Electrical Marine Co.
Electrical Marine Co. is a Phuket-based, founder-owned company founded in 1991 that sells, installs, repairs, and maintains marine electrical systems and distributes premium marine electronics brands across Thailand for yacht owners and marine service providers.
- Company typePrivate
- Founded1991
- HeadquartersPhuket, Thailand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Electrical Marine Co. does
Electrical Marine Co., Ltd. is a Phuket, Thailand-based marine electrical services and equipment distribution company, founded in 1991 by UK-qualified electrical engineer Damian Barrett. The company sells, installs, repairs, and maintains electrical systems for yachts and boats, operating as an authorized distributor across Thailand for at least seven premium marine brands — Simrad, B&G, Mastervolt, Northern Lights/Technicold, KVH, Navionics, and VETUS — covering chartplotters, autopilots, fishfinders, sailing instruments, battery chargers, marine generators, satellite TV, electronic charts, and related accessories.
Its core technical capability is marine electrical systems integration, including NMEA 2000 networking, C-Zone digital switching, and full vessel electronics outfitting (navigation equipment, chart plotters, marine generators, and complete rewiring). The team is warranty-trained across the represented brands, and the company emphasizes in-house training to maintain technical currency with industry trends. The product catalog spans from small cables (around ฿4,000) to complete chartplotter packages with radar (over ฿223,000), with bulk-order discounts available on the e-commerce storefront.
The business runs a dual revenue model: unit-priced hardware sales through the electrical-marine.com online shop, and contact-quoted professional services for yacht maintenance, repairs, new installations, electrical surveys, and complete rewires. Customers are primarily commercial and recreational yacht owners in Thailand, with a secondary segment of marine service businesses seeking authorized equipment supply. The company is privately held, founder-operated, and serves the entire Thai market from its single Phuket base, with no disclosed external funding or institutional investment.
Electrical Marine Co. firmographics
Firmographics- Name
- Electrical Marine Co.
- Legal name
- Electrical Marine Co., Ltd.
- Website
- https://electrical-marine.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Electrical Marine Co. is a Phuket-based, founder-owned company founded in 1991 that sells, installs, repairs, and maintains marine electrical systems and distributes premium marine electronics brands across Thailand for yacht owners and marine service providers.
- Ownership category
- akta.pro rank
Electrical Marine Co. industry classification
Industry- Product category
- Marine Electrical Services and Supplies
- NAICS
- Ship Building and Repairing (336611), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Ship & Boat Building & Repairing (3730), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL)
- akta.pro secondary industries
- Electrical Engineering & Power Distribution (Generation, Switchboards, Cabling, Lighting) (IMAJAGAF), Marine Power Generation & Energy Storage (Generators, Batteries, UPS) (IMAJAJAB)
Keywords
Where Electrical Marine Co. is headquartered
LocationHeadquarters
- HQ city
- Phuket
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Electrical Marine Co. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Marine Equipment Sales: Sale of marine electrical equipment including navigation systems, chart plotters, fish finders, radar systems, autopilots, VHF radios, transducers, and related marine electronics from brands such as Simrad, B&G, Mastervolt, Northern Lights, KVH, Navionics, and VETUS.
- Marine Electrical Services: Professional yacht maintenance, repairs, new installations, and complete rewiring services for commercial and recreational vessels. Services include electrical surveys, rewiring, and installation of electronics systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual marine electronic products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Electrical Marine Co. product offering
Product offeringCore offering
Electrical Marine Co. sells, installs, repairs, and maintains marine electrical systems for yachts and boats. Operating as authorized distributor and warranty-trained service provider for major marine electronics brands including Simrad, B&G, Mastervolt, Northern Lights, KVH, Navionics, and VETUS, the company combines an e-commerce product shop with on-site yacht electrical services such as surveys, rewiring, new installations, and complete system outfitting throughout Thailand.
Product overview
Electrical Marine Co. is a Phuket, Thailand-based marine electrical supplies and services company established in 1991. They operate as authorized distributors and service providers for multiple marine electronics brands, offering both products and installation/maintenance services. Their product portfolio includes Simrad marine chartplotters, fishfinders, autopilots, sonar modules, and radar systems; B&G sailing electronics including Vulcan chartplotters, Triton² instrument displays, Zeus³S navigation systems, H5000 Hydra instrument packs, HALO20+ radar, and V20S VHF radios; Mastervolt battery chargers and power solutions; plus related accessories such as wind sensors, masthead units, cables, AIS transponders, and rudder feedback units. The company also offers marine generator products from Northern Lights/Technicold, KVH satellite TV systems, and VETUS marine systems. Their service offerings include yacht electrical surveys, rewiring, new installations, and authorized Simrad Commercial service and distribution. As a distributor/reseller rather than manufacturer, they source products from these brand partners and provide sales, installation, and warranty support to commercial and recreational yacht customers across Thailand.
Differentiator
Problem solved
Functional benefit
Products and services
- B&G Vulcan 9 Chartplotter 9-inch sailing chartplotter with multi-touch screen, SailSteer, RacePanel features, built-in 10Hz GPS, Wi-Fi, and NMEA 2000 connectivity for coastal cruising and club racing.
- B&G Vulcan 7R Chartplotter 7-inch sailing chartplotter with intuitive multi-touch screen, dedicated sailing features (SailSteer, SailingTime, RacePanel, Laylines), integrated Wi-Fi, and autopilot readiness.
- B&G Zeus 3S 12 Chartplotter with HALO20+ Radar 12-inch sailing chartplotter with SolarMAX IPS touchscreen, radar integration, autopilot integration, and full suite of sailing features including Sailsteer, PredictWind, RacePanel, LayLines and SailingTime.
- Triton² Speed/Depth/Wireless Wind Pack Instrument pack including Triton² Display, DST810 Depth/Speed/Temperature transducer, WS320 Wireless Wind Sensor, and NMEA2000 starter kit for sailing vessels.
- Triton² Autopilot Controller and Display Pack Full-color autopilot display providing sailors with instrument data including Speed, Depth, Wind, Heading, AIS targets, GPS data with optical bonding for all-weather visibility.
- H5000 Hydra Base Pack High-performance sailing instrument system with ultra-fast ARM processors and browser-based setup for cruiser/racer vessels.
- B&G HALO20+ Radar Compact dome radar with up to 60 RPM operation, VelocityTrack Doppler technology, and up to 36 nautical mile range for collision avoidance.
- V20S VHF DSC Marine Radio Class D DSC approved VHF radio with integrated GPS receiver, high contrast display, tri-channel watch, and all international channels support.
- 213 Masthead Unit Wind sensor masthead unit for marine wind measurement and navigation data.
- 608 Networked Wind Sensor Networked wind sensor for marine vessel wind measurement and NMEA 2000 connectivity.
- N2K Wind Mast Cable 20M 20-meter NMEA 2000 wind mast cable for connecting wind sensors to marine networks.
- Simrad S2009 Fish Finder 9-inch Display CHIRP-enabled fish finder with 9-inch portrait display, intuitive keypad operation, high brightness screen, and seamless integration with Simrad multifunction displays for charter and sportfishing vessels.
- Simrad GO9 9" XSE ROW W3-in1 XDCR 9-inch widescreen chartplotter/fishfinder with LED backlight, touchscreen controls, Broadband 3G/4G and Halo radar support, CHIRP sonar, StructureScan HD imaging, ForwardScan sonar, CZone digital switching compatibility, and Mercury Smart Tow integration.
- Simrad GO7 XSR ROW w3-in1 XDCR Compact chartplotter/fishfinder with wireless smartphone/tablet connectivity, CHIRP sonar support, StructureScan HD imaging, and ForwardScan sonar capability.
- Simrad NSX 3007 No Transducer 7-inch SolarMAX HD display chartplotter with C-MAP DISCOVER X/REVEAL X support, Active Imaging CHIRP/SideScan/DownScan, 1kW echosounder capability, GPS, Wi-Fi, and full Simrad ecosystem integration.
- NSS9 evo3S with World Basemap 9-inch SolarMAX IPS display with iMX 8 processor, hybrid touchscreen/keypad control, 1kW CHIRP sonar, integrated GPS, wireless connectivity, TripIntel technology, CZone digital switching, and Mercury Smart Tow support.
- NSS12 evo3S with World Basemap 12-inch high-definition SolarMAX IPS display with iMX 8 processor, hybrid control, integrated GPS and wireless connectivity, TripIntel smart trip planning, SteadySteer autopilot enhancement, and global navigation basemap.
- Sonar Hub Module Only Compact sonar module delivering StructureScan HD and CHIRP sonar technologies for the Simrad NSS/NSE/NSO multifunction display series with plug-and-play networking.
- NAC-3 Autopilot Core Pack Core autopilot system including NAC-3 computer, Precision-9 Compass, and RF-25N rudder feedback unit for rudder-steered boats above 10 meters. Compatible with high-current drive pumps, mechanical drives, and hydraulic linear drives.
- RF25 Rudder Feedback W/ACC (NMEA2000) Medium duty rudder feedback unit with Micro-C interface for NMEA 2000 marine networks, supporting 12-16V operation with IPx6 waterproof rating.
- NAIS-500 Class B AIS with GPS-500 GPS Antenna Compact Class-B AIS transponder with integrated GPS for collision avoidance in shipping lanes and congested ports. Fully waterproof with low power draw and multiple connections.
- Marine Electrical Services Expert yacht maintenance, repairs, new installations, and complete rewiring services for yachts and boats of all sizes. Services include electrical surveys, rewiring, and authorized Simrad Commercial support.
Companies that use Electrical Marine Co.
Customer profileSegments2 records
Ideal customer profiles2 records
Electrical Marine Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Electrical Marine Co. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- MastervoltcoreAuthorized distributor for Mastervolt battery chargers and autonomous power solutions in Thailand. Mastervolt provides electrical energy management, conversion and storage products with power ranges from 300W to 40kW for marine applications.
- Northern Lights/TechnicoldcoreAuthorized distributor for Northern Lights/Technicold yacht and marine generators in Thailand.
- B&GcoreAuthorized distributor for B&G navigation systems - the leading manufacturer of sailing electronics including chartplotters, instruments, and autopilots.
- SimradcoreAuthorized service and distribution partner for Simrad marine chartplotters, autopilots, and entertainment systems for sports fishing boats, motor boats and luxury cruisers. Also distributes BEP and blue seas switches.
- KVHcoreAuthorized distributor for KVH boat and yacht satellite TV systems in Thailand.
- NavionicscoreAuthorized distributor for Navionics electronic charts (C-MAP and Navionics brands) covering Indian Ocean and South China Sea regions.
- VETUScoreAuthorized distributor for VETUS engines, thrusters, tanks, boatbuilding systems and components in Thailand.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Electrical Marine Co. competitors and assessment
Company assessmentDirect peers
- Fisheries Supply: Seattle-based marine retailer serving commercial and recreational vessels with electronics, electrical supplies, and technical services. Comparable as a one-stop shop for marine electrical equipment and associated service expertise in a defined coastal market.
- Imtra: US-based distributor and manufacturer of marine electrical, lighting, and electronic equipment serving yacht and commercial vessel markets. Comparable in its role as a value-added marine electrical specialist combining curated product distribution with technical support and installation services.
- Defender Marine: Large US mail-order and online marine retailer offering marine electronics, electrical components, and accessories. Comparable to Electrical Marine on the product distribution side, with overlap in yacht owners and technical buyers purchasing electrical and navigation gear.
- SVB (Spezialversand Bremen): Europe's largest online marine retailer, headquartered in Bremen, Germany, offering marine electronics, electrical systems, and technical advisory. Comparable on the curated marine electronics distribution model with deep technical content and customer support for yacht owners.
Broad incumbents
- West Marine: Largest US marine retail chain with broad product assortment including electronics, electrical, and safety gear. Comparable as a marine electrical supplier but operates at much larger scale and broader category scope, without Electrical Marine's specialized service-led model.
- MarineMax: Largest US recreational boat and yacht dealer with growing service, brokerage, and finance operations. Comparable at the intersection of yacht sales and after-sales service but operates at vastly larger scale and a broader recreational marine portfolio.
Regional players
- Simpson Marine: Hong Kong-headquartered Asia-Pacific yacht dealer and service group with offices across the region. Comparable as a regional marine services provider supporting yacht owners across Southeast Asia, though with a heavier emphasis on brokerage and new-boat sales.
- Multihull Solutions: Asia-Pacific multihull sales, brokerage, and service company with operations across Australia, New Caledonia, and Thailand. Comparable as a regional marine services provider serving serious yacht owners in the same Southeast Asian cruising geography.
- Boat Lagoon Yachting: Phuket-based yacht dealer, broker, and service provider operating from Boat Lagoon Marina. Directly comparable as a fellow Phuket-headquartered marine service provider serving international yacht owners visiting Thailand's premier yachting hub.
- Lee Marine: Phuket-based international yacht broker and services company specializing in motor yacht sales and charter management. Comparable as a fellow Phuket marine services business supporting visiting and resident yacht owners, though focused more on brokerage than electrical.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Electrical Marine Co. social profiles
Digital presenceElectrical Marine Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electrical Marine Co. leadership team
Management profileNumber of profiles
Profiles1 record
Electrical Marine Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electrical Marine Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electrical Marine Co.
What does Electrical Marine Co. do?
Electrical Marine Co. sells, installs, repairs, and maintains marine electrical systems for yachts and boats. Operating as authorized distributor and warranty-trained service provider for major marine electronics brands including Simrad, B&G, Mastervolt, Northern Lights, KVH, Navionics, and VETUS, the company combines an e-commerce product shop with on-site yacht electrical services such as surveys, rewiring, new installations, and complete system outfitting throughout Thailand.
Is Electrical Marine Co. a public or private company?
Electrical Marine Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Electrical Marine Co. founded?
Electrical Marine Co. was founded in 1991. It employs 1 to 10 people.
Where is Electrical Marine Co. based?
Electrical Marine Co. is headquartered in Phuket, Thailand, in the Asia region.
How does Electrical Marine Co. make money?
Two revenue lines are on record. Marine Equipment Sales are the primary driver. The others are marine Electrical Services.
Who are Electrical Marine Co.'s main competitors?
Direct peers on record are Fisheries Supply, Imtra, Defender Marine and SVB (Spezialversand Bremen). Broad incumbents are West Marine and MarineMax. Regional players are Simpson Marine, Multihull Solutions, Boat Lagoon Yachting and Lee Marine.
Does Electrical Marine Co. have an API?
No public API is recorded for Electrical Marine Co..
What industry is Electrical Marine Co. in?
Electrical Marine Co.'s product category is Marine Electrical Services and Supplies. Its primary akta.pro industry code is IMAJAJAL, Marine Electrical Installation, Commissioning & Field Services, with a secondary code of IMAJAGAF, Electrical Engineering & Power Distribution (Generation, Switchboards, Cabling, Lighting). Its NAICS code is 336611 and its SIC code is 3730.