WPJ

What WPJ does

WPJ (wpj s.r.o.) is a privately held Czech e-commerce development company founded in 2013 and headquartered in Vrchlabí in the Krkonoše mountains, with additional offices in Ústí nad Labem and Prague. It operates the proprietary WPJshop platform — a modular e-commerce system supporting B2C and B2B, omnichannel, multi-language and multi-currency deployments, and integrating bidirectionally with the dominant Czech and Slovak ERP systems (Pohoda, Helios, Vario, SAP, Money S5, Flexibee/ABRA, Byznys). The platform is extensible through a broad module ecosystem covering loyalty, reservations, B2B pricing, autopilot order processing, recommenders, comparison, shipping restrictions, OSS VAT reporting, pre-orders, and recycling fees, among others.

WPJ serves primarily mid-market and enterprise clients across diverse verticals — cosmetics (Manufaktura), outdoor/sporting goods (Rock Point, Horsefeathers, Hannah, Kupkolo, Swix), toys (Pompo), textiles (Ověčkárna), pet supplies (ZooShopXXL), RVs (Svět karavanů), and others — with case studies cited of measurable client outcomes (Ověčkárna 510% revenue growth over 3 years; AC Sparta 99.99% uptime at 12x peak load; Kupkolo +7.5% conversion). The company employs 50 specialists across six departments (development, design, marketing, support, analytics, project management), distributed across three offices.

The business model combines custom e-commerce platform development (project-based, multi-year contracts with custom pricing), recurring platform support and maintenance, and — more recently — a managed server-side measurement service (launched 2023) that runs on WPJ's own infrastructure for GA4, FB CAPI, Google Ads, and Ecomail. Revenue is not publicly disclosed. Distribution is sales-led: a dedicated Key Account Manager (Jiří Hebký) runs enterprise engagement supported by industry events (Reshoper, Czech Online Expo, HIT Kariéra), case studies, Instagram, and referrals. The firm is founder-owned with no external investors disclosed.

Name

WPJ

Legal name

wpj s.r.o.

Website

https://wpj.cz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

WPJ (wpj s.r.o.) is a Czech e-commerce development company that builds and operates the proprietary WPJshop platform for mid-market and enterprise clients, delivering custom B2C/B2B stores with deep ERP integrations across Central Europe.

Ownership category

akta.pro rank

Product category

E-commerce Platform Development

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• E-commerce platform development
• Custom e-commerce solutions
• ERP integration services
• Web analytics services
• Server-side measurement

Headquarters

HQ city

Vrchlabi

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. E-commerce Platform Development: Design and development of custom e-commerce solutions on the proprietary WPJshop platform, including new builds, migrations, and redesigns for B2C and B2B clients.
2. Web Analytics Services: Web analytics including analysis of current solutions, user testing, measurement strategy, GA4 implementation, Google Tag Manager, server-side tagging, and business dashboards in Looker Studio.
3. Server-side Measurement: Implementation and management of server-side marketing measurement (GA4, Facebook CAPI, Google Ads, Ecomail) on own server infrastructure.
4. Ongoing Platform Support and Maintenance: Continuous development, support, and maintenance of the WPJshop platform for existing clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

WPJ designs, develops and operates custom B2C and B2B e-commerce platforms on its proprietary WPJshop platform, with native deep integrations to Czech and Slovak ERP systems (Pohoda, Helios, Vario, SAP, Money S5, Flexibee/ABRA). It also provides web analytics services and server-side marketing measurement as managed services on WPJ's own server infrastructure, supporting FB CAPI, GA4, Google Ads and Ecomail integrations.

Product overview

WPJ (wpj s.r.o.) is a Czech e-commerce agency and software company based in Vrchlabí that builds and operates the proprietary WPJShop e-commerce platform. The offering is a unified platform-plus-modules architecture. The core platform (WPJShop) provides the administrative interface, storefront rendering, order processing, customer management, and native ERP connectors. Modules extend the platform's capabilities with specialized functions including a B2B module (custom pricing, restricted access, matrix pre-orders), loyalty program, Moje prodejna (store locator + reserve-online-pickup), reservation module, autopilot order processing, recommenders, product comparison, size guides, smart accessory offers, gift/voucher management, return/complaint handling, shipping restrictions, review translation (via DeepL AI), stock alerts, extended warranties, and dynamic related products. WPJ also offers managed services — web analytics and server-side measurement — built on its own server infrastructure. WPJShop integrates natively with all major Czech/Slovak ERP systems (Pohoda E1, Helios, Vario, SAP, Money S5, Flexibee/ABRA, Byznys, ABRA) and major marketing/communication platforms (Daktela, Facebook CAPI, GA4, Google Ads, Ecomail, Incomaker, DeepL, Microsoft Clarity, Smartlook). The platform is marketed exclusively as a custom-built solution for clients; WPJ does not offer a self-service marketplace or SaaS sign-up.

Differentiator

Problem solved

Functional benefit

Products and services

• WPJshop Platform Proprietary e-commerce platform developed and continuously improved by WPJ for B2C and B2B online sales, with integrated loyalty programs, store management, multi-language/multi-currency capabilities, and connections to major Czech and Slovak ERP systems; delivered to clients as a custom-built solution rather than self-service SaaS.
• Custom E-commerce Development Services Design and development of custom B2C and B2B e-commerce solutions on the WPJshop platform, including new builds, migrations, and redesigns for Czech and Slovak retailers and brand owners, with deep ERP integrations and omnichannel capabilities.
• Server-side Measurement Service Managed server-side marketing measurement service running on WPJ's own server infrastructure, with integrations including Facebook Conversion API (FB CAPI), Google Analytics 4 (GA4), Google Ads and Ecomail; intended to improve data accuracy, page load speed and GDPR compliance for WPJshop clients.
• Web Analytics Service Comprehensive web analytics offering from WPJ's in-house analytics department covering GA4 and Google Tag Manager implementation, server-side tagging, Looker Studio dashboards, user testing, measurement strategy, analytics audits, and training for client e-commerce projects.

Quantifiable outcome

• Conversion rate increased by 7.5% (0.25 percentage points) following Kupkolo redesign
• +9 more outcomes

Named customers23 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration45 records

AI capability2 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Google (Analytics, YouTube, Ads, Tag Manager)coreTechnology or IntegrationWPJ utilizes Google Analytics 4 for web analytics, YouTube for video content, Google Ads for advertising measurement, and Google Tag Manager for marketing tag management. Google Tag Manager is used for client-side tag deployment, while WPJ also offers server-side measurement implementations with GA4 integration.
• Facebook / MetacoreTechnology or IntegrationFacebook Pixel integration for tracking and advertising on Facebook. WPJ implements Facebook Conversion API (FB CAPI) via server-side measurement for enhanced ad attribution and reduced data loss.
• ECOMAIL.CZcoreTechnology or IntegrationECOMAIL.CZ is used for sending newsletters and email marketing communications to clients and prospective customers. GDPR-compliant email service provider.
• Stormware (Pohoda E1)coreTechnology or IntegrationStormware Pohoda E1 ERP system is a key integration partner for many WPJ e-commerce clients (Nikl, Ovečkárna, Vivobarefoot). Bidirectional synchronization of orders, inventory, pricing, and order status.
• Helios (LDL, Orange)coreTechnology or IntegrationHelios ERP (LDL/Orange variants) is one of the most frequently integrated ERP systems in WPJ e-commerce projects (SPRINT, Ráj-šití, Sorrygravity, Swix, Keen, Hannah). Provides bidirectional data sync for products, pricing, inventory, and orders.
• Altus VariocoreTechnology or IntegrationAltus Vario ERP system integrated with e-commerce for Svět karavanů and ZooShopXXL clients. Uses VarioSOAP for robust bidirectional synchronization.
• SAPcoreTechnology or IntegrationSAP ERP integrated for major clients including Hannah, Keen, and Rock Point. Handles product listing, pricing, invoicing, and bidirectional order processing with expedition.
• Money S5coreTechnology or IntegrationMoney S5 ERP system integrated for Landema e-commerce. Handles product management, campaign settings, pricing, category organization, and order processing.
• IT-PROminorImplementation/ SI/ Consulting PartnerIT-PRO provides ABRA ERP bridge solutions used by WPJ for Pangamin e-commerce project integration.
• Vario (Solitea)coreTechnology or IntegrationSolitea Vario ERP integrated for ZooShopXXL and Horsefeathers e-commerce projects. Handles product data, orders, and expedition workflows.
• DaktelacoreTechnology or IntegrationDaktela multichannel CRM system integrated with Ovečkárna and Království tianDe e-commerce for unified customer service across phone, email, SMS, chatbot, and social media channels.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Shoptet: Shoptet is the leading Czech SaaS e-commerce platform serving SMBs and mid-market merchants in CZE/SVK. Direct competitor to WPJshop in the Czech market, though positioned more toward self-service SMB rather than WPJ's enterprise omnichannel and B2B focus.
• FastCentrik: Slovak e-commerce platform provider offering custom and template-based online store solutions with ERP integrations. Comparable to WPJ in custom development approach and Central European focus, serving overlapping client types in SK and CZ.
• Shopsys: Open-source e-commerce platform built on Symfony/PHP, originated in Czech Republic. Competes with WPJ in custom e-commerce development for mid-market and enterprise Czech merchants, particularly those preferring open-source over proprietary platforms.

Regional players

• iKelp: Slovak e-commerce platform and digital agency offering custom B2B and B2C online store solutions with ERP integrations. Comparable regional player operating in adjacent Slovak market with similar custom development service model.
• Green.shop (Gransy): Czech e-commerce platform provider under Gransy group, offering hosting-integrated store solutions primarily for SMB Czech merchants. Comparable regional competitor in the same CZE market segment.

Broad incumbents

• Shopify: Global SaaS e-commerce platform with broad merchant base and expanding enterprise offerings (Shopify Plus). Competes for the same merchants WPJ serves, particularly SMBs, though lacks the deep custom ERP integration and B2B specialization that differentiate WPJ.
• Adobe Commerce (Magento): Enterprise-grade e-commerce platform with extensive customization capabilities and large ecosystem of implementation partners. Targets the same enterprise and B2B segments as WPJ but at higher price points and complexity.
• WooCommerce: Open-source WordPress-based e-commerce plugin powering a large share of SMB online stores globally. Competes for price-sensitive Czech merchants and agencies, often displacing custom development opportunities.
• Salesforce Commerce Cloud: Enterprise commerce platform within the Salesforce ecosystem serving large global brands. Competes for the high end of the enterprise market that WPJ's largest clients (Manufaktura, Rock Point) might migrate to as they scale internationally.

Emerging players

• Upgates: Czech SaaS e-commerce platform targeting SMB and mid-market merchants with subscription-based pricing. Emerging challenger to Shoptet and to WPJ's smaller client opportunities in the Czech market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wpjcz
• Facebookfacebook.com/wpjcz
• LinkedInlinkedin.com/company/wpj

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WPJ