FITS
FITS (Fansa IT Solutions) is a US-based boutique IT services firm providing managed WebMaster subscriptions, lead-generation website design, SEO, workflow automation, CRM consulting, QuickBooks setup, and cloud administration to small businesses in legal, dental, real estate, insurance, and home services verticals.
- Company typePrivate
- Founded2010
- HeadquartersHuntington Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What FITS does
FITS (Fansa IT Solutions) is a US-based boutique IT services firm founded in 2010 and headquartered in Huntington Beach, California, that sells integrated digital infrastructure, lead generation, and back-office technology services to small businesses. Its offering centers on tiered managed WebMaster subscriptions ($50/month Basic, $200/month Executive) that bundle domain setup, Microsoft shared hosting, email, DNS, Google Analytics, and live support, with an Executive tier that adds monthly SEO, workflow automation, custom reporting, and 24/7 support. Adjacent offerings include a $2,000 lead-generation website design service built on ASP.Net and Bootstrap 4, a $400/month SEO retainer with a first-page ranking guarantee, QuickBooks Online setup and bookkeeping, CRM consulting, Online Branding, and a System Administrator service that builds and manages cloud environments on Microsoft Azure.
The technology stack is conventional and integration-led: ASP.Net and Bootstrap 4 front-end, Microsoft Azure for cloud infrastructure, Zapier API for workflow automation that moves lead data between web forms, CRM, and QuickBooks Online, Okta for client portal SSO, and Google Analytics event tagging for conversion measurement. There is no disclosed use of proprietary AI/ML; differentiation rests on a single-vendor, fixed-cost bundle rather than on novel technology. The go-to-market is inside sales driven by phone (760-563-2672) and the company website, with self-serve PayPal checkout for design and subscription purchases, and affiliate/partner listings on Impact Radius and Network Solutions. Target verticals are explicitly lawyers, dentists, realtors, insurance agents, and home services providers, with named case studies limited to LA Maids Inc. and iMicroboard Repairs.
The firm operates as a 1-10 employee founder-led private company (Kamal Fansa, Founder and Information Architect) with no disclosed external funding, no parent company, and no enterprise customers. Revenue mechanics are a mix of recurring subscriptions (WebMaster, SEO, QBO resell), one-time project fees ($2,000 website), and hourly professional services ($60-$100/hour), implying low average revenue per client and high dependence on SMB churn dynamics.
FITS firmographics
Firmographics- Name
- FITS
- Legal name
- Fansa IT Solutions
- Website
- https://fansa.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FITS (Fansa IT Solutions) is a US-based boutique IT services firm providing managed WebMaster subscriptions, lead-generation website design, SEO, workflow automation, CRM consulting, QuickBooks setup, and cloud administration to small businesses in legal, dental, real estate, insurance, and home services verticals.
- Ownership category
- akta.pro rank
FITS industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Service Desk & ITSM Outsourcing (BPAEAMAF)
Keywords
Where FITS is headquartered
LocationHeadquarters
- HQ city
- Huntington Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FITS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Managed IT Services (WebMaster Plans): Recurring monthly subscription revenue from two tiers: Basic Plan ($50/month) covering domain setup, hosting, email, DNS, and analytics; Executive Plan ($200/month) adding SEO, workflow automation, custom reports, and 24/7 support. Both tiers include live support and fixed-cost predictability for clients.
- Website Design: One-time website design projects at $2,000 per lead generation website, including responsive HTML, smart forms, data integration, Google Analytics/WebMaster Tools setup, and design optimization for conversion.
- Professional Services (QBO Setup & Bookkeeping): Hourly and project-based professional services: QBO setup for startups at $240 flat (4 hours), QBO Plus subscription at $55/month, live bookkeeping support at $60/hour, and Windows/network support at $100/hour.
- SEO Strategy: Monthly SEO retainer at $400/month, including single keyword/phrase optimization, first-page ranking guarantee, copy/code/graphic optimization, local listing optimization, and monthly reports. Requires 6-month commitment and WebMaster PRO or Executive package.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | WebMaster Basic Plan – Domain & hosting essentials at $50/month |
| Subscription | Monthly | WebMaster Executive Plan – Full managed service at $200/month |
| One time/ perpetual license | Pay-as-you-go | Lead Generation Website Design – $2,000 one-time project |
| Subscription | Monthly | SEO Strategy – $400/month with first-page guarantee |
| Subscription | Monthly | QBO Plus – $55/month accounting subscription with FITS discount |
| Unit Pricing | Pay-as-you-go | Remote Technical Support – $100/hour |
| Unit Pricing | Pay-as-you-go | QBO Setup Service – $240 for startups |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
FITS product offering
Product offeringCore offering
FITS (Fansa IT Solutions) provides managed IT services, lead generation website design, cloud infrastructure administration, CRM and workflow automation integration, QuickBooks Online setup, SEO strategy, and online branding to small businesses. The company bundles these into fixed-cost subscription plans (WebMaster Basic at $50/month, Executive at $200/month) and one-time project fees (website design at $2,000), acting as a single-vendor technology partner for non-technical business owners.
Product overview
FITS (Fansa IT Solutions) is a boutique IT services firm offering a modular portfolio of services centered on lead generation for small businesses. The core offering consists of two main product lines: the WebMaster Service (managed domain/hosting with Basic at $50/month and Executive at $200/month tiers) and the Website Design Service ($2,000 lead generation website builds using ASP.Net and Bootstrap 4). These are supplemented by add-on modules — System Administrator (Azure/cloud infrastructure management), Customer Management/CRM (consulting and integration), Workflow Automation (Zapier-powered lead data transfer between apps), Accounting & Inventory (QuickBooks Online setup and live bookkeeping), SEO Strategy ($400/month first-page ranking service), and Online Branding (mission statements, logos, graphics, and video). The Executive WebMaster tier bundles SEO and Workflow Automation together, while standalone add-ons are available to extend the platform's capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- WebMaster Service Managed domain and web hosting service with two subscription tiers — Basic ($50/month) including domain setup, Microsoft shared hosting, up to 50 email boxes, DNS integration, Google Analytics, and 9am–5pm PST Monday–Friday support; and Executive ($200/month) adding monthly SEO, workflow automation, custom WebMaster Executive performance reports, Google Analytics event tagging, and 24/7 live executive support. Designed for small businesses that depend on their domain for lead generation.
- Website Design Service Lead generation website design service building fast, responsive HTML websites using ASP.Net and Bootstrap 4. Each $2,000 project includes smart forms, data integration across web apps, Google Analytics integration, Google WebMaster Tools integration, and design optimization for lead conversion. Clients must supply copy and images.
- System Administrator Service Cloud infrastructure build and management using Microsoft Azure, plus remote network administration covering Windows Servers, Active Directory, router configuration, MS Windows support, and video security server setup with remote viewing. Priced at $100/hour for live network support.
- Customer Management (CRM) CRM selection and integration consulting service that helps small businesses choose and implement the right CRM to manage leads, track customers, manage sales teams, improve service, and reduce operational costs.
- Workflow Automation Cloud-based workflow automation that automatically transfers lead data between web applications (e.g., CRM, QuickBooks) using the Zapier API, reducing manual data entry, triggering events on new leads, and minimizing errors across cloud apps.
- Accounting & Inventory (QBO) QuickBooks Online setup and live bookkeeping support including chart of accounts, customer/vendor lists, inventory setup, bank account connections, P&L and balance sheet production, and year-end closing. Includes a flat-fee $240 QBO setup for startups and $55/month QBO Plus subscription through FITS.
- SEO Strategy
Quantifiable outcome
- Fixed-cost lead generation: Basic Plan at $50/month, Executive at $200/month, eliminating unpredictable marketing spend for small businesses
- +2 more outcomes
Companies that use FITS
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
FITS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
FITS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Microsoft AzurecoreFITS uses Microsoft Azure as the core cloud infrastructure platform for building and managing customer cloud environments. Azure provides virtual machines, computing options, security, and compliance capabilities for FITS-managed cloud infrastructure deployments.
- ZapiercoreFITS uses Zapier's API to connect customer web forms and cloud applications (CRM, QuickBooks) for automated workflow automation, enabling lead data to transfer automatically between applications without manual entry.
- QuickBooks Online (Intuit)coreFITS integrates QuickBooks Online into its business solutions stack, offering QBO setup services, live bookkeeping support, and QBO Plus subscriptions at discounted rates. FITS connects QBO to client CRM, bank accounts, and shopping carts as part of its workflow automation services.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
FITS competitors and assessment
Company assessmentDirect peers
- Hibu: Hibu is a digital marketing provider for SMBs offering websites, SEO, branding, and managed marketing services — mirroring FITS' full-stack digital service bundle for law/dental/real estate/home services SMBs.
- Thryv: Thryv is an SMB software and marketing platform combining websites, SEO, CRM, workflow, and listings — directly comparable to FITS' bundled webmaster + SEO + CRM + QBO + branding stack for small businesses.
- Straight North: Straight North is an SMB digital marketing agency offering website design, SEO, branding and marketing automation — directly paralleling FITS' lead-gen website build + SEO retainer + branding bundle.
- Web.com: Web.com sells website design, hosting, SEO and digital marketing subscriptions to small businesses — directly overlapping with FITS' WebMaster plans, $2,000 lead-gen sites, and monthly SEO retainers.
- Constant Contact: Constant Contact is an SMB-focused marketing platform spanning email, websites, branding and social — comparable to FITS in SMB ICP and marketing-services positioning, even though FITS is heavier on IT infrastructure.
- WSI (We Are Smart Interactive): WSI is a global franchise network of digital marketing agencies focused on SMB websites, SEO, and lead generation — operating the same 'local agency selling digital services bundle to small business' model that FITS runs.
- ReachLocal: ReachLocal (now part of Gannett/Adtaxi) provides SMB digital marketing including websites, SEO, and lead generation — directly competitive with FITS' lead generation website design and SEO services for local SMBs.
Broad incumbents
- Vendasta: Vendasta is a broader SMB platform that powers agencies and MSPs with white-label websites, SEO, CRM, listings and accounting tools — comparable as an upstream 'platform-of-platforms' alternative to FITS' SMB IT/marketing bundle.
- GoDaddy: GoDaddy is a broad incumbent offering domain, hosting, website builder, SEO, and managed marketing services to SMBs — overlapping with FITS' WebMaster plans and website design but at much larger scale and with self-serve options.
Others
- Squarespace: Squarespace is a do-it-yourself SMB website builder and commerce platform — adjacent rather than directly competitive with FITS, but it is the DIY substitute that erodes demand for FITS' $2,000 lead-generation website builds.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
FITS social profiles
Digital presenceFITS financial estimates
Financial estimateRevenue estimate
Valuation estimate
FITS leadership team
Management profileNumber of profiles
Profiles1 record
FITS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FITS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FITS
What does FITS do?
FITS (Fansa IT Solutions) provides managed IT services, lead generation website design, cloud infrastructure administration, CRM and workflow automation integration, QuickBooks Online setup, SEO strategy, and online branding to small businesses. The company bundles these into fixed-cost subscription plans (WebMaster Basic at $50/month, Executive at $200/month) and one-time project fees (website design at $2,000), acting as a single-vendor technology partner for non-technical business owners.
Is FITS a public or private company?
FITS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FITS founded?
FITS was founded in 2010. It employs 1 to 10 people.
Where is FITS based?
FITS is headquartered in Huntington Beach, United States, in the North America region.
How does FITS make money?
Four revenue lines are on record. Managed IT Services (WebMaster Plans) is the primary driver. The others are website Design, professional Services (QBO Setup & Bookkeeping) and SEO Strategy.
Who are FITS's main competitors?
Direct peers on record are Hibu, Thryv, Straight North, Web.com, Constant Contact, WSI (We Are Smart Interactive) and ReachLocal. Broad incumbents are Vendasta and GoDaddy. Squarespace is listed as an others.
Does FITS have an API?
No public API is recorded for FITS.
What industry is FITS in?
FITS's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAMAF, Service Desk & ITSM Outsourcing. Its NAICS code is 5415 and its SIC code is 7373.