What TrueGivers LLC does

TrueGivers LLC is a privately held SaaS company founded in 2011 and based in Oak Park, Illinois, that provides data stewardship services exclusively to non-profit organizations. Its core offering is a fully automated data management platform that integrates directly with four major non-profit CRMs — NeonCRM, Bloomerang, DonorPerfect, and Little Green Light — to perform address standardization (CASS/DPV/RDI), USPS National Change of Address (NCOA) processing across the full 48-month database, deceased suppression drawing on multiple sources including SSA data, demographic and household data appends, and automated stewardship task generation. The product suite includes a Data Stewardship Dashboard (freemium), Data Stewardship Tasks, Contact Data Append Services, Householding Services, NCOA processing, Individual & Household Enhancement Data, and an experimental Labs section.

Name

TrueGivers LLC

Legal name

TrueGivers, LLC

Website

https://truegivers.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

TrueGivers LLC is a SaaS data stewardship platform serving non-profit organizations, providing automated address standardization, NCOA processing, deceased suppression, and demographic enhancement through native integrations with major non-profit CRM systems.

Ownership category

akta.pro rank

Headquarters

HQ city

Oak Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Infrastructure

Revenue model

1. SaaS Subscription - Data Processing Credits: TrueGivers operates on a credit-based system where organizations purchase credits for data processing. The platform offers data processing services including NCOA, CASS/DPV processing, deceased suppression, and demographic data appends. Pricing is described as the most aggressive in the industry.
2. CRM Data Stewardship Services: Subscription-style recurring services integrated with CRM systems including Data Hygiene and Enhancement Services, Contact Data Append Services, and Householding Services. Free Data Stewardship Dashboard available with premium processing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

TrueGivers LLC provides a SaaS-based Data Stewardship platform (formerly CRM Data Hygiene and Enhancement Services) tailored for non-profit organizations. The service integrates directly with non-profit CRM systems (NeonCRM, Bloomerang, DonorPerfect, Little Green Light) to run NCOA, CASS, DPV, and RDI processing, deceased suppression, and demographic data appends that clean, deduplicate, and enrich donor records.

Product overview

TrueGivers LLC is a SaaS company providing data-driven applications exclusively for the nonprofit industry. The core product is Data Stewardship Services (formerly CRM Data Hygiene and Enhancement Services), a fully integrated, automated data management platform that connects to nonprofit CRMs. The product portfolio centers on the Data Stewardship Services platform, which comprises the Data Stewardship Dashboard, Data Stewardship Tasks, Contact Data Append Services, and Householding Services. Supporting services include NCOA (National Change of Address) processing with CASS/DPV/RDI integration, deceased suppression services, and Individual & Household Enhancement Data. TrueGivers offers native integrations with four nonprofit CRMs: NeonCRM, Bloomerang, DonorPerfect, and Little Green Light. The company also maintains an experimental Labs section for previewing products in development.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Stewardship Services (CRM Data Hygiene and Enhancement Services) A SaaS platform that integrates with non-profit CRM systems to clean, deduplicate, verify, and enrich donor records using postal hygiene (NCOA, CASS, DPV, RDI), deceased suppression, and demographic appends. Targeted at small and mid-sized non-profit fundraising and development teams.

Quantifiable outcome

• Organizations could waste up to $0.95 per record for each engagement without proper data hygiene
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• BloomerangcoreTechnology or Integration · 1 December 2018Full integration partnership announced December 2018 and went live April 2019. TrueGivers is included in Bloomerang subscription cost. Users activate via 'Activate NCOA Processing' button in Bloomerang admin settings. Includes Single Sign-on (SSO) capability.
• NeonCRMcoreTechnology or Integration · 1 November 2018Full integration partnership announced November 2018. TrueGivers integrates directly with NeonCRM for automated data hygiene, NCOA processing, deceased suppression, and demographic enhancement. Users can activate the integration through NeonCRM settings.
• DonorPerfectcoreTechnology or IntegrationFull integration partnership for automated data synchronization. TrueGivers processes DonorPerfect database nightly for data enhancement and updates records automatically.
• Little Green LightcoreTechnology or IntegrationFull integration partnership for automated data synchronization. TrueGivers processes Little Green Light database nightly for data enhancement and updates records automatically. Includes tutorial videos for setup.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• DonorPerfect: Non-profit CRM platform and TrueGivers integration partner — not a direct competitor, but a channel partner whose installed base drives TrueGivers distribution and which could in-source comparable data stewardship functionality.

Direct peers

• Dataman Group: Direct marketing data and list services provider offering demographic appends, contact data enhancement, and data hygiene — comparable technology stack and pricing model (usage-based credits) to TrueGivers, though serving a broader base beyond non-profits.
• AccuData Integrated Services: Marketing data services company providing demographic appends, list hygiene, and contact data enhancement — closely comparable to TrueGivers' data appends and stewardship services with similar credit-based pricing.
• WealthEngine: Wealth screening and prospect research SaaS for non-profits, providing wealth and demographic data appends on donor databases — directly comparable to TrueGivers' demographic enhancement and deceased suppression offerings for the same buyer persona (non-profit fundraisers).
• Melissa: Address verification, data quality, and identity resolution SaaS offering CASS-certified address standardization and contact data appends — directly competes with TrueGivers' USPS-compliant address standardization (CASS/DPV/NCOA) and demographic enhancement capabilities.
• iWave: Donor screening and research platform for non-profit fundraising teams, delivering wealth, biographical, and corporate affiliations data — competes directly with TrueGivers' demographic appends and donor data stewardship for the same non-profit customer segment.
• DonorSearch: Donor prospect research and wealth screening platform for non-profits, providing data appends and prospect identification on donor and constituent databases — closely comparable to TrueGivers' Individual & Household Enhancement Data and contact data append services.

Broad incumbents

• Blackbaud: Dominant enterprise software platform for non-profits with embedded donor research, wealth screening, and data quality tools — operates across the full non-profit tech stack and could absorb TrueGivers-style functionality through its Target Analytics and Raiser's Edge NXT products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrueGivers LLC