GT DRIVE

What GT DRIVE does

GT DRIVE, operated legally as ORECA NET, SARL (a French private limited company registered with RCS Toulon under number 321 673 865), is a French driving experience operator offering luxury supercar driving stages at ten circuits across France and Luxembourg. The company is headquartered in Signes, in the Var department, and primarily runs its flagship operations out of Circuit Paul Ricard, where it has access to five distinct track configurations including the 5.8km Formula 1 circuit. It serves individual consumers seeking bucket-list or gift-occasion driving experiences, corporate groups for team events, and young drivers aged 15+ through accompanied-driving programs.

The core product is staged driving sessions in which customers pilot an extensive fleet of new, well-maintained luxury and sports cars — including Ferrari, Lamborghini, Porsche, Audi, McLaren, Aston Martin, Alpine, BMW, Peugeot 208 Racing Cup, and Formula 3 single-seaters — under the supervision of BPJEPS-certified professional instructors. Sessions are sold in tiered packages ranging from €39 passenger baptisms through €74–€194 two-tour stages, up to €2,530 twelve-tour F1 packages and €1,390 VIP all-inclusive experiences. Add-on revenue comes from dual-view onboard video recording (from €39) and gift cards (€60–€3,000 denominations), and the company also sells personal-vehicle coaching (€599–€1,890). All-inclusive pricing covers insurance, fuel, equipment, and instruction.

GT DRIVE operates a direct-to-consumer commercial model with no proprietary technology platform; bookings are made through a standard e-commerce storefront at gtdrive.com and a phone reservation center. Distribution is augmented by reseller partnerships with at least eight major French gift-box operators — Smartbox, Wonderbox, France-voyage.com, Cadeau loisirs, Dakotabox, Euphorie, Isifun, and Thematicbox — placing its vouchers in physical retail and online gift marketplaces. Marketing is conducted through organic social channels (Facebook, Instagram, YouTube), search engine optimization, and seasonal promotional pricing (up to 40% off). The firm is privately held, with no disclosed external investors, M&A activity, or leadership changes in the available sources.

Name

GT DRIVE

Legal name

ORECA NET, SARL

Website

https://gtdrive.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

GT DRIVE (legally ORECA NET, SARL) is a French driving experience operator offering supercar driving stages at ten circuits across France and Luxembourg to individual consumers, corporate groups, and young drivers via direct e-commerce and gift-box retail partnerships.

Ownership category

akta.pro rank

Product category

Driving Experience Services

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Luxury car driving
• Track day experiences
• Supercar driving stages
• Circuit driving school
• Motorsport experience

Headquarters

HQ city

Vignes-la-côte

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Driving Experience Sessions: Core revenue from selling driving experience sessions where customers pilot luxury sports cars (Ferrari, Lamborghini, Porsche, Audi, McLaren, Aston Martin, Alpine, BMW) on various circuits. Sessions are sold per tour or per package (e.g., 2 tours, 6 tours, half-day, full-day). Prices range from approximately €39 for passenger baptisms to €1,390 for VIP experiences.
2. Gift Cards: Sale of gift cards in denominations ranging from €60 to €3,000, allowing recipients to choose their own driving experience. Gift cards are valid for 1 year from purchase.
3. Video Recording Add-on: Optional video recording of driving sessions (dual-view camera) available as an add-on, starting from €39 per session.
4. Coaching with Personal Vehicle: Revenue from coaching sessions where customers use their own sports cars on circuit with professional instructor, priced from €599 for half-day sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

GTDRIVE operates a consumer driving-experience business in which customers pay to pilot luxury sports and GT cars on professional circuits. Offerings include multi-lap "Pilotez une GT" stages, passenger baptêmes, racing stages (Peugeot 208 Racing Cup), Formule 3 single-seater experiences, drift/glisse training on a wet track, VIP exclusive packages, and personal-vehicle coaching, with all sessions supervised by BPJEPS-certified instructors and priced all-inclusive of fuel, insurance, briefing and equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Pilotez une GT (GT Driving Stages) Multi-lap driving experiences where an individual customer pilots a chosen luxury GT or supercar on a professional circuit under BPJEPS-certified instructor supervision. Configurable by car model, circuit (Circuit Paul Ricard variants, Magny-Cours, Pau Arnos, Montlhéry, La Ferté Gaucher, Montpellier-Mireval, Luxembourg-Goodyear) and number of tours (e.g. 2, 6, 8 or 12 tours). Targeted at adults with a valid driver's license seeking a self-driven supercar experience or a special-occasion gift.
• Baptêmes Passager (Passenger Baptisms) Single-tour passenger-only experiences in which the customer rides alongside a professional driver in cars such as the BMW M2, Alpine A110 R, Porsche 992 GT3, McLaren 570S, Lamborghini Huracan, Audi R8 V10, or KTM X-Bow R. Targeted at customers who do not hold (or do not wish to use) a driving license, including gift recipients and passengers aged 15+, with promotional pricing from €39 to €149.
• Cartes Cadeaux (Gift Cards) Open-value gift cards (Carte Sensation through Carte Diamant) in denominations from €60 to €3,000, redeemable across the full GTDRIVE catalogue of cars and circuits and valid for one year from purchase. Targeted at gift buyers purchasing a flexible experience for someone else; also distributed through partner gift-box retailers including Smartbox, Wonderbox, France-voyage.com, Cadeau loisirs, Dakotabox, Euphorie, Isifun and Thematicbox.
• Stages Racing (Peugeot 208 Racing Cup) True race-car driving experiences in the Peugeot 208 Racing Cup, sold in packages of 10, 20, 30 or 50 tours at €199, €399, €599 and €999 respectively, and including a briefing, multiple driving sessions, debriefs and a graduation certificate. Targeted at customers wanting a more intensive, competition-format track experience than the standard GT stage.
• Formule 3 FR (Formula 3 Experience) Single-seater Formula 3 driving experiences sold in 1x7 to 5x7 tour packages at €339 to €1,575, including supplied equipment, a recognition lap, technical briefing and a participation diploma. Targeted at customers seeking a true open-wheel, single-seater track experience rather than a GT car.
• Expériences VIP (VIP Exclusive Experience) All-inclusive premium packages pairing an extended stage (e.g. 18 tours at €1,390 on Circuit Paul Ricard) with personalized welcome, dedicated on-board coaching, debrief, instructor, fuel, insurance and an open bar. Includes a separate own-car coaching VIP option at €1,190 for 20 tours. Targeted at premium individual customers, gift buyers seeking a high-end experience, and corporate hospitality events.
• Stages Glisse (Drift and Handling Stages) Drift and car-control training conducted on a dedicated wet track using BMW M2 (from €279.20 with promotional -20%) or BMW M140i (€279) vehicles, packaged in 15- to 60-tour formats. Targeted at customers focused on learning vehicle dynamics, drift control and handling rather than outright lap speed.
• Coaching – Voiture Personnelle (Personal-Vehicle Coaching) Personalized one-on-one coaching sessions in which a customer brings their own sports or GT car onto a circuit (Circuit Paul Ricard Driving Center or Piste GT, with optional 5.8 km F1 layout) and is instructed by a BPJEPS-certified coach. Priced from €599 (half-day) to €1,890 (two-hour F1 5.8 km session). Targeted at owners of sports cars seeking professional on-track tuition in their own vehicle.
• Track Days (Circuit Paul Ricard) Open-session track days at Circuit Paul Ricard allowing customers to bring and run their own cars on circuit during scheduled sessions, organized by GTDRIVE at the Paul Ricard facility. Targeted at driving enthusiasts and sports car owners wanting unstructured lap time in a professionally managed environment.
• Balades Routières (Road Drives) Organized on-road driving tours using selected GTDRIVE vehicles, distinct from circuit-based stages. Targeted at customers who want to drive a luxury or sports car on real roads in a guided, organized setting rather than on a closed circuit.
• Groupes & Entreprises (Group and Corporate Bookings) Multi-driver group bookings at any GTDRIVE circuit, structured as corporate team-building, client entertainment or employee reward events. Targeted at HR, events and communications managers in French companies and organizations seeking turnkey premium group experiences.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• SmartboxminorChannel Partner/ Reseller/ DistributorMajor French gift box retailer partnership. Smartbox offers GTDRIVE driving experience vouchers through their retail and online channels, expanding GTDRIVE's reach to gift buyers in shopping malls and online.
• WonderboxminorChannel Partner/ Reseller/ DistributorMajor French gift box retailer partnership. Wonderbox distributes GTDRIVE gift vouchers through their extensive retail network and online platform.
• France-voyage.comminorChannel Partner/ Reseller/ DistributorFrench travel and leisure voucher retailer offering GTDRIVE experiences to their customer base.
• Cadeau loisirsminorChannel Partner/ Reseller/ DistributorFrench leisure gift voucher retailer distributing GTDRIVE experiences.
• DakotaboxminorChannel Partner/ Reseller/ DistributorFrench gift box company offering GTDRIVE driving experience vouchers.
• EuphorieminorChannel Partner/ Reseller/ DistributorFrench gift voucher retailer offering GTDRIVE experiences to their customer base.
• IsifunminorChannel Partner/ Reseller/ DistributorFrench leisure gift box retailer offering GTDRIVE experiences.
• ThematicboxminorChannel Partner/ Reseller/ DistributorFrench gift box company offering GTDRIVE driving experience vouchers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aston Martin Experience: Aston Martin's official driving experience programs offering Vantage and other model track sessions. Direct competitor for the Aston Martin V8 Vantage experience line at GTDRIVE.
• BMW M Driving Experience: Official BMW M driving programs (training, drift, track) delivered at partner circuits across Europe. Overlaps directly with GTDRIVE's BMW M2 and BMW M140i Glisse drifting/track products at Paul Ricard and other circuits.
• Porsche Experience Center: OEM-operated driving experience centres (Leipzig, Atlanta, Silverstone, etc.) where customers drive Porsche sports cars on purpose-built circuits. Direct category overlap on Porsche 992 GT3, Cayman and GT4 RS experiences that GTDRIVE also sells.
• Lamborghini Esperienza: Official Lamborghini customer track events (Squadra Corse programs) running Huracan and other models on circuit. Competes for the same aspirational Lamborghini-driving demand as GTDRIVE's Huracan stages.
• Ferrari Corso Pilota: Official Ferrari customer track programs (XX Programme, F1 Clienti, Corso Pilota) where Ferrari owners drive F1 and GT cars. Comparable premium Ferrari driving experiences that compete for aspirational Ferrari-driving demand alongside GTDRIVE.

Direct peers

• Trackdays.co.uk: UK-based track-day marketplace and operator running supercar driving experiences and open track days across British circuits. Closest UK analog to GTDRIVE's direct-to-consumer e-commerce + gift voucher business model.
• Winfield Racing School: Historic racing school located at Circuit Paul Ricard / Magny-Cours offering GT and Formula driving courses with certified instructors. Directly comparable French-market driving experience operator sharing circuits and customer demographic with GTDRIVE.
• Ultimate Driving Tours: Premium multi-day supercar driving tour operator (Europe, US, Asia) running Ferrari/Lamborghini programs on closed circuits and scenic roads. Comparable experiential luxury-driving offering targeting gifting and bucket-list customers.

Regional players

• RSR Nürburg: German operator of sports-car driving experiences at the Nürburgring and other circuits, including passenger rides and instructor-led sessions. Comparable European circuit-based experience operator serving a different national market than GTDRIVE.
• Senna Driving Experience: Spain-based supercar and GT driving experience operator at Circuit Parcmotor (Barcelona) and other Iberian venues. Comparable experiential format (supercar laps + coaching) in a different European geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/gtdrivestagesdepilotage
• Facebookfacebook.com/gtdriveofficiel/?ref=bookmarks
• Instagraminstagram.com/gtdriveofficiel
• Xx.com/GTDriveOfficiel
• LinkedInlinkedin.com/company/gt-drive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GT DRIVE