Mindbaz
Mindbaz is a French email and SMS campaign routing platform serving European enterprise and mid-market clients with a focus on deliverability, GDPR-compliant European infrastructure, and proprietary filtering tools like SafeSend.
- Company typePrivate
- Founded2013
- HeadquartersLille, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mindbaz does
Mindbaz is a Lille-headquartered, privately held French SAS that provides an email and SMS campaign routing platform targeted at European enterprise and mid-market clients, particularly media publishers, e-commerce and travel platforms, and digital platforms requiring high-volume transactional and marketing communications. The company reports routing 15 billion emails per year and over 1 billion emails per month, with operations spanning France, Spain, and Italy supported by offices in Lille and Barcelona. Its core products are Mindbaz Email and Mindbaz SMS, complemented by premium deliverability add-ons under the Rubixo brand — notably the SafeSend filtering tool — as well as database cleaning, email audits, and training services. A RESTful API handles thousands of requests per minute for technical clients such as MesOpinions, with Zapier and Stripo integrations extending accessibility to non-technical users.
Underlying the platform is a deliverability-focused technology stack centered on European webmail expertise, GDPR-compliant European data centers monitored 24/7, and proprietary tooling including a pre-blocking system that pauses campaigns to prevent IP reputation damage, daily deliverability reports segmented by webmail and segment, and SafeSend's anomaly detection for hard bounces, spam reporters, and bot interactions. A 2024 product addition — AI-powered email subject line generation powered by French AI provider Mistral — is offered free in beta and reflects a deliberate European data-residency positioning. Mindbaz monetizes through a mix of platform subscriptions, tiered SafeSend subscriptions (€50/€45/€35 per database per month), and usage-based SMS packs, with a sales-led GTM anchored in expert-led demos and dedicated deliverability coaching. Named enterprise customers include Radins.com (since 2012), Filae and MesOpinions (since 2013), TheValueFactory (since 2016), MeilleurTaux Assurances, EasyVoyage, Avis Vérifiés, and M6 Communication.
Mindbaz firmographics
Firmographics- Name
- Mindbaz
- Legal name
- MINDBAZ
- Website
- https://mindbaz.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mindbaz is a French email and SMS campaign routing platform serving European enterprise and mid-market clients with a focus on deliverability, GDPR-compliant European infrastructure, and proprietary filtering tools like SafeSend.
- Ownership category
- akta.pro rank
Where Mindbaz is headquartered
LocationHeadquarters
- HQ city
- Lille
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Mindbaz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Email Marketing Platform Subscription: SaaS email marketing routing platform with subscription-based access. Clients receive access to the platform, deliverability features, API, and expert support. Pricing varies by volume and campaign needs.
- SMS Campaign Routing: SMS campaign routing sold in packs (Starter, Classic, Essential, Premium) based on the number of SMS sent. Supports campaigns in France, Spain, and Italy. Pricing is calculated per SMS sent, allowing database expansion without pressure.
- SafeSend Premium Feature: Premium deliverability add-on priced per database per month: €50/base for 1-5 databases, €45/base for 6-20 databases, €35/base for 20+ databases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SafeSend 1-5 databases: €50 per database per month |
| Subscription | Monthly | SafeSend 6-20 databases: €45 per database per month |
| Subscription | Monthly | SafeSend 20+ databases: €35 per database per month |
| Usage-based | Pay-as-you-go | SMS packs: Starter, Classic, Essential, and Premium |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Mindbaz product offering
Product offeringCore offering
Mindbaz provides an email and SMS campaign routing SaaS platform with proprietary deliverability tools, including the SafeSend filtering system, AI-generated subject lines, and an API for full automation. The platform is positioned as a GDPR-compliant European solution, primarily serving media publishers, comparison platforms, and digital brands across France, Spain, and Italy, with expert-led onboarding and dedicated deliverability coaching.
Product overview
Mindbaz offers a unified email and SMS marketing platform with specialized deliverability expertise. The core products are Mindbaz Email and Mindbaz SMS, complemented by premium deliverability add-ons under the Rubixo brand (including SafeSend filtering), database cleaning services, email training, and email audits. The platform also includes an AI-powered email subject line generator. Mindbaz positions itself as a GDPR-compliant European solution with a focus on email deliverability optimization, serving media companies, advertising agencies, and businesses across France, Spain, and Italy.
Differentiator
Problem solved
Functional benefit
Brands
- Mindbaz Email: Email marketing solution with deliverability features, AI-powered subject line generation, and campaign management capabilities.
- Mindbaz SMS
- SafeSend
- Rubixo
Products and services
- Mindbaz Email Mindbaz's core email campaign routing platform enabling businesses to send, manage, and optimize email campaigns at scale. Includes campaign creation, a targeting engine, deliverability tools, AI-powered subject line generation, API access, daily deliverability reporting, and integration with Zapier and Stripo.
- Mindbaz SMS SMS marketing solution that enables businesses to send text message campaigns to subscribers. Supports campaign creation, scheduling, recipient management, and SMS performance analytics; priced in volume packs (Starter, Classic, Essential, Premium) and available in France, Spain, and Italy.
- SafeSend Email filtering and list-hygiene feature that protects sender reputation by detecting dangerous email addresses (hard bounces, spam reporters) and non-human/bot activity before sending. Filters are powered by data points gathered from over 1 billion emails sent monthly across Mindbaz's European client base. Sold as a premium subscription per database per month.
- Rubixo Premium deliverability package bundling SafeSend filtering, daily deliverability reports, and advanced deliverability management tools to optimize inbox placement and sender reputation.
- AI Email Subject Line Generation Generative AI feature that creates personalized email subject lines for marketing campaigns. Users describe their email content, select tone and language, and receive multiple AI-generated subject line options, integrated directly into the campaign editor.
Quantifiable outcome
- 99%+ email delivery rates reported by clients such as Radins.com across all campaigns
- +4 more outcomes
Companies that use Mindbaz
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Mindbaz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature6 records
Mindbaz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mistral AIcoreMindbaz's AI email subject line generation feature is powered by Mistral AI's API. Mistral is a French AI provider chosen for data security and European regulatory compliance. Mistral does not collect user request data.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Mindbaz competitors and assessment
Company assessmentDirect peers
- Brevo (formerly Sendinblue): French-based email & SMS marketing platform headquartered in Paris. Direct competitor to Mindbaz in the European ESP market with overlapping product surface (email, SMS, automation, deliverability tooling) and similar target SMB/mid-market customers.
- Sarbacane Software: French email marketing SaaS provider (Sarbacane / Mailify / Touchdown) headquartered in Roubaix. Closest geographical and product peer to Mindbaz, competing for European SMBs on email campaign management and deliverability.
- Mailjet (Sinch): Paris-based transactional and marketing email API platform owned by Sinch. Comparable to Mindbaz on email routing infrastructure, deliverability, and API-first architecture for European mid-market senders.
- ActiveCampaign: Chicago-headquartered email marketing, automation, and CRM platform. Comparable to Mindbaz in mid-market targeting and deliverability emphasis, with stronger automation/CRM breadth.
- MailerLite: Lithuania-based email marketing SaaS serving SMBs and creators. Competes with Mindbaz on European SMB email automation and deliverability with a self-serve PLG model.
- GetResponse: Polish email marketing and automation SaaS (also offering webinar / landing page tools). Direct competitor to Mindbaz in the European email platform market for SMBs and mid-market customers.
Broad incumbents
- Mailchimp (Intuit): Global incumbent email marketing and automation platform owned by Intuit. Overlaps with Mindbaz on core email campaign creation and deliverability, but offers a much broader marketing/CRM surface aimed at SMBs worldwide.
- SendGrid (Twilio): Twilio-owned transactional and marketing email API platform. Comparable to Mindbaz on routing infrastructure and high-volume sender use cases, embedded within a much larger CPaaS portfolio.
Emerging players
- Klaviyo: US-headquartered email and SMS marketing platform focused on ecommerce/DTC brands. Overlaps with Mindbaz on email/SMS routing and segmentation, with a different primary segment focus.
Others
- Sweego: Notification platform offered by Mindbaz (sub-brand) for push and transactional messaging. Listed as an adjacent/ecosystem reference rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mindbaz social profiles
Digital presenceMindbaz compliance and trust
Trust signalCompliance2 records
Mindbaz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mindbaz leadership team
Management profileNumber of profiles
Profiles6 records
Mindbaz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mindbaz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mindbaz
What does Mindbaz do?
Mindbaz provides an email and SMS campaign routing SaaS platform with proprietary deliverability tools, including the SafeSend filtering system, AI-generated subject lines, and an API for full automation. The platform is positioned as a GDPR-compliant European solution, primarily serving media publishers, comparison platforms, and digital brands across France, Spain, and Italy, with expert-led onboarding and dedicated deliverability coaching.
Is Mindbaz a public or private company?
Mindbaz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mindbaz founded?
Mindbaz was founded in 2013. It employs 11 to 50 people.
Where is Mindbaz based?
Mindbaz is headquartered in Lille, France, in the Europe region.
How does Mindbaz make money?
Three revenue lines are on record. Email Marketing Platform Subscription is the primary driver. The others are SMS Campaign Routing and safeSend Premium Feature.
Who are Mindbaz's main competitors?
Direct peers on record are Brevo (formerly Sendinblue), Sarbacane Software, Mailjet (Sinch), ActiveCampaign, MailerLite and GetResponse. Broad incumbents are Mailchimp (Intuit) and SendGrid (Twilio). Klaviyo is listed as an emerging player. Sweego is listed as an others.
Does Mindbaz have an API?
Yes. Mindbaz provides a public API and webhooks that allow developers to integrate the platform into their own internal tools. Clients use the API for campaign creation, proof sending, scheduling, targeting, and statistics aggregation. MesOpinions specifically highlights that the Mindbaz API is efficient and responds quickly to thousands of requests per minute. The API enables creating campaigns, sending proofs, scheduling sends, targeting via algorithms, and retrieving statistics to aggregate in their own dashboards.