AMA
AMA Inc. is a Canadian IT managed services provider in Mississauga, Ontario, delivering Microsoft Azure, Office 365, managed backup, and professional services as a Microsoft direct Cloud Solution Provider with Gold Data Center Competency.
- Company typePrivate
- Founded1995
- HeadquartersMississauga, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AMA does
AMA Inc. is a privately held Canadian IT managed services provider headquartered in Mississauga, Ontario, founded in 1995. The company specializes in the Microsoft technology stack, operating as a Microsoft direct Cloud Solution Provider (CSP) with Gold Data Center Competency and focusing on Microsoft Azure and Office 365 deployments for Canadian business customers.
AMA's core products and services include reselling and managing Microsoft Azure infrastructure (with Azure Site Recovery for disaster recovery across Hyper-V, VMware, and physical servers), delivering Microsoft Office 365 as a managed service with a 99.996% uptime SLA and 24/7 support, and providing Managed Backup and Recovery services (Recovery As A Service) with daily proactive monitoring. The AMA Support Advantage Program (ASAP), launched in 1995, provides the professional services backbone covering consulting, planning, migration, and ongoing support.
AMA's business model combines recurring subscription revenue from cloud resale, ongoing managed services contracts for backup and infrastructure administration, and project-based professional services revenue. Distribution occurs through a direct inside-sales team for enterprise customers and a self-service e-commerce cloud store (buy.ama.ca) for smaller purchases. Customer segmentation is horizontal, targeting organizations across various sectors that need to migrate to or operate within Microsoft cloud infrastructure, with the firm's competitive position resting on its direct CSP status, deep Microsoft specialization, and Canadian data center footprint.
AMA firmographics
Firmographics- Name
- AMA
- Legal name
- AMA Inc.
- Website
- https://ama.ca
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AMA Inc. is a Canadian IT managed services provider in Mississauga, Ontario, delivering Microsoft Azure, Office 365, managed backup, and professional services as a Microsoft direct Cloud Solution Provider with Gold Data Center Competency.
- Ownership category
- akta.pro rank
AMA industry classification
Industry- Product category
- Managed Cloud Services
- NAICS
- Computer Facilities Management Services (541513), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Cloud Architecture & Migration Integration (BPAEAAAH)
- akta.pro secondary industries
- Cloud Data Platforms & Analytics Migration (BPAEACAI), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)
Keywords
Where AMA is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
AMA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Cloud Services (Azure & Office 365): AMA resells Microsoft Azure and Office 365 cloud services as a direct Cloud Solution Provider, providing migration, support, and managed services around these platforms.
- Professional Services: Launched in 1995, the AMA Support Advantage Program (ASAP) provides all-encompassing service delivery including consulting, planning, migration, and ongoing support services.
- Managed Backup and Recovery: Recovery As A Service - ongoing management, administration, monitoring and proactive support of customer backup systems.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
AMA product offering
Product offeringCore offering
AMA Inc. is a Canadian IT managed services provider that resells and manages Microsoft Azure and Microsoft Office 365 cloud services, delivering them as managed offerings with migration, consulting, and 24/7 support. Its portfolio also includes Recovery-as-a-Service for ongoing backup administration and monitoring, and the ASAP professional services program for end-to-end cloud adoption engagements. The company operates as a Microsoft direct Cloud Solution Provider with Gold Data Center Competency.
Product overview
AMA Inc. is a Canadian IT managed services provider offering a portfolio of technology services centered around Microsoft cloud platforms. The core offering includes managed backup and recovery services, cloud infrastructure via Microsoft Azure (with Azure Site Recovery for disaster recovery), and productivity solutions through Microsoft Office 365. Professional services are delivered through the AMA Support Advantage Program (ASAP). AMA operates as a Microsoft direct Cloud Solution Provider with Gold Data Center Competency, providing consulting, planning, migration, and ongoing support services to help businesses shift to cloud infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed Backup and Recovery Service (Recovery As A Service)
Quantifiable outcome
- 99.996% uptime for Office 365, financially backed SLA
- +1 more outcomes
Companies that use AMA
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
AMA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AMA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreAMA is a Microsoft direct Cloud Solution Provider (CSP) with Gold Data Center Competency. They specialize in Microsoft Azure and Office 365, providing cloud migration, deployment, and ongoing managed services for Microsoft cloud platforms. AMA has data center expertise including Microsoft-managed data centers in Canada.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
AMA competitors and assessment
Company assessmentDirect peers
- Softchoice: Softchoice is a Canadian-headquartered IT solutions and managed services provider reselling Microsoft cloud (Azure, Microsoft 365) and offering professional and managed services across North America — directly overlapping with AMA's Microsoft-focused MSP model.
- Long View Systems: Long View is a Canadian IT services and cloud solutions company with deep Microsoft expertise, delivering Azure migrations, managed cloud, and Office 365 services to mid-market and enterprise customers — directly comparable to AMA's offerings.
- Compugen: Compugen is a Canadian IT solutions and services provider, a long-standing Microsoft partner delivering cloud, infrastructure, and managed services to Canadian organizations — directly comparable to AMA's Microsoft-centric CSP business.
Emerging players
- CloudOps: CloudOps is a Canadian cloud-native consulting and managed services firm focused on Kubernetes, multi-cloud, and Azure deployments — overlapping with AMA on Microsoft cloud managed services but with a more DevOps/cloud-native specialization.
Broad incumbents
- Insight Enterprises: Insight is a large global IT solutions and services provider reselling Microsoft Azure, Microsoft 365, and offering managed services — comparable to AMA at the capability level but operating at far broader scale and geographic reach.
- SHI International: SHI is a large IT solutions and services reseller with deep Microsoft partnership status, providing Azure licensing, deployment, and managed services to enterprises — directly comparable in Microsoft reselling and managed services but at much larger scale.
- CDW: CDW is a large North American IT solutions and services provider reselling Microsoft cloud and offering related managed services — comparable to AMA's CSP and cloud migration capabilities but at much larger scale and breadth.
- Rackspace Technology: Rackspace is a global managed cloud services provider offering Azure managed services, cloud migration, and Fanatical Support — overlapping with AMA's managed cloud services and migration offerings but with a global footprint.
- Avanade: Avanade is a large global consultancy jointly owned by Accenture and Microsoft, specializing in Microsoft Azure, Microsoft 365, and Dynamics enterprise implementations — comparable in Microsoft expertise and migration capability but serving larger enterprise customers.
Regional players
- ITCloud.ca: ITCloud.ca is a Canadian cloud services provider focused on Microsoft Azure, backup, and managed cloud services for SMBs — comparable to AMA in Canadian Microsoft cloud reselling and managed services with similar target customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
AMA social profiles
Digital presenceAMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMA leadership team
Management profileNumber of profiles
AMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMA
What does AMA do?
AMA Inc. is a Canadian IT managed services provider that resells and manages Microsoft Azure and Microsoft Office 365 cloud services, delivering them as managed offerings with migration, consulting, and 24/7 support. Its portfolio also includes Recovery-as-a-Service for ongoing backup administration and monitoring, and the ASAP professional services program for end-to-end cloud adoption engagements. The company operates as a Microsoft direct Cloud Solution Provider with Gold Data Center Competency.
Is AMA a public or private company?
AMA is a private company. It is classified as unknown and is currently operating.
When was AMA founded?
AMA was founded in 1995. It employs 11 to 50 people.
Where is AMA based?
AMA is headquartered in Mississauga, Canada, in the North America region.
How does AMA make money?
Three revenue lines are on record. Cloud Services (Azure & Office 365) is the primary driver. The others are professional Services and managed Backup and Recovery.
Who are AMA's main competitors?
Direct peers on record are Softchoice, Long View Systems and Compugen. CloudOps is listed as an emerging player. Broad incumbents are Insight Enterprises, SHI International, CDW, Rackspace Technology and Avanade. ITCloud.ca is listed as a regional player.
Does AMA have an API?
No public API is recorded for AMA.
What industry is AMA in?
AMA's product category is Managed Cloud Services. Its primary akta.pro industry code is BPAEAAAH, Cloud Architecture & Migration Integration, with a secondary code of BPAEACAI, Cloud Data Platforms & Analytics Migration. Its NAICS code is 541513 and its SIC code is 7370.