Succession
- Company typePrivate
- Founded2009
- HeadquartersPlymouth, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Succession firmographics
Firmographics- Name
- Succession
- Legal name
- Succession Advisory Services Limited
- Website
- https://successionadvisoryservices.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Succession industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Retirement Income Planning & Decumulation Advisory (FSAEABAD)
- akta.pro secondary industries
- Estate & Legacy Planning Advisory (FSAEAAAG), Family Business & Succession Advisory (FSAAADAL)
Keywords
Where Succession is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Succession business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Platform Fees (Assets under Administration): SAS derives recurring income stream for Assets under Administration (AUA). Platform fees are automatically deducted from client accounts and reconciled daily by the third-party administrator (IFDL).
- Discretionary Management Services: Revenue from MPS solutions provided by SAS. Charge is automatically deducted from client wrappers linked to model portfolios, based on the value of assets and cash held. Remitted to SAS by platform provider.
- Member Firm Fees: Independent member firms use the SIP for their own clients and pay fees to SAS for platform services, which are then remitted to IFDL.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based pricing for financial planning firms and member firms |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Succession product offering
Product offeringCore offering
Succession Advisory Services builds and maintains investment solutions for UK-based financial planners. It operates the Succession Investment Platform (SIP) and provides a Centralised Investment Proposition (CIP) known as the Succession Investment Matrix — a risk-controlled investment framework — alongside a discretionary Model Portfolio Service (MPS) with seven ranges covering Active, Blended, Passive, Sustainable, Ethical, and Decumulation strategies. The platform is accessed exclusively through regulated financial planners and member firms.
Product overview
Succession Advisory Services operates as a financial services company offering a unified platform-and-services model. The core offering consists of the Succession Investment Platform (SIP), the Succession Investment Matrix (Centralised Investment Proposition), and the Model Portfolio Service (MPS). The MPS includes seven distinct ranges (Active, Blended, Passive, Sustainable Active, Sustainable Systematic, Ethical Active, and Decumulation), while the 'Succession Powered by' range provides supplementary model portfolio solutions. The Succession Investment Matrix serves as the CIP framework underpinning the platform's investment approach.
Differentiator
Problem solved
Functional benefit
Products and services
- Succession Investment Platform (SIP)
- Succession Investment Matrix (Centralised Investment Proposition)
- Model Portfolio Service (MPS)
- Succession 'Powered by' Model Portfolio Solutions
Quantifiable outcome
- 4.8/5 client rating on Vouchedfor platform (1,800+ reviews)
- +2 more outcomes
Companies that use Succession
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Succession technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Succession partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- Investment Funds Direct Ltd (IFDL)coreIFDL, a wholly owned subsidiary of M&G plc, is the platform operator responsible for delivering the underlying investment administration platform technology via an outsourcing agreement. IFDL also holds regulatory responsibility for client money and client assets (safeguarding and administering) under a Model B arrangement. Platform provides access to IFDL products including Onshore Bonds, Offshore Bonds, Pensions and ISAs.
- Asset Risk Consultants (ARC)majorARC PCI (Private Client Indices) used as one of the two dynamic secondary benchmarks for comparing MPS range performance against the broader fund and model universe.
- Investment AssociationmajorIA Sectors used as one of the two dynamic secondary benchmarks for comparing MPS range performance against the broader fund and model universe.
- Young Lives v CancerminorNational charity partner supported in 2024 through Succession Giving programme. £41,000 raised for the charity during the year. Supported into 2025.
- Independent Risk and Research PartnersmajorPartners collaborated with to develop the Succession Investment Matrix, creating an optimum solution founded on significant academic research.
- VouchedforminorThird-party review platform used to gather client reviews and feedback. Over 1,800 client reviews received with 4.8/5 overall rating.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Succession competitors and assessment
Company assessmentDirect peers
- True Potential: UK platform and wealth manager providing technology-enabled investment solutions and model portfolios to advisers and clients — comparable platform-plus-MPS positioning.
- Brewin Dolphin / RBC Wealth Management UK: Major UK wealth manager offering discretionary portfolio management and investment services to private clients and advisers — comparable in client base and managed-portfolio proposition.
- Transact (Integrafin): Leading UK wrap platform for financial advisers offering platform services that underpin adviser-led investment propositions — directly comparable infrastructure layer to Succession Investment Platform.
- Seven Investment Management (7IM): UK-based wealth and investment manager offering a Centralised Investment Proposition and Model Portfolio Service to financial advisers and their clients — closely comparable to Succession's CIP and seven-range MPS offering.
- Tilney / Evelyn Partners: UK wealth manager and financial planning group providing investment management and platform services to private clients and advisers — comparable in advised wealth management and portfolio services.
- Parmenides: UK discretionary model portfolio service provider serving financial advisers with multi-style portfolio ranges — directly comparable in product offering and target segment to Succession's MPS.
- Psigma Investment Management: UK-based wealth manager offering model portfolio services and bespoke investment management to advisers and private clients — comparable in distribution model (adviser-led) and MPS proposition.
Broad incumbents
- Zurich UK Wealth: UK wealth and life insurance provider with adviser platform and investment propositions — comparable as a parented UK wealth/adviser platform player, similar in structural relationship to Succession/Aviva.
- Abrdn (Wrap Platform): Major UK/international asset manager offering adviser platform (Wrap) and centralised investment propositions — comparable in adviser-platform space though at significantly greater scale.
- Quilter: Large UK wealth manager and platform operator serving advisers and clients with a broad platform, model portfolio, and advice proposition — comparable in adviser-platform and MPS services though significantly larger and more diversified.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Succession social profiles
Digital presenceSuccession financial estimates
Financial estimateRevenue estimate
Valuation estimate
Succession leadership team
Management profileNumber of profiles
Profiles1 record
Succession funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Succession M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Succession
What does Succession do?
Succession Advisory Services builds and maintains investment solutions for UK-based financial planners. It operates the Succession Investment Platform (SIP) and provides a Centralised Investment Proposition (CIP) known as the Succession Investment Matrix — a risk-controlled investment framework — alongside a discretionary Model Portfolio Service (MPS) with seven ranges covering Active, Blended, Passive, Sustainable, Ethical, and Decumulation strategies. The platform is accessed exclusively through regulated financial planners and member firms.
Is Succession a public or private company?
Succession is a private company. It is classified as corporate owned and is currently operating.
When was Succession founded?
Succession was founded in 2009. It employs 501 to 1,000 people.
Where is Succession based?
Succession is headquartered in Plymouth, United Kingdom, in the Europe region.
How does Succession make money?
Three revenue lines are on record. Platform Fees (Assets under Administration) is the primary driver. The others are discretionary Management Services and member Firm Fees.
Who are Succession's main competitors?
Direct peers on record are True Potential, Brewin Dolphin / RBC Wealth Management UK, Transact (Integrafin), Seven Investment Management (7IM), Tilney / Evelyn Partners, Parmenides and Psigma Investment Management. Broad incumbents are Zurich UK Wealth, Abrdn (Wrap Platform) and Quilter.
Does Succession have an API?
No public API is recorded for Succession.
What industry is Succession in?
Succession's product category is Wealth Management. Its primary akta.pro industry code is FSAEABAD, Retirement Income Planning & Decumulation Advisory, with a secondary code of FSAEAAAG, Estate & Legacy Planning Advisory. Its NAICS code is 523940 and its SIC code is 6282.