RugbySmarts

Name

RugbySmarts

Legal name

Perfici Intelligence Ltd.

Website

https://rugbysmarts.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Video Analytics Software

NAICS

Sports and Recreation Instruction (611620)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industry

Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)

Keywords

• Sports video analytics
• Rugby coaching software
• AI video analysis
• Performance analysis tools
• Computer vision sports

Headquarters

HQ city

Galway

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription Plans (Team, Pro, Club): Three-tier subscription model. Team Plan (€27/month) provides AI event detection, 5 coach logins, Players Portal for one team. Pro Plan (€425 — likely monthly or per season) adds fully coded games by analysts, dedicated analyst, game comparisons, automated clip creation, and 24-hour turnaround. Club Plan (custom quote) extends to unlimited logins, competitor analysis, analyst team, and social media content creation. All plans are subscription-based with recurring billing on annual or multi-year terms.
2. Match Day Video Services: Professional videography services for match day footage capture. Priced from €150 per game within Connacht (excluding VAT), with additional fees for travel further afield. Includes two camera feeds (tight and wide) as standard, with multiple camera operator options available. Livestreaming services are also offered.
3. Match Coding / Game Breakdown Services: Full game breakdown service where customers upload footage to the RugbySmarts platform and the team delivers a fully coded game in as little as 24 hours. AI-driven with human validation, tailored to the stats and targets the team is working towards. Included within Pro and Club plan tiers, and available as an add-on.
4. Drone Footage Services: Drone footage of training sessions or game days to provide elevated perspective for analysis purposes. Offered as an additional service alongside match day video offerings.
5. TY Education Programmes: Transition Year (TY) programmes for secondary school students covering Introduction to Sports Coaching (€20/student for 1 day, minimum 25 students; €25/student for 2-day expanded programme) and Intro to AI & Video Analysis. Includes access to the RugbySmarts/GaaSmarts platform for the school term.
6. Pix4Team Camera Reseller: RugbySmarts is an authorised reseller of Pix4Team automated cameras, bundling RugbySmarts subscription discounts with each camera order as a channel partnership revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

RugbySmarts provides a cloud-based SaaS platform that uses AI and computer vision to automatically detect key rugby game events from uploaded video footage, eliminating manual coding and reducing analysis time from 3+ hours to approximately 1 hour per game. Coaches can annotate clips, share analysis with players via a dedicated Players Portal, generate match highlights, and access fully coded games bundled with professional analyst services. The platform is sold via three subscription tiers (Team, Pro, Club) and is complemented by match day videography, match coding/breakdown services, and Transition Year education programmes.

Product overview

RugbySmarts is a single automated video analytics platform with multiple delivery options. The core RugbySmarts Platform (cloud-based SaaS) provides AI-powered video analysis with three subscription tiers: Team Plan (€27/month), Pro Plan (€425), and Club Plan (custom pricing). The Pro and Club plans bundle Match Coding/Breakdown Services delivered by in-house analysts. Match Day Video Services and Drone Footage Services provide complementary professional videography. TY Programmes (AI & Video Analysis and Introduction to Sports Coaching) are education offerings delivered in partnership with Rugby Academy Ireland. A related sub-brand called GaaSmarts extends the platform to Gaelic games. The product ecosystem is designed to handle the full video analysis workflow from capture to coaching communication.

Differentiator

Problem solved

Functional benefit

Products and services

• RugbySmarts Platform Cloud-based SaaS platform that uses AI and computer vision to automatically detect key events in rugby match footage (referee whistles, scrums, lineouts, rucks, mauls), enabling coaches to analyse game video in approximately 1 hour versus 3+ hours manually. Includes clip annotation with on-screen drawings, voiceovers, music and sponsor branding, automated match highlights generation, a Players Portal for direct coach-to-player communication, and works with any existing camera setup (mobile phone, GoPro, DSLR, camcorder, VEO, Pix4Team). Sold via Team, Pro, and Club subscription tiers for rugby coaches, clubs, and colleges.
• Match Coding / Game Breakdown Services Professional game breakdown service where customers upload match footage to the RugbySmarts platform and the in-house analyst team delivers a fully coded game in as little as 24 hours. AI-driven and human-validated, providing player-level breakdown, pitch zones, success rates, trend analysis, and stats tailored to the team's targets. Available as a standalone add-on and bundled within Pro and Club subscription plans.
• Match Day Video Services On-site professional match day videography service covering games across Ireland (and abroad), providing tight and wide camera feeds as standard with options for additional camera operators and live streaming. Priced from €150 per game within Connacht, with additional fees for travel further afield (excluding VAT). Delivered by in-house videographers and partners.
• Drone Footage Services Aerial drone footage service capturing training sessions and match days to provide elevated perspective video for analysis purposes. Offered as an additional service alongside the Match Day Video Services package for clubs seeking to enhance their analysis footage with a new vantage point.
• Introduction to Sports Coaching TY Programme One or two-day Transition Year education programme for secondary school students covering coaching roles, professional coaching opportunities, technology in sports, practical peer coaching, risk management, ethics, and performance management. Delivered in partnership with Rugby Academy Ireland either on-site at schools or off-site at Rugby Academy Ireland facilities in Stradbally or RugbySmarts offices in Galway. Priced from €20/student for a 1-day programme or €25/student for a 2-day programme, with a minimum of 25 students per cohort, and includes access to RugbySmarts or GaaSmarts platform for the school term.
• AI & Video Analysis TY Programme Transition Year education programme teaching students about computer vision, AI in sports, camera setups, video recording, and hands-on analysis using the RugbySmarts platform. Aligned with Leaving Certificate PE modules covering video analysis. Delivered in partnership with Rugby Academy Ireland.
• GaaSmarts Platform Related sub-brand platform for Gaelic games (GAA) that shares the same core technology foundation as RugbySmarts, enabling the same automated video analytics workflow to be applied to GAA sports. Used by Transition Year students and schools to learn video analysis across multiple sports using the same software interface.

Quantifiable outcome

• Reduces manual game analysis time from 3+ hours to approximately 1 hour — a ~66% reduction in analysis effort.
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered supporting and core.

• Rugby Academy IrelandsupportingStrategic or Co-development Partner · 1 January 2024RugbySmarts delivers its Transition Year education programmes (Introduction to Sports Coaching and Intro to AI & Video Analysis) in conjunction with Rugby Academy Ireland. The partnership leverages Rugby Academy Ireland's facilities in Stradbally for off-site programme delivery and combines RugbySmarts' technology platform with Rugby Academy Ireland's professional coaching expertise.
• Pix4TeamcoreChannel Partner/ Reseller/ Distributor · 1 July 2023RugbySmarts has become an authorised reseller of Pix4Team automated cameras after 12 months of testing. RugbySmarts found Pix4Team superior to VEO for speed of video availability (immediate vs hours for stitching). Special offers bundle RugbySmarts subscriptions with each Pix4Team order. This partnership enables clubs to purchase an integrated capture-and-analysis solution.
• IRFU (Irish Rugby Football Union)coreStrategic or Co-development Partner · 1 March 2023Perfici Intelligence (RugbySmarts parent) was selected by Irish Rugby alongside two other Irish start-ups for the IRFU/Enterprise Ireland Strategic Innovation Partnership programme. This is a structured collaboration to test and develop RugbySmarts' AI video analytics product in partnership with the National Governing Body. Scott Walker (IRFU Director of Strategy and Technology) publicly endorsed the partnership, stating the IRFU is eager to learn from Irish entrepreneurs and collaborate to support and develop the game of rugby.
• Enterprise IrelandcoreStrategic or Co-development Partner · 1 March 2023Enterprise Ireland co-sponsors the Strategic Innovation Partnership with IRFU, providing support and resources for Irish start-ups to develop their products in collaboration with national governing bodies. Enterprise Ireland has supported RugbySmarts throughout its development journey alongside JETRO and various mentors.
• ArcLabs at Waterford Institute of TechnologysupportingStrategic or Co-development Partner · 1 November 2021ArcLabs Research and Innovation Centre at Waterford Institute of Technology hosted the SportX Accelerator pre-accelerator programme. RugbySmarts participated in the 6-week programme of workshops, adviser engagement, and investor pitching.
• Resolve PartnerssupportingStrategic or Co-development Partner · 1 November 2021Resolve Partners co-organised the SportX Accelerator programme with Sport Ireland and ArcLabs. RugbySmarts pitched at the SportX showcase event.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pix4Team: Automated camera system for sports capture; RugbySmarts is an authorised reseller and bundling partner. Emerging player with partial overlap — competes in the capture layer while complementing RugbySmarts' analytics layer.
• SkillCorner: AI-powered sports data and tracking company initially focused on football. Emerging player using broadcast video and computer vision, with a comparable technology approach to RugbySmarts and an adjacent (rather than directly competitive) sport focus.
• Sportlogiq: Computer vision and AI company focused on sports analytics, primarily ice hockey and soccer. Emerging player using similar computer vision techniques as RugbySmarts and a comparable technology foundation, though serving different sports.

Broad incumbents

• Catapult Sports: Publicly listed athlete monitoring and performance analytics provider for elite teams. Broad incumbent that overlaps with RugbySmarts at the high end of the rugby market (professional and national teams) with wearable + analytics offerings.
• Hudl: Largest sports video analysis platform globally, serving club, college and professional teams across multiple sports. A broad incumbent that overlaps with RugbySmarts on the rugby analytics use case, but operates at much greater scale and across many sports.
• Stats Perform: Global sports data and AI analytics company providing data feeds, video analysis and integrity services across multiple sports including rugby. A broad incumbent with deep relationships to professional leagues and federations that competes for the upper end of the rugby analytics market.
• Kinexon: Real-time player tracking and performance analytics provider for professional sports. Broad incumbent that overlaps with RugbySmarts in the elite end of the rugby market, primarily through tracking and load-monitoring rather than video analysis.
• Dartfish: Long-established sports video analysis platform used by teams and federations worldwide for performance analysis. Comparable as a video-analysis incumbent in the same customer segment, though with a more manual workflow and broader multi-sport focus.

Direct peers

• Coachbetter: Digital coaching platform for team sports, offering session planning, video and team communication. Directly comparable as a team-coaching SaaS serving amateur and academy rugby/football coaches with a similar persona and price point.
• VEO Technologies: Danish AI camera and video analysis platform that automates capture and tagging for team sports including rugby. Most direct competitive threat to RugbySmarts: bundles hardware + software at a price point aimed at amateur and semi-pro clubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rugbysmarts
• LinkedInlinkedin.com/company/rugbysmarts
• Instagraminstagram.com/rugbysmarts

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RugbySmarts