WeNow
WeNow is a French B2B SaaS company that helps enterprises reduce the climate impact of their vehicle fleets through eco-driving software, Qualiopi-certified training, and CSRD-aligned carbon reporting, serving 100+ corporate clients.
- Company typePrivate
- Founded2011
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What WeNow does
WeNow is a French B2B SaaS company founded in 2011 and headquartered in Rueil-Malmaison, built around reducing the climate impact of corporate vehicle fleets. It serves enterprise customers managing fleets — including Eiffage Rail, Vinci Facilities, FDJ, Suez Consulting and ENGIE — through an integrated platform combining a digital fleet logbook (Carnet de bord PRO/PERSO), an eco-driving program, Qualiopi-certified climate training, and carbon footprint / CSRD reporting. Approximately 2 million trips have been analyzed, generating the behavioral and emissions dataset that underpins its energy-efficiency scoring and benchmarking.
The platform ingests OEM and telematics data to compute per-driver and per-vehicle environmental indicators, which feed eco-driving coaching, carbon reporting and certified training modules. The company monetizes via enterprise subscriptions, certified training programs (Qualiopi-eligible), and mission-driven climate engagement services, with more than 100 corporate clients using the platform. Its go-to-market combines direct enterprise sales with channel partnerships — notably with ENGIE, MACIF and SNEF Maintenance — and is now extending beyond France into Benelux.
WeNow operates as a privately held SAS under the "Entreprise à Mission" framework, is B Corp certified, and has held the UN Climate Neutral Now Gold standard for three consecutive years (2021-2023). The team remains small (1-10 employees), no funding rounds have been disclosed, and revenue is not publicly broken out, indicating an organic-growth, certification-led model rather than a venture-scaled one.
WeNow firmographics
Firmographics- Name
- WeNow
- Legal name
- WENOW
- Website
- https://www.wenow.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WeNow is a French B2B SaaS company that helps enterprises reduce the climate impact of their vehicle fleets through eco-driving software, Qualiopi-certified training, and CSRD-aligned carbon reporting, serving 100+ corporate clients.
- Ownership category
- akta.pro rank
WeNow industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Environmental Consulting Services (54162)
- akta.pro primary industry
- Sustainable / Low-Emission Ground Transportation Programs (THACAIAL)
- akta.pro secondary industry
- Carbon Neutrality/Claims Strategy & Communications (claims substantiation, greenwashing risk) (EUABAKAK)
Keywords
Where WeNow is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
WeNow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Fleet management solutions subscription: Digital platform for fleet tracking, eco-driving coaching, and mileage documentation. Subscription-based model for vehicle fleet management.
- Climate training programs: Online learning modules (elearnings) for climate awareness, eco-driving, and sustainability topics. Available as off-the-shelf or custom content.
- Custom training development: Bespoke training content creation and white-label platform solutions for corporate clients.
- Events and workshops: Experiential workshops, webinars, and conferences on climate topics for team engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on fleet size and selected solutions |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
WeNow product offering
Product offeringCore offering
WeNow sells a B2B digital platform for sustainable corporate mobility, comprising three solution families: a digital logbook (Carnet de bord PRO/PERSO) to document personal versus professional vehicle use and optimize company-car tax treatment, a connected eco-driving and safety program using OEM vehicle data and behavioral coaching (without hardware installation), and Qualiopi-certified climate and mobility e-learning modules. These are complemented by carbon footprint and CSRD reporting, experiential workshops, and webinars for employee climate engagement.
Product overview
WeNow is a digital platform offering three main families of sustainable mobility solutions for company fleets: (1) the Carnet de bord PRO/PERSO digital logbook for documenting personal vs. professional vehicle use and optimizing tax benefits, (2) the Écoconduite & Sécurité connected eco-driving program using OEM data and behavioral coaching without hardware installation, and (3) the Formation Qualiopi e-learning platform with climate, mobility, and environmental training modules. These are complemented by Bilan carbone & reporting CSRD for carbon footprint tracking, experiential workshops, webinars, and online simulators. The platform is unified by OEM vehicle data, a behavioral app, and training integrated with management tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Carnet de bord PRO/PERSO Digital vehicle logbook that distinguishes between personal and professional kilometers for company vehicles, enabling the 'avantage en nature au réel' (benefit in kind at actual cost) tax method and documenting tax advantages for fleet usage tracking. Targeted at enterprises with company vehicle fleets seeking to optimize company car taxation in France.
- Écoconduite & Sécurité (connected eco-driving program) Connected eco-driving and safety engagement program for fleet drivers that measures real vehicle usage, provides personalized coaching, and monitors driving behavior without requiring hardware installation. Uses OEM vehicle data and a behavioral coaching app to drive fuel, accident, and fine reductions.
- Formation Qualiopi (e-learning) Online climate and sustainability training programs for employees covering eco-driving, safety, mobility taxation, and electric transition topics. Available as off-the-shelf or customized modules, in SCORM format for LMS integration, or via WeNow's own platform with white-label deployment. Qualiopi-certified and OPCO-fundable.
- Bilan carbone & reporting CSRD Carbon footprint assessment and CSRD (Corporate Sustainability Reporting Directive) reporting services for company fleets, enabling Scope 1-3 emissions tracking, offsetting, and regulatory-grade sustainability disclosure.
Quantifiable outcome
- ~2,000 EUR savings per company vehicle per year (shared between employer and employee) starting at 20% or less personal use
- +5 more outcomes
Companies that use WeNow
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
WeNow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
WeNow partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MACIFcoreMACIF partners with WeNow for webinars on water conservation and climate topics. WeNow co-founder Valérie Mas animates climate engagement webinars for MACIF members.
- SNEF MaintenancecoreSNEF Maintenance deployed WeNow's climate training platform to all employees. In less than one month, 50% of collaborators began training and over half completed at least one course. Partnership driven by national director Fabien Escrihuela.
- ENGIEcoreENGIE offers the WeNow carbon calculator to its individual clients, integrating WeNow's calculation tools into ENGIE's client-facing services for climate awareness.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
WeNow competitors and assessment
Company assessmentDirect peers
- Geotab: Geotab is a leading global telematics and fleet management platform offering hardware-installed GPS and vehicle data analytics for enterprise fleets. WeNow competes in the same fleet sustainability and driver behavior space but differentiates with a hardware-free, OEM-data-only approach versus Geotab's installed-device model.
- Verizon Connect: Verizon Connect provides fleet management, GPS tracking, and driver behavior analytics for enterprise fleets typically via installed hardware. WeNow addresses a similar fleet decision-maker with overlapping eco-driving, fuel reduction, and EV planning use cases but competes on a no-hardware, OEM-data architecture.
- Webfleet (Bridgestone): Webfleet is a fleet management and vehicle telematics service from Bridgestone, widely used across European corporate fleets for tracking, driver behavior, and fuel/CO2 reporting. WeNow competes for similar customers with a software-only, OEM-data-driven deployment rather than Webfleet's traditional OBD/device hardware.
- Masternaut: Masternaut (a Michelin subsidiary) is a European fleet telematics provider offering vehicle tracking, driver behavior, and CO2 reporting tools to enterprise fleets. WeNow targets the same corporate fleet segment with a comparable eco-driving proposition but differentiates via OEM data rather than aftermarket devices.
- Samsara: Samsara is a major IoT and fleet operations platform providing telematics hardware, driver behavior scoring, and sustainability reporting for enterprise fleets. WeNow competes for the same fleet decision-maker buyers but emphasizes eco-driving via OEM data rather than Samsara's connected hardware stack.
Emerging players
- Greenly: Greenly is a SaaS carbon accounting platform helping companies measure and report Scope 1–3 emissions, including CSRD-ready outputs. WeNow overlaps in carbon reporting for fleets while Greenly addresses a broader corporate scope, serving a similar French and European enterprise customer base.
- EcoAct: EcoAct is a France- and Europe-based carbon and climate strategy consultancy offering footprinting, CSRD reporting, and net-zero advisory. WeNow overlaps in carbon/CSRD reporting bundled alongside fleet operations, though WeNow's primary domain is fleet execution rather than advisory.
- Sweep: Sweep is a sustainability and ESG management platform with carbon accounting, CSRD workflows, and an app marketplace for sustainability programs. WeNow competes for a subset of CSRD-driven buyers focused on fleet/mobility while Sweep serves a wider ESG scope, with potential partnership or white-label overlap.
Others
- La Fresque du Climat (Climate Fresk): La Fresque du Climat is a leading French-origin collaborative climate education workshop used by enterprises and schools. It overlaps with WeNow's climate training and experiential workshop offering for corporate employees but does not address fleet management, positioning it as an adjacent peer rather than direct competitor.
- Cleanfox: Cleanfox is a French platform addressing individual eco-friendly behaviors (originally email carbon footprint). It is comparable to WeNow only on the climate awareness and training content side rather than the fleet management core, and targets consumers rather than enterprise fleets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WeNow social profiles
Digital presenceWeNow compliance and trust
Trust signalCompliance4 records
WeNow financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeNow leadership team
Management profileNumber of profiles
Profiles4 records
WeNow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeNow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeNow
What does WeNow do?
WeNow sells a B2B digital platform for sustainable corporate mobility, comprising three solution families: a digital logbook (Carnet de bord PRO/PERSO) to document personal versus professional vehicle use and optimize company-car tax treatment, a connected eco-driving and safety program using OEM vehicle data and behavioral coaching (without hardware installation), and Qualiopi-certified climate and mobility e-learning modules. These are complemented by carbon footprint and CSRD reporting, experiential workshops, and webinars for employee climate engagement.
Is WeNow a public or private company?
WeNow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WeNow founded?
WeNow was founded in 2011. It employs 1 to 10 people.
Where is WeNow based?
WeNow is headquartered in Paris, France, in the Europe region.
How does WeNow make money?
Four revenue lines are on record. Fleet management solutions subscription is the primary driver. The others are climate training programs, custom training development and events and workshops.
Who are WeNow's main competitors?
Direct peers on record are Geotab, Verizon Connect, Webfleet (Bridgestone), Masternaut and Samsara. Emerging players are Greenly, EcoAct and Sweep. Others are La Fresque du Climat (Climate Fresk) and Cleanfox.
Does WeNow have an API?
No public API is recorded for WeNow.
What industry is WeNow in?
WeNow's product category is Fleet Management Software. Its primary akta.pro industry code is THACAIAL, Sustainable / Low-Emission Ground Transportation Programs, with a secondary code of EUABAKAK, Carbon Neutrality/Claims Strategy & Communications (claims substantiation, greenwashing risk). Its NAICS code is 54162.