Media Direct

What Media Direct does

Media Direct, Inc. is a privately held multi-channel digital marketing platform headquartered in Deerfield Beach, Florida, founded in 2008 by Scott O Hirsch. The company self-describes as a 'multi-channel informediary with unique data and proprietary technologies' and operates customer acquisition and retention programs for national brands through integrated digital marketing campaigns. Its core product portfolio centers on three data-anchored channels: Permission-Based Email (access to nearly 300 million consumer email addresses with demographic, geo, income, political affiliation, marital status, and interest targeting plus a proprietary 13-point data delivery process), Permission-Based Mobile (SMS marketing to over 80 million mobile subscribers with provider and demographic filters), and B2B Data (40+ million contacts at 19+ million business locations, segmented by company attributes and job title). Adjacent offerings include Data Appending, SEO Services, Reputation Management, a Mobile Advertising Network (over 5 billion monthly impressions across 2,000+ publishers), in-house Creative Services, and custom App Development for iOS and Android.

The underlying platform combines data sourcing, in-house creative, campaign execution, and last-mile delivery for both B2C and B2B clients, with the database assets and the 13-point delivery process described as the principal proprietary components. There is no public API, SDK, or disclosed AI/ML layer; technology differentiation is framed around data scale, deliverability process, and integrated multi-channel execution rather than algorithmic optimization. Distribution is direct sales via Insertion Orders, with the company also able to purchase inventory from third-party Partner Networks at its discretion when fulfilling client IOs.

The revenue model is built on quote-based, multi-year Insertion Order contracts. Revenue streams include marketing campaign fees (transaction-fee style, defined per campaign by IO), managed permission-based email services, mobile advertising inventory, creative design work (professional services), and data appending services (professional services). Primary customer segments are National Brands seeking acquisition and retention, B2B companies targeting decision makers, and Political Campaigns promoting messaging via permission-based email. Named enterprise customers include Chevy and a set of large brand clients represented on the website; geographic scope is stated as worldwide but operating evidence is concentrated in the United States.

Name

Media Direct

Legal name

Media Direct, Inc.

Website

https://mediadirect.co

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Media Direct is a privately held multi-channel digital marketing platform founded in 2008 in Deerfield Beach, FL, providing permission-based email, permission-based mobile, B2B data, mobile advertising, and supporting services to national brands, B2B companies, and political campaigns via proprietary databases and multi-year Insertion Order contracts.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industries

SMS & Mobile Direct Marketing Services (BPAFAKAI), Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Digital marketing services
• Permission based email
• Permission based mobile
• B2B data solutions
• Mobile advertising network

Headquarters

HQ city

Deerfield Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketing Campaigns: Revenue generated through paid advertising campaigns coordinated on behalf of clients. Campaigns include various digital media types (email, banners, video, display ads, programmatic) with pricing based on Insertion Orders defining campaign scope, targeting, and volume.
2. Creative Services: In-house creative design services including email creative, logos, websites, brochures, and other marketing materials created for clients.
3. Data Appending Services: Services to acquire and append email addresses and contact information to existing customer databases, enabling clients to re-engage past leads and customers.
4. Permission-Based Email Marketing: Supply of email data, creation of emails, and delivery services for permission-based marketing campaigns reaching consumers.
5. Mobile Advertising: Mobile banner advertising network delivering ad impressions across publisher sites, with over 5 billion mobile ad impressions per month capacity.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Media Direct operates as a multi-channel digital marketing informediary that plans, executes, and manages marketing campaigns on behalf of brands and B2B clients. Its core deliverables are permission-based email marketing, permission-based mobile (SMS) marketing, B2B contact data licensing, data appending, mobile banner advertising, SEO, reputation management, custom app development, and creative design services. The company monetizes proprietary databases of nearly 300 million consumer email addresses, 40+ million B2B contacts, and 80+ million mobile subscribers to drive customer acquisition and retention campaigns.

Product overview

Media Direct is a multi-channel digital marketing platform and informediary that provides an integrated suite of permission-based marketing services. The core product portfolio centers on Permission Based Email and Permission Based Mobile marketing, supplemented by B2B Data solutions. These are supported by add-on modules including Data Appending Services, SEO Services, Reputation Management, Mobile Advertising Network, App Development, and Creative Services. The platform offers complete in-house capabilities including data sourcing, creative design, campaign execution, and delivery, with a proprietary 13-point delivery process for email and access to databases of nearly 300 million email addresses and 80 million mobile subscribers.

Differentiator

Problem solved

Functional benefit

Products and services

• Permission Based Email Permission-based email marketing service that lets businesses run targeted consumer campaigns with demographic, geographic, income, and interest-based segmentation. Designed for brands and agencies seeking compliant, high-deliverability email campaigns.
• Permission Based Mobile Permission-based SMS mobile marketing service for reaching consumers on handheld devices to drive sales, brand introductions, and updates. Targets 80+ million mobile subscribers with attributes including age, gender, ethnicity, wireless carrier, and tech-savviness.
• B2B Data B2B contact database providing 40+ million contacts across 19+ million business locations, with targeting by geography, business name, company type, employee count, and job title to reach decision-makers.
• Data Appending Services Service that acquires and appends email addresses and contact data to existing customer databases, enabling clients to re-engage past leads and customers.
• SEO Services Search engine optimization service that improves search rankings, brand awareness, and online visibility, with monthly reporting and competitive keyword analysis.
• Reputation Management Reputation management service that counters negative online reviews by flooding the market with positive content, protecting against lost sales caused by poor online reputation.
• Mobile Advertising Network Mobile banner advertising network delivering ad impressions across 2,000+ publisher sites, with 5+ billion mobile impressions per month capacity and location targeting from national to zip code level.
• App Development Custom mobile application development for Apple iOS and Android, building interactive apps for ecommerce, lead generation, and online demos with cross-platform compatibility.
• Creative Services In-house creative design service producing email creatives, logos, websites, brochures, and other marketing collateral, designed to be mobile-device compatible.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zeta Global: Data-driven multi-channel marketing platform combining consumer data, email, mobile, and programmatic media buying. Closely comparable to Media Direct's permission-based email, mobile, and data-driven approach at a much larger scale.
• Klaviyo: Email and SMS-first marketing automation platform focused on consumer brands. Directly comparable to Media Direct's Permission Based Email and Permission Based Mobile offerings, but with a modern SaaS product layer.
• Iterable: Cross-channel marketing platform spanning email, mobile push, SMS, and in-app messaging. Comparable to Media Direct's multi-channel campaign offering and similar mid-market/enterprise brand customer base.
• ActiveCampaign: Email marketing automation and CRM platform for SMB and mid-market customers. Overlaps directly with Media Direct's permission-based email and B2B customer acquisition use cases.
• ZoomInfo: B2B contact and company data platform with targeting by job title, company size, and geography. Highly comparable to Media Direct's B2B Data product offering 40M+ contacts across millions of locations.
• Demandbase: B2B marketing and account-based marketing data and platform. Directly comparable to Media Direct's B2B Data and segmentation capabilities for reaching decision makers at scale.
• AdRoll: Multi-channel digital advertising platform spanning display, video, mobile, and email retargeting. Comparable to Media Direct's mobile advertising network and programmatic display/video offerings.
• LiveIntent: Email advertising and identity resolution platform monetizing publisher email audiences. Comparable to Media Direct's permission-based email monetization model and data-driven email ad delivery.

Broad incumbents

• HubSpot: Full-suite marketing, sales, and CRM platform with email, SEO, and content tools. Overlaps with Media Direct's email, SEO, and creative services but serves a much broader portfolio of customer needs.

Emerging players

• Validity: Email deliverability, data quality, and analytics platform. Overlaps with Media Direct's 13-point data delivery process and email hygiene value proposition, though focused on software rather than managed services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Direct