What PRO Resources does

PRO Resources is a privately held Professional Employer Organization (PEO) founded in 1991 and headquartered in Detroit Lakes, Minnesota, that delivers outsourced human resources services to small and midsize businesses primarily across the upper Midwest. Under a co-employment arrangement, the firm shares employer responsibilities with clients and takes on payroll tax administration, benefits administration, workers' compensation, workplace safety, wellness programming, compliance, and general HR administration. Target customers are companies in the 5-100+ employee range operating in manufacturing, construction, transportation/trucking, professional services, co-ops, and nonprofits — verticals where HR complexity and regulatory burden typically outstrip internal resources. Pricing is quote-based and recurring (typically structured as a percentage of payroll or a per-employee-per-month fee), with documented client savings of $30,000 per year (Sandman Structural Engineers) cited as a representative outcome.

The core service portfolio comprises five bundled offerings — Employee Administration, Payroll Administration, Benefits Administration, Workers' Compensation, and Wellness Programs — delivered alongside PRO Software, a customized HRIS portal (prohr.prosoftware.com) tailored to each client's industry and configured for 24/7 employee self-service. The company also operates a public-facing ROI/Savings Calculator as a top-of-funnel demand-generation tool. There is no public API or developer-facing integration surface; the technology layer is a proprietary portal rather than a platform with extensibility.

Go-to-market is sales-led and consultative: prospects begin with a 30-minute meeting with a local HR expert, proceed to an HR audit, and on signing are assigned a dedicated point-of-contact HR manager. Marketing spans a blog/knowledge hub, YouTube video testimonials, webinars, downloadable guides, and organic social (LinkedIn, Facebook). The firm has historically relied on no institutional capital, has a founder-CEO (Mike Brodsho), operates with an internal headcount of 11-50, and is currently pursuing organic geographic expansion within the upper Midwest following an April 2024 brand refresh.

Name

PRO Resources

Legal name

PRO Resources

Website

https://proresourceshr.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

PRO Resources is a privately held Minnesota-based Professional Employer Organization founded in 1991 that provides outsourced payroll, benefits, workers' compensation, compliance, and wellness services to small and midsize businesses across the upper Midwest under a co-employment model.

Ownership category

akta.pro rank

Product category

Professional Employer Organization (PEO) Services

NAICS

Professional Employer Organizations (561330), Professional Employer Organizations (56133)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industries

Benefits Administration & Total Rewards Outsourcing (BPACAKAE), Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

Keywords

• Professional employer organization
• HR outsourcing services
• Payroll administration
• Employee benefits administration
• Workers compensation insurance

Headquarters

HQ city

Detroit Lakes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PEO/Co-employment Services: PRO Resources operates as a Professional Employer Organization (PEO) using a co-employment model. They share employer responsibilities with clients, handling payroll taxes as employer of record, benefits administration, compliance, and HR administration. Revenue is generated through service fees typically structured as a percentage of payroll or per-employee pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

PRO Resources is a Professional Employer Organization (PEO) that provides outsourced HR services to small and midsize businesses through a co-employment arrangement. Its core offerings span five integrated service lines — Employee Administration, Payroll Administration, Benefits Administration, Workers' Compensation, and Wellness Programs — delivered alongside PRO Software, a customized HRIS portal that gives client employees 24/7 online access to HR information.

Product overview

PRO Resources is a Professional Employer Organization (PEO) offering outsourced HR services to small and mid-size businesses through a unified service model. The core offering consists of Employee Administration, Payroll Administration, Benefits Administration, Workers' Compensation, and Wellness Programs—all delivered as integrated services under co-employment arrangements. Client companies access these services through PRO Software, a customized HRIS portal tailored by industry and HR needs, which provides centralized access to payroll, benefits, compliance resources, and employee data. An ROI/Savings Calculator tool is also available for prospect engagement. Services span industries including manufacturing, transportation, construction, professional services, co-ops, and nonprofits.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Administration Outsourced HR administrative services handling paperwork, onboarding, training, and ongoing employee lifecycle administration for client SMBs.
• Payroll Administration Outsourced payroll processing, payroll tax compliance, and access to payroll software for client businesses under the PEO co-employment arrangement.
• Benefits Administration Administration of group health benefits, supplemental benefits, and 401K retirement plans for client employees, leveraging the PEO's collective purchasing power.
• Workers' Compensation Workers' compensation insurance coverage, workplace safety programs, and claims management provided to client businesses under the PEO arrangement.
• Wellness Programs Physical and mental health workplace wellness programs designed to reduce healthcare costs and improve productivity for client employees.
• PRO Software HRIS Portal Customized human resources information system (HRIS) portal tailored by client industry and HR needs, providing employees with 24/7 online access to payroll, benefits, compliance resources, and employee data.

Quantifiable outcome

• Businesses with a PEO experience 40% better revenue growth and 14-16% lower turnover rates (research cited)
• +4 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• PREMIER Business ServicesminorGTM or Marketing Partner · 16 May 2025Joint webinar partnership where PREMIER Business Services (financial advisory) and PRO Resources (HR/PEO) co-presented on integrated financial and HR strategies for small businesses. Webinar focused on helping blue-collar businesses do more with less while managing risk.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TriNet: Public PEO providing full-service HR, payroll, benefits, and risk management to SMBs, particularly professional services and tech-enabled verticals. Same co-employment model, scaled to thousands of clients nationally.
• Justworks: Tech-forward PEO serving SMBs with co-employment, payroll, benefits, and an integrated HR platform. Comparable PEO offering but with a stronger software/digital experience and national tech-sector customer base.
• ADP TotalSource: ADP's PEO division offering co-employment HR outsourcing for SMBs across the U.S. Directly comparable PEO services but backed by ADP's brand, technology (RUN Powered by ADP, Workforce Now), and enterprise integration capabilities.
• Insperity: Large publicly traded PEO offering co-employment HR, payroll, benefits, and workforce-solutions to SMBs nationwide. Directly comparable business model (PEO/co-employment), but at vastly greater scale and geographic reach than PRO Resources.
• Paychex PEO (Paycor PEO / acquired entities): Paychex is a major payroll and HR provider with a PEO offering that competes head-to-head for SMB HR outsourcing. Same co-employment service model with national scale, deeper benefits pooling, and broader technology stack than PRO.

Direct peers

• FrankCrum (Frank Winston Crum): Regional PEO headquartered in the Midwest/Mid-South offering co-employment HR, payroll, benefits, and workers' comp to SMBs. Comparable size, model, and regional mid-market positioning to PRO Resources.
• Oasis Outsourcing (a Paychex company): PEO offering HR outsourcing and co-employment to small and midsize employers, now part of Paychex. Direct PEO peer with overlapping SMB customer base and service mix.
• Vensure Employer Services: PEO delivering HR outsourcing, payroll, benefits, and workers' comp to SMBs across multiple U.S. regions. Highly comparable co-employment service portfolio and mid-tier scale comparable to PRO.
• G&A Partners: Mid-market PEO providing co-employment HR outsourcing, benefits administration, payroll, and risk management to SMBs. Closely comparable in size and positioning to PRO Resources, and similarly regional in geographic focus.
• CoAdvantage: PEO offering HR, payroll, benefits, risk management, and workers' comp to small and midsize businesses. Same core PEO/co-employment model as PRO Resources with comparable SMB target market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@proresourceshr
• Facebookfacebook.com/proresourceshr
• LinkedInlinkedin.com/company/pro-resources

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRO Resources