Coverra Insurance Services

What Coverra Insurance Services does

Coverra Insurance Services is an independent insurance agency founded in 1984 and headquartered in Sparta, Wisconsin, with additional offices in Holmen, WI and Fort Worth (Rhome), TX. The company operates a sales-led, consultative GTM model in which licensed insurance advisors work directly with clients through a proprietary needs-assessment process to recommend coverage across personal and commercial lines. It generates revenue by earning commissions from multiple insurance carriers for policies placed and renewed, functioning as a broker rather than a captive agent.

The product portfolio spans three categories: Personal Insurance (home, auto, renters, condo, umbrella, flood, plus specialty lines such as wedding, classic car, watercraft, motorcycle, RV, earthquake, and high-net-worth bundles), Business Insurance (BOP, general liability, workers' compensation, commercial property, commercial auto, commercial umbrella, cyber liability, EPLI, D&O, E&O, and similar lines), and Specialized Business Insurance covering 26+ industry verticals including contractors, trucking, manufacturing, wholesale/distribution, farm, property management, marine, marina/yacht club, campgrounds/resorts, brewery, childcare, church, fitness, golf, marijuana, restaurant, school, technology, veterinary, and winery operations. The agency distributes these products through in-person consultations, phone/email support, and a 24/7 self-service client portal for policy management, certificates, and claims reporting.

The company is privately held with 11-50 employees, no institutional funding, and no parent company disclosed. It operates without proprietary technology platforms, relying on industry-standard insurance management systems. Geographic reach is anchored in Wisconsin, Minnesota, Iowa, Illinois, and Michigan, with business clients served across 23 states. The agency cites 350+ years of collective team experience as a talent differentiator and emphasizes its independence from any single carrier as the basis for client choice and competitive pricing.

Name

Coverra Insurance Services

Legal name

Coverra Insurance Services

Website

https://coverrainsurance.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Coverra Insurance Services is an independent insurance agency offering personal, business, and 26+ specialized industry insurance programs across 23 US states. Operating from Wisconsin and Texas offices, the agency earns commissions by brokering coverage from multiple carriers for individuals and SMBs.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Professional Umbrella / Excess (E&O/D&O Wrap) (FSAJANAH)

Keywords

• Independent insurance agency
• Business insurance solutions
• Personal insurance coverage
• Commercial insurance brokerage
• Specialty industry insurance

Headquarters

HQ city

Sparta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Coverra Insurance Services generates revenue as an independent insurance agency by earning commissions from insurance carriers for policies placed and renewed. They represent multiple insurance companies offering various coverage options and price points, earning compensation based on policy premiums written.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Coverra Insurance Services is an independent insurance agency that represents multiple insurance carriers to provide a broad portfolio of personal and business insurance products. The agency tailors coverage programs through a proprietary consultative process, including general personal lines (home, auto, renters, condo), specialty personal lines (motorcycle, RV, watercraft, classic car, wedding, earthquake, umbrella), core commercial lines (Business Owners Policy, general liability, workers' compensation, commercial property, commercial auto, commercial umbrella), and 26+ specialized industry verticals (contractor, trucking, manufacturing, farm, marine, marina, hospitality, restaurant, etc.). Coverra earns commissions from insurance carriers on policies placed and renewed.

Product overview

Coverra Insurance Services is an independent insurance agency offering a broad portfolio of insurance products organized across three main categories: Personal Insurance, Business Insurance, and Specialized Business Insurance. The company offers over 26+ specialized business solutions and serves clients in 23 states. Personal Insurance includes standard coverage types (home, auto, renters, condo) as well as specialty lines (motorcycle, RV, snowmobile, watercraft, classic car, wedding, earthquake, umbrella). Business Insurance centers on the Business Owners Policy (BOP) as a foundational product, supplemented by commercial umbrella, general liability, workers compensation, commercial property, business auto, and professional liability (E&O, D&O, EPLI). Specialized Business Insurance addresses 26+ specific industry verticals including contractor, trucking, manufacturing, wholesale/distribution, farm, property management, marine, marina, campgrounds/resorts, and niche sectors (brewery, childcare, church, fitness, golf, marijuana, restaurant, school, technology, veterinary, winery). The company functions as an independent agency representing multiple insurance carriers, providing tailored insurance programs rather than a single unified technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Homeowners insurance coverage that protects the home, personal property, and provides liability coverage for the dwelling and its contents, offered to individuals and families.
• Auto Insurance Vehicle insurance coverage including bodily injury liability, property damage, medical payments, and physical damage protection for personal cars and trucks.
• Renters Insurance Insurance coverage for tenants that protects personal belongings and provides liability protection when renting a property.
• Condo Insurance Insurance coverage designed for condominium unit owners to protect personal property, improvements, and provide liability coverage.
• Flood Insurance Specialized coverage protecting homes and contents from flood damage, available through NFIP or servicing carriers.
• Umbrella Insurance Extra liability coverage that supplements auto and homeowners policies for higher coverage limits.
• Motorcycle Insurance Coverage for motorcycles including liability, collision, comprehensive, and custom parts protection.
• RV Insurance Coverage for recreational vehicles including motorhomes with enhanced personal property and windshield coverage.
• Watercraft Insurance Boat and watercraft insurance covering physical damage, liability, towing, and personal property on the water.
• Wedding Insurance Event insurance covering postponement, vendor failure, and accidental damage for wedding celebrations.
• High Net Worth Insurance

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multiple Insurance CarrierscoreChannel Partner/ Reseller/ DistributorCoverra Insurance Services operates as an independent agency representing multiple insurance companies. This partnership model allows them to offer a wide variety of coverage options and price points to clients, shopping the market on their behalf to find appropriate value and coverage matching client needs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• M3 Insurance: Wisconsin-based independent insurance brokerage of comparable size serving business and personal lines across the Midwest with a multi-carrier, consultative model directly comparable to Coverra.
• Cottingham & Butler: Midwest-based independent insurance agency/brokerage headquartered in Dubuque, IA, providing business and personal insurance across multiple states with specialty industry verticals — a strong size and model match for Coverra.
• The Horton Group: Orland Park, IL-based independent insurance and risk advisory firm serving middle-market and personal clients across the Midwest with multi-carrier access and industry specialization analogous to Coverra.
• Hausmann-Johnson Insurance: Madison, WI-based independent agency offering personal and business insurance with a multi-carrier, consultative approach serving Wisconsin and surrounding states — closely comparable in geography and business model.
• Kapnick Insurance Group: Michigan-based independent insurance agency offering commercial, personal, and employee benefits with industry specialization, operating in overlapping Midwest geographies with a similar multi-carrier model.

Broad incumbents

• AssuredPartners: Large national insurance brokerage roll-up that acquires independent agencies like Coverra; operates across all 50 states with extensive specialty verticals, representing the most likely strategic-acquirer peer profile.
• Brown & Brown: Public national insurance brokerage that acquires regional independents; offers comparable commercial and personal insurance brokerage services at much larger scale and is a potential roll-up acquirer of an agency like Coverra.
• Arthur J. Gallagher: Global insurance brokerage and risk management firm with deep specialty industry practices; competes for the same mid-market commercial accounts Coverra targets and represents a scaled incumbent benchmark.
• Heffernan Insurance Brokers: California-rooted independent insurance brokerage that has expanded nationally; offers a comparable multi-carrier, multi-line brokerage model with personal and commercial specialization similar to Coverra.

Emerging players

• Next Insurance: Digital-first SMB commercial insurance carrier targeting contractors, truckers, and small businesses — overlapping materially with Coverra's specialty SMB verticals and representing the digital disruptor peer that pressures traditional agency commissions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/CoverraInsuranceServices
• YouTubeyoutube.com/channel/UCHoWnSZQ1Xu2hsO8Tk8C-mA
• Facebookfacebook.com/CoverraInsuranceServices
• LinkedInlinkedin.com/company/coverra-insurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coverra Insurance Services