PHOTAVIA
PHOTAVIA produces G-rated two-minute video shorts built on The LIFE Picture Collection imagery, serving senior living, healthcare, hospitality, and education markets via subscription streaming, hardware installations, channel partners, and on-site events.
- Company typePrivate
- Founded2015
- HeadquartersFranklin, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What PHOTAVIA does
PHOTAVIA is a Franklin, Wisconsin-based media production company founded in 2015 that produces G-rated two-minute video shorts called V-Clips, built primarily on imagery licensed from The LIFE Picture Collection. Each V-Clip combines historical photography with original music and an educational narrative, with the flagship "A Moment In Time" series encompassing nearly 300 mini-documentaries. The company targets five vertical markets: senior living and memory care, healthcare facilities (hospitals, waiting rooms, behavioral health), family caregivers, hospitality venues, and — since November 2022 — K-12 and adult education through the PhotaviaED division. Supporting products include the PhoTrivia interactive trivia program, the ShowTime Movie Event service, and the ToolKit Activity and Guide Book.
The business operates through a multi-channel monetization model. Revenue streams include the PHOTAVIA.TV direct subscription for home caregivers, institutional hardware installations using Videotel Digital VP70XD media players (with content refreshed every six months), cable/black-channel wide-area distribution for multi-screen facilities, a $5.99/month consumer subscription through the Ibex AVOD streaming platform, the ShowTime event service priced at $200-$300 per session, and PHOTAVIA MediaWorks for custom corporate video production. Distribution is augmented by a growing channel partner network including Tranquility Lifestyle Solutions, Sanus Lifestyle Solutions, and Artline LTD for senior living and care design firms, plus Saltbox TV streaming for consumer reach.
Operationally, PHOTAVIA is a privately held LLC under Wisconsin jurisdiction with 1-10 employees and a single disclosed $350,000 seed funding round in May 2015, indicating a bootstrapped, founder-led operating model with Joe Hausch serving as President/CEO. The technology stack is content-centric rather than software-centric, relying on curated human-produced documentary assets, a registered trademark portfolio (PHOTAVIA, V-Clips, A Moment In Time, PhotaviaED, PhoTrivia, Reminisce with Relevance), and clinical/gerontological positioning validated by a Mindramp Consulting white paper on "Behavioral Synchrony." Named customers are concentrated in the Milwaukee/Southeast Wisconsin region, including Heritage Deer Creek, Aurora St. Luke's Medical Center, Crowne Plaza Hotel Milwaukee, Hilton Garden Inn Milwaukee Downtown, St. John's on the Lake, and Ovation Chai Point.
PHOTAVIA firmographics
Firmographics- Name
- PHOTAVIA
- Legal name
- Photavia, LLC
- Website
- https://photavia.net
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PHOTAVIA produces G-rated two-minute video shorts built on The LIFE Picture Collection imagery, serving senior living, healthcare, hospitality, and education markets via subscription streaming, hardware installations, channel partners, and on-site events.
- Ownership category
- akta.pro rank
PHOTAVIA industry classification
Industry- Product category
- Therapeutic Video Content for Senior Care
- NAICS
- Motion Picture and Video Industries (5121), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)
- akta.pro secondary industries
- K–12 Instructional Video & Multimedia (EDAGALAA), Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK), Accessible Media Production (Alt Formats, Captioning, Audio Description) (EDALAGAC)
Keywords
Where PHOTAVIA is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PHOTAVIA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- PHOTAVIA.TV Subscription: Subscription service for home caregivers and families to access PHOTAVIA content at home. Content delivered via web subscription platform.
- Institutional Content Licensing: Commercial installation of video-player equipment for communal areas in senior living, memory care, hospitals, and hospitality environments. Content loaded on individual units with 6-month updates.
- Wide Area Access: Delivery through existing cable provider/black channel for institutional settings requiring multi-screen/multi-user access.
- Ibex Distribution Partnership: Exclusive PHOTAVIA content available through Ibex streaming platform for $5.99 per month, expanding reach to Ibex subscribers.
- ShowTime Movie Events: On-site event hosting at senior living facilities for $200-$300 per event, including presentation and interactive PhoTrivia with snacks provided.
- PHOTAVIA MediaWorks Corporate Video Production: Custom corporate video production services including branding videos, commercials, training videos, product demonstrations, and event coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ibex Streaming Access - $5.99/month |
| Unit Pricing | Pay-as-you-go | ShowTime Movie Event - $200-$300 per event |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels10 records
PHOTAVIA product offering
Product offeringCore offering
PHOTAVIA produces G-rated two-minute video shorts called V-Clips, built primarily on iconic imagery from The LIFE Picture Collection and paired with original music and educational narratives. These therapeutic video contents are distributed through a direct-to-consumer subscription (PHOTAVIA.TV), commercial video-player installations at senior living, healthcare, and hospitality venues, cable/black-channel distribution, and streaming partnerships such as Ibex and Saltbox TV. The company also offers the PhotaviaED education division for K-12 and adult learners, the ToolKit Activity and Guide Book, ShowTime on-site event hosting, and a corporate video production service (PHOTAVIA MediaWorks).
Product overview
PHOTAVIA is a media production company offering a suite of content-based products centered on its flagship 'A Moment In Time' series of V-Clips — two-minute video shorts combining historical photographs from the LIFE Picture Collection with original music and educational narration. The core product is PHOTAVIA.TV, a subscription streaming platform delivering these V-Clips to home caregivers, seniors, and families. Supporting divisions include PhotaviaED (education), PHOTAVIA MediaWorks (corporate video production), and the PhoTrivia interactive feature. The ToolKit Activity and Guide Book and ShowTime: Movie Event are add-on tools that extend engagement in group and educational settings. Content is delivered via streaming (web, Roku, Fire TV), commercial media player installations (Videotel Digital), cable/black-channel distribution, and direct-to-screen via WiFi.
Differentiator
Problem solved
Functional benefit
Brands
- V-Clips: Two-minute video vignettes with original music and educational narratives, built on iconic imagery from The LIFE Picture Collection
- PhoTrivia
- A Moment In Time
- MediaWorks
Products and services
- PHOTAVIA.TV
- PhotaviaED (Education Division)
- ShowTime: Movie Event
- ToolKit: Activity and Guide Book
- PHOTAVIA MediaWorks
- Institutional Content Licensing & Video Player Installation
Quantifiable outcome
- Redirection from anxiety potentially reducing need for additional medication
- +4 more outcomes
Companies that use PHOTAVIA
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles6 records
PHOTAVIA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
PHOTAVIA partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and flagship.
- Tranquility Lifestyle SolutionscoreTranquility Lifestyle Solutions (TLS) is a global provider of customized home care solutions for seniors. They formed a distribution alliance with PHOTAVIA to deliver programming to the senior home care market, with the partnership designed to enhance senior wellbeing and lifestyles.
- Senior Living ForesightminorPHOTAVIA was a sponsor of the Evolve 2022 virtual summit designed to disrupt senior living, featuring 24 educational sessions from industry thought leaders on elevating resident experience.
- Saltbox TVflagshipSaltbox TV is a production company and AVOD streaming service for older adults (formerly led by Ed Asner) partnering with PHOTAVIA to deliver programming in a contemporary format. Through this partnership, PHOTAVIA content became available on Roku, Amazon Firestick, and web-enabled devices nationwide.
- National Science Foundation (I-Corps Program)corePHOTAVIA participated in the NSF I-Corps (Innovation-Corps) program in Spring 2022, which supported the launching of the PhotaviaED education division. The program validated the hypothesis around student engagement importance.
- Videotel DigitalcoreVideotel Digital provides industrial digital signage media players (VP70XD) used by PHOTAVIA for continuous content delivery in venues. The media player has operated continuously for over two years without interruption at client locations, with excellent customer service support.
- Mindramp ConsultingcoreMindramp Consulting developed a white paper featuring PHOTAVIA as an example of 'Behavioral Synchrony' - a concept explaining how the content fosters coherence in senior living communities. Roger Anunsen, co-founder, serves as faculty in gerontology and has shaped PhotaviaED.
- American Society on AgingcorePHOTAVIA is a member of the American Society on Aging, an organization that unites, empowers and champions professionals working in aging. Since 1954, ASA has developed the largest community of aging professionals in America.
- Artline LTDcoreArtline Ltd. is a channel partner providing design, architecture, and manufacturing services. Over 26 years, they have transitioned from art gallery to full-service design source for interior designers and architects, including creating personalized environments for memory and veteran care facilities.
- Sanus Lifestyle SolutionscoreSanus Lifestyle Solutions supports safe and healthy living using technology for aging in place. With over 20 years in senior living and technology, they offer solutions for community-based and residential living, handling programming, setup, and installation.
- Memory-Lane.TVminorMemory-Lane.TV is an on-demand video channel for people living with dementia and their care partners. Their plot-free personalized programs were developed in clinical settings with over 1,000 individuals and are aimed at home-based caregivers and care organizations worldwide.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
PHOTAVIA competitors and assessment
Company assessmentDirect peers
- GrandPad: Simplified tablet and content platform purpose-built for seniors and their family caregivers. Competes with PHOTAVIA.TV in delivering curated, senior-friendly content to the home caregiving segment, with proprietary hardware.
- SimpleC: Therapeutic media and engagement technology for seniors living with dementia and their caregivers. Provides multimedia content, family communication tools, and clinical reporting — directly competing with PHOTAVIA in dementia care and senior living deployments.
- iN2L (It's Never 2 Late): Senior living engagement technology platform offering content, communication, and therapeutic applications on dedicated touchscreen hardware. Competes with PHOTAVIA in the senior living and memory care content layer, but with broader engagement features and deeper enterprise penetration.
- Linked Senior: Digital engagement platform purpose-built for senior living residents, offering therapeutic, reminiscence, and activity content. Overlaps with PHOTAVIA on the cognitive engagement and activity content delivered in senior living communities.
- Memory-Lane.TV: On-demand video channel for people living with dementia and their care partners, clinically developed with over 1,000 individuals. Memory-Lane.TV is PHOTAVIA's most direct competitor in plot-free therapeutic video for dementia and home-based caregivers, and is even a listed PHOTAVIA partner.
- Connected Living: Senior living engagement and family communication platform providing content, messaging, and activity tools to residents. Overlaps with PHOTAVIA's institutional content licensing motion in senior living and memory care communities.
- Dakim (Posit Science): Brain fitness and cognitive engagement content used in senior living communities. Competes with PHOTAVIA on cognitive stimulation programming, with an emphasis on clinically validated brain training exercises.
Emerging players
- SingFit: Music therapy platform designed for seniors and caregivers, with clinically informed programming. Comparable to PHOTAVIA in the therapeutic content for dementia/Alzheimer's space, though focused specifically on music rather than photo-driven narratives.
- Inspire Senior Network: Digital engagement network for senior living communities offering curated content, video programming, and resident engagement tools. Comparable to PHOTAVIA in providing video content to senior living settings.
- Saltbox TV: AVOD streaming service for older adults that distributes PHOTAVIA content on Roku, Amazon Firestick, and web. While a partner, Saltbox TV also aggregates and produces its own programming aimed at the same senior caregiver audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
PHOTAVIA social profiles
Digital presencePHOTAVIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
PHOTAVIA leadership team
Management profileNumber of profiles
Profiles7 records
PHOTAVIA funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PHOTAVIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PHOTAVIA
What does PHOTAVIA do?
PHOTAVIA produces G-rated two-minute video shorts called V-Clips, built primarily on iconic imagery from The LIFE Picture Collection and paired with original music and educational narratives. These therapeutic video contents are distributed through a direct-to-consumer subscription (PHOTAVIA.TV), commercial video-player installations at senior living, healthcare, and hospitality venues, cable/black-channel distribution, and streaming partnerships such as Ibex and Saltbox TV. The company also offers the PhotaviaED education division for K-12 and adult learners, the ToolKit Activity and Guide Book, ShowTime on-site event hosting, and a corporate video production service (PHOTAVIA MediaWorks).
Is PHOTAVIA a public or private company?
PHOTAVIA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PHOTAVIA founded?
PHOTAVIA was founded in 2015. It employs 1 to 10 people.
Where is PHOTAVIA based?
PHOTAVIA is headquartered in Franklin, United States, in the North America region.
How does PHOTAVIA make money?
Six revenue lines are on record. PHOTAVIA.TV Subscription is the primary driver. The others are institutional Content Licensing, wide Area Access, ibex Distribution Partnership, showTime Movie Events and PHOTAVIA MediaWorks Corporate Video Production.
Who are PHOTAVIA's main competitors?
Direct peers on record are GrandPad, SimpleC, iN2L (It's Never 2 Late), Linked Senior, Memory-Lane.TV, Connected Living and Dakim (Posit Science). Emerging players are SingFit, Inspire Senior Network and Saltbox TV.
Does PHOTAVIA have an API?
No public API is recorded for PHOTAVIA.
What industry is PHOTAVIA in?
PHOTAVIA's product category is Therapeutic Video Content for Senior Care. Its primary akta.pro industry code is EDAFACAG, Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons), with a secondary code of EDAGALAA, K–12 Instructional Video & Multimedia. Its NAICS code is 5121 and its SIC code is 7812.