Wise Health

What Wise Health does

Wise Health (legal entity WiseHealths) is a New Delhi-based, direct-to-consumer diagnostic platform founded in 2019 that sells bundled blood-test health profiles to Indian consumers across 24+ cities in North India. The company delivers 13 packaged diagnostic SKUs spanning full-body checkups (84–93 parameters), as well as condition-specific panels for vitamins, fever, infertility, STD, allergy, COVID severity, and senior citizens with arthritis and cancer markers. Service is delivered through a network of NABL, CAP and ISO accredited pathology labs with free at-home sample collection by trained phlebotomists, complemented by a mobile app (iOS and Android) that surfaces AI-generated 3D digital reports and longitudinal health tracking tools.

The product is positioned as a low-cost alternative to traditional pathology networks, with per-package pricing ranging from ₹650 to ₹2,450 — explicitly discounted 42–74% off listed MRP — and a "lowest price guarantee" plus 100% money-back policy. Family and couple "One+One" bundles price two profiles at roughly the cost of one. Customer acquisition runs through the company website, mobile app, email newsletter, promo codes (e.g., WISE300), and media partnerships (Economic Times, Dainik Jagran, Zee News, Red FM). Customer segments are entirely B2C: individual health consumers, families/couples, senior citizens and condition-specific patients.

The business is privately held, discloses no funding history, revenue, or management team, and relies on training partnerships with Siemens, Abbott, WHO and Skill India to support lab and phlebotomy operations. Revenue concentration is structurally low given the per-transaction D2C model, but unit economics are pressured by the heavy discounting strategy.

Name

Wise Health

Legal name

WiseHealths

Website

https://wisehealths.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Wise Health is an India-based direct-to-consumer diagnostic platform selling affordable bundled blood-test profiles (₹650–₹2,450) across 24+ cities, with NABL/CAP/ISO-accredited labs, free home sample collection, AI-powered 3D digital reports, and a mobile app serving individuals, families, and senior citizens.

Ownership category

akta.pro rank

Product category

Diagnostic Health Services

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Point-of-Care & Decentralized Trial Testing Services (HLAGAEAK)

Keywords

• Diagnostic testing services
• Pathology lab network
• Home sample collection
• Health checkup packages
• Preventive health screening

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices35 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Diagnostic Health Profile Tests: One-time purchase model where customers pay per individual health profile or test package. Prices range from ₹650 to ₹2,450 per test/package with significant discounts from original MRP.
2. Promotional Bundle Deals: Family and couple health checkup packages (One+One deals) offering bundled pricing at reduced rates compared to individual purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wise Health is a direct-to-consumer diagnostic service provider in India that sells pre-defined blood test health profile packages (full body, vitamin, fever, infertility, STD, allergy, COVID severity, and senior citizen panels) through its website and mobile app. Customers pay a one-time discounted price and receive free at-home blood sample collection by trained phlebotomists, with processing at a network of NABL, CAP, and ISO accredited pathology labs across 24+ cities. Test results are delivered as AI-powered 3D digital reports accessible through the mobile app, with free doctor and dietician consultation included.

Product overview

Wise Healths operates as a diagnostic network offering a platform of online blood test profiles across 23+ cities in India. The core portfolio consists of 13 distinct health profile packages organized into health categories (Allergy, Arthritis, Diabetes, Fever, Heart, Hormones, Infection, Kidney, Liver, PCOD, Pregnancy, STD, Vitamin) and habit categories (Anger, Drinking, Junk Food, No Exercise, Sleeplessness, Smoking, Stress). The product lineup centers on full body checkup packages ranging from basic (84 parameters) to advanced (93 parameters), supplemented by specialized panels for vitamins, fever, infertility, STDs, allergy, and senior citizen profiles with arthritis and cancer markers. The service is delivered through a network of NABL and CAP accredited labs, with free home sample collection by trained phlebotomists, AI-powered 3D digital reports, and a mobile app with health tracking tools. Family and couple packages (One+One) offer multi-user bundled pricing across the profile offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Wise Healths Basic Plus Full Body Profile Comprehensive blood test profile covering 84 parameters to screen for various blood diseases related to bad lifestyle and family history. Suitable for both genders and all ages; requires 8-12 hours fasting.
• Wise Healths Full Body Profile with Vitamins Full body profile including 86 parameters with added vitamin screening to assess nutritional status and detect deficiencies. Suitable for all ages; requires 8-12 hours fasting.
• Wise Healths Advanced Full Body Profile Comprehensive health screening with 90 parameters covering extensive blood disease detection related to lifestyle factors and hereditary conditions. Requires 8-12 hours fasting.
• Wise Healths Basic Plus Full Body Profile - One + One (Family Package) Family health checkup package offering two full body profile tests (84 parameters each) for the price of one, enabling cost-effective family health monitoring.
• Wise Health One + One Couple Full Body Profile Couple health checkup package designed for two persons, providing comprehensive full body profiling (86 parameters) at a discounted combined rate.
• Wise Healths Covid Severity Panel COVID-19 diagnostic panel of 29 parameters for early identification and timely treatment of patients at enhanced risk of developing severe symptoms. No fasting required.
• Wise Healths Essential Vitamin Profile Blood test panel measuring 2 vitamin parameters to assess nutritional deficiencies and guide supplementation requirements. No fasting required.
• Wise Healths Advance Fever Profile Diagnostic panel of 52 tests designed to screen for common causes of fever, aiding in differential diagnosis and treatment planning. No fasting required.
• Wise Healths Infertility Panel Hormonal blood tests performed at different stages of the menstrual cycle to measure reproductive hormones and assess fertility. Designed for females aged 22 to premenopause. No fasting required.
• Wise Health STD Basic Profile Diagnostic screening for sexually transmitted diseases (venereal diseases) through 4 specific parameters to detect common infections. Requires 8-12 hours fasting.
• Advance Profile for Senior Men with Arthritis & Cancer Marker Specialized health profile for men aged 60+ covering 93 parameters including arthritis joint symptom screening and cancer markers. Requires 8-12 hours fasting.
• Advance Profile for Senior Women with Arthritis & Cancer Marker Specialized health profile for women aged 58+ covering 92 parameters including arthritis joint symptom screening and cancer markers. Requires 8-12 hours fasting.
• Wise Healths Allergy Panel Allergen-Specific IgE (Immunoglobulin E) test measuring IgE antibody levels to identify allergic sensitivities across all age groups. No fasting required.
• Free Home Sample Collection Service At-home blood sample collection service delivered by professional trained phlebotomists following international regulatory standards across 24+ cities in India, included free with every health profile purchase.
• AI-Powered 3D Smart Digital Reports Digital test reports with AI-generated 3D health visualizations for automated and precise reporting, eliminating manual errors and providing comprehensive health tracking through the mobile app.
• Wise Healths Mobile App Smartphone application available on Google Play Store and iOS App Store providing smart health tracking tools, online booking and payment for health profiles, and access to digital health reports anytime, anywhere.
• Free Doctor and Dietician Consultation Complimentary doctor and dietician consultation service included with every health profile purchase, providing test result interpretation and dietary guidance to customers.

Quantifiable outcome

• 42-74% savings compared to market rates on diagnostic tests

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Skill IndiaminorStrategic or Co-development PartnerGovernment skill development initiative partner for workforce training and development
• World Health Organization (WHO)minorStrategic or Co-development PartnerListed as training partner, indicating alignment with international healthcare standards and practices
• Economic Times (ET)minorGTM or Marketing PartnerMedia partner for brand visibility and credibility through business media coverage
• Dainik JagranminorGTM or Marketing PartnerHindi-language media partner for regional market reach and brand awareness
• Zee NewsminorGTM or Marketing PartnerTelevision news media partner for brand visibility and reach
• Red FMminorGTM or Marketing PartnerRadio media partner for audience reach and brand promotion

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SRL Diagnostics: Large national accredited lab network offering full-body and condition-specific preventive packages with home collection — the same core offering as Wise Health at much broader geographic and institutional scale.
• Apollo Diagnostics: Diagnostics arm of Apollo Hospitals group, offering NABL-accredited preventive packages and home collection with strong hospital brand trust — competes with Wise Health especially in Delhi NCR and other metros.
• Neuberg Diagnostics: Pan-India network of NABL/CAP accredited labs offering full-body checkups, condition panels and home visit services — same accreditation stack (NABL/CAP) and similar package-based consumer offering as Wise Health.
• Metropolis Healthcare: Pan-India accredited diagnostic chain offering preventive health checkups, home sample collection and digital reports — directly competes with Wise Health in north India but also serves hospitals and clinicians.
• Dr. Lal PathLabs: Largest NABL-accredited diagnostic chain in India with thousands of patient service centers and a strong home-collection network — competes head-on with Wise Health on preventive packages, home visits and digital reporting, but at significantly larger national scale.

Regional players

• Suburban Diagnostics: Regional accredited diagnostic chain with home collection and digital reporting, strong in western India — analogous mid-scale player to Wise Health with comparable accreditation-led, home-visit-driven model.

Direct peers

• Thyrocare Technologies: India' s pioneer low-cost preventive diagnostics player, operating a centralized processing model with pan-India B2B/B2C distribution of affordable health packages — directly comparable business model and price-led positioning to Wise Health.
• Healthians: DTC home-diagnostics aggregator with phlebotomist network, AI-driven smart reports, mobile-app-first booking and heavily discounted preventive packages — the closest pure-play competitor to Wise Health' s model.

Emerging players

• Tata 1mg Labs: Digital health platform offering lab test booking with home sample collection and digital reports — same DTC consumer journey as Wise Health, with the added backing of the Tata brand and broader health marketplace.
• PharmEasy (Diagnostics): Online pharmacy that expanded into diagnostics, bundling lab tests (including full-body packages) with medicine delivery — competes for the same DTC consumer wallet and uses aggressive discount promotions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wisehealth2

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wise Health