Clupik

What Clupik does

Clupik is a Madrid-based vertical SaaS company that provides an all-in-one sports management platform for sports clubs, leagues, tournaments, and national/regional federations. The platform combines a centralized member database, online registration, federative license management, payment processing (Clupik Pay), competition and tournament management, training scheduling, referee management, digital scoresheets, an online store, and sponsor management, alongside a custom-branded website builder and white-label mobile apps for iOS and Android (€49/month add-on). The product is multi-language (Spanish, English, Italian, Portuguese, French) and is used by 3,000+ clubs and federations across 25+ countries, managing 7M+ athletes and 100+ sports, with notable enterprise customers including Fundación Real Madrid, River Plate, Parma Calcio, UD Almería, Real Oviedo, the UAE Football Association, the World Baseball Softball Confederation, and the Spanish and French swimming federations.

The underlying technology is a cloud-based SaaS architecture with mobile and web clients, role-based access control, and a proprietary AI system for automatic identity document validation (DNI, NIE, passport) that reportedly reduces license validation time by 90%. Payment processing is built on Stripe, social media management is integrated across Instagram, Twitter, Facebook, TikTok, Pinterest, Twitch, LinkedIn, and YouTube, and the platform exposes API connectivity for data export and real-time third-party synchronization. The Clupik Solutions marketplace extends the core platform with third-party software (Veo video analysis, Kickly graphic design), products, training, and services, and the federation platform is integrated with Leverade.

Clupik monetizes through tiered subscriptions (Free, Pro €35–€89/month, Custom enterprise), transaction fees on Clupik Pay (1.8%–3% + €0.25), and a separate clupik.pro subscription stack for league and tournament organizers (Starter free, Amateur €29/month, Top €79/month, Premium enterprise). Distribution is product-led with a freemium funnel and self-serve onboarding, complemented by sales-assisted enterprise deals for federations and large clubs. The company is privately held (CLUPIK MANAGEMENT SL), founder-led, and has historically been funded through European institutional grants (ERDF via TICCámaras 2021–2022, ICEX Next) rather than institutional venture capital.

Name

Clupik

Legal name

CLUPIK MANAGEMENT SL

Website

https://clupik.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Clupik is a Madrid-based vertical SaaS platform that provides all-in-one management, custom websites, and white-label mobile apps for sports clubs, leagues, tournaments, and federations across 25+ countries, including integrated payments and AI-powered license validation.

Ownership category

akta.pro rank

Product category

Sports Club Management Software

NAICS

Sports Teams and Clubs (711211), Software Publishers (51321)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Prepackaged Software (7372)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

Keywords

• Sports club management
• Club management software
• Federation administration
• League tournament software
• Sports payment processing

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Monthly or annual subscription tiers (Free, Pro €35-89/month, Custom contact sales) providing access to management tools, web/app features, and storage limits
2. Payment Processing (Clupik Pay): Transaction fees on payments processed through the platform: 3%+€0.25 (Free), 2.3%+€0.25 (Pro), 1.8%+€0.25 (Elite), negotiable for Custom
3. Custom App Branding: Additional monthly fee (€49/month) for white-label mobile apps with club's own logo and branding in iOS and Android stores
4. League/Tournament Management: Separate subscription tiers for competition organizers: Starter (free), Amateur €29/€199 month/year, Top €79/€599 month/year, Premium (contact sales)

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Clupik provides a cloud-based SaaS sports management platform that combines a centralized administration tool, a custom-branded website, a custom-branded mobile app, and an integrated payment processor (Clupik Pay) for sports clubs, leagues, tournaments, and federations. The platform digitizes member databases, online registrations, federative licenses, training scheduling, competition management, referee designation, digital scoresheets, online stores, and sponsor monetization. It supports 100+ sports, multiple languages, and is offered through a freemium-to-enterprise subscription model with usage-based payment transaction fees.

Product overview

Clupik is a comprehensive sports management platform consisting of a core management tool with integrated modules for member database management, online registrations, payment processing (Clupik Pay), competition and tournament management, training scheduling, referee management, digital scoresheets, communication (custom website and mobile app), online store, and sponsor management. The platform serves clubs, leagues, tournaments, and federations across 25+ countries with support for 100+ sports. The ecosystem includes Clupik Solutions, a marketplace offering additional technology products, training, and services from third-party partners.

Differentiator

Problem solved

Functional benefit

Brands

• Clupik Pay: Online payment solution for sports entities, enabling digital payments, automated collections, and payment management for clubs and federations
• Clupik Solutions

Products and services

• Clupik Platform (Club Management SaaS) Cloud-based SaaS sports management platform providing administration tools, custom websites, and mobile apps for sports organizations including clubs, federations, leagues, and tournaments across 100+ sports and 25+ countries.
• Clupik Pay Integrated online payment processing module for sports clubs powered by Stripe, enabling digital payments, automatic reconciliation, and payment reminders for registrations, recurring fees, online store purchases, tickets, campus fees, equipment, events, donations, and travel payments.
• Custom Mobile App (White-label) White-label mobile application for iOS and Android distributed under the club's own brand in app stores, with custom menus, bidirectional sync with the management tool, push notifications, and integrated social media content.
• Clupik Pro (Competition Platform) Dedicated platform for league and tournament organizers offering tournament administration, referee management, competition scheduling, results automation, and sponsorship management under its own subscription tiers.
• Clupik Solutions Marketplace Sports technology marketplace featuring third-party software (management, fan engagement, communication, events, sponsorships, data), products (wearables, clothing, accessories), training (MBA, courses, master's programs), and services (advisory, consulting, internationalization, business models, digitalization) from partner companies.

Quantifiable outcome

• Up to 80% process efficiency improvement
• +3 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Nexus Gestión DeportivacoreStrategic or Co-development Partner · 1 August 2024Strategic partnership announced August 2024 to accelerate digitalization of sports clubs in Spain. Combines Clupik's management platform with Nexus's sports management expertise to offer integrated solutions with exclusive discounts for mutual customers.
• FootballClubcoreStrategic or Co-development Partner · 1 August 2024Collaboration agreement announced August 2024 with FootballClub, a streaming and sports solutions platform. Revolutionizes management and promotion of football clubs through combined platform capabilities.
• ICEX Next ProgramminorOthersInternational development support program from ICEX with European FEDER co-financing. Purpose is to contribute to the company's international development and its environment.
• European Regional Development Fund (ERDF)minorOthersCLUPIK MANAGEMENT SL beneficiary of ERDF through TICCámaras program (2021-2022) for developing collaborative project management tools and improving ICT adoption.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TeamSnap: TeamSnap is a US-based SaaS platform for sports team and league management offering rosters, scheduling, communication, and payments. It is the most direct global comparable to Clupik, with similar freemium-to-paid SaaS model and target audience of amateur and club sports organizations.
• LeagueApps: LeagueApps provides sports league and club management software with registration, payments, websites, and communication features targeted at youth and amateur sports organizations. It directly competes with Clupik's core club-and-league management offering, primarily in the US.
• SportEasy: SportEasy is a France-based sports club management platform offering member management, scheduling, communication, and payment tools. It is a strong regional comparable serving European amateur clubs with a similar all-in-one SaaS positioning to Clupik.
• Spond: Spond is a Norway-based team and club management app focused on scheduling, communication, and event organization for amateur sports clubs. It is a direct competitor in the European sports club management SaaS space with comparable target customer and use cases.
• MonClubSportif: MonClubSportif is a Canada-based sports club management platform offering team management, scheduling, communications, and member tools for amateur clubs. It competes with Clupik in the same vertical SaaS category, primarily serving North American clubs.
• Leverade: Leverade is a Spain-based federation, league, and tournament management platform already integrated with Clupik (powers clupik.pro for federations/leagues). It is the closest domestic peer in the federation and competition management sub-segment, with overlapping enterprise customers.
• Heja: Heja is a Sweden-based mobile-first team communication and management app for amateur sports clubs. It competes with Clupik's communication and club-management modules, particularly for grassroots clubs across European markets.

Broad incumbents

• SportsEngine: SportsEngine (part of Stack Sports) is a US-based youth sports management platform serving leagues, clubs, and national governing bodies with registration, websites, and communication tools. It is a broader incumbent with overlapping sports club/federation SaaS capabilities but a much larger North American footprint.
• Active Network: Active Network is a US-based broader recreation and sports management platform serving events, leagues, and parks & recreation organizations. It is a broader incumbent with overlapping registration, payment, and management capabilities for sports organizations.
• Stack Sports: Stack Sports is the parent company of multiple youth and amateur sports platforms (including SportsEngine) serving clubs, leagues, and national governing bodies globally. It is a broader incumbent consolidator operating across the same sports management SaaS vertical as Clupik.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/clupiksport
• LinkedInlinkedin.com/company/clupik

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clupik