User10
User10 is a Phoenix, Arizona-based UX/UI design studio that designs and builds custom web and mobile applications for SaaS firms, startups, and large corporations using Laravel, Vue.js, and WordPress, with a small subscription SaaS arm under User10 Produx.
- Company typePrivate
- Founded2011
- HeadquartersScottsdale, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What User10 does
User10, LLC is a Phoenix, Arizona-based UX/UI design studio and custom web and mobile application development firm founded in 2011. The company designs and builds custom web applications, mobile applications, and marketing websites for SaaS companies, startups, and large corporations, combining user experience research, information architecture, prototyping, visual design, and full-stack development under a single engagement model. Its core service is a five-step process — Discovery (free), Research and Exploration, Design, Development, and QA — with ongoing hosting and maintenance; pricing is custom and quote-based rather than tiered, and sales is consultative and direct.
The technical stack centers on Laravel (PHP) for custom applications with Vue.js, JavaScript, and jQuery on the front end; marketing sites are built on WordPress with the Beaver Builder framework; and infrastructure runs on Amazon Web Services including EC2, S3, and CloudFront CDN. Notable technical work includes a custom podcast-network content management system for Star Worldwide Networks with RSS distribution, built-in advertising management, and analytics, as well as custom WordPress builds for Georgian Partners and MicroAge with bespoke CMS controls.
The business model combines professional services revenue from custom development engagements with a modest subscription component through a wholly-owned subsidiary, User10 Produx, which houses proprietary SaaS products including GojoSpin and Online Assessments. The company is bootstrapped and founder-owned by three partners — Andrew Phelps (Director of Design), Josh Mountain (Director of Technology), and Brad Wiatr (Director of Sales and Operations) — with no disclosed institutional funding, no acquisitions, and no parent company. Complementary capacity is sourced through strategic partnerships with Lanayo (development overflow) and Cooper Bold (design/front-end overflow), with marketing referrals handled through Striventa.
User10 firmographics
Firmographics- Name
- User10
- Legal name
- User10, LLC
- Website
- https://user10.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- User10 is a Phoenix, Arizona-based UX/UI design studio that designs and builds custom web and mobile applications for SaaS firms, startups, and large corporations using Laravel, Vue.js, and WordPress, with a small subscription SaaS arm under User10 Produx.
- Ownership category
- akta.pro rank
User10 industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
- akta.pro secondary industry
- Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)
Keywords
Where User10 is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
User10 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Web Application Development: Custom-built web applications designed and developed for clients, typically involving UX/UI design, front-end and back-end development, QA, and hosting. Projects are built to client specifications with ongoing maintenance support.
- Marketing Website Development: WordPress-based marketing websites built using Beaver Builder framework, providing clients with WYSIWYG editing capabilities. Includes deployment, hosting, uptime monitoring, security updates, and performance optimization.
- SaaS Products: Company operates its own SaaS products including GojoSpin and Online Assessments under User10 Produx division.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Discovery Phase |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
User10 product offering
Product offeringCore offering
User10 is a UX/UI design studio that designs and builds custom web and mobile applications for SaaS companies, startups, agencies, and large corporations. Core offerings include UX design (information architecture, rapid prototyping, user research), UI design (visual design, design systems, interactivity, responsive adaptation), full-stack development using Laravel, Vue.js, WordPress with Beaver Builder, QA, hosting, and ongoing maintenance. They also operate a User10 Produx sub-brand with proprietary SaaS products (GojoSpin and Online Assessments).
Product overview
User10 is a UX/UI design studio and custom application development firm. Their core offering consists of custom web and mobile application design and development services, which includes UX/UI design (information architecture, rapid prototyping, user research, visual design, design systems), and full-stack development. Under their User10 Produx sub-brand, they offer proprietary products including GojoSpin and Online Assessments. They build custom solutions for clients including podcast management systems (Star Worldwide Podcast Network), marketing websites with custom CMS capabilities (Georgian Partners, MicroAge), and various SaaS applications. The company operates a 5-step process: Discovery, Research & Exploration, Design, Development, and QA, with hosting and ongoing maintenance included.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Web & Mobile Application Design and Development End-to-end design and development of bespoke web and mobile applications for SaaS companies, startups, and enterprises. Includes UX (information architecture, prototyping, user research), UI (visual design, design systems, interactivity, responsive adaptation), front-end and back-end development, QA, hosting, and ongoing maintenance.
- Marketing Website Development Custom WordPress marketing websites built using the Beaver Builder framework, providing clients with WYSIWYG visual editing capabilities. Includes deployment, hosting, uptime monitoring, security updates, and performance optimization.
- GojoSpin SaaS product operated under the User10 Produx sub-brand, one of the company's proprietary recurring-revenue offerings.
- Online Assessments SaaS product operated under the User10 Produx sub-brand offering online assessment tools, part of the company's proprietary product portfolio.
Quantifiable outcome
- Design Pickle achieved significantly streamlined customer feedback process and more efficient revision cycles for staff
- +3 more outcomes
Companies that use User10
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
User10 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
User10 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- LanayocoreCustom web and mobile developers serving as a strategic partner. Lanayo helps with development projects that User10 isn't best suited to handle. Cooper Bold and User10 work together on User10's own SaaS products and refer clients as appropriate.
- Cooper BoldcoreCustom design and front-end developers serving as a strategic partner. Cooper Bold helps with design and front-end development for projects outside User10's direct capacity. They collaborate on User10's own SaaS products and are referred for relevant client projects.
- StriventaminorWebsite optimization and marketing specialists serving as a strategic partner. Marketing is outside User10's expertise, so they refer clients to Striventa for marketing services. User10 even uses Striventa for their own marketing needs.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
User10 competitors and assessment
Company assessmentDirect peers
- Big Drop Inc: Full-service digital agency delivering custom web design, web development, and branding for startups through Fortune 500 — comparable service mix and enterprise clientele to User10.
- Ramotion: Design and development studio focused on web and mobile apps with branding, UX, and product engineering services for SaaS and enterprise buyers — directly overlaps User10's core offering.
- thoughtbot: Design and development consultancy offering product strategy, UX/UI design, and custom web application development across SaaS and enterprise — comparable positioning and target segments.
- Human Made: Enterprise WordPress and web development agency offering custom CMS builds, hosting, and ongoing support — closely mirrors User10's WordPress CMS and managed hosting service line.
- 10up: WordPress-focused digital agency building custom websites, content management systems, and publishing platforms for enterprise — overlaps User10's WordPress/Beaver Builder practice.
- DockYard: Custom web and mobile application development consultancy delivering full-stack product engineering with design-led process — direct competitor for User10's enterprise custom app work.
- Huemor: Boutique web design and development agency combining UX/UI design with custom web application builds for mid-market and enterprise clients — directly comparable in size, scope, and service mix to User10.
- Lounge Lizard: Web design and digital marketing agency building custom websites and web applications for mid-market and enterprise brands — comparable scale and client profile.
Emerging players
- Design Pickle: Subscription-based graphic design service for SMBs and enterprises. User10 is a current client; Design Pickle competes at the lower-complexity design end while User10 operates more custom application work.
- Slingshot App Development: Custom mobile and web app development firm serving startups through enterprise — overlaps User10's mobile/web application development practice at a comparable size tier.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
User10 social profiles
Digital presenceUser10 financial estimates
Financial estimateRevenue estimate
Valuation estimate
User10 leadership team
Management profileNumber of profiles
Profiles3 records
User10 subsidiaries and ownership
Company hierarchySubsidiaries1 record
User10 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
User10 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about User10
What does User10 do?
User10 is a UX/UI design studio that designs and builds custom web and mobile applications for SaaS companies, startups, agencies, and large corporations. Core offerings include UX design (information architecture, rapid prototyping, user research), UI design (visual design, design systems, interactivity, responsive adaptation), full-stack development using Laravel, Vue.js, WordPress with Beaver Builder, QA, hosting, and ongoing maintenance. They also operate a User10 Produx sub-brand with proprietary SaaS products (GojoSpin and Online Assessments).
Is User10 a public or private company?
User10 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was User10 founded?
User10 was founded in 2011. It employs 1 to 10 people.
Where is User10 based?
User10 is headquartered in Scottsdale, United States, in the North America region.
How does User10 make money?
Three revenue lines are on record. Custom Web Application Development is the primary driver. The others are marketing Website Development and saaS Products.
Who are User10's main competitors?
Direct peers on record are Big Drop Inc, Ramotion, thoughtbot, Human Made, 10up, DockYard, Huemor and Lounge Lizard. Emerging players are Design Pickle and Slingshot App Development.
Does User10 have an API?
No public API is recorded for User10.
What industry is User10 in?
User10's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop), with a secondary code of BPAEAGAM, Enterprise Application UX, Portals & Low-Code Extensions. Its NAICS code is 541511 and its SIC code is 7371.