inCall Systems Pte Ltd

What inCall Systems Pte Ltd does

inCall Systems Pte Ltd is a Singapore-incorporated B2B outsourced business services provider that specialises in APAC-focused lead generation, demand generation, appointment setting, lead management, and omnichannel contact centre operations for enterprise clients. The company is a wholly-owned subsidiary of Challenger Technologies Limited, following a 2008 acquisition, and traces its operational history to 1998 when it was founded as 1st Call with a 40-seat third-party call centre. It now operates a 140-seat contact centre footprint split between Singapore (head office at 38 Jalan Pemimpin) and Manila, Philippines, supporting multilingual customer engagement across English, Bahasa Indonesia, Thai, and Vietnamese.

The core technology stack is built around an Avaya PBX with full call centre functionality, an in-house CRM (upgraded in 2018), a web chat system with co-browsing and web push, VOIP, and a unified messaging platform. Database services are anchored by a proprietary, verified APAC B2B contact database of 800K-1M+ decision-makers across Singapore, Malaysia, Thailand, Vietnam, Philippines, and Indonesia, refreshed via email validation, DNC checks, data appending, and LinkedIn lead extraction. The company is ISO 27001 certified and operates under a documented PDPA-compliant data protection regime.

inCall Systems monetises through four primary streams: (i) professional services for B2B lead generation, BANT qualification, appointment setting, and demand generation campaigns; (ii) data monetisation via rental of its verified APAC contact database and related data management services; (iii) managed services from outsourced omnichannel contact centre operations; and (iv) demand generation campaign execution. The go-to-market is sales-led, with direct inside-sales from the Singapore HQ, a US representative serving North American clients, and a 2024 strategic alliance with Japan's I&D Inc. for Japan market entry. Customer concentration sits predominantly in global technology and telecommunications vendors expanding into APAC (Google, Lenovo, Dell, Red Hat, Siemens, Equinix, Palo Alto Networks, Singtel, and others), with adjacent exposure to FMCG (FrieslandCampina) and Singapore government/statutory boards. Pricing is quote-based, multi-year, and gated behind a free consultation entry point, and no public revenue, ARR, or pricing tiers are disclosed.

Name

inCall Systems Pte Ltd

Legal name

inCall Systems Pte Ltd

Website

https://incallsystems.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

inCall Systems Pte Ltd is a Singapore-based B2B outsourced services provider that runs a 140-seat omnichannel contact centre across Singapore and the Philippines, delivering APAC lead generation, demand generation, appointment setting, and database services to global technology, telecommunications, FMCG, and government clients.

Ownership category

akta.pro rank

Product category

B2B Lead Generation and Contact Centre Outsourcing Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Telephone Call Centers (56142)

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

akta.pro secondary industry

Application Outsourcing (AO) (BPAEAMAA)

Keywords

• B2B lead generation
• Outbound telemarketing services
• Contact centre outsourcing
• B2B database services
• Demand generation campaigns

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Lead Generation and Appointment Setting Services: Professional services revenue from outbound telemarketing, BANT lead qualification, B2B appointment setting, and lead nurturing campaigns delivered to enterprise clients across APAC
2. Database Rental and Data Management Services: Recurring/project-based revenue from renting access to the verified APAC B2B contact database (800K+ to 1M+ contacts) and providing email validation, DNC check, data appending, data analysis, and database maintenance services
3. Managed Customer Interaction Centre (Contact Centre Outsourcing): Recurring managed services revenue from omnichannel customer interaction operations (140-seat contact centre in Singapore and Philippines) using in-house CRM, Avaya PBX, web chat, VOIP, and unified messaging
4. Demand Generation Campaigns: Project-based professional services revenue from multi-channel demand generation programs combining telemarketing, email marketing, digital interactions, webinars, and events to build MQL pipelines

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

inCall Systems is an APAC-focused B2B outsourced business services provider that runs a 140-seat omnichannel contact centre in Singapore and the Philippines, supported by a proprietary 800K–1M+ verified B2B decision-maker contact database. It sells bundled B2B lead generation, demand generation, appointment setting, lead management, database rental, and contact centre outsourcing services to global technology and enterprise clients expanding into Singapore, Malaysia, Thailand, Vietnam, Philippines, Indonesia, and Japan.

Product overview

inCall Systems Pte Ltd operates a boutique, service-led B2B marketing and customer engagement portfolio rather than a single unified software product. The offering is organized as a platform of core service modules — Database Management Services, Customer Interaction Centre, Demand Generation, Lead Generation, B2B Appointment Setting, and Lead Management — together with sub-service modules under Database Management (Email Validation, Singapore DNC Check, Data Analysis and Reporting, Data Entry Services, Database Maintenance, EDM and SMS Broadcast, LinkedIn Lead Extraction, Data Appending, and Data Schema Consulting). The Database Management Services module sits at the core, providing access to 800K+ verified B2B contacts across APAC and feeding the Lead Generation and Demand Generation modules, while the Customer Interaction Centre provides omnichannel contact-centre infrastructure that supports Lead Management, B2B Appointment Setting, and customer-facing campaign execution. Beyond these B2B service modules, the company has also launched several adjacent business units over time: Star Shield (IT extended warranty and repair services), Luxeware (premium promotional and corporate gifts), H.A.T (a concierge platform), IsupporT (on-demand IT helpdesk), and R3NTECH (corporate IT equipment rental). Together these named modules and business units form the company's full outsourced business services portfolio for APAC market expansion.

Differentiator

Problem solved

Functional benefit

Brands

• Star Shield: Largest network of IT extended warranty and repair services in Singapore
• Luxeware
• H.A.T
• IsupporT
• R3NTECH

Products and services

• Database Management Services Core service offering access to 800K–1M+ verified B2B contacts across APAC and a suite of sub-services for data quality, verification, segmentation, and management to power B2B marketing campaigns for enterprise clients.
• Customer Interaction Centre Omnichannel contact centre service handling customer communications across voice, web chat (with co-browsing and web push), email, and other touch points, staffed by multi-lingual trained agents across a 140-seat Singapore-Philippines footprint.
• Demand Generation Multi-channel B2B demand generation campaigns combining telemarketing, email marketing, and digital interactions to drive awareness and engagement across APAC for enterprise technology and B2B clients.
• Lead Generation Generates BANT-qualified leads for B2B technology clients through targeted calling, email marketing, and data analysis, delivering prospects directly to client sales pipelines.
• B2B Appointment Setting Drives sales productivity by securing qualified appointments between clients' sales teams and key B2B decision-makers, with complete event management from registration to attendee engagement.
• Lead Management Manages Marketing Qualified Leads (MQL) and converts them into Sales Qualified Leads (SQL) through capture, validation, qualification, scoring, segmentation, and strategic follow-up campaigns.

Quantifiable outcome

• 1 Million+ verified B2B contacts available for client campaigns
• +4 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered flagship japan-market alliance and founding predecessor (1998).

• I&D Inc.flagship japan-market allianceStrategic or Co-development PartnerI&D Inc. is inCall Systems' strategic alliance partner specialising in helping foreign companies expand their businesses in the Japanese market. They are a Japanese B2B Marketing Agency serving many foreign-company clients, with experience across 3,000+ projects in technology and manufacturing. Services include lead generation, lead nurturing, lead qualification, telemarketing, tele-profiling, inside sales, ABM, contact centre, email campaign, marketing automation management, Japanese company list supply, direct mail, webinar management, web design, SEO generation, listing, translation/proofing, and development of cloud-based marketing and sales automation. Located in Tokyo, Japan; languages Japanese and English.
• 1st Callfounding predecessor (1998)Others1st Call (now known as inCall Systems) was founded in 1998 as a 40-seat third-party call centre. In 2002, 1st Call divested the business to inCall Systems, a US OTC BB company, establishing headquarters for the Asia Pacific region.

Scale indicators10 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• TaskUs: Public digital outsourcing and CX company with strong APAC (Philippines) delivery; directly comparable to inCall in omnichannel contact centre operations, with a tech-vertical client base overlap.
• Teleperformance: Global leader in outsourced customer experience management with omnichannel contact centre operations and a large APAC presence; competes for the same enterprise customer-interaction outsourcing RFPs as inCall Systems, albeit at vastly greater scale.
• Genpact: Global professional services and BPO firm with APAC operations spanning customer service and digital sales support; overlaps with inCall's enterprise customer interaction and lead management services.
• Foundever (formerly Sitel Group): Global CX outsourcing firm with omnichannel contact centre operations across APAC; competes with inCall for enterprise customer interaction and digital sales programmes.
• Concentrix: Large global BPO and customer experience provider with APAC delivery centres; overlaps with inCall on customer interaction centre services, sales-led B2B demand generation, and enterprise technology clients.
• TTEC (TeleTech): Global customer experience and BPO operator with Asia-Pacific contact centre delivery; competes with inCall for outsourced customer interaction and sales-support work from enterprise technology clients.

Emerging players

• Startek: Customer experience and BPO provider with a significant Philippines and APAC delivery footprint; competes with inCall for tech and telecom client contact centre work in the region.

Direct peers

• Belkins: Specialist B2B lead generation and appointment-setting agency serving technology and SaaS clients; closely comparable to inCall's core lead generation, BANT qualification, and demand generation offerings.
• CIENCE: US-based B2B outsourced lead generation and sales agency combining database, outbound calling, and appointment setting; comparable to inCall's lead generation, B2B appointment setting, and demand generation service lines.
• Callbox: Singapore- and US-headquartered B2B lead generation and appointment-setting agency with multi-channel outbound capability and APAC delivery; directly comparable in service mix (telemarketing, email, lead nurturing) and customer profile (enterprise tech vendors) to inCall Systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/intent/tweet?text=What+Constitutes+The+Finest+Lead-Generation+Company%3F&url=https://incallsystems.com/what-constitutes-the-finest-lead-generation-company
• Facebookfacebook.com/sharer.php?u=https://incallsystems.com/what-constitutes-the-finest-lead-generation-company
• LinkedInlinkedin.com/company/incall-systems-pte-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about inCall Systems Pte Ltd