What Chromeburner does

Chromeburner is an international direct-to-consumer e-commerce retailer specializing in motorcycle helmets, clothing, footwear, gloves, electronics, accessories, parts, and adjacent bicycle gear. Founded in 2011 and headquartered in the Netherlands (Nieuwkuijk), the company operates as a trading name under FC-Moto GmbH & Co. KG, a German limited partnership based in Aachen with Farshid Chalatbari as managing partner of the general partner entity FC-Moto Verwaltungs-GmbH. The platform carries more than 150,000 items across 90+ premium motorcycle brands, including Dainese, Alpinestars, REV'IT!, Scorpion, LS2, Klim, and Bering, with the curation explicitly driven by enthusiast-led selection rather than algorithmic long-tail stocking.

The business runs on a standard Magento-based e-commerce stack configured with multilingual and multi-currency capabilities, supporting 12+ localized storefronts spanning North America (US, Canada, Mexico), Oceania (Australia), Europe (Netherlands, Germany, France, Italy, Spain, UK, Poland), and Asia (China). Fulfillment is centralized in the company's own warehouse with 24-hour dispatch on stocked items, global UPS shipping, a 100-day return policy, and a lowest-price guarantee. Pricing follows a unit model with visible MSRP discounts ranging from 10% to 62%, with products priced between approximately $82 (entry-level Alpinestars boots) and $797 (premium jackets).

Revenue is generated entirely through one-time online retail transactions, with no subscription, B2B, or marketplace components identified. The customer base is segmented by use case into street/urban riders, adventure/touring riders, race/sport riders, motocross/enduro riders, chopper/retro riders, and bicycle enthusiasts. Customer acquisition relies on SEO-optimized category pages, a content blog, an affiliate program, email newsletter, and organic social presence on Facebook and Instagram. The company is privately held with no disclosed external funding rounds, M&A activity, or public listing.

Name

Chromeburner

Legal name

ChromeBurner c/o FC-Moto GmbH & Co. KG

Website

https://chromeburner.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Chromeburner is a global direct-to-consumer e-commerce retailer that curates more than 150,000 motorcycle helmets, clothing, footwear, and accessory SKUs from 90+ premium brands, selling to individual riders across 12+ countries through localized multilingual websites operated under FC-Moto GmbH & Co. KG.

Ownership category

akta.pro rank

Product category

Motorcycle Gear E-commerce Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Riding Gloves & Hand Protection Retail (CRAMANAE), Riding Boots & Foot Protection Retail (CRAMANAD)

Keywords

• Motorcycle gear retail
• Motorcycle helmets
• Motorcycle apparel
• Riding equipment
• Motorcycle parts accessories

Headquarters

HQ city

Nieuwkuijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail E-commerce Sales: Chromeburner generates revenue through direct online retail sales of motorcycle gear and accessories. Products are sold at fixed prices with occasional discounts off MSRP. The business operates on a standard e-commerce model where customers purchase products directly from the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Chromeburner is an international online retailer specializing in motorcycle helmets, clothing, footwear, gloves, electronics, accessories, parts, and bicycle gear from 90+ brands. The company curates and resells third-party branded motorcycle products through its own e-commerce website with localized country versions, shipping globally from its own warehouse with 24-hour dispatch and a 100-day return policy.

Product overview

Chromeburner is an online motorcycle gear specialist operating as a multi-brand e-commerce marketplace. The platform offers more than 90 brands across a comprehensive portfolio organized into main categories: Motorcycle Helmets (Full Face, Modular, Jet, Offroad, Adventure, Replica), Motorcycle Clothing (Jackets, Pants, Suits, MX Clothing, Gloves, Rain Gear, Protection), Motorcycle Footwear (Racing, Offroad, Adventure, Cruiser Boots), Motorcycle Gloves, Motorcycle Electronics (Communication, Navigation, Mounting Systems), Motorcycle Accessories (Luggage, Storage, Security, Cleaning), Motorcycle Parts, Bicycle Gear, and Helmet Accessories (Liners, Visors, Pinlocks, Spare Parts). The business model centers on curating and reselling third-party brands including Dainese, Alpinestars, REV'IT!, Scorpion, and others rather than manufacturing proprietary products. The company ships from its own warehouse with fast shipping worldwide, offers a 100-day return policy, and serves customers across multiple international markets through localized websites.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycle Helmets

Quantifiable outcome

• 150,000+ product items available
• +4 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FC-Moto GmbH & Co. KGcoreOthersChromeBurner operates as a brand/trading name under FC-Moto GmbH & Co. KG, located at Avantisallee 90, 52072 Aachen, Germany. FC-Moto is the parent company providing operational infrastructure for ChromeBurner's e-commerce operations. The company is represented by managing partner Farshid Chalatbari.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BikeBandit: US online retailer of motorcycle parts, gear, and accessories across multiple brands; comparable DTC e-commerce model with similar category breadth.
• FC-Moto: German motorcycle gear retailer and direct sister brand of Chromeburner (both under FC-Moto GmbH & Co. KG), selling the same multi-brand helmet, jacket, boot, and glove assortment across Europe — making it the most direct comparable.
• RevZilla: Leading US-based pure-play online motorcycle gear retailer carrying helmets, jackets, boots, and parts across multiple premium brands; the closest large-scale analog to Chromeburner in the North American market.
• SportsBikeShop: UK-based online motorcycle clothing and accessories retailer with multi-brand selection and price-match guarantees; comparable in assortment strategy and target rider segments to Chromeburner.
• Helmet City: UK-based online retailer specializing in motorcycle helmets, clothing, and accessories across leading brands; direct competitor to Chromeburner in European online motorcycle gear.
• Biker's Equipment: Italian/European online motorcycle gear specialist carrying premium helmet, jacket, and boot brands; comparable multi-brand e-commerce approach serving the same riding segments as Chromeburner.
• J&P Cycles: Large US-based motorcycle parts, accessories, and apparel retailer with a strong online DTC channel; comparable broad-assortment motorcycle retail model to Chromeburner.

Regional players

• Moto1: Australia-based online motorcycle gear retailer serving the same brand portfolio and rider segments Chromeburner targets in Oceania; comparable regional e-commerce peer.

Broad incumbents

• Amazon: Global e-commerce generalist carrying motorcycle gear, helmets, jackets, boots, and parts from many of the same brands; the dominant broad-incumbent competitive force shaping price expectations and search traffic in this category.

Others

• Dainese: Premium Italian motorcycle apparel and protection brand; one of Chromeburner's most important suppliers and a vertical competitor via its own direct-to-consumer online store, exemplifying the brand-disintermediation risk Chromeburner faces.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/chromeburners

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chromeburner