What Metro Petroleum does

Metro Petroleum (legal entity: DIB Group Pty Limited) is one of Australia's largest independent service station franchises, founded by John Dib in 1978 and headquartered in Auburn (Lidcombe), NSW. The company operates a network of more than 300 branded service stations across New South Wales, Victoria, Queensland, and Western Australia, with a recent expansion of 41 sites acquired from Ampol in June 2026 under ACCC approval conditions. Metro Petroleum serves over 100,000 private and commercial clients on a recurring basis, offering petrol (E10, Unleaded 91, Premium 95, Premium 98), diesel and premium diesel, alongside convenience retail and food under its Metro Zone sub-brand, which integrates partnerships with Mr Whippy, Petit Café, Cold Rock, Pieriffic, and Juiced Life.

The company's commercial backbone is the Metro Fuel Card, processed via the WEX Australia Motorpass terminal and accepted at over 90% of Australian service stations. Cardholders receive online account management, ATO-approved statements, and security controls; Metro monetizes the card via recurring monthly management fees, additional/replacement card fees, credit-card processing fees (1.3% Visa/Mastercard, 2.1% Amex), BPAY and out-of-network fees, and paper-statement charges. The Metro Fuel Card is restricted to ABN holders, positioning the product as a business fleet and expense-management tool rather than a consumer loyalty card.

Metro Petroleum earns revenue through four streams: retail fuel margins across the franchise network, recurring franchise fees from independent operators running sites under the Metro brand, convenience-store transaction revenue from Metro Zone and its co-branded food partners, and wholesale Terminal Gate Pricing (TGP) for bulk loads (minimum 35KL) in the Sydney Area L15. Go-to-market is hybrid: a franchise-partner model for site expansion, direct-to-consumer retail at stations, and a WEX-embedded commercial card distribution channel. Ownership and control are concentrated with the Dib family (founder John Dib and co-founder George Dib), with no public listing or disclosed external institutional investors.

Name

Metro Petroleum

Legal name

DIB Group Pty Limited

Website

https://metropetroleum.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Metro Petroleum is a privately held Australian independent service station franchise operating 300+ branded sites across NSW, Victoria, Queensland, and WA, retailing fuel, convenience items, and the WEX-Motorpass-accepted Metro Fuel Card for commercial fleets, under family ownership by the Dib family.

Ownership category

akta.pro rank

Product category

Fuel Retail Services

NAICS

Gasoline Stations (4571), Fuel Dealers (45721), Petroleum Bulk Stations and Terminals (424710)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Fuel retail services
• Service station franchise
• Convenience store retail
• Fleet fuel cards
• Wholesale fuel distribution

Headquarters

HQ city

Lidcombe

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fuel Sales: Sale of petroleum products including petrol (E10, Unleaded 91, Premium 95, Premium 98), diesel, and premium diesel through service station network. Primary revenue stream from over 300 branded outlets.
2. Franchise Fees: Franchise opportunities offered to prospective franchisees with a proven business system and ready-to-operate store. Franchisees pay fees to operate under the Metro Petroleum brand.
3. Convenience Store Sales: Revenue from Metro Zone convenience stores offering groceries, beverages, confections, coffee, hot food, car washes, and merchandise at service station locations.
4. Fuel Card Services: Metro Fuel Card generates revenue through monthly management fees, additional card fees, replacement card fees, credit card processing fees, and other transaction-based charges.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Metro Petroleum operates a network of 300+ franchised service stations across New South Wales, Victoria, Queensland, and Western Australia, retailing petrol and diesel alongside co-located Metro Zone convenience stores. The company also offers the Metro Fuel Card (a WEX Motorpass-issued fleet card accepted at 90%+ of Australian service stations) and Terminal Gate Pricing (TGP) wholesale fuel supply to commercial customers. The brand umbrella encompasses acquired food and beverage sub-brands including Mr Whippy, Petit Cafe, Cold Rock Express, Pieriffic, and Juiced Life, all available within Metro Zone stores.

Product overview

Metro Petroleum operates as one of Australia's largest independent service station franchises with a diversified portfolio consisting of core fuel and convenience offerings plus branded sub-products. The core business includes over 300 service stations providing fuel (E10, Unleaded 91, Premium 95, Premium 98, Diesel, Premium Diesel), convenience stores, car washes, and hot food. The flagship Metro Fuel Card provides fleet management solutions for business customers. The Metro Zone concept integrates convenience retail, food services (Petit Cafe coffee, Mr Whippy ice cream, Cold Rock Express, Pieriffic hot pies, Juiced Life cold pressed juices), and car wash facilities. Terminal Gate Pricing (TGP) serves wholesale bulk fuel customers. The company has expanded through acquisitions including Mr Whippy and 41 Ampol divestment sites.

Differentiator

Problem solved

Functional benefit

Brands

• Metro Zone: Convenience store format offering grab n' go solutions combining fuel, groceries, confections, snacks, beverages, coffee, car wash services, and hot food under one roof at Metro Petroleum service stations.
• Metro Fuel Card

Quantifiable outcome

• Over 100,000 private and commercial clients served regularly
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, secondary and minor.

• MobilcoreStrategic or Co-development Partner · 28 November 2024Long-standing partnership between John and George Dib (Dib Group/Metro Petroleum) and Mobil for fuel supply. The partnership was renewed/extended in late 2024, strengthening Metro Petroleum's operational capabilities and supply chain. The renewal demonstrates commitment to trust and mutual benefit in the strategic relationship.
• Mr WhippycoreStrategic or Co-development PartnerMetro Petroleum (under Dib Group umbrella) acquired Mr Whippy in 2019, expanding into the retail food sector. Mr Whippy is available in over 45+ Metro stores, offering thick shakes, slushies, and ice cream. This partnership allows Metro to offer iconic Australian treats at their service stations.
• WEX AustraliacoreTechnology or IntegrationWEX Australia provides the Motorpass platform for Metro Fuel Card processing. The fuel card is accepted at 90%+ of Australian service stations through the Motorpass network. WEX handles card issuance, account management, statements, and fee collection.
• Petit CafesecondaryStrategic or Co-development PartnerMetro Petroleum founded Petit Cafe in 2018, a cafe brand offering quality coffee at convenience. Available in over 30+ Metro stores, providing grab-and-go coffee solutions as part of the Metro Zone concept.
• Sydney RoosterssecondaryGTM or Marketing PartnerMetro Petroleum is a sponsor for the Sydney Roosters 2025 NRL season. Hosted Supplier & Partner Appreciation Evening at Allianz Stadium to celebrate the sponsorship and build relationships with suppliers and partners.
• NSW SwiftssecondaryGTM or Marketing PartnerMr Whippy (under Dib Group/Metro Petroleum umbrella) became a Major Partner of the NSW Swifts in July 2025. This marks Mr Whippy's debut sponsorship of a female sports team, expanding into netball sponsorship.
• Fastlane KartingminorGTM or Marketing PartnerMetro Petroleum sponsors the Junior Race League under the Fastlane Karting program, supporting over 120 young drivers aged 7-17 annually. This youth development sponsorship aligns with community engagement focus.
• Good Samaritan Aid SocietyminorGTM or Marketing PartnerMetro Petroleum funds the Feeding Hearts program, which provides hot meals to underprivileged people in Sydney CBD every two weeks. Partnership demonstrates commitment to community service and social responsibility.
• Cold RocksecondaryStrategic or Co-development PartnerCold Rock ice cream available in over 10+ Metro stores. Custom ice cream with ability to add sweets as desired, complementing the convenience food offering.
• Juiced LifeminorStrategic or Co-development PartnerCold pressed juice brand available in over 10+ Metro stores, offering healthy beverage options as part of Metro Zone convenience offerings.
• PierifficminorStrategic or Co-development PartnerHot pie brand available in over 10+ Metro stores, providing hot food options for on-the-go customers.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Others

• WEX Australia (Motorpass): Provider of the Motorpass fuel-card processing platform that powers Metro Fuel Card. Closest infrastructure peer on the fuel-card / fleet-card side; also operates competing fuel-card products serving commercial fleets.

Broad incumbents

• BP Australia: Major integrated oil company operating hundreds of branded retail sites across Australia with convenience retail and a long-running BPme fuel card — competing on both retail network scale and B2B fleet/fuel-card products.
• Ampol: Australia's largest fuel retailer and refiner, recently completed its A$1.1B acquisition of EG Australia. Competes with Metro across fuel supply, branded retail, and convenience; also a counterparty in the 41-site divestment to Metro.
• Viva Energy (Coles Express / Shell): Owns Shell retail in Australia and supplies Coles Express sites; an integrated refiner-retailer with a similarly extensive national forecourt network, loyalty program (Shell V-Power, Coles flybuys linkage), and convenience offering.

Direct peers

• 7-Eleven Australia: Operates the largest convenience-led fuel retail network in Australia (700+ stores), directly competing with Metro Petroleum on petrol pricing, convenience retail, and fuel-card programs. Closest functional comparable in the independent/aligned service-station-plus-convenience category.
• Neumann Petroleum: Australian family-owned fuel distributor and independent retailer with franchised branded sites across multiple states — directly comparable on ownership profile, franchise model, and fuel distribution/wholesale (TGP) operations.
• United Petroleum: One of Australia's largest independent fuel retailers with a franchise-dealer model similar to Metro's, offering fuel, convenience, and a fleet fuel card across multiple states. Direct comparable on independent franchise strategy and fuel-card product.

Regional players

• Liberty Oil & Petroleum: Independent Australian fuel retailer with franchise/dealer sites focused on regional and secondary markets. Comparable as an independent network competing against majors with a multi-brand convenience offering, though smaller in scale than Metro.

Emerging players

• Puma Energy Australia: Global independent fuel retailer with a growing Australian footprint, competing with Metro on wholesale, branded retail, and fleet card offerings in selected Australian geographies.
• Speed (Speed Energy / Gull Australia): Discount-focused independent fuel retailer expanding across Australia — directly comparable as an aggressive independent competing on price, though narrower on convenience and fuel-card products than Metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MetroInnisfail
• Facebookfacebook.com/metropetroleum
• LinkedInlinkedin.com/company/metropetroleum

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Petroleum