What Visionary Networks does

Visionary Networks, operating legally as Ruling Planet Studios, is a privately held online entertainment company headquartered in Portland, Oregon, with a firmographic founding date of 1989. The company operates a portfolio of direct-to-consumer divination and lifestyle-astrology platforms—principally Tarot.com, with sister properties Numerology.com and Dailyhoroscope.com—targeting individual consumers seeking entertainment and personal insight through tarot, astrology, numerology, I Ching, Chinese zodiac, Feng Shui, and related esoteric practices. The business is run by a small team of 1–10 employees and serves a global audience through web and native iOS/Android applications, with a US-specific SMS Mobile Alerts Program as an additional owned engagement channel.

The core product is a self-serve platform in which users register, receive an initial allocation of Karma Coins (the proprietary virtual currency), and can purchase additional Coin packages, one-time individual reports, or a recurring VIP Membership subscription. The VIP tier layers personalized daily horoscopes and daily transit content on top of the free daily offerings. Monetization is therefore diversified across transactional (Coin purchases), recurring (VIP subscription), and one-time (individual report purchases) streams, supplemented by affiliate revenue from physical-product partnerships such as the sale of the Tarot of the Golden Wheel deck via U.S. Games Systems, Inc. The go-to-market motion is product-led growth combined with direct-to-consumer distribution: free content drives organic acquisition and SEO traffic, with conversion into paid Coins or VIP and remarketing via email and SMS.

The underlying technology is a web-based content management and personalized report generation platform backed by an extensive curated content library spanning multiple divination disciplines. Marketing is concentrated in organic channels—content marketing, social media (Facebook, Instagram, YouTube), email, and SMS—with no disclosed paid acquisition, institutional investors, or venture funding. The company's primary defensible assets are the Tarot.com brand, the multi-domain portfolio, and the depth of its content library, rather than any disclosed technology moat.

Name

Visionary Networks

Legal name

Ruling Planet Studios

Website

https://tarot.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Visionary Networks (legal entity Ruling Planet Studios) operates Tarot.com, Numerology.com, and Dailyhoroscope.com, offering tarot readings, horoscopes, and astrology reports directly to individual consumers worldwide via a virtual currency and VIP subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Karma Coins Virtual Currency: Virtual currency system where users purchase Coins in packages to buy tarot readings, astrology reports, numerology reports, and I Ching readings. Coins can also be earned free upon registration or as bonus gifts. Purchases of Coins are non-refundable under standard policy, with 14-day cooling-off period for UK/EU users.
2. VIP Membership Subscription: Premium subscription offering personalized horoscopes, enhanced features, and VIP-only content and experiences.
3. Individual Report Purchases: One-time purchases of specific reports including tarot readings, astrology reports, and numerology reports using Karma Coins.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Visionary Networks operates Tarot.com, an online divination and astrology platform that delivers tarot readings, horoscopes, astrology reports, I Ching readings, and numerology reports to individual consumers. The platform uses a virtual currency system (Karma Coins) for pay-as-you-go purchases of readings and a VIP Membership subscription for personalized premium content. Content is explicitly provided for entertainment purposes.

Product overview

Tarot.com is an online divination and astrology platform operated by Ruling Planet Studios. The core offering is a suite of tarot readings (including Celtic Cross, Yes or No, Love, Relationship Timeline, and Best Outcome spreads) powered by a virtual Karma Coins currency system. These are complemented by horoscope content (daily, weekly, monthly, yearly), astrology reports (birth charts, compatibility, personality, love forecasts), I Ching hexagram readings, and numerology. Premium access is available through a VIP Membership subscription providing personalized horoscopes and daily transits. The platform also features browsable tarot deck galleries and Eastern wisdom content including Chinese zodiac and Feng Shui. All content is explicitly provided for entertainment purposes only.

Differentiator

Problem solved

Functional benefit

Products and services

• Tarot Readings Online tarot card readings covering various life topics including love, career, relationships, and personal guidance, offered through multiple spread types such as Celtic Cross, Yes or No, and Love readings. Targeted at individual consumers seeking entertainment and spiritual guidance.
• Horoscopes Daily, weekly, monthly, and yearly horoscope content across all twelve zodiac signs, including personalized transit reports and VIP membership-based personalized horoscopes. Targeted at individual consumers interested in astrology content.
• Astrology Reports Birth chart readings, zodiac sign compatibility reports, personality reports, love forecasts, and advanced astrology content including Sun/Moon sign combinations, planetary transits, and house meanings. Targeted at individual consumers seeking personalized astrological analysis.
• I Ching Readings Free and paid I Ching divination readings using hexagrams for guidance, including daily hexagram readings and love-specific I Ching sessions. Targeted at individual consumers interested in Eastern divination practices.
• Karma Coins Virtual currency system used to purchase tarot readings, astrology reports, numerology reports, and I Ching readings on the platform. Coins are purchased in packages or granted for free upon registration. Targeted at individual consumers seeking flexible pay-as-you-go access.
• VIP Membership Premium monthly subscription offering personalized daily horoscopes, daily transits, and exclusive content access beyond standard free offerings. Targeted at individual consumers seeking an elevated personalized experience.
• Love and Compatibility Reports Love tarot readings, sun sign and moon sign compatibility analyses, birth chart compatibility, ultimate love reports, and 30-day love forecasts. Targeted at individual consumers seeking relationship and romance guidance.
• Eastern Wisdom Content Chinese zodiac, Feng Shui, I Ching hexagrams, and related Eastern divination and wisdom content including numerology and dream interpretation. Targeted at individual consumers interested in Eastern spiritual practices.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Ruling Planet StudioscoreOthersParent company that owns and operates Tarot.com, Numerology.com, and Dailyhoroscope.com platforms. Ruling Planet Studios is the legal entity providing the Platforms and related services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cafe Astrology: Free astrology content site with birth charts, reports, and articles; competes for organic search traffic against Tarot.com's astrology content library.
• Co-Star: Personalized astrology and birth chart app targeting the same consumer segment with daily horoscopes, compatibility, and AI-driven readings — directly comparable to Tarot.com's astrology content.
• Sanctuary World (Sanctuary): Astrology and psychic guidance app offering live psychics and personalized readings; overlaps with Tarot.com's love/tarot/compatibility use cases and direct-to-consumer model.
• The Pattern: Astrology personality insights app for relationship and self-understanding; competes for the same daily-engagement astrology audience as Tarot.com's horoscopes.
• Astro.com: Long-standing free astrology portal offering birth charts, horoscopes, and chart interpretations — direct competitor to Tarot.com's astrology report content.
• Chani (CHANI): Astrology app with personalized daily horoscopes, birth chart readings, and a subscription model — directly comparable to Tarot.com's VIP membership offering.
• Horoscope.com: Consumer astrology and tarot site with daily horoscopes, compatibility reports, and tarot readings — close peer to Dailyhoroscope.com and Tarot.com.

Emerging players

• Keen.com: Marketplace for live psychic and tarot advisors; partial overlap with Tarot.com's tarot readings, but operates a human-advisor model rather than self-serve automated readings.
• Kasamba: Online psychic reading marketplace including tarot, love, and astrology advisors; adjacent competitor sharing Tarot.com's romance/seek-guidance audience.
• GlobeIn / Starsense: Mobile astrology and tarot apps offering daily horoscopes and tarot pulls; competes in the same mobile, self-serve reading category as Tarot.com's iOS/Android apps.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/tarotdotcom
• Facebookfacebook.com/tarotdotcom
• Instagraminstagram.com/tarotdotcom
• Xx.com/tarotcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visionary Networks