Australian Sports Nutrition

Name

Australian Sports Nutrition

Legal name

Australian Sports Nutrition

Website

https://australiansportsnutrition.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Sports Nutrition Retail

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro industry

PRIMARYCRADAGAA

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRAFABAI

Sporting Goods, Outdoor & Fitness Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

Keywords

• Sports nutrition retail
• Dietary supplements
• Fitness nutrition products
• Health supplement retail
• E-commerce supplement sales

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Supplement Sales: Revenue generated through direct sales of sports nutrition supplements via physical retail stores and e-commerce platform. Products include protein powders, pre-workouts, creatine, vitamins, and other health supplements from multiple branded suppliers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Australian Sports Nutrition operates physical retail stores across Australia's eastern states and in the United States, alongside its own e-commerce store. It sells third-party sports nutrition and health supplements, including protein powders, pre-workouts, creatine, vitamins, thermogenics, hydration products, and recovery supplements, and also offers ASN-branded products, Click & Collect, and InBody scanning.

Product overview

Australian Sports Nutrition operates as a multi-brand e-commerce retail platform and physical store chain specializing in sports supplements and health products. The core offering consists of a curated marketplace featuring hundreds of third-party supplement brands (including Optimum Nutrition, EHP Labs, Evolve Nutrition, Rule 1, ATP Science, Pillar Performance, and many others) organized into categories: Protein Powders (whey isolate, blends, mass gainers, plant-based, vegan), Pre-Workouts (high-stim, low-stim, non-stim, pump), Creatine Supplements, Electrolytes/Hydration, Fat Burners/Thermogenics, Health & Wellbeing (collagen, sleep, greens, gut health, multivitamins, immune boosters, longevity/NMN), Sports Performance (amino acids, beta-alanine, carbohydrates), Intra-Workout products, Women's Health, Protein Snacks & Drinks, and Sports Accessories. ASN also offers proprietary ASN-brand products, in-store services (InBody scanning, Click & Collect), and an Education Hub with expert content. The company positions itself around performance, recovery, and longevity with initiatives like 'Live Longer @ ASN' for healthy ageing support.

Differentiator

Problem solved

Functional benefit

Brands

• Live Longer @ ASN: Healthy ageing and longevity support supplement collection focused on cellular energy, joint health, heart health, and daily vitality for adults

Products and services

• Optimum Nutrition Gold Standard 100% Whey Protein Optimum Nutrition whey protein powder featuring 24g of protein per serving and sold as a third-party sports nutrition supplement.
• EHP Labs Oxyshred EHP Labs thermogenic fat-burner supplement designed to support energy and metabolism.
• Evolve WPI (Whey Protein Isolate) Evolve Nutrition whey protein isolate offering high protein content with low lactose.
• Evolve Lipo Whey Evolve Nutrition protein powder designed to support fat-loss goals while providing protein supplementation.
• Optimum Nutrition Micronized Creatine Optimum Nutrition micronized creatine monohydrate powder supporting muscle strength and performance.
• Dr. Hydrate Electrolyte Formula HASTA-certified hydration formula with electrolytes, glutamine, and acetyl-L-carnitine for recovery and endurance.
• ONEST Hyperburn ONEST thermogenic supplement designed to support metabolism and fat-burning goals.
• Pillar Triple Magnesium Professional Recovery Professional-grade magnesium supplement combining three highly absorbable forms for muscle health and nervous-system support.
• Evolve Creatine Monohydrate Pure pharmaceutical-grade creatine monohydrate supporting ATP production and workout performance.
• Evolve Creatine RX Premium creatine formula with AstraGin, supporting muscle-fibre size, strength, and recovery.
• ATP Science Noway Collagen Protein Collagen protein supplement supporting skin, joint, and connective-tissue health.
• Rule 1 R1 Whey Blend Multi-source whey protein blend supporting muscle building and recovery.
• Evolve Reload Post-Workout Recovery Post-workout recovery supplement with EAAs, BCAAs, and electrolytes to replenish nutrients lost during training.
• EHP Labs Oxyshred Twin Pack Bundle Value bundle combining two EHP Labs Oxyshred thermogenic products with protein bars at a discounted price.
• Dr. Hydrate Twin Pack Bundle of two Dr. Hydrate electrolyte formulas offering savings on hydration supplementation.
• Optimum Nutrition Gold Standard Whey 5LB + Creatine Bundle Combined protein and creatine bundle featuring Gold Standard Whey 5LB with 600g creatine powder.
• ATP Science Male Vitality Bundle Bundle combining Tongkat Ali-Shilajit and Test Perform supplements for male vitality support, saving $45.
• Switch Nutrition Beetroot Powder Beetroot-based supplement supporting blood flow, endurance, and recovery through natural nitrates.
• Zombie Labs Compound Z Pre-Workout High-stimulant pre-workout from Zombie Labs delivering intense energy and focus for training.
• Evolve Pyro Thermogenic Evolve Nutrition thermogenic fat burner supporting metabolism and energy levels.
• Evolve Carnitine RX L-Carnitine supplement supporting fat metabolism and energy production during workouts.
• Evolve Damage Control + Electrolytes All-in-one recovery formula combining EAAs, BCAAs, and electrolytes for post-workout replenishment.
• MuscleWerks Sleep Agent Sleep-support supplement with calming ingredients to promote rest and recovery.
• Fibre Boost Cold Pressed Bars High-fibre protein bars available singly or in a box of 12 and made using a cold-pressed production method.
• International Protein WPI (Amino Charged) Whey protein isolate with added amino acids for enhanced performance support.
• Pure NMN NMN (Nicotinamide Mononucleotide) supplement targeting cellular energy and healthy-aging support.
• Evolve Forever Young Longevity supplement with 18 ingredients supporting energy, vitality, and healthy aging.
• Evolve Magnesium M4 Multi-source magnesium supplement for heart health, vitality, and daily energy support.
• X50 Pure Collagen 100% Marine Collagen Peptides Marine-derived collagen peptides supporting skin, hair, nail, and joint health.
• Switch Nutrition TMG 100% Pure Trimethylglycine Pure TMG supplement for heart health and methylation support in longevity routines.
• Pillar Energy Gel 50g Energy gel providing carbohydrates for sustained fuel during endurance training and competition.
• Pillar Electrolyte Hydration Electrolyte hydration supplement with essential minerals for fluid balance and performance.
• Pillar Curcumin Advanced High-absorption curcumin supplement with black pepper extract for inflammation support and recovery.
• Pillar Iron Advanced + C Iron supplement with Vitamin C for enhanced absorption, supporting energy and oxygen transport.
• Pillar Vitamin C + Zinc Immune-support supplement combining Vitamin C and Zinc for daily wellness.
• Pillar Electrolyte Hydration Sticks 7g Electrolyte hydration sticks in a 7g format.
• Pillar Performance Electrolyte Hydration RTD Ready-to-drink Pillar Performance electrolyte hydration product.
• Thorne Advanced Iron Complex Professional-grade iron-complex supplement supporting energy levels and red-blood-cell production.
• Thorne Women's Libido Boost Women's health supplement supporting libido and hormonal balance.
• ATP Science JOINTS Joint-support supplement designed to promote mobility and reduce discomfort.
• Whey Labs Creapure Creatine Monohydrate German-made Creapure creatine monohydrate offering 100 servings of pharmaceutical-grade creatine.
• Cyborg Collagen Pro Protein Water Hydrating protein-water beverage combining collagen peptides with flavors.
• Hydra Longevity Healthy Aging Longevity supplement supporting healthy aging with cellular-health ingredients and available in 15- and 30-serve sizes.
• Hydra Longevity Skin and Joint Care Collagen and joint-support supplement for skin elasticity and joint mobility.
• Hydra Longevity Cellular Energy Cellular-energy support supplement designed for mitochondrial health and vitality.
• Day One L-Tyrosine Amino-acid supplement supporting cognitive function, focus, and stress management.
• Day One D-Aspartic Acid Amino-acid supplement potentially supporting testosterone production and muscle building.
• Advance Health Products Premium Q10 150mg CoQ10 150mg supplement supporting cellular energy production and heart health.
• Maple Movement Sap Coffee 34ml Gel Maple sap and coffee-based energy gel providing natural carbohydrates and caffeine for endurance performance.
• Australian Sports Nutrition (ASN) Brand Products Australian Sports Nutrition's own-brand supplement line offering protein, pre-workout, and health supplement products.
• Click & Collect Service Service allowing customers to order online and pick up their purchase at all ASN store locations.
• InBody Body Composition Scanning In-store body-composition analysis using InBody scanners to help customers track progress and inform supplement choices.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Optimum NutritioncoreOthersPrimary brand partnership. Optimum Nutrition is one of the top brands featured prominently on ASN, including Gold Standard Whey protein and creatine products.
• EHP LabscoreOthersKey brand partner featured as monthly deal partner and top seller with products like Oxyshred thermogenic and Isopept whey protein isolate.
• Evolve NutritioncoreOthersFeatured brand partner with extensive product range including WPI, creatine, and greens powders. Products highlighted in top 10 categories and monthly deals.
• Rule 1 ProteinscoreOthersTop brand partner offering whey proteins and creatine supplements.
• Faction LabsmajorOthersFeatured brand partner with products like Disorder pre-workout supplements.
• Pillar PerformancemajorOthersPerformance brand partner with products including Triple Magnesium Professional Recovery, electrolyte hydration, and protein products.
• MusclewerksminorOthersBrand partner offering sleep support supplements.
• International ProteinminorOthersFeatured brand partner with Amino Charged WPI and other protein supplements.
• Zombie LabsmajorOthersFeatured brand partner with monthly deal products including Compound Z pre-workout. Part of top 10 pre-workouts collection.
• ATP SciencemajorOthersFeatured brand partner offering products including NOWAY Collagen Protein, Male Vitality Bundle, and creatine supplements.
• Switch NutritionminorOthersFeatured brand partner with beetroot powder and other hydration supplements.
• HASTA (Healthy Athletes Tested Team)minorOthersHASTA-certified products available at ASN including Dr. Hydrate and BSC Pure Creatine, indicating certification for athletes subject to drug testing.

Scale indicators4 records

Recent moves1 record

Broad incumbents

• Amazon: Global general-merchandise marketplace carrying an extensive sports nutrition and supplement assortment at scale. A broader incumbent relative to ASN but a key competitive force on price, selection, and shipping convenience in both Australia and the USA.
• Vitaco Holdings: Australasian manufacturer and brand owner of sports nutrition, health and wellness brands (e.g., Musashi, Aussie Bodies, Balance) sold via retailers and D2C. Comparable to ASN as a complementary player in the Australian supplement ecosystem with overlapping categories and shared brand partners.
• Chemist Warehouse: Australia's largest discount pharmacy chain, carrying an extensive sports nutrition and supplement range alongside broader health and beauty. Broader incumbent relative to ASN but a direct competitor on supplement price, selection and convenience for Australian customers.
• GNC: Large global specialty retailer of vitamins, supplements and sports nutrition with both owned stores and an e-commerce platform. Broader incumbent relative to ASN but operates in the same specialty supplement retail category with overlapping protein, pre-workout and vitamin assortment.

Direct peers

• The Vitamin Shoppe: US specialty multi-channel retailer of vitamins, minerals, herbs and sports nutrition supplements, operating physical stores plus a large e-commerce site. Directly comparable to ASN on specialty supplement assortment, store-plus-online model, and athlete/performance customer base.
• iHerb: Large global online-only specialty retailer of vitamins, supplements, sports nutrition and natural products, shipping to Australia, USA and worldwide. Comparable to ASN on curated multi-brand supplement assortment and e-commerce-led model, with much larger international scale.
• MyProtein: Global direct-to-consumer sports nutrition brand and retailer with a strong Australian presence, offering whey proteins, creatine, pre-workouts and activewear. Closely comparable to ASN on assortment (protein, creatine, pre-workout), D2C model, and target customers (athletes and gym-goers).
• Body Science (BSC): Australian sports nutrition and activewear brand retailing through its own e-commerce site, wholesalers and third-party stores. Comparable to ASN as a domestically headquartered supplement brand distributed both D2C and through specialty retailers like ASN itself.
• Bulk Nutrients: Australian sports nutrition manufacturer and direct-to-consumer retailer offering protein powders, creatine, amino acids, and performance supplements online. Highly comparable to ASN: multi-channel D2C supplements, Australian focus, premium sports-nutrition positioning, and growing own-brand portfolio.

Emerging players

• Muscle Nation: Australian sports nutrition and activewear brand with a fast-growing D2C store and selective wholesale distribution, focusing on protein, greens, pre-workout and women's supplements. Comparable to ASN on product range and Australian consumer base, and a partial competitor as both retailer and potential ASN supplier brand.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Aust.Sports.Nutrition
• LinkedInlinkedin.com/company/australian-sports-nutrition
• Instagraminstagram.com/aust_sports_nutrition
• Pinterestpinterest.com.au/Australian_Sports_Nutrition
• TikToktiktok.com/@aust_sports_nutrition

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Sports Nutrition