Edge Partnerships

What Edge Partnerships does

Edge Partnerships LLC is a privately held, woman-owned full-service marketing, public relations, branding, media, event, and association management agency headquartered in Lansing, Michigan, with additional offices in Marquette and Chicago. Founded in 2007 by CEO Lorri Rishar Jandron, a 30-year communications veteran, the firm serves government (state, county, municipal), nonprofit, association, education, healthcare, and select enterprise clients across Michigan. Named engagements span Eaton County, the City of Ann Arbor, the Lansing Housing Commission, the Michigan Department of Education, the Food Bank Council of Michigan, the Michigan Chamber, the Michigan Film Industry Association, Farm Bureau Insurance of Michigan, and the Ingham County Health Department, among others, with deliverables including strategic marketing, branding, creative design, earned and paid media, crisis communications, event planning, fundraising, and full association administration.

The agency's service portfolio comprises six core offerings (Strategic Marketing & Research, Public Relations & Social Management, Branding & Creative Design, Traditional & Digital Media Planning, Event Planning & Fundraising, and Association Management) augmented by front-end web design, short-format video, sponsor identification, and the proprietary ADedge media planning and monitoring tool. Edge Events operates as a dedicated sub-brand for event planning and fundraising, while strategic partnerships with the Michigan Association of Broadcasters and the Michigan Press Association provide media buying leverage. The technology stack is execution-oriented (campaign workflow, creative production, media trafficking) rather than data- or AI-driven; no AI/ML capabilities, APIs, or proprietary models are disclosed.

The firm operates a B2B professional services model, generating revenue through project-based fees, retainer arrangements, and multi-year contracts won via competitive RFP processes for government clients and direct/relationship-based sales for associations, nonprofits, and enterprise accounts. Go-to-market is sales-led and regionally concentrated in Michigan, with no disclosed pricing tiers, no public revenue figures, and no outside institutional funding. The team is approximately 10 people, led by Rishar Jandron alongside VP Danielle Lenz and CCO Aaron Pumfery, and the firm has accumulated regional and national recognition including Inc. 500/5000, Michigan Top 50 Company to Watch, and the 2025 Woman-Owned Business of the Year award.

Name

Edge Partnerships

Legal name

Edge Partnerships LLC

Website

https://edgepartnerships.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Edge Partnerships is a woman-owned, full-service marketing, public relations, branding, media, event, and association management agency based in Lansing, Michigan, serving government, nonprofit, association, education, healthcare, and enterprise clients primarily across Michigan with offices in Marquette and Chicago.

Ownership category

akta.pro rank

Product category

Marketing & Public Relations Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Marketing communications services
• Public relations agency
• Media planning services
• Event planning fundraising
• Association management services

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Marketing & PR Consulting: Full-service agency providing strategic marketing, public relations, branding, creative design, media planning, event planning, and association management services. Revenue generated through project-based fees, retainer arrangements, and service contracts with government, nonprofit, and association clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Edge Partnerships is a full-service marketing, communications, public relations, and events agency that sells strategic marketing and research, PR and social media management, branding and creative design, traditional and digital media planning, event planning and fundraising, and association management to government entities, nonprofits, associations, education organizations, and select enterprises. The agency supports these services with in-house creative, digital, and video production capabilities plus its proprietary ADedge media planning and monitoring software.

Product overview

Edge Partnerships is a full-service marketing, communications, PR, and events agency offering a comprehensive suite of services. The core offering consists of Strategic Marketing & Research, Public Relations & Social Management, Branding & Creative Design, Traditional & Digital Media Planning, Event Planning & Fundraising, and Association Management. These services are supported by proprietary tools (ADedge for media planning/monitoring), digital capabilities (Front-End Web Design, Short-Format Video), and specialized offerings (Sponsor Identification). The agency primarily serves government clients, nonprofits, associations, and Michigan-based organizations, with a focus on integrated marketing campaigns that combine traditional and digital tactics.

Differentiator

Problem solved

Functional benefit

Brands

• Edge Events: A division of Edge specializing in event planning and fundraising, handling conferences, private corporate events, multi-day conferences, anniversary milestones, and live auctions.

Products and services

• Strategic Marketing & Research

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered key partner and notable partnership.

• Michigan Association of Broadcasterskey partnerGTM or Marketing PartnerStrategic partnership for media buying and planning services. Edge has partnership arrangements with Michigan Association of Broadcasters and Michigan Press Association for media purchasing and placement services.
• Michigan Press Associationkey partnerGTM or Marketing PartnerStrategic partnership for media planning and advertising placement services. Edge leverages these partnerships for media buying power and pricing for client campaigns.
• Farm Bureau Insurance of Michigannotable partnershipStrategic or Co-development PartnerEdge facilitated partnership between Food Bank Council of Michigan and Farm Bureau Insurance to address food insecurity in Michigan. Farm Bureau's for-purpose cause is ending childhood hunger, resulting from Edge's introduction of the two organizations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FleishmanHillard: Global public relations and integrated marketing agency with strong healthcare, government, and association sector expertise. Larger-scale competitor for the same client types Edge serves.
• Ketchum: Global public relations firm (part of Omnicom) with public-sector, nonprofit, and healthcare practices. Competes for the same category of integrated communications RFPs at larger scale and with broader capabilities.
• Edelman: Global public relations and communications firm with a large public affairs and nonprofit practice. Competes for larger government and association accounts that Edge also pursues, with substantially broader scale.
• Weber Shandwick: Global public relations firm with significant public-sector, healthcare, and association practices. Competes for large state government and national nonprofit engagements as a broader portfolio player.

Direct peers

• Brogan & Partners: Michigan-based full-service branding, advertising, and digital marketing agency with public-sector and corporate clients. Comparable in service breadth and Midwest mid-market positioning.
• Franco Public Relations: Detroit-area public relations and integrated communications agency serving corporate, nonprofit, and public-sector clients. Comparable in service mix, Midwest footprint, and regional client base.
• Martin Waymire: Michigan-based public affairs, public relations, and association management firm. Directly competes for state agency, association, and nonprofit communications engagements in the same geography.
• Lambert: Detroit-based integrated communications, public relations, and marketing agency. Comparable in service breadth (PR, creative, public affairs, association management) and Midwest regional focus.
• M3 Group: Lansing-based branding, PR, and advertising agency serving Michigan government, association, and corporate clients. Comparable full-service offering and regional public-sector focus.
• Truscott Rossman: Lansing-based integrated public relations, public affairs, and advertising firm with a strong Michigan government and association practice. Directly comparable to Edge in geography, full-service model, and government/nonprofit client mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EdgePartnership
• YouTubeyoutube.com/user/EdgePartnerships
• Facebookfacebook.com/EdgePartnership
• LinkedInlinkedin.com/company/edge-partnerships
• Instagraminstagram.com/edgepartnerships

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edge Partnerships