SKY TING
SKY TING is a NYC-based yoga and wellness brand operating a single NOHO studio and a global digital streaming platform (SKY TING TV), serving urban and digital wellness consumers with classes, spa services, retreats, teacher training, and merchandise.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SKY TING does
SKY TING is a privately held, founder-owned yoga and wellness brand founded in 2015 by Krissy Jones, operating a single physical studio in NOHO, New York City (relocated from its original Chinatown location, which closed in June 2025). The studio offers in-person yoga, pilates, sculpt, and ballet-inspired classes across multiple methodologies including Vinyasa, Katonah Yoga, Iyengar, and Kundalini, supported by proprietary class formats such as Katonah x SKY TING, THE FLOSS x SKY TING, and Shen Embrace.
The company operates a hybrid physical-digital model. SKY TING TV, launched in 2015, is a proprietary on-demand streaming platform delivering hundreds of yoga and wellness classes globally with monthly ($39) and annual ($195) subscription tiers. In 2025, SKY TING expanded into adjacent wellness services with the launch of SKY TING Spa, offering infrared saunas, contrast suites, cold plunge, acupuncture, bodywork, facials, reiki, and recovery packages. Additional revenue streams include international retreats (Greece, Hudson NY), 200-hour teacher training programs, eco-friendly merchandise, and curated community programming (e.g., Black Girl Yoga Club in partnership with Black Girl Fight Club).
The revenue model blends recurring subscriptions (studio memberships and digital access at $39-$2,300/year) with one-time transactions (drop-ins, spa sessions, retreats, training, merchandise). Marketing relies primarily on Instagram, YouTube, Spotify playlists, influencer and celebrity endorsements, and community-driven programming. The company is bootstrapped with no disclosed external funding and operates with an 11-50 person team.
SKY TING firmographics
Firmographics- Name
- SKY TING
- Legal name
- SKY TING
- Website
- https://skyting.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SKY TING is a NYC-based yoga and wellness brand operating a single NOHO studio and a global digital streaming platform (SKY TING TV), serving urban and digital wellness consumers with classes, spa services, retreats, teacher training, and merchandise.
- Ownership category
- akta.pro rank
SKY TING industry classification
Industry- Product category
- Yoga & Wellness Studio Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)
Keywords
Where SKY TING is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SKY TING business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Studio Classes (In-Person): Revenue from in-studio classes including unlimited memberships (SKY UNLIMITED), class packs, and drop-in single class passes. Customers can also purchase intro offers for new students.
- SKY TING TV Digital Subscriptions: On-demand streaming subscription providing unlimited digital classes, daily livestream access, and monthly studio passes. Offered as monthly ($39) or annual ($195) plans.
- Spa Services: Revenue from infrared saunas, contrast suites, cold plunge, acupuncture, bodywork, buccal massage facials, energy readings, reiki, and recovery packages at the NYC studio.
- Retreats: Revenue from curated yoga retreats in international destinations including Greece and Hudson, NY, led by SKY TING teachers.
- Teacher Training and Courses: Continuing education including 200-hour teacher training programs, workshops, and specialized courses in Katonah Yoga and other wellness modalities.
- Merchandise: Sale of eco-friendly SKY TING apparel and merchandise through their online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium unlimited membership with all access |
| Subscription | Monthly | Monthly unlimited membership |
| Subscription | Annual | Annual digital subscription with studio passes |
| Subscription | Monthly | Flexible 3-class monthly plan |
| Subscription | Monthly | Monthly on-demand and livestream access |
| Unit Pricing | Pay-as-you-go | Single class pass |
| Subscription | Pay-as-you-go | New student intro offer |
| Unit Pricing | Pay-as-you-go | Contrast Suite single session (60 min) |
| Unit Pricing | Pay-as-you-go | Contrast Suite 10-pack |
| Unit Pricing | Pay-as-you-go | Infrared Sauna Suite single session (60 min) |
| Unit Pricing | Pay-as-you-go | Infrared Sauna 10-pack |
| Unit Pricing | Pay-as-you-go | Cold Plunge single session |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
SKY TING product offering
Product offeringCore offering
SKY TING is a community-driven yoga and wellness brand operating a physical yoga studio in NOHO, NYC and a digital streaming platform (SKY TING TV). Its core offerings include in-person and live-stream yoga classes, on-demand digital yoga subscriptions, spa services (infrared saunas, cold plunge, bodywork, acupuncture), teacher training programs, international retreats, and eco-friendly yoga apparel. The business combines multiple yoga lineages (Vinyasa, Katonah, Hatha, Iyengar, Kundalini) with Taoist theory, meditation, and movement formats like Hot Sculpt, Hot Pilates, and Ballet Beats.
Product overview
SKY TING is a community-driven yoga and wellness brand offering a multi-channel wellness platform. The core offering includes SKY TING TV, a digital subscription platform for on-demand yoga streaming, combined with in-person yoga classes at their NYC studio. The company provides complementary wellness services through the SKY TING Spa, featuring infrared saunas, cold plunge therapy, and various treatments including acupuncture, bodywork, and facials. Additional offerings include curated retreats worldwide, eco-friendly merchandise, and comprehensive 200-hour teacher training programs. The studio offers diverse class formats including Hot Sculpt, Hot Yoga, Hot Pilates, Ballet Beats, Katonah Yoga, and specialty classes like The FLOSS and Shen Embrace.
Differentiator
Problem solved
Functional benefit
Products and services
- SKY TING TV On-demand yoga streaming subscription platform offering hundreds of yoga and wellness classes for any mood, style, duration, and level, plus daily livestream access. Available as monthly ($39) or annual ($195) subscriptions for individual consumers worldwide.
- In-Person Yoga Classes Live yoga classes held at the downtown NYC studio (NOHO) and via live-stream, including Vinyasa, Katonah Yoga, Hatha, Hot Yoga, Hot Sculpt, Hot Pilates, Ballet Beats, Kundalini, and meditation formats. Available to individuals through memberships, class packs, drop-in passes, and intro offers.
- SKY TING Spa Spa sanctuary at the NYC studio offering infrared sauna sessions, contrast therapy, cold plunge, acupuncture, bodywork, buccal massage facials, energy readings, reiki, therapeutic touch, cupping, and Hyperice compression recovery services for individual consumers.
- SKY TING Retreats
Quantifiable outcome
- SKY TING celebrated 10 years in business in 2025
- +1 more outcomes
Companies that use SKY TING
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
SKY TING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SKY TING partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Black Girl Fight Club (BGFC)corePartnership with BGFC to host Black Girl Yoga Club (BGYC), offering weekly yoga classes exclusively for Black femmes and non-binary individuals. BGYC's mission is to create safe spaces for wellness exploration, self-expression, active living, and rest. SKY TING provides the platform and space for these community-focused classes.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
SKY TING competitors and assessment
Company assessmentDirect peers
- Y7 Studio: NYC-founded boutique hot yoga and sculpt studio with a similar premium positioning, multi-format class offerings (Flow, Sculpt, Hip-Hop Yoga), and a fashion-forward millennial aesthetic. Directly comparable to SKY TING on target customer, price point, and urban boutique model.
- CorePower Yoga: Large-scale boutique yoga chain offering heated yoga, sculpt, and teacher training with both studio and on-demand digital (CorePower On Demand) products. Direct competitor to SKY TING across in-person classes, digital streaming, and 200-hour teacher training — but with significantly larger scale and a national footprint.
- Glo: Subscription-based online yoga, pilates, and meditation platform with thousands of classes from world-class teachers. Direct digital peer to SKY TING TV — same product category (yoga/wellness streaming), overlapping target customer, but with a much larger content library and global reach.
- Alo Moves: Digital yoga and wellness streaming platform from Alo Yoga, combining apparel-brand distribution with on-demand classes and instructor-led programs. Comparable to SKY TING TV on streaming product, but Alo's apparel machine and capital base create a different scale and economics.
- SLT: Boutique fitness studio offering Lagree-based "Strengthen Lengthen Tone" classes with a high-intensity, low-impact format that overlaps SKY TING's Hot Sculpt offering. NYC-founded with multiple locations, premium pricing, and similar fashion-industry clientele.
- Modo Yoga NYC: Eco-conscious hot yoga studio chain with NYC locations offering heated yoga classes, workshops, and teacher training. Directly comparable to SKY TING on hot yoga product, teacher training programs, and sustainability/values-driven branding.
Broad incumbents
- Equinox (SoulCycle, Pure Yoga): Premium fitness incumbent that owns SoulCycle (indoor cycling) and operates Pure Yoga studios, plus its own digital platform (Equinox+). Competes with SKY TING in the NYC premium yoga and boutique fitness segment and dwarfs it on membership scale, real estate footprint, and content production.
- Peloton: Connected fitness platform offering yoga, meditation, strength, and cycling classes via app subscription. While SKY TING TV is far smaller, Peloton is the benchmark for monetizing digital wellness content at scale and a key competitive reference point for SKY TING TV's pricing and content strategy.
Others
- Sky Ting is a yoga studio; comparable wellness-resort peers include Six Senses: Luxury wellness resort brand offering curated yoga retreats, spa, and longevity programming. Comparable to SKY TING Retreats (Greece, Hudson NY) on travel-based wellness experiences and affluent target customer, but at a meaningfully larger and more established hospitality scale.
Emerging players
- Headspace: Subscription meditation and mindfulness app with corporate wellness partnerships. Comparable to SKY TING TV's meditation and breathwork content (Shen Embrace, guided meditation), but Headspace competes in the broader mental wellness category with much larger distribution and B2B revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SKY TING social profiles
Digital presenceSKY TING financial estimates
Financial estimateRevenue estimate
Valuation estimate
SKY TING leadership team
Management profileNumber of profiles
Profiles1 record
SKY TING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SKY TING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SKY TING
What does SKY TING do?
SKY TING is a community-driven yoga and wellness brand operating a physical yoga studio in NOHO, NYC and a digital streaming platform (SKY TING TV). Its core offerings include in-person and live-stream yoga classes, on-demand digital yoga subscriptions, spa services (infrared saunas, cold plunge, bodywork, acupuncture), teacher training programs, international retreats, and eco-friendly yoga apparel. The business combines multiple yoga lineages (Vinyasa, Katonah, Hatha, Iyengar, Kundalini) with Taoist theory, meditation, and movement formats like Hot Sculpt, Hot Pilates, and Ballet Beats.
Is SKY TING a public or private company?
SKY TING is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SKY TING founded?
SKY TING was founded in 2015. It employs 11 to 50 people.
Where is SKY TING based?
SKY TING is headquartered in New York, United States, in the North America region.
How does SKY TING make money?
Six revenue lines are on record. Studio Classes (In-Person) is the primary driver. The others are SKY TING TV Digital Subscriptions, spa Services, retreats, teacher Training and Courses and merchandise.
Who are SKY TING's main competitors?
Direct peers on record are Y7 Studio, CorePower Yoga, Glo, Alo Moves, SLT and Modo Yoga NYC. Broad incumbents are Equinox (SoulCycle, Pure Yoga) and Peloton. Sky Ting is a yoga studio; comparable wellness-resort peers include Six Senses is listed as an others. Headspace is listed as an emerging player.
Does SKY TING have an API?
No public API is recorded for SKY TING.
What industry is SKY TING in?
SKY TING's product category is Yoga & Wellness Studio Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 71394 and its SIC code is 7997.