Holistic Wellness

What Holistic Wellness does

Holistic Wellness, LLC, operating under the DBA "Dr. Kate Naumes | Naturopathic and Functional Medicine," is a privately held single-practitioner naturopathic telehealth clinic founded in 2011 and based in Bend, Oregon (with a registered privacy office in Dallas, Texas). The practice is led by Dr. Kate Naumes, a licensed Naturopathic Doctor (Oregon), NAMS Certified Menopause Practitioner, and ND-Midwife, who delivers personalized women's hormone health consultations across the full hormonal life cycle — from menarche through postmenopause — covering menstrual irregularities, PCOS, endometriosis, pre-conception and fertility optimization, pregnancy and postpartum support, and perimenopause/menopause management. Patient testimonials highlight quantifiable outcomes such as FSH improvements from 18.4 to 8.4 over four months during IVF preparation and rapid conception following personalized hormone support.

The business operates on a fee-for-service model with no insurance billing, delivered via telehealth using the Jane App scheduling platform, which removes geographic friction subject to state licensure (currently Oregon). The core product is the personalized naturopathic consult; a secondary revenue stream consists of approximately 13 condition-specific digital meal plans (postpartum, gestational diabetes, breast health, each trimester, PCOS, fertility, fibroids, cervical health, menstrual optimization) sold at $200 each as standalone products. Technology is minimal and non-proprietary: WordPress website (naumesnd.com), Jane App for booking, and standard social channels (X, Instagram, Pinterest, YouTube, Vimeo) plus a 271-page blog content library that functions as a top-of-funnel acquisition asset.

Go-to-market is sales-led and content-driven rather than performance-marketing heavy; the practice relies on organic search, social media, podcast appearances (e.g., "Always Another Way"), an email newsletter, and selective local partnerships such as the March 2026 collaboration with Meraki Salon + Studio for in-person hormone health education events. Customer base is B2C long-tail individual patients with no enterprise or institutional contracts, and customer testimonials indicate multi-year longitudinal engagements. There is no external funding, no parent company, and the practice is fundamentally constrained by Dr. Naumes's clinical capacity, which caps throughput and limits scalability absent provider expansion or productization.

Name

Holistic Wellness

Legal name

Holistic Wellness, LLC

Website

https://naumesnd.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Holistic Wellness is a privately held, single-practitioner telehealth naturopathic clinic led by Dr. Kate Naumes, serving women across all hormonal life stages — from menarche through postmenopause — with personalized consultations plus condition-specific meal plans on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

Naturopathic Women's Health Services

NAICS

Offices of Physicians (6211)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Women’s Wellness & Hormone Lifestyle Coaching (Non-Clinical) (HSADAGAI)

akta.pro secondary industries

Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK), Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI)

Keywords

• Women's health services
• Naturopathic consultations
• Telehealth medicine
• Hormone health care
• Fertility wellness

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Consultation Services: Fee-for-service naturopathic consultations provided via telehealth. The practice operates as a fee-for-service model where disclosure of health information for payment purposes is described as exceedingly rare, indicating direct patient payment for services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Holistic Wellness is a private naturopathic medicine practice led by Dr. Kate Naumes, ND, providing personalized telehealth consultations focused on women's hormone and menstrual cycle health across all hormonal life stages, from first period through postmenopause. The practice also sells standalone meal plans supporting fertility, pregnancy, postpartum, PCOS, fibroids, and related women's health conditions on a fee-for-service basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Naturopathic Women's Wellness Consultations Personalized naturopathic consultations for women covering hormone health, menstrual cycle, fertility, pregnancy, postpartum, perimenopause, and menopause. Delivered via telehealth.
• Hormone & Menstrual Cycle Health Services Clinical services addressing menstrual cycle irregularities, hormone imbalances, fatigue, mood changes, and weight fluctuations.
• Endometriosis & PCOS Management Specialized naturopathic care for endometriosis and PCOS, guiding patients toward reduced menstrual pain, healthier cycles, and improved fertility outcomes.
• Pre-conception & Fertility Care Naturopathic fertility support helping women optimize health and prepare for conception through nutrition, lifestyle, and hormone balancing.
• Pregnancy & Postpartum Support ND-Midwifery consulting services supporting women during pregnancy alongside their birth care provider, including postpartum care and recovery.
• Perimenopause Care Comprehensive perimenopause management including nutrition guidance, body composition support, and hormone therapy options for midlife transition.
• Telehealth Consultations Virtual healthcare consultations via telehealth platform, allowing Dr. Naumes to work with patients remotely. Scheduling through Jane App booking system.
• Postpartum Meal Plan 7-day research-based postpartum meal planning package with calcium, vitamin D, B12, and iron-rich recipes and grocery lists supporting postpartum recovery and breast milk quality. Gluten and cow-dairy free.
• Gestational Diabetes Meal Plan Low glycemic, low-starch, antioxidant-rich, anti-inflammatory meal plan designed to balance blood sugar and help manage or reduce risk of gestational diabetes. Gluten and cow-dairy free.
• Breast Health Meal Plan Low glycemic, carotenoid-rich, sulforaphane-rich, fiber-rich, omega-3 rich meal plan built around nutrients known to help prevent breast cancer. Gluten and cow-dairy free.
• 3rd Trimester Meal Plan Meal plan aimed at supporting energy for labor, blood clotting, high-quality breast milk, optimal iron status, and gestational diabetes prevention (75-100g protein/day). Gluten and cow-dairy free.
• 2nd Trimester Meal Plan Second trimester meal plan with calcium, omega-3, zinc/iron/folate-rich foods and fermented foods for baby's nervous system and bone growth. Gluten and cow-dairy free.
• Pre-Conception Meal Plan Pre-conception meal plan with nutrient-dense dishes and reduction/elimination of alcohol, including fermented foods. Gluten and cow-dairy free.
• 1st Trimester (Moderate-Severe Nausea) Meal Plan First trimester meal plan with iron, folate, choline, vitamin B6-rich foods and spices known to help reduce pregnancy-related nausea.
• 1st Trimester (Zero-Mild Nausea) Meal Plan First trimester meal plan with iron, folate, choline, vitamin B6-rich foods to nourish the body and reduce nausea. Gluten and cow-dairy free.
• Polycystic Ovarian Syndrome (PCOS) Meal Plan Low glycemic, low starch, antioxidant-rich, magnesium-rich, soy-free, refined sugar-free meal plan designed for women with PCOS. Gluten and cow-dairy free.
• Fertility Meal Plan (trying to conceive for 6 months or more) Nutrient-dense fertility meal plan for women who have been trying to conceive for 6 months or more; includes daily fermented foods.
• Uterine Fibroids Meal Plan Low glycemic, vitamin D-rich, high fiber, anti-inflammatory meal plan high in cruciferous vegetables, minimizing caffeine and alcohol. Gluten and cow-dairy free.
• Optimizing Menstrual Cycles Meal Plan

Quantifiable outcome

• Patient testimonial reports FSH levels improved from 18.4 to 8.4 after working with Dr. Naumes for IVF preparation
• +2 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Meraki Salon + StudiominorStrategic or Co-development Partner · 14 March 2026Local collaboration for women's hormone health education events. Meraki Salon + Studio hosts educational events in Roscoe, Illinois featuring Holistic Wellness practitioners discussing hormonal changes in women in their 30s and 40s.

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Direct peers

• Parsley Health: Telehealth-first functional medicine practice addressing root-cause women's health issues including hormone imbalance, fertility, perimenopause, and gut health. Comparable to Dr. Naumes in modality (naturopathic/functional medicine) and women's hormone focus, but operates at significantly larger scale and with insurance partnerships.
• Midi Health: Telehealth clinic specializing in perimenopause and menopause care for women, combining evidence-based treatment with hormone therapy and lifestyle coaching. Direct competitor in the women's midlife hormone niche that Dr. Naumes targets via her NAMS-certified menopause practice.
• Elektra Health: Virtual women's health platform focused on menopause and midlife care, offering telehealth visits, education, and community. Overlaps with the practice's perimenopause and postmenopause services via telehealth delivery and women's hormone specialization.
• Dr. Jolene Brighten: Solo-practitioner-style women's hormone and functional medicine brand focused on birth control recovery, PCOS, endometriosis, fertility, and thyroid health. Highly comparable in mission, content-led acquisition, and direct-to-patient women's hormone focus.
• Dr. Aviva Romm: Midwife and Yale-trained MD practicing women's hormonal, thyroid, and adrenal health with a strong focus on root-cause and lifestyle medicine. Closely comparable practitioner model, women's hormone scope, and content-driven patient acquisition.
• Lara Briden: Naturopathic doctor specializing in period health, PCOS, and hormone balancing, with international consulting and a content-led brand. Directly comparable naturopathic modality and women's hormone/cycle health focus, with similar content and digital product extension.

Emerging players

• Caraway Health: Telehealth clinic serving women in their 20s and 30s with hormonal, mental, and reproductive health care. Comparable virtual women's hormone care model aimed at a younger demographic, partially overlapping with the practice's PCOS, cycle, and fertility offerings.

Broad incumbents

• Tia: Women's health primary care provider combining in-person and virtual care across gynecology, mental health, and primary care. Adjacent women's health competitor with much larger scope and brick-and-mortar footprint; competes for the same women's health consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/katenaumesnd
• YouTubeyoutube.com/channel/UCkKzpX3a_dAYvwdo92Tswkg
• Instagraminstagram.com/healthyhormonedoctor
• Pinterestpinterest.com/katenaumesnd/_created
• Facebookfacebook.com/katenaumesnd
• LinkedInlinkedin.com/company/holistic-wellness-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holistic Wellness