nuLOOM
- Company typePrivate
- Founded2008
- HeadquartersCranbury, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
nuLOOM firmographics
Firmographics- Name
- nuLOOM
- Website
- https://nuloom.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
nuLOOM industry classification
Industry- Product category
- Home Décor (Area Rugs)
- NAICS
- Home Furnishings Retailers (44912), Carpet and Rug Mills (31411)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Carpets & Rugs (2273)
- akta.pro primary industry
- Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC)
- akta.pro secondary industry
- Area Rug Manufacturing (IMAOAJAC)
Keywords
Where nuLOOM is headquartered
LocationHeadquarters
- HQ city
- Cranbury
- HQ country
- United States
- HQ region
- North America
Markets served
nuLOOM business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: nuLOOM generates revenue through direct sales to consumers via their Shopify e-commerce platform at nuloom.com. Customers purchase rugs, lighting, and home décor products with prices ranging from budget to premium segments.
- Wholesale/Trade Sales: nuLOOM partners with independent retailers through Faire marketplace, offering products at wholesale pricing to retail partners whose values align with their commitment to craftsmanship and quality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly rugs starting under $20 |
| Unit Pricing | Pay-as-you-go | Mid-range hand-crafted and natural fiber rugs |
| Unit Pricing | Pay-as-you-go | Premium wool and designer rugs |
| Unit Pricing | Pay-as-you-go | Machine washable rugs |
| Unit Pricing | Pay-as-you-go | Lighting products |
| Unit Pricing | Pay-as-you-go | Rug accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
nuLOOM product offering
Product offeringCore offering
nuLOOM designs, sources, and sells area rugs across multiple style categories (Bohemian, Contemporary, Traditional, Vintage, Shags, Jute & Sisal, Outdoor, Kids) in diverse materials (wool, jute, sisal, synthetic blends, cotton, polyester) and sizes. The portfolio extends to complementary home products including lighting (floor and table lamps), rug pads, and rug care cleaners, sold primarily through a direct-to-consumer Shopify e-commerce store with a B2B wholesale program via Faire.
Product overview
nuLOOM is a home décor company founded in 2008 offering a comprehensive portfolio of area rugs and complementary home products. The core offering consists of area rugs available across multiple distinct sub-brands and style categories including Bohemian, Contemporary, Traditional, Vintage, Shags, Jute & Sisal, Outdoor, Kids, and Washable collections. These rugs come in various sizes ranging from small accent pieces to oversized rugs, and are crafted from diverse materials including wool, jute, sisal, seagrass, synthetic blends, cotton, and polyester. The product ecosystem extends to accessory offerings including rug pads (Premium Eco-Friendly Rug Pad, Pet-Friendly Non-Slip Grip Rug Pad, Beau Comfort Standard Rug Pad), the Nu-Clean® Carpet & Rug Cleaner for rug care, and a Lighting Collection featuring floor lamps and table lamps. The company operates a B2B wholesale program through Faire for trade partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Area Rugs (Core Product Portfolio) Primary product portfolio of area rugs available in multiple styles (Bohemian, Contemporary, Traditional, Vintage, Shags, Jute & Sisal, Outdoor, Kids), sizes (Runners, Round & Square, Small, Medium, Large, Oversized), and materials including wool, jute, sisal, seagrass, synthetic blends, cotton, and polyester. Targeted at residential consumers decorating living spaces, bedrooms, dining rooms, and outdoor areas.
- Machine Washable Rugs Rugs specifically designed for easy machine washing, including machine washable vintage medallion, vintage floral, tribal pattern, geometric, and shag variants. Targeted at consumers seeking low-maintenance residential rugs.
- Lighting Collection Indoor lighting collection including floor lamps and table lamps in various styles and materials, priced approximately $70 to $160. Targeted at residential consumers furnishing living spaces.
- Premium Eco-Friendly Rug Pad Rug pad providing a firm foundation underfoot with a nonskid layer between area rugs and floors. Available in multiple shapes (Rectangle, Round, Oval, Square) and sizes; priced at $118.00.
- Pet-Friendly Non-Slip Grip Rug Pad Rug pad engineered specifically for luxury vinyl plank and tile flooring, constructed of felt and EVA non-slip backing for pet-friendly households.
- Beau Comfort Standard Rug Pad Rug pad providing a nonskid layer designed to keep rugs in place and add cushioning comfort.
- Nu-Clean Carpet & Rug Cleaner Rug care product made in the USA (22 oz, 95% Water, 5% Aqueous Surfactant Blend), WoolSafe Approved, helps remove new and old tough spots and stains; priced at $58.00.
- Trade/Wholesale Program via Faire B2B wholesale program through the Faire marketplace enabling independent retailers and trade partners to access nuLOOM collections at wholesale pricing. Targeted at small and mid-market independent retailers aligned with nuLOOM's craftsmanship and quality standards.
Quantifiable outcome
- 75% of customers rate products at least 4 stars with nearly 400 reviewers giving a perfect score
Companies that use nuLOOM
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
nuLOOM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
nuLOOM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FairecorenuLOOM partners with Faire, a curated B2B wholesale marketplace, to support independent retailers. Trade partners whose values align with nuLOOM's commitment to craftsmanship and quality can access collections at wholesale pricing through Faire's platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
nuLOOM competitors and assessment
Company assessmentDirect peers
- Ruggable: Ruggable is a direct-to-consumer rug brand best known for machine-washable area rugs. It closely matches nuLOOM's e-commerce-led model, core area-rug category, and emphasis on easy-care functionality.
- Loloi Rugs: Loloi designs and sells area rugs across contemporary, traditional, and natural-fiber collections and supports interior designers and retailers. Its broad rug assortment and trade distribution are closely comparable to nuLOOM.
- Safavieh: Safavieh sells rugs and wider home furnishings through retail, e-commerce, and wholesale channels. It directly overlaps with nuLOOM's broad area-rug portfolio, décor adjacency, and multi-channel distribution.
- Rugs USA: Rugs USA is an online-first retailer specializing in area rugs across styles, sizes, and price points. Its direct-to-consumer rug focus and promotional merchandising make it a close business-model peer.
- Revival Rugs: Revival Rugs offers a broad online assortment of traditional, vintage, and contemporary area rugs. It competes with nuLOOM for style-conscious consumers shopping by aesthetic, room, size, and construction.
- Jaipur Living: Jaipur Living develops and distributes rugs, textiles, and home décor through retail and interior-design channels. Its global material mix, design breadth, and trade model materially overlap with nuLOOM.
- Surya: Surya offers area rugs, lighting, pillows, and other home accessories, with a significant wholesale and designer customer base. Its rug-led assortment and coordinated room products make it a relevant product and channel peer.
- Annie Selke: Annie Selke sells rugs and coordinated home furnishings through a branded digital storefront focused on distinctive interior styles. It is comparable to nuLOOM's direct-to-consumer, design-led home décor proposition.
Broad incumbents
- Mohawk Home: Mohawk Home is a scaled rug and flooring-products brand with broad material and construction capabilities. It competes across many of the same area-rug categories but benefits from substantially greater scale and parent-company infrastructure.
- Wayfair: Wayfair is a large online home-furnishings retailer carrying rugs, lighting, décor, and related products. It competes for the same online rug shoppers and trade customers, although rugs form only one part of a much broader assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
nuLOOM social profiles
Digital presencenuLOOM compliance and trust
Trust signalCompliance1 record
nuLOOM financial estimates
Financial estimateRevenue estimate
Valuation estimate
nuLOOM leadership team
Management profileNumber of profiles
nuLOOM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
nuLOOM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about nuLOOM
What does nuLOOM do?
nuLOOM designs, sources, and sells area rugs across multiple style categories (Bohemian, Contemporary, Traditional, Vintage, Shags, Jute & Sisal, Outdoor, Kids) in diverse materials (wool, jute, sisal, synthetic blends, cotton, polyester) and sizes. The portfolio extends to complementary home products including lighting (floor and table lamps), rug pads, and rug care cleaners, sold primarily through a direct-to-consumer Shopify e-commerce store with a B2B wholesale program via Faire.
Is nuLOOM a public or private company?
nuLOOM is a private company. It is classified as unknown and is currently operating.
When was nuLOOM founded?
nuLOOM was founded in 2008. It employs 51 to 100 people.
Where is nuLOOM based?
nuLOOM is headquartered in Cranbury, United States, in the North America region.
How does nuLOOM make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/Trade Sales.
Who are nuLOOM's main competitors?
Direct peers on record are Ruggable, Loloi Rugs, Safavieh, Rugs USA, Revival Rugs, Jaipur Living, Surya and Annie Selke. Broad incumbents are Mohawk Home and Wayfair.
Does nuLOOM have an API?
No public API is recorded for nuLOOM.
What industry is nuLOOM in?
nuLOOM's product category is Home Décor (Area Rugs). Its primary akta.pro industry code is CRAIALAC, Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats), with a secondary code of IMAOAJAC, Area Rug Manufacturing. Its NAICS code is 44912 and its SIC code is 5700.