Conquer

Name

Conquer

Legal name

Codefied Inc.

Website

https://conquernow.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Business Coaching Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Coaching, Mentoring & Facilitation Services (BPACANAI)

akta.pro secondary industries

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Sales Onboarding & Ramp Programs (EDABABAA)

Keywords

• Business coaching services
• Home service contractors
• Trade industry coaching
• Contractor business training
• AI business coaching

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Business Coaching Subscription: Business Coaching programs offered by Conquer (now Business Coaching by Housecall Pro) are available through flexible pricing models including free webinars, one-time fees for workshops, and monthly subscriptions for ongoing coaching programs. The FAQ states programs can be completely free, a one-time fee, or paid with a monthly subscription without requiring long-term commitment upfront.
2. Platform Integration: Business Coaching is recommended alongside Housecall Pro account to access full benefits, positioning it as an integrated add-on to the core field service management software platform

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Conquer (rebranded as Business Coaching) provides structured business coaching programs for home service contractors and trades professionals, delivered within the Housecall Pro ecosystem. Programs include trade-specific coaching cohorts (Industry Mastermind), Group Coaching, a 52-week Foundations course, workshops, free webinars, and 1:1 coaching, supported by Certified Business Coaches who are successful home service operators with at least $3M in revenue. AI-powered tools (Coach AI, Analyst AI) are integrated into the experience to provide 24/7 guidance and business analytics.

Product overview

Conquer, now rebranded as Business Coaching within Housecall Pro, is a business coaching platform for home service contractors and trades professionals. The product suite includes four coaching programs (Industry Mastermind, Group Coaching, Foundations, and 1:1 Coaching), plus Workshops and Free Webinars. These programs offer trade-specific strategies, peer accountability, and expert guidance from certified coaches who are successful home service operators with at least $3M in revenue. The coaching is delivered via live sessions, on-demand content, and AI-powered tools including Coach AI and Analyst AI. Conquer/Business Coaching integrates with the broader Housecall Pro field service management ecosystem, which also includes AI Team capabilities for customer service and business intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• Business Coaching: Expert business coaching programs for home service contractors, including Industry Mastermind, Group Coaching, Foundations, and Workshops.
• Coach AI
• Analyst AI

Products and services

• Industry Mastermind Trade-specific coaching cohort led by a Certified Coach, supported by fellow Pros in the same industry. Includes strategies tailored to trade and business stage, peer accountability, and weekly coaching sessions, available as a monthly subscription.
• Group Coaching Weekly group coaching sessions providing structure, strategy, and accountability for home service Pros. Includes step-by-step business goals planning, proven revenue growth strategies, and peer support, available as a monthly subscription.
• Foundations 52-week guided course designed to create lasting systems, boost profitability, and grow the contractor's business. Follows a step-by-step playbook built by certified business coaches with ongoing tools, training, and support, available as a monthly subscription.
• Workshops (Blueprint to Early Success) Two-hour intensive workshop covering methods to win more jobs and create loyal, repeat customers. Includes strategies to stand out online, convert one-time jobs into long-term revenue, and immediate actionable takeaways, offered as a one-time fee.
• Free Webinars Expert-led coaching sessions on marketing, sales, and business growth available live or on demand. Covers topics including lead generation, sales techniques, and operational improvements, offered free as a top-of-funnel acquisition tool.
• 1:1 Coaching Personalized one-on-one coaching for individualized support tailored to specific business needs and goals, available as a monthly subscription.

Quantifiable outcome

• 35% average pro revenue growth after first year of using the platform
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ServiceTitan: Leading field service management platform for home service contractors (HVAC, plumbing, electrical), the same core ICP Conquer/Housecall Pro serves. Directly competes for the same Pro software budget and increasingly bundles business intelligence and coaching-style content for trade owners.
• Jobber: Field service management software purpose-built for home service businesses, competing head-to-head with Housecall Pro for SMB contractors. Same target buyer, overlapping pricing tiers, and an adjacent coaching/resource library.
• Workiz: All-in-one FSM platform targeting home service SMBs (HVAC, plumbing, garage door, locksmith). Competes in the same ICP and pricing band and offers its own coaching-style content and partner resources.
• ServiceM8: Mobile-first field service management app used by trade and service SMBs, particularly in Australia/UK but with U.S. presence. Comparable product category and customer profile to Housecall Pro's FSM core.
• Service Fusion: Field service management software for small to mid-size service businesses across HVAC, plumbing, electrical, and similar trades. Same customer profile and core platform functionality as Housecall Pro.
• FieldEdge: Field service management software specialized for residential and commercial HVAC, plumbing, and electrical contractors. Directly competes for the same Pros with comparable scheduling, dispatch, and business-intelligence features.

Emerging players

• Trainual: Training and playbook platform for SMBs and franchise operators. Adjacent to Conquer's coaching/training offering but broader; competes for SMB training budget rather than FSM software spend.

Broad incumbents

• Salesforce Field Service: Enterprise field service management suite from Salesforce. Overlaps with Housecall Pro's FSM capabilities but targets larger enterprises; relevant as the broad incumbent whose AI coaching/data capabilities could compete with Coach AI and Analyst AI.

Others

• Thumbtack: Home services marketplace that helps contractors acquire customers. Not a direct FSM or coaching competitor, but addresses the same end contractor with a different part of the value chain (demand generation rather than operations or coaching).
• Angi: Home services lead-generation platform serving the same contractor ICP as Conquer/Housecall Pro. Complementary rather than competitive — contractors using Angi for leads also buy FSM and coaching — but adjacent in the home services stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goconquernow
• LinkedInlinkedin.com/company/conquernow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conquer