Marketing All Day

What Marketing All Day does

Marketing All Day is a specialized growth agency and software provider focused exclusively on the payroll, HR, and Human Capital Management (HCM) industry. Founded by Josh Davis around 2014 and based in Fairfield, New Jersey, the company operates with a team of fewer than 10 people and positions itself as the go-to GTM partner for UKG Ready resellers and other payroll/HCM SaaS providers. Its stated mission is to help these vendors acquire customers, increase retention, and raise product adoption (PEPM/ACV) within their existing accounts.

The core product is the HCM Growth Platform as a Service (PaaS), a unified suite combining CRM, marketing automation, sales pipeline management, customer support, and content management modules built on HubSpot and Zoho infrastructure. Layered on top are UKG-specific tools, most notably Integration Pass (a data-synchronization product connecting UKG Ready to HubSpot and Zoho at $399–$475/month), branded animated GIF bundles for UKG Ready modules ($1,275–$1,525 per bundle), 13+ module-specific training packages ($395 each), and customizable collateral packs ($450–$1,250). The technology architecture is intentionally lean: rather than building a full CRM from scratch, the company wraps HCM-specific workflows, templates, and integration tooling on top of best-of-breed platforms.

The business model blends recurring subscription revenue (HCM Growth PaaS, Integration Pass), professional services (campaign creation, SEO, social media management, web design, conversion rate optimization, case study creation), and one-time digital product sales (GIF bundles, collateral packs, training packages). Marketing All Day serves three primary customer segments — independent payroll providers, the 200+ UKG Ready reseller network, and broader HCM/HR/benefits SaaS vendors — and reaches them through a mix of UKG channel partnerships, direct sales, industry events (IPPA, TPG, UKG RPX Live/PCW, PrismHR LIVE), and self-serve digital commerce. The company is privately held and founder-owned, with no disclosed external funding.

Name

Marketing All Day

Legal name

Marketing All Day

Website

https://marketingallday.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Marketing All Day is a specialized growth agency and HCM Growth PaaS software provider serving payroll, HR, and HCM SaaS vendors and the 200+ UKG Ready reseller network, combining CRM/marketing automation tools with UKG-specific content assets, Integration Pass data sync, and verticalized professional services.

Ownership category

akta.pro rank

Product category

HCM Growth Software Platform

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

akta.pro secondary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Payroll marketing software
• HCM growth platform
• UKG partner services
• Payroll lead generation
• HR sales enablement

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. HCM Growth PaaS Subscriptions: Recurring subscription revenue from the HCM Growth Platform as a Service which includes CRM, marketing, sales, and service modules. Partners pay for access to the platform along with campaign creation and implementation services.
2. Integration Pass Subscriptions: Monthly and annual subscription revenue from the Integration Pass product that synchronizes UKG and Zoho data. Offered at $475/month (monthly plan) or $399/month (annual plan).
3. Marketing & Sales Services: Professional services revenue including campaign creation, campaign implementation, lead generation, lead qualification, sales training, and sales outsourcing for payroll and HCM partners.
4. GIF Bundles and Digital Assets: One-time product sales of animated GIF bundles for UKG Ready modules (Payroll, HR, TLM, Benefits, Performance) and collateral packs (HCM Buyer Resources, HCM Core Solutions Spotlights). Sold as bundles ($1,275-$1,525) or individual items ($67.50-$300 per piece).
5. UKG Partner Training: One-time purchase training packages for UKG Ready Partner Network covering 12+ module topics. Each training package includes access to the training recording, PowerPoint presentation, and 20 minutes of consulting time with Nephele Consulting Services. Offered at $395 per training package.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Marketing All Day operates an HCM Growth Platform as a Service (PaaS) that combines CRM, marketing automation, sales pipeline management, and customer service functionality tailored for payroll, HR, and benefits SaaS providers, alongside an Integration Pass tool that synchronizes UKG Ready data with HubSpot and Zoho. The firm supplements its software platform with UKG Ready partner-specific products (branded GIF bundles, collateral packs, training packages covering 13+ module topics) and professional services including web design, SEO, social media management, conversion rate optimization, and case study creation exclusively for the payroll and HCM industry.

Product overview

Marketing All Day is a marketing agency and HCM growth platform provider offering the HCM Growth PaaS — a Platform as a Service combining CRM, marketing automation, sales, support, and content management modules — alongside professional services including web design, SEO, social media management, and CRO. The company also provides a suite of UKG Ready partner tools including Integration Pass for data synchronization (UKG to HubSpot and Zoho), 13+ training packages covering UKG/Kronos modules, and digital marketing assets (GIF bundles and customizable collateral). The portfolio is organized around the core HCM Growth PaaS platform supplemented by professional services and partner-specific tools for the UKG/UKG Ready reseller channel.

Differentiator

Problem solved

Functional benefit

Brands

• Integration Pass: Data synchronization tool that connects UKG and Zoho/HubSpot platforms, allowing recurring data syncs to keep customer records up-to-date for marketing, sales, and service initiatives.
• HCM GIF Bundles
• UKG Ready Partner Collateral

Products and services

• HCM Growth PaaS (Platform as a Service) Unified Platform as a Service for HCM, payroll, and benefits SaaS providers that combines CRM, marketing automation, sales pipeline management, customer service, and content management to help partners acquire market share, increase adoption, and grow recurring revenue.
• Integration Pass Data synchronization tool connecting UKG Ready with HubSpot and Zoho CRM, enabling recurring automated data syncs up to once daily to maintain up-to-date customer records for marketing, sales, and service initiatives.
• UKG Ready Partner Training Packages Training programs for UKG Ready/Kronos resellers covering 13+ module topics including General Ledger, ACA Manager, Applicant Tracking, Middleware, Benefit Enrollment, Accruals, Performance Management, Advanced Scheduler, Leave & Attestation, Onboarding/Offboarding, Compensation & Position Management, and Succession Planning. Each package includes the training recording, PowerPoint slides, and consulting time with Nephele.
• UKG Ready GIF Bundles Animated GIF bundles for UKG Ready partners covering Dashboard, Payroll, TLM (Time & Labor Management), HR, Benefits, and Employee Performance modules, customizable with company branding for use in emails, social media, and presentations.
• UKG Ready Partner Collateral Sales and marketing collateral packages for UKG Ready resellers including the HCM Buyer Resources pack and HCM Core Solutions Spotlights pack, customizable with company branding.
• Web Design and Development Services Website design and development services for payroll and HR companies, focused on attracting target market traffic and generating leads through responsive, conversion-optimized web design.
• Search Engine Optimization (SEO) Services SEO services for HCM and HR companies that increase website traffic by improving organic rankings on Google and Bing through on-page and off-page tactics, keyword research, content strategy, link building, and technical SEO.
• Social Media Management Services Social media management services for HCM companies leveraging 10+ years of industry experience to create promotional, educational, and engaging content that drives traffic and generates HR leads.
• Conversion Rate Optimization (CRO) Services CRO services focused on optimizing landing pages, forms, lead flows, and chat bots to convert more website visitors into qualified leads for HCM organizations.
• Case Study Creation Service Service for creating case studies that showcase partner success stories and HCM growth outcomes.
• UKG Marketing Collateral Rebranding and Customization Service for rebranding and customizing UKG Ready Partner sales and marketing materials with company logos, colors, fonts, and contact information.

Quantifiable outcome

• Companies working with Marketing All Day can expect to expand market share, increase adoption rates, and grow recurring revenue through the HCM Growth PaaS.
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• UKG (formerly Kronos)coreChannel Partner/ Reseller/ DistributorMarketing All Day is an authorized UKG Ready Partner that provides marketing materials, branded GIF bundles, collateral packs, training content, and integration tools (Integration Pass) exclusively for the UKG Ready Partner Network. The company has created animated product demos, sales collateral, and training materials for UKG resellers across Payroll, HR, TLM, Benefits, and Performance modules. UKG (formerly Kronos/Ultimate Software) is a major HCM technology provider with 200+ channel partners.
• HubSpotcoreTechnology or IntegrationHubSpot is integrated into Marketing All Day's HCM Growth PaaS as the CRM and marketing automation platform. Integration Pass connects UKG data directly to HubSpot properties, enabling marketing, sales, and service initiatives. The company is a HubSpot user and offers HubSpot-based solutions to its partners.
• ZohocoreTechnology or IntegrationIntegration Pass synchronizes customer data from UKG to Zoho, supporting recurring data syncs up to once daily. The integration eliminates the need for manual exports and imports, keeping Zoho records up-to-date for marketing, sales, and service operations.
• Nephele Consulting ServicescoreImplementation/ SI/ Consulting PartnerNephele Consulting Services partnered with Marketing All Day to deliver a series of Kronos/UKG training sessions aimed at enhancing UKG Ready Partner implementation and support skillsets across core platform modules. Training packages include access to recordings, PowerPoint presentations, and 20 minutes of consulting time with Nephele. Nephele provides the training expertise while Marketing All Day handles distribution and marketing to UKG partners.
• boomer-profsminorChannel Partner/ Reseller/ DistributorAn independent payroll provider partner referenced in Marketing All Day's partnership overview materials as an example of the types of companies the agency serves.
• Independent Payroll Providers Association (IPPA)minorGTM or Marketing PartnerMarketing All Day actively participates in and markets at IPPA events including the IPPA Spring Summit, IPPA Owners & Executives Strategic Retreat, and IPPA Sales & Marketing Conference. IPPA is a major industry association for independent payroll providers.
• The Payroll Group (TPG)minorGTM or Marketing PartnerMarketing All Day participates in TPG Annual Conferences and connects with TPG service bureau members. TPG is an association of payroll service bureau leaders serving as a networking and education platform.
• CBIZ Human Capital ManagementminorChannel Partner/ Reseller/ DistributorCBIZ Human Capital Management is a UKG partner that used Marketing All Day's video production services for internal team communications. CBIZ HCM is a professional services firm providing payroll and HCM solutions.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• New Breed: HubSpot solutions partner providing B2B revenue marketing services including demand generation, sales enablement, and CRM. Comparable as a HubSpot-anchored growth agency with a comparable mix of platform-enabled services for B2B software clients.
• DemandGen: B2B marketing agency focused on demand generation, content, and marketing technology for technology and SaaS clients. Comparable in its full-funnel, technology-stack-aware approach to B2B SaaS growth marketing.
• Heinz Marketing: B2B marketing agency specializing in sales and marketing alignment for technology and SaaS clients. Comparable in its focus on pipeline, demand generation, and revenue outcomes for vertical software companies, paralleling Marketing All Day's positioning around market share, adoption, and recurring revenue.
• SmartBug Media: HubSpot elite solutions partner operating as a full-service B2B inbound marketing agency with a similar services-plus-platform business model. Directly comparable as a CRM/marketing agency that monetizes HubSpot-centric growth engagements, much like Marketing All Day's HCM Growth PaaS.
• Aptitude 8: HubSpot elite solutions partner specializing in CRM implementation, integrations, and managed services. Comparable as a HubSpot-centered partner that monetizes CRM strategy, configuration, and ongoing support — the same operational pattern Marketing All Day uses with its HCM Growth PaaS and Integration Pass.
• Single Grain: Digital marketing agency serving B2B SaaS and technology clients with SEO, content, and paid media services. Comparable in its SaaS-buyer focus and integrated demand-generation offering that overlaps with Marketing All Day's web, SEO, and social services.
• Refine Labs: B2B marketing agency focused on demand generation and brand-driven growth for technology companies. Comparable as a specialist B2B agency with a content-and-channel-led growth model aimed at SaaS and tech buyers.
• Kuno Creative: B2B inbound marketing agency and HubSpot partner serving technology and industrial clients. Comparable as a content-driven growth agency that combines creative services with HubSpot-centered execution, similar to how Marketing All Day layers services on top of its PaaS.
• Square 2 Marketing: B2B marketing agency focused on revenue growth for mid-market and technology companies. Directly comparable as a full-service growth agency with a similar emphasis on integrated marketing, sales enablement, and CRM-driven outcomes for software buyers.

Broad incumbents

• HubSpot: Underlying CRM and marketing automation platform that powers Marketing All Day's HCM Growth PaaS and Integration Pass. HubSpot is a broader incumbent in the same marketing/CRM technology stack and represents both a core dependency and a competitive reference point for Marketing All Day's platform.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MarketingAllDay
• LinkedInlinkedin.com/company/marketing-all-day

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing All Day