Süss for the same premium-gift, nationwide-shipped cookie customer.
• Crumbl Cookies: Crumbl is the largest franchised premium cookie chain in the U.S., with weekly rotating flavors, nationwide delivery, and a robust subscription/loyalty program — directly competing with Süss on flavor novelty, gift packaging, and nationwide cookie shipping.
• David's Cookies: David's Cookies is an established DTC/retail cookie brand offering gift boxes, nationwide shipping, and café locations — directly comparable to Süss on gifting packaging, nationwide ship-from-store, and cookie assortment model.
• Levain Bakery: Levain is a New York-based artisan cookie brand with a small footprint of retail bakeries and nationwide shipping of signature cookies — a comparable premium-artisan positioning, small-batch flavor story, and e-commerce-plus-retail distribution model.
• Bake Me A Wish: Bake Me A Wish is a nationwide gift-bakery brand focused on cookies, brownies, and cake delivery — competing with Süss specifically for the online cookie-gift occasion, with comparable nationwide shipping and gift-wrap messaging.

Broad incumbents

• Famous Amos: Famous Amos is a nationally distributed packaged cookie brand owned by Ferrero, competing with Süss on the consumer cookie-snacking/gifting occasion at grocery and convenience-store price points rather than artisan D2C.
• Mrs. Fields: Mrs. Fields is a long-established cookie brand with retail mall locations, gift tins, and nationwide shipping — a broader incumbent that competes for the same gifting/cookie-tin customer as Süss but with mass-market positioning and broader product range.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/susscookieco
• Instagraminstagram.com/susscookieco/?hl=en
• LinkedInlinkedin.com/company/suss-cookie-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suss Cookie Company