DonorTrends
DonorTrends is a fundraising intelligence and analytics product for nonprofits, operated within the Bonterra social good technology ecosystem. It provides donor trend tracking and campaign optimization as part of a broader SaaS suite spanning fundraising, CSR, grantmaking, and case management.
- Company typePrivate
- Founded2008
- HeadquartersSpringfield, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What DonorTrends does
DonorTrends is a fundraising intelligence and analytics product for nonprofits that tracks donor trends and optimizes fundraising campaigns. It is operated within the Bonterra ecosystem of social good technology products and is presented as one of multiple login options under the Bonterra brand. The firmographic record places DonorTrends in Springfield, United States, with a founding date of 2008, while Bonterra's headquarters is in Austin, Texas.
The Bonterra platform, of which DonorTrends is a component, is a cloud-based SaaS suite spanning fundraising and engagement, corporate social responsibility (CSR), grantmaking, volunteer management, and case management. Core products include EveryAction (CRM and outreach), Network for Good (tools for small nonprofits), DonorDrive (peer-to-peer fundraising), Mobilize (volunteer management), GiveGab (giving days), Deed (AI-powered employee impact and grantmaking), CyberGrants (grants management), Apricot (case management at scale), Apricot for Government (compliance-ready case management), Jumpstart (fundraising enablement), DonorTrends (donor intelligence), and Bonterra Que (agentic AI-powered fundraising intelligence). The underlying technology integrates a CRM layer, a large proprietary data network covering 46M+ donors, 216K+ nonprofits, and $22B+ in annual giving, and an AI layer (Bonterra Que) that analyzes millions of donor interactions to deliver tailored insights and recommendations under human guidance.
The business model is enterprise subscription SaaS with quote-based pricing and annual billing, distributed through a dual-channel motion: consultative field sales targeting large nonprofits, foundations, corporations, and government agencies, complemented by self-serve access for smaller nonprofits. Customer segmentation is vertical, with primary emphasis on nonprofits and secondary segments in foundations, corporations (for CSR and employee engagement), and government (for case management). The platform serves 170,000+ organizations across 70+ countries and has been operating in the social good technology sector for approximately 30 years.
DonorTrends firmographics
Firmographics- Name
- DonorTrends
- Legal name
- DonorTrends
- Website
- https://donortrends.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DonorTrends is a fundraising intelligence and analytics product for nonprofits, operated within the Bonterra social good technology ecosystem. It provides donor trend tracking and campaign optimization as part of a broader SaaS suite spanning fundraising, CSR, grantmaking, and case management.
- Ownership category
- akta.pro rank
Where DonorTrends is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DonorTrends business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Bonterra generates revenue primarily through subscription-based SaaS pricing for its suite of social good technology products including fundraising, CSR, grantmaking, and case management software. Products are offered at enterprise scale with tiered pricing based on organization size and feature requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription pricing for nonprofit, foundation, corporate, and government segments |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
DonorTrends product offering
Product offeringCore offering
DonorTrends is a donor intelligence and analytics product that helps nonprofits track donor trends, optimize fundraising campaigns, and improve donor retention using actionable data. It is offered as part of Bonterra's integrated social good technology platform, backed by the largest data network in the social good industry (46M+ donors and $22B+ in annual giving) and complemented by AI-powered fundraising intelligence (Bonterra Que) for tailored insights.
Product overview
Bonterra is a social good technology company operating as a platform-plus-modules ecosystem. The company offers an integrated suite of nonprofit software products spanning fundraising, CSR (corporate social responsibility), grantmaking, volunteer management, and case management. The product portfolio includes EveryAction (CRM and outreach), Network for Good (small nonprofit tools), DonorDrive (peer-to-peer fundraising), Mobilize (volunteer management), GiveGab (giving days), Deed (AI-powered employee impact), CyberGrants (grants management), Apricot (case management), Apricot for Government (compliance-ready cases), Jumpstart (fundraising tools), DonorTrends (donor intelligence), and the flagship AI product Bonterra Que (AI-powered fundraising intelligence). The company serves over 170,000 nonprofits, foundations, corporations, and government agencies, supporting 46M+ donors, 216K+ nonprofits, and $22B+ in annual giving.
Differentiator
Problem solved
Functional benefit
Products and services
- DonorTrends Fundraising intelligence and analytics platform for nonprofits, providing specialized donor-trend tracking, donor management, and campaign optimization tools within the Bonterra ecosystem.
Quantifiable outcome
- 800% increase in sustainers for Audubon Society using Bonterra EveryAction
- +2 more outcomes
Companies that use DonorTrends
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
DonorTrends technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
DonorTrends partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mobilizecore
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
DonorTrends competitors and assessment
Company assessmentDirect peers
- Funraise: Funraise is a modern nonprofit fundraising platform offering CRM, donation forms, and donor analytics for mid-market and enterprise nonprofits, competing head-to-head in donor management and analytics.
- Donorbox: Donorbox is an online donation and fundraising platform for nonprofits, offering recurring giving, peer-to-peer campaigns, and CRM-style donor management that overlaps Network for Good and DonorTrends in the SMB segment.
- Bloomerang: Bloomerang is a donor management and CRM platform focused on small to mid-sized nonprofits, with a heavy emphasis on donor retention analytics and reporting—directly overlapping DonorTrends' analytics and stewardship value proposition.
- Kindful: Kindful (now part of Bloomerang) is a donor management and fundraising analytics platform that integrates with multiple CRMs and offers donor insights, overlapping directly with DonorTrends' analytics capabilities.
- Salesforce (Salesforce.org / Nonprofit Cloud): Salesforce's Nonprofit Cloud and Salesforce.org provide CRM, fundraising, and program management for nonprofits of all sizes, directly competing with Bonterra's EveryAction and DonorTrends donor analytics offerings.
- Givebutter: Givebutter is a fundraising platform providing donation forms, events, peer-to-peer campaigns, and donor CRM, increasingly competing with Bonterra's SMB products and DonorTrends analytics for nonprofit mindshare.
- NeonCRM: NeonCRM is a cloud-based CRM purpose-built for nonprofits, providing donor management, fundraising, events, and volunteer tracking—directly competing with EveryAction and DonorTrends in the mid-market.
- Blackbaud: Blackbaud is the largest dedicated provider of software, services, and data solutions for nonprofits, spanning CRM, fundraising, financial management, and analytics. It is the most direct, broad-scale competitor to the Bonterra/DonorTrends stack across nonprofit segments.
- Classy (by GoFundMe): Classy, acquired by GoFundMe, provides online fundraising and donor management software for nonprofits with strong peer-to-peer and event fundraising capabilities that overlap Bonterra's DonorDrive and DonorTrends analytics.
Broad incumbents
- Microsoft (Tech for Social Impact / Dynamics 365): Microsoft's Tech for Social Impact initiative offers discounted Dynamics 365 and cloud services to nonprofits, providing a broad incumbent CRM and operations alternative that competes indirectly across the full Bonterra product suite.
Market position
Strengths1 record
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
DonorTrends social profiles
Digital presenceDonorTrends financial estimates
Financial estimateRevenue estimate
Valuation estimate
DonorTrends leadership team
Management profileNumber of profiles
DonorTrends funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DonorTrends M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DonorTrends
What does DonorTrends do?
DonorTrends is a donor intelligence and analytics product that helps nonprofits track donor trends, optimize fundraising campaigns, and improve donor retention using actionable data. It is offered as part of Bonterra's integrated social good technology platform, backed by the largest data network in the social good industry (46M+ donors and $22B+ in annual giving) and complemented by AI-powered fundraising intelligence (Bonterra Que) for tailored insights.
Is DonorTrends a public or private company?
DonorTrends is a private company. It is classified as unknown and is currently operating.
When was DonorTrends founded?
DonorTrends was founded in 2008. It employs 1 to 10 people.
Where is DonorTrends based?
DonorTrends is headquartered in Springfield, United States, in the North America region.
How does DonorTrends make money?
One revenue line is on record: subscription SaaS.
Who are DonorTrends's main competitors?
Direct peers on record are Funraise, Donorbox, Bloomerang, Kindful, Salesforce (Salesforce.org / Nonprofit Cloud), Givebutter, NeonCRM, Blackbaud and Classy (by GoFundMe). Microsoft (Tech for Social Impact / Dynamics 365) is listed as a broad incumbent.
Does DonorTrends have an API?
No public API is recorded for DonorTrends.