TDSOFT

What TDSOFT does

TDSOFT is a privately held Polish digital product studio headquartered in Łódź, Poland, operating across sports betting, iGaming, e-commerce, and engagement-led software development. Founded around 2013 (firmographics also list 2007; the detailed company history gives 2013 with 10+ years of operation), the firm employs 11–50 people under founder and CEO Dariusz Tarczyński, author of 'Real Life Gamification,' and sells services and proprietary products built around an 'engagement-first' methodology rooted in behavioral psychology and gamification. Its technical stack centers on React, Next.js, Node.js, PHP, Figma, and Webflow, augmented by no-code tooling (v0.app, Zapier) and third-party AI integration (ChatGPT API via Apify, Make.com, and Airtable pipelines). The portfolio spans proprietary consumer products — Betsense.ai (AI sports prediction), BALLGAME (free-to-play sports lottery), OGamify (office gamification), Tournamently, BettorSignals.com, Betting Buddy, Winspins, Bingo Time — and client services including custom software, body leasing, Figma-to-Webflow transfer, iGaming and sportsbook development, mobile/SaaS apps, and the TDcommerce subsidiary for custom e-commerce.

The business operates as a professional-services firm with quote-based, project-priced engagements and no public pricing or recurring SaaS tiers disclosed. Go-to-market is consultative and direct: website contact forms, Typeform project-estimation intake, Calendly scheduling, and a content-marketing and thought-leadership motion anchored by the founder's ebook and an active blog. Enterprise anchor clients include Matchbook Betting Exchange, Better Collective, Pragmatic Play, Spotlight Sports Group, PA Media, and Two-Up, several with 5+ year relationships, alongside smaller e-commerce clients such as Lapis Gold, Animalo, and SEO Butler. Revenue is concentrated in iGaming and sports-betting, with e-commerce (TDcommerce) and enterprise support representing adjacent lines, and consumer product monetization (Betsense.ai, Ballgame) positioned as a forward bet on recurring, productized revenue beyond bespoke services.

Name

TDSOFT

Legal name

TDSOFT

Website

https://tdsoft.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

TDSOFT is a Łódź, Poland-based digital product studio (11–50 employees) that builds engagement-first, gamification-driven software and proprietary products for iGaming, sports-betting, and e-commerce clients, including AI-powered prediction platform Betsense.ai and free-to-play sports lottery BALLGAME.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Gambling Industries (7132)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Fantasy Sports Monetization & Commerce (Subscriptions, Premium Tools, Marketplaces) (MPAEAHAI)

Keywords

• Custom software development
• Sportsbook platform development
• IGaming software services
• Gamification consulting
• UI/UX design services

Headquarters

HQ city

Lodz

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Software Development Services: Full-cycle design and development services for web, mobile, and enterprise software. Engagement from concept through launch with ongoing support. Revenue generated through project-based contracts.
2. Custom E-commerce Development (TDcommerce): Bespoke online store development, technology migration, custom solutions, and ongoing maintenance. Includes WooCommerce, Shopify, WordPress, and custom PHP/Laravel implementations.
3. Body Leasing / Staff Augmentation: Providing frontend developers (React.js, Vue.js, React-Native), backend developers (Node.js, PHP), UI/UX designers (Figma, Sketch, Webflow), and gamification experts to augment client teams.
4. AI Solutions & Integration: Open AI implementation and support, including configuration and technical assistance. Data integration and AI-powered platform development services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

TDSOFT is a Poland-based digital product studio that delivers engagement-first custom software development, sportsbook and iGaming platform builds, gamification consulting, UI/UX design, AI integration, custom e-commerce (TDcommerce), and staff augmentation services. The studio also operates several in-house products including the Betsense.ai sports prediction platform and the Ballgame free-to-play sports lottery, applying behavioral psychology and a no-code plus custom hybrid approach to drive user retention outcomes for clients.

Product overview

TDSOFT is a digital product studio offering engagement-first design and development services with a portfolio of proprietary products and client services. The core product offerings include: (1) Sportsbook Platform and Betsense.ai for AI-powered sports betting technology, (2) Ballgame as the world's first free-to-play sports lottery, and (3) OGamify for office gamification. Additional products include BettorSignals.com, Tournamently, Betting Buddy, Winspins, and Bingo Time for the betting/gaming vertical, plus TDcommerce for custom ecommerce solutions. The service portfolio spans gamification consulting, UI/UX design, Figma-to-Webflow development, mobile/SaaS app development, sports betting development, iGaming development, and enterprise software support. The company operates from Łódź, Poland with expertise in behavioral psychology, engagement optimization, and no-code/low-code development methodologies.

Differentiator

Problem solved

Functional benefit

Brands

• Betsense.ai: AI-powered sports betting prediction platform.
• OGamify
• BALLGAME
• BettorSignals.com
• Tournamently

Products and services

• Sportsbook Platform Development Bespoke sportsbook platform development services including architecture consulting, real-time odds processing, gamification mechanics, UX/UI design, and body leasing for frontend/backend roles; aimed at sportsbook operators and betting exchanges.
• Gamification Consulting & Development Engagement-first gamification consulting and development services applying behavioral psychology to build retention systems, achievements, challenges, loyalty programs, and tournament mechanics; aimed at product teams seeking engagement outcomes.
• iGaming Development iGaming software development services for casino, slots, widgets, social tournament platforms, and related iGaming products; aimed at iGaming operators.
• AI Solutions & Integration Custom AI development and integration services including OpenAI/ChatGPT implementation, AI-powered platform development, and data integration for analytics and prediction; aimed at operators needing AI capabilities embedded into digital products.
• UI/UX Engagement Design User interface and experience design services using psychology-driven UX to convert visitors into loyal users across web and mobile products.
• Figma to Webflow Transfer Dedicated service that converts Figma designs into responsive, pixel-perfect Webflow websites with CMS integration, custom animations, testing, and SEO optimization; aimed at marketing teams and SMBs.
• Mobile & SaaS App Development Full-stack mobile and web SaaS application development including native iOS/Android, PWAs, hybrid apps, backend development, and cloud integration; aimed at software startups and scale-ups building digital products.
• TDcommerce Custom E-commerce Solutions Wholly owned subsidiary brand delivering bespoke online store development, technology migration, and ongoing maintenance using WooCommerce, Shopify, WordPress, and custom PHP/Laravel implementations; includes custom cashback systems, product configurators, and unique selling systems for online retailers.
• Body Leasing / Staff Augmentation Staff augmentation service providing frontend developers (React.js, Vue.js, React-Native), backend developers (Node.js, PHP), UI/UX designers (Figma, Sketch, Webflow), and gamification experts to augment client teams.
• Enterprise Software Support Enterprise support services including widgets, microsites, body leasing, OpenAI implementation, low-code solutions, bug fixing, backend development, and ongoing maintenance for existing client products.
• Betsense.ai AI-powered sports betting prediction platform combining professional-grade AI analytics with intuitive user experience; achieved 80% prediction accuracy and 10,000 users within one week of launch.
• Ballgame World's first free-to-play sports lottery combining sports prediction markets, token rewards system, and fair on-chain lottery; enables users to win real prizes using sports knowledge without deposits.
• OGamify Office gamification tool for leaders applying game mechanics and behavioral psychology to workplace motivation and team engagement.
• BettorSignals.com Sports betting signals and prediction service for betting enthusiasts.
• Tournamently Social tournament platform for sports betting with social leaderboards and community features.
• Betting Buddy Betting assistance tool for sports betting enthusiasts.
• Winspins Gamification product for betting engagement.
• Bingo Time Bingo gaming product for betting and gaming audiences.

Quantifiable outcome

• BetSense.ai achieved 80% prediction accuracy with 10,000 users within one week of launch
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature5 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kambi Group: B2B sportsbook technology provider offering sportsbook platform, trading, and UX services to operators. Highly comparable to TDSOFT's sportsbook platform development and engagement-focused UX positioning in regulated sports betting.
• Altenar: Sportsbook software provider delivering turnkey and customizable sportsbook platforms. Comparable as a sportsbook technology specialist serving licensed operators, similar customer base to TDSOFT's sportsbook clients.
• BetConstruct: iGaming and sportsbook platform provider with end-to-end technology stack for casino, sportsbook, and data feed. Comparable across TDSOFT's iGaming and sportsbook development services with similar operator customers.
• SOFTSWISS: iGaming software solutions provider covering casino platform, sportsbook, and gamification tooling. Comparable on iGaming platform development, engagement mechanics, and Jackpot/Affiliate products analogous to TDSOFT's offerings.
• NSoft: Sports betting and iGaming solutions provider offering sportsbook platform, casino, and bespoke software services. Comparable as an Eastern European tech firm offering sportsbook/iGaming development with similar product breadth.
• Pragmatic Solutions: iGaming platform provider offering Player Account Management and back-office tools for casino and sportsbook operators. Comparable in iGaming platform provision and operator-facing tooling, overlapping with TDSOFT's sportsbook/iGaming client base.
• Digitain: iGaming and sportsbook platform provider with turnkey and API solutions for operators worldwide. Comparable on sportsbook/iGaming platform delivery and operator customer profile.
• GammaStack: iGaming and sportsbook software development company offering bespoke platform solutions. Comparable as a custom development shop focused on iGaming/sportsbook with similar scope of services to TDSOFT.

Broad incumbents

• EveryMatrix: Established B2B iGaming software and services provider with casino, sportsbook, payments, and affiliate platform. Comparable in iGaming/sportsbook technology services but at much larger scale and broader product portfolio.

Emerging players

• Shape Games: Sports betting UX and front-end platform specialist, now part of Kambi. Comparable on engagement-driven sportsbook UX/UI specialization, a narrower slice of TDSOFT's gamification/sportsbook offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TDSOFTen
• LinkedInlinkedin.com/company/tdsoft-team

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TDSOFT