The Simon Law Group

What The Simon Law Group does

The Simon Law Group is a privately held, family-run personal injury law firm founded in 2009 by twin brothers Robert T. Simon and Brad Simon in Torrance, California. The firm represents individuals who have been seriously injured due to the negligence of others, with practice areas spanning motor vehicle accidents (car, motorcycle, truck), wrongful death, brain injury, construction accidents, premises liability, product liability, workers' compensation, data breach/privacy, wildfire litigation, and ICE civil rights abuse. It operates with 30+ attorneys holding 250+ years of combined experience across seven physical offices in California (Torrance, Santa Ana, Seal Beach, Hermosa Beach), Arizona (Phoenix), and Texas (Austin, Houston), and has recovered more than $600 million in cumulative settlements and verdicts, including a $161 million product liability verdict with $150 million in punitive damages.

The firm generates revenue exclusively through contingency fee arrangements: clients pay no upfront fees and the firm receives a percentage of recovery only if a case is won. It markets directly to individual consumers through a multi-channel approach including its website, blog, Google reviews (4.9–5.0 stars), client testimonials, and a full Spanish-language site targeting the Hispanic market. Lead generation relies on free consultations available 24/7, local SEO across multiple service-area pages, and brand positioning around a "family-run" client-service model combined with a trial-ready litigation posture. Notable strategic recognitions include Trial Lawyer of the Year (Consumer Attorneys of California, 2023), Top Law Firm (Orange County Register, 2023), and Street Fighter of the Year from the same body.

The firm is bootstrapped with no disclosed external investors, private equity backing, or parent company, and is self-funded through operating revenues. There are no disclosed funding rounds, mergers, acquisitions, or public-market plans. The core technology stack is described as non-proprietary; the firm does not disclose AI/ML capabilities, proprietary software platforms, or data assets. Geographic expansion and the addition of new practice areas (wildfire litigation, ICE civil rights, data breach) are the primary visible growth vectors, alongside a multi-state office footprint designed to capture plaintiff-side personal injury market share across the southwestern United States.

Name

The Simon Law Group

Legal name

The Simon Law Group

Website

https://thesimonlawgroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

The Simon Law Group is a private, family-run personal injury law firm founded in 2009 by brothers Robert and Brad Simon, representing injured individuals across California, Arizona, and Texas on a contingency-fee basis with 30+ attorneys and $600M+ in cumulative client recoveries.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Accident legal representation
• Wrongful death litigation
• Contingency fee attorney
• Catastrophic injury claims

Headquarters

HQ city

Hermosa Beach

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contingency Fee Legal Services: The firm operates exclusively on a contingency fee basis for personal injury cases. Clients pay no upfront fees; the firm receives a percentage of the settlement or verdict only if the case is won. This model aligns firm incentives with client outcomes and provides access to legal representation for injury victims who may not afford traditional hourly billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Simon Law Group is a personal injury law firm that provides legal representation to individuals seriously injured due to the negligence of others. Its services span motor vehicle accidents, wrongful death, construction accidents, brain injuries, premises liability, product liability, workers' compensation, wildfire litigation, ICE civil rights abuse, and data breach/privacy claims across California, Arizona, and Texas. All injury cases are handled on a contingency fee basis with free initial consultations, and the firm is positioned as a trial-ready practice that takes cases to verdict when settlement offers are inadequate.

Product overview

The Simon Law Group is a personal injury law firm offering comprehensive legal services through a unified practice focused on representing accident victims. The firm provides legal representation across multiple specialized practice areas including motor vehicle accidents (car, motorcycle, truck), wrongful death, construction accidents, brain injuries, slip and fall/premises liability, workers' compensation, wildfire litigation, ICE civil rights abuse, product liability, and data breach/privacy law. The firm operates with over 30 attorneys across offices in California (Torrance, Santa Ana, Seal Beach, Hermosa Beach), Arizona (Phoenix), and Texas (Austin, Houston), leveraging legal technology and contingency fee arrangements to serve clients throughout these regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive contingency-fee legal representation for individuals injured due to someone else's negligence, covering motor vehicle, wrongful death, catastrophic injury, and premises liability cases across California, Arizona, and Texas.
• Wildfire Litigation Contingency-fee legal services for California wildfire victims pursuing compensation for property damage, personal injury, and financial losses caused by negligent ignition or utility company failures.
• ICE Civil Rights Abuse Representation Legal representation for victims of ICE enforcement injuries, wrongful arrest, excessive force, and federal civil rights violations, including Bivens actions and Federal Tort Claims Act claims against the United States and its agents.
• Workers' Compensation Legal assistance for workers injured on the job, navigating California's workers' compensation system and pursuing additional third-party personal injury claims where applicable.
• Auto Accident Representation Contingency-fee legal services for car, motorcycle, and truck accident victims, including liability analysis, insurance negotiations, and trial litigation across California, Arizona, and Texas.
• Product Liability Legal representation for victims injured by defective products, pursuing claims against manufacturers and distributors for design defects, manufacturing defects, and failure to warn.
• Construction Accident Representation Contingency-fee legal representation for workers and bystanders injured in construction accidents involving scaffolding falls, equipment failures, and worksite negligence.
• Brain Injury Representation Contingency-fee legal services for traumatic brain injury victims, pursuing compensation for medical expenses, rehabilitation, lost wages, and long-term care needs.
• Slip and Fall / Premises Liability Contingency-fee legal representation for individuals injured due to hazardous conditions on someone else's property, pursuing premises liability claims against property owners.
• Data Breach / Privacy Law Contingency-fee legal services for victims of government and institutional data breaches and privacy violations, helping clients understand their rights and pursue accountability.

Quantifiable outcome

• $600+ million recovered in settlements and verdicts
• +4 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bisnar Chase Personal Injury Attorneys: Bisnar Chase is a Southern California personal injury firm that operates on contingency fees with multi-office coverage and significant online marketing. It directly competes with The Simon Law Group for vehicle, premises liability, and catastrophic injury cases in the LA/Orange County region.
• The Dominguez Firm: The Dominguez Firm is a California-based personal injury firm that serves injured individuals across Southern California with a Spanish-speaking capacity and contingency fee model. It is directly comparable as a multi-office, Hispanic-targeted, contingency-fee PI firm in the same geographic market as The Simon Law Group.
• Morgan & Morgan: Morgan & Morgan is the largest plaintiff-side personal injury firm in the United States with offices in multiple states. It operates on a contingency fee basis targeting individuals injured by negligence, has high TV/digital marketing spend, and runs large-scale mass tort and PI practices that directly overlap The Simon Law Group's model and target customer base.
• Wilshire Law Firm: Wilshire Law Firm is a California personal injury firm with offices throughout Southern California operating on contingency fees. It is directly comparable as a Southern California contingency-fee PI firm competing for the same auto accident, premises liability, and catastrophic injury cases.
• The Barnes Firm: The Barnes Firm is a multi-state personal injury firm with offices in California and other states, operating on contingency fees. It is directly comparable as a multi-state expansion-minded PI firm targeting similar consumer clients.
• Callahan & Blaine: Callahan & Blaine is a California-based personal injury firm known for obtaining multiple nine-figure verdicts. It is directly comparable as a California trial-focused PI firm with a track record of large verdicts against major corporations.
• Jacob & Meyers: Jacob & Meyers is a longstanding California-founded personal injury firm operating across multiple states on contingency fees. It is directly comparable as one of the original branded PI advertising firms with multi-office operations and a similar consumer-direct client acquisition model.
• Panish | Shea | Ravipudi LLP: Panish Shea is a high-end California plaintiff's trial firm focusing on catastrophic personal injury, wrongful death, and product liability matters. It is directly comparable as a high-verdict PI trial firm in California with a similar focus on large, complex tort cases.
• Adamson Ahdoot LLP: Adamson Ahdoot is a Los Angeles-based personal injury firm handling vehicle accidents, premises liability, and catastrophic injury cases on contingency. It is comparable as a Southern California contingency-fee PI firm competing for similar urban consumer cases.
• Allred Bacon & Davis: Allred Bacon is a California personal injury firm with offices throughout the state handling auto, product liability, and catastrophic injury matters. It is comparable as a multi-office California PI firm operating in the same competitive Southern California market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/simonlawgroup
• Facebookfacebook.com/TheSimonLawGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Simon Law Group