Outshinery
Outshinery produces photorealistic 3D CGI product imagery for beverage brands through Outshinery Studio (subscription, handcrafted) and Outshinery Lite (self-serve), serving 2,000+ wine, beer, spirits, RTD and cannabis brands globally from Vancouver, Canada.
- Company typePrivate
- Founded2016
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Outshinery does
Outshinery (legally Outshinery Creative Inc.) is a Vancouver-based creative-tech company that produces photorealistic 3D CGI product imagery for beverage brands, eliminating the need for traditional product photography. Its core technology is a digital-twin rendering pipeline: each beverage package is modeled once as a reusable 3D asset (glass type, fill level, label placement, surface finish) and then re-rendered across vintages, ABV changes, and liquid color variations without reshoots. Output covers wine, beer, spirits, RTD, cannabis/wellness, and adjacent CPG (olive oil, coffee), with image types including product shots, lifestyle, beauty, portfolio, recipe pairings, shipper sets, POS displays, and product video.
The company operates a tiered platform-plus-modules architecture. Outshinery Studio is the core SaaS product, priced in Shine Credits from $129/image for one-at-a-time or $2,856-$9,504/year for annual subscriptions (25-100 credits), with 3-5 business day turnaround and unlimited usage rights. Outshinery Lite is a self-serve wine-only generator at $29/image (dropping to $23 after 10 orders) with sub-one-hour delivery. Outshinery Enterprise offers custom contracts starting at $10,000/year for multi-brand portfolios and is used by Mark Anthony Group, The Duckhorn Portfolio, Deutsch Family Wine & Spirits, Penfolds, and White Claw. Funnel entry points include a free first-image trial and the Visual Scorecard, a free 23-question visual-readiness audit tool.
Outshinery has served more than 2,000 beverage brands across 6 countries since 2016 and holds a 5-star average across 69+ verified client reviews. Distribution is exclusively direct through Outshinery's own web properties, with no resellers. The only disclosed capital event is participation in Spring Activator in 2018; no further funding rounds, acquisitions, or leadership changes are disclosed. Founder Laurie Millotte holds the title of Founder and Chief Amazement Officer.
Outshinery firmographics
Firmographics- Name
- Outshinery
- Legal name
- Outshinery Creative Inc.
- Website
- https://outshinery.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Outshinery produces photorealistic 3D CGI product imagery for beverage brands through Outshinery Studio (subscription, handcrafted) and Outshinery Lite (self-serve), serving 2,000+ wine, beer, spirits, RTD and cannabis brands globally from Vancouver, Canada.
- Ownership category
- akta.pro rank
Outshinery industry classification
Industry- Product category
- Beverage Product Imagery (Photorealistic 3D CGI Rendering)
- NAICS
- Photofinishing Laboratories (except One-Hour) (812921)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- VFX/Virt Prod Pipeline, Tools & Systems (Asset Mgmt, Shot Tracking, Automation) (MPADAHAJ)
Keywords
Where Outshinery is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Outshinery business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Outshinery Lite pay-per-image: Self-serve pay-as-you-go revenue from wine bottle shots at $29/image, dropping to $23/image after 10 orders. No physical sample required; turnaround of about one hour.
- Outshinery Studio annual subscriptions: Recurring annual subscriptions packaged as Shine Credit bundles (25 credits at $2,856/year, 50 credits at $5,232/year, 100 credits at $9,504/year), approximately $95–$114 per image with 3–5 business day turnaround and unlimited usage rights.
- Outshinery Studio monthly subscriptions: Recurring monthly subscriptions with 2, 4, or 8 Shine Credits per month at $99–$119 per image, suited for ongoing brand marketing needs.
- Enterprise contracts: Custom annual contracts starting at $10,000/year for large beverage portfolios requiring high-volume imagery, dedicated service, and bespoke CGI work (e.g., Mark Anthony Group, The Duckhorn Portfolio, Deutsch Family Wine & Spirits).
- One-at-a-time Shine Credit purchases: Non-subscription pay-as-you-go purchases of individual Shine Credits from $129 per credit, with no minimum commitment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Outshinery Lite wine bottle shots at $29/image (drops to $23/image after 10 orders), ~1 hour turnaround. |
| Unit Pricing | Pay-as-you-go | Studio One-at-a-Time: $129 per Shine Credit, no minimum. |
| Subscription | Monthly | Studio Monthly: 2, 4, or 8 credits/month at $99-$119 per image. |
| Subscription | Annual | Studio Annual: 25 ($2,856), 50 ($5,232), or 100 ($9,504) Shine Credits, ~$95-$114/image. |
| Other | Multi-year contract | Enterprise: starts at $10,000/year for custom CGI and high-volume needs. |
| Freemium | Pay-as-you-go | Free trial of Outshinery Studio. |
Go-to-market motion5 records
Distribution channels4 records
Marketing channels8 records
Outshinery product offering
Product offeringCore offering
Outshinery produces photorealistic 3D CGI product imagery for beverage brands (wine, beer, spirits, RTD, cannabis, CPG) from production files, eliminating the need for physical samples or photoshoots. Its core offering is delivered through Outshinery Studio, a subscription SaaS platform priced in Shine Credits where clients order, manage and update imagery with 3–5 business day turnaround, and Outshinery Lite, a self-serve wine bottle shot generator delivering a PNG in under an hour starting at $29 per image.
Product overview
Outshinery offers a platform-plus-modules architecture for photorealistic 3D CGI product imagery, organized around three primary service tiers: Outshinery Studio (the core professional platform, priced in Shine Credits from $129/image with 3-5 day turnaround and free vintage/ABV/liquid-color updates), Outshinery Lite (a self-serve wine-only automated generator at $29/image, sub-1-hour delivery), and Outshinery Enterprise (custom multi-brand/portfolio work starting at $10,000/year). These are wrapped by two funnel entry points: Outshinery Free (a no-credit-card first image) and the Visual Scorecard (a free visual-readiness audit). Studio is the central asset-management hub through which all production work flows, and it offers a modular menu of output types that share a single 3D digital twin of each product: Product Shot, Update Product Shot, Lifestyle Image, Beauty Shot, Portfolio Image, Recipe Pairing, Ready-to-Use Photo, Box and Shipper Set, POS Display, Product Video, and Custom Content. Lite and Studio are positioned as a continuum: Lite handles standard wine bottles with no briefing needed, while Studio handles every shape, every creative need, and every additional output type.
Differentiator
Problem solved
Functional benefit
Brands
- Outshinery Studio: Full-service managed 3D product imagery platform priced in Shine Credits, with subscriptions, single-image orders, and enterprise plans.
- Outshinery Lite
Products and services
- Outshinery Studio Centralized SaaS platform for ordering, managing, and updating photorealistic 3D-rendered product imagery for beverage brands. Priced in Shine Credits from $129/credit with subscriptions starting at 25 credits/year, 3–5 business day turnaround, free vintage/ABV/liquid-color updates, unlimited usage rights, and access to the full menu of output types (product shots, lifestyle, beauty, recipe pairings, box/shipper sets, POS displays, product video). Targets wine, beer, spirits, RTD, cannabis and other CPG brands.
- Outshinery Lite Self-serve wine bottle shot generator. Brands upload a flat-printed label, select from a curated library of standard wine bottle shapes (375ml to magnum) and standard closures, and download a photorealistic PNG in under an hour. Starting at $29 per image, dropping to $23 after 10 orders. Wine-only, no subscription required, no sales contact, no physical sample needed.
- Outshinery Enterprise Custom enterprise offering for wine groups, multi-brand portfolios, and premium brands with volume pricing, priority support, flexible licensing, and a dedicated account manager. Includes full campaigns, lifestyle libraries, gift-box sets, product video, multi-brand portfolios, and large-format retail imagery (POS displays, case stacks, shippers, pallet configurations). Custom annual contracts starting at $10,000/year.
- Outshinery Free Free sample offering that delivers one photorealistic product image to qualified beverage brands at no cost and no credit card. Delivered in 3–5 business days (Rush option: 2 business days). Designed as a no-risk trial funnel into Outshinery Studio.
- Visual Scorecard Free self-serve visual readiness audit. Full scorecard (23 questions, ~18 minutes) and quick pulse (5 questions, ~3 minutes) evaluate a beverage brand's visual library across library completeness, visual consistency, channel readiness, production process, and image type diversity. Returns a maturity tier, six scored checkpoints with before/after examples, and a 90-day action plan. Used as a top-of-funnel lead magnet.
Quantifiable outcome
- King Family Vineyards saw 4x more sales of a featured wine after using Outshinery imagery
- +4 more outcomes
Companies that use Outshinery
Customer profileNamed customers47 records
Segments9 records
Ideal customer profiles4 records
Outshinery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Outshinery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WaterAid Canadaminor charitable commitment rather than a commercial partnership.Outshinery upholds a commitment to donate 2% of its profits to WaterAid Canada. The relationship is philanthropic/CSR rather than commercial: Outshinery provides ongoing financial contributions to WaterAid Canada's clean water and sanitation programs.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Outshinery competitors and assessment
Company assessmentDirect peers
- Emersya: Emersya is a 3D/AR product visualization platform for brands that produces photorealistic imagery, custom 3D views and interactive configurations. It overlaps directly with Outshinery's Studio capability set for product imagery at scale.
- Marxent: Marxent is a 3D product visualization and AR platform that produces photorealistic renders for retail brands. Comparable to Outshinery in delivering SaaS-based product imagery for omnichannel commerce.
- Threekit: Threekit is a 3D product visualization platform that lets brands create photorealistic product imagery and configurators. It competes head-to-head with Outshinery Studio as a SaaS-based 3D product rendering solution targeting brand and e-commerce use cases.
- Invent Media Group: Invent Media Group is a CGI and 3D product rendering studio that produces photorealistic imagery for beverage, alcohol and consumer brands. It is a service-side peer to Outshinery Studio with significant overlap in wine, beer and spirits clients.
- Vntana: Vntana provides 3D product visualization, AR and CGI content management for retail and consumer brands. It overlaps with Outshinery's Studio product in offering photorealistic 3D product imagery and digital asset management for omnichannel retail.
- Threedium: Threedium delivers 3D and AR product visualization infrastructure for brands and retailers, including photorealistic product imagery and interactive 3D/AR experiences. It is a direct comparable to Outshinery on the technology stack and target customer base.
- Cappasity: Cappasity offers 3D product photography and AR/AI imagery solutions for e-commerce. It competes directly with Outshinery on photorealistic product imagery production and SaaS delivery to retail/CPG brands.
- Dos Mundos Studio: Dos Mundos is a 3D CGI studio producing photorealistic product imagery, animation and lifestyle content for brands. It competes with Outshinery Studio on bespoke CGI production for CPG/beverage clients.
Broad incumbents
- Getty Images (iStock / Getty Images): Getty Images is a global stock imagery and creative content platform. While not directly competing on bespoke CGI, its iStock beverage photography library is a substitute that beverage marketers sometimes choose over commissioned product imagery.
- Adobe (Substance 3D / Firefly): Adobe provides 3D authoring tools (Substance 3D) and generative AI imagery (Firefly) used by brands and agencies to produce product imagery at scale. It is a broad incumbent whose tools overlap with aspects of Outshinery's CGI workflow, particularly as generative AI capabilities mature.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Outshinery social profiles
Digital presenceOutshinery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outshinery leadership team
Management profileNumber of profiles
Profiles1 record
Outshinery subsidiaries and ownership
Company hierarchySubsidiaries1 record
Outshinery funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outshinery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outshinery
What does Outshinery do?
Outshinery produces photorealistic 3D CGI product imagery for beverage brands (wine, beer, spirits, RTD, cannabis, CPG) from production files, eliminating the need for physical samples or photoshoots. Its core offering is delivered through Outshinery Studio, a subscription SaaS platform priced in Shine Credits where clients order, manage and update imagery with 3–5 business day turnaround, and Outshinery Lite, a self-serve wine bottle shot generator delivering a PNG in under an hour starting at $29 per image.
Is Outshinery a public or private company?
Outshinery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Outshinery founded?
Outshinery was founded in 2016. It employs 11 to 50 people.
Where is Outshinery based?
Outshinery is headquartered in Vancouver, Canada, in the North America region.
How does Outshinery make money?
Five revenue lines are on record. Outshinery Lite pay-per-image is the primary driver. The others are outshinery Studio annual subscriptions, outshinery Studio monthly subscriptions, enterprise contracts and one-at-a-time Shine Credit purchases.
Who are Outshinery's main competitors?
Direct peers on record are Emersya, Marxent, Threekit, Invent Media Group, Vntana, Threedium, Cappasity and Dos Mundos Studio. Broad incumbents are Getty Images (iStock / Getty Images) and Adobe (Substance 3D / Firefly).
Does Outshinery have an API?
No public API is recorded for Outshinery.
What industry is Outshinery in?
Outshinery's product category is Beverage Product Imagery (Photorealistic 3D CGI Rendering). Its primary akta.pro industry code is MPADAHAJ, VFX/Virt Prod Pipeline, Tools & Systems (Asset Mgmt, Shot Tracking, Automation). Its NAICS code is 812921 and its SIC code is 3861.