StrikeTru
- Company typePrivate
- Founded2013
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
StrikeTru firmographics
Firmographics- Name
- StrikeTru
- Legal name
- StrikeTru
- Website
- https://striketru.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
StrikeTru industry classification
Industry- Product category
- Commerce and PIM Implementation Services
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
Keywords
Where StrikeTru is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
StrikeTru business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services - Implementation & Consulting: Core revenue from PIM, commerce, and data implementation consulting services. Includes strategy, implementation, managed services, and product content services.
- Software Products - Connectors & Tools: Revenue from prebuilt connectors (Akeneo to BigCommerce, Shopify, Miva, Adobe Commerce), migration tools, and TruPIM SaaS platform.
- Resourcing Services: On-demand talent services providing Akeneo PIM experts, BigCommerce experts, Shopify experts, data managers, eCommerce managers, and software developers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based enterprise services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
StrikeTru product offering
Product offeringCore offering
StrikeTru provides professional services and software for product information management (PIM), digital asset management (DAM), and eCommerce platform implementations. The company delivers consulting, integration, migration, and managed services alongside its own software products including the TruPIM SaaS platform, pre-built Akeneo PIM connectors for BigCommerce, Shopify, Miva, and Adobe Commerce, catalog migrators, and an AI Product Enrichment Tool. It serves manufacturers, distributors, and retailers undertaking commerce transformation projects.
Product overview
StrikeTru is a commerce and data services firm offering a portfolio of PIM solutions, eCommerce connectors, and AI-powered tools. The core product is TruPIM, a SaaS-based PIM platform for small and mid-sized businesses. The portfolio includes pre-built Akeneo PIM Connectors for major commerce platforms (BigCommerce, Shopify, Miva Commerce, Adobe Commerce), DAM connectors (Acquia, MediaValet, Canto), and catalog migration tools. AI capabilities are delivered through the AI Product Enrichment Tool and embedded within PIM/Data & AI services for generative content, automation, and optimization. Integration connectors and commerce accelerators complete the offering for enterprise clients.
Differentiator
Problem solved
Functional benefit
Brands
- TruPIM: A commerce-first SaaS PIM platform built for small and mid-sized businesses to manage, enrich, and publish product data efficiently from a single system.
- Akeneo PIM Connector for BigCommerce
- Akeneo PIM Connector for Shopify
- BigCommerce V2-V3 Migration Tool
Products and services
- TruPIM A commerce-ready SaaS PIM platform designed for small and mid-sized businesses to centralize product data, manage enrichment workflows, and deliver commerce-ready content with speed and control.
- Akeneo PIM Connector for BigCommerce Pre-built connector that automates the flow of clean, enriched product data from Akeneo into BigCommerce for scalable, enterprise-ready catalogs with near real-time synchronization.
- Akeneo PIM Connector for Shopify SaaS-based connector that delivers accurate, conversion-ready product content from Akeneo into Shopify with speed and control. Available in the Shopify App Store.
- Akeneo PIM Connector for Miva Commerce Pre-built connector that syncs complex product data, relationships, and attributes from Akeneo into Miva Commerce without manual maintenance.
- Akeneo PIM Connector for Adobe Commerce Pre-built connector for product data synchronization from Akeneo PIM to Adobe Commerce (Magento) platforms.
- Acquia DAM Connector for Akeneo Pre-built connector enabling seamless asset flow from Acquia DAM to Akeneo PIM with bi-directional integration for unified product and asset management.
- MediaValet DAM Connector for Akeneo Pre-built connector for seamless asset flow from MediaValet DAM to Akeneo PIM.
- Akeneo PIM Connector for Canto DAM Pre-built connector enabling asset synchronization between Canto DAM and Akeneo PIM.
- BigCommerce to Akeneo Catalog Migrator Migration tool for fast catalog migration from BigCommerce to Akeneo PIM.
- Shopify to Akeneo Catalog Migrator Migration tool for fast catalog migration from Shopify to Akeneo PIM.
- AI Product Enrichment Tool AI-based tool to speed up product data acquisition, optimization, and commerce readiness through automated enrichment of product content, attributes, and images.
- BigCommerce V2-V3 Migration Solution Automated migration tool for BigCommerce V2 to V3 platform upgrades with wizard-driven process, handling complex catalogs with high automation.
- BigCommerce B2B Quick Start Accelerator Accelerated implementation package for BigCommerce B2B Edition deployments.
Quantifiable outcome
- 50% faster SKU setup time (City Furniture)
- +4 more outcomes
Companies that use StrikeTru
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
StrikeTru technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability8 records
Feature7 records
StrikeTru partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and supporting.
- AkeneoflagshipAkeneo is StrikeTru's primary PIM platform partner. StrikeTru is Akeneo's longest-standing Silver Solution Partner in the US. They offer prebuilt connectors for Akeneo PIM connecting to BigCommerce, Shopify, Miva, Adobe Commerce, and DAM platforms.
- BigCommercecoreStrikeTru is a recommended partner for BigCommerce implementations, particularly V2-V3 migrations. They developed automated migration tools and prebuilt Akeneo-to-BigCommerce connectors.
- ShopifycoreStrikeTru's Akeneo PIM Connector for Shopify is available in the Shopify App Store. Enables product catalog synchronization from Akeneo to Shopify stores.
- AcquiasupportingDAM partner for digital asset management integrations. StrikeTru built Acquia DAM Connector for Akeneo PIM enabling seamless asset flow.
- MediaValetsupportingDAM partner. StrikeTru developed MediaValet DAM Connector for Akeneo PIM.
- inriversupportingPIM platform partner for product information management solutions.
- Syndigo (Riversand)supportingStrikeTru provides Syndigo Ascend PIM implementation services with 30+ years of combined experience. Offers Syndigo consulting and deployment.
- CeligosupportingiPaaS partner for workflow automation and system integrations.
- iPaaS.comsupportingiPaaS partner for automating workflows and connecting systems.
- Miva CommercesupportingE-commerce platform partner. StrikeTru offers Akeneo PIM Connector for Miva Commerce.
- Adobe CommercesupportingE-commerce platform partner (Magento). StrikeTru offers Akeneo PIM Connector for Adobe Commerce.
- TruPIMcoreStrikeTru owns and operates TruPIM, a commerce-first SaaS PIM platform built for small and mid-sized businesses. Their own product offering.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
StrikeTru competitors and assessment
Company assessmentDirect peers
- Absolunet: Digital commerce agency delivering PIM, eCommerce, and product content implementations for mid-market and enterprise retailers and manufacturers. Competes with StrikeTru on enterprise PIM RFPs across North America.
- Bounteous: Digital transformation consultancy with a commerce practice delivering PIM, commerce platform, and data integrations. Comparable offering mix and competitive overlap on enterprise PIM/commerce implementation work.
- BrainSell: Mid-market value-added reseller and consultancy focused on ERP, CRM, and PIM/commerce solutions. Similar boutique profile serving mid-market manufacturers and distributors.
- Pivotree: Publicly traded PIM, commerce, and data services firm offering implementation and managed services for Akeneo, Shopify, BigCommerce, and similar platforms. Directly comparable in services portfolio but operates at meaningfully larger scale.
- Sitation: Boutique PIM and product content integration services firm with comparable service offerings in PIM implementation, syndication, and connector development. Highly comparable in size, customer profile, and target platform ecosystem.
- Vaimo: Global digital commerce agency implementing eCommerce, PIM, and integration solutions across major platforms. Comparable global delivery footprint and overlapping enterprise customer profile.
Broad incumbents
- Accenture Song: Accenture's digital experience and commerce practice delivering end-to-end commerce, PIM, and platform implementations for the largest global enterprises. Competes for marquee enterprise PIM/commerce contracts.
- Slalom: Large global consulting firm with a dedicated commerce practice delivering PIM and digital commerce implementations. Competes against StrikeTru on enterprise PIM/commerce RFPs at significantly greater scale.
- Deloitte Digital: Global professional services firm's digital practice delivering large-scale commerce and product data transformations for Fortune-500 retailers and manufacturers. Overlaps with StrikeTru on the upper end of enterprise engagements.
Others
- Akeneo: Primary platform partner whose PIM suite StrikeTru implements and connects to BigCommerce, Shopify, Miva, and Adobe Commerce. While not a direct competitor on services, Akeneo sits upstream of StrikeTru's value chain and influences partner economics and product direction.
Market position
Strengths6 records
Weaknesses7 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
StrikeTru social profiles
Digital presenceStrikeTru financial estimates
Financial estimateRevenue estimate
Valuation estimate
StrikeTru leadership team
Management profileNumber of profiles
Profiles9 records
StrikeTru subsidiaries and ownership
Company hierarchySubsidiaries1 record
StrikeTru funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StrikeTru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StrikeTru
What does StrikeTru do?
StrikeTru provides professional services and software for product information management (PIM), digital asset management (DAM), and eCommerce platform implementations. The company delivers consulting, integration, migration, and managed services alongside its own software products including the TruPIM SaaS platform, pre-built Akeneo PIM connectors for BigCommerce, Shopify, Miva, and Adobe Commerce, catalog migrators, and an AI Product Enrichment Tool. It serves manufacturers, distributors, and retailers undertaking commerce transformation projects.
Is StrikeTru a public or private company?
StrikeTru is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StrikeTru founded?
StrikeTru was founded in 2013. It employs 11 to 50 people.
Where is StrikeTru based?
StrikeTru is headquartered in Houston, United States, in the North America region.
How does StrikeTru make money?
Three revenue lines are on record. Professional Services - Implementation & Consulting is the primary driver. The others are software Products - Connectors & Tools and resourcing Services.
Who are StrikeTru's main competitors?
Direct peers on record are Absolunet, Bounteous, BrainSell, Pivotree, Sitation and Vaimo. Broad incumbents are Accenture Song, Slalom and Deloitte Digital. Akeneo is listed as an others.
Does StrikeTru have an API?
No public API is recorded for StrikeTru.
What industry is StrikeTru in?
StrikeTru's product category is Commerce and PIM Implementation Services. Its primary akta.pro industry code is CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services. Its NAICS code is 541512 and its SIC code is 8742.