Fanwave Digital

What Fanwave Digital does

Fanwave Digital is a privately held, Edinburgh-based full-service digital agency founded in 2014, operating as Fanwave Digital Limited with 11-50 employees from its headquarters at 1 Lochrin Square, Fountainbridge. The firm delivers three integrated service lines: Social Services (social media campaigns, publishing, copywriting, illustration, graphic design, and community management, since 2014), Product Development (UX/UI design, content strategy, full-stack web and app development, and QA testing, since 2019), and Marketing Services (SEO, paid advertising, email marketing, Google Analytics, branding, and influencer marketing). Revenue is generated through professional services engagements, with pricing not publicly disclosed.

The agency's go-to-market is community-led and concentrated in the UK sports betting tipster vertical, serving individual tipster influencers and football-focused content communities such as Andy Robson Tips, Bad Man Betting, Andy's Bet Club, Confession Box, Fitba Patter, Scottish Patter, and Transfer News Live. Quantified outcomes include Bad Man Betting's 18,000-subscriber base (since 2015), a 57% email open rate during the 2022 World Cup, 6,000 newsletter signups within 24 hours of a betting guide launch, and charitable campaigns raising £7,410 for The Trussell Trust, £2,777 for CALM, and over £300,000 for Donate a Ticket during the pandemic. Distribution is direct-to-client, UK-only, with no disclosed funding, subsidiaries, M&A, or executive leadership changes.

Fanwave differentiates through a formal Code of Ethics governing responsible gambling practices (no revenue-share deals, stake limits, charitable partnerships), long-tenured client relationships, and multi-surface delivery (social, email, web, content) that embeds it into client operations. The business model is B2B professional services with no disclosed software product, API, mobile app, patents, certifications, or AI/ML capabilities, and there is no public pricing, revenue, or funding disclosure in the input data.

Name

Fanwave Digital

Legal name

Fanwave Digital Limited

Website

https://fanwave.digital

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Fanwave Digital is a UK-based digital agency that delivers social media, web/app development, and marketing services to UK sports betting tipster communities and influencers. Operating since 2014 from Edinburgh with 11-50 staff, it combines community management, content production, and product builds for niche betting brands.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Creator & Fan Communities (BPAMABAD)

akta.pro secondary industry

Fan Communities & Subscription Content Platforms (Membership/Patronage) (BPAMAJAO)

Keywords

• Digital marketing agency
• Social media management
• Web development services
• Content creation services
• Community management

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Fanwave Digital provides social media management, web development, and marketing services to sports betting tipster communities and influencers. Services include campaigns, publishing, copywriting, illustration, graphic design, community management, UX/UI design, content strategy, full stack development, app development, QA testing, SEO, paid advertising, email marketing, branding, and influencer marketing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Fanwave Digital is a UK-based digital agency that provides social media content creation, web development, and digital marketing services to sports betting tipster communities, sports content creators, and influencers. It builds and manages social and web communities through social services (campaigns, publishing, copywriting, illustration, graphic design, community management), product development (UX/UI design, full stack web/app development, QA testing), and marketing services (SEO, paid advertising, email marketing, branding, influencer marketing).

Product overview

Fanwave Digital is a UK-based digital agency that offers a portfolio of interconnected service offerings rather than a single unified software product. Their core services span three main areas: Social Services (campaigns, publishing, copywriting, illustration, graphic design, community management), Product Development (UX/UI design, content strategy, full stack development, app development, QA testing), and Marketing (SEO, paid advertising, email marketing, Google Analytics, branding, influencer marketing). The company has been creating engaging social content since 2014 and building websites since 2019. They specialize in working with UK sports betting tipster communities, delivering client projects such as custom websites (Bad Man Betting World Cup Hub), email newsletters, interactive betting guides, and charitable fundraising campaigns. Their approach emphasizes high standards, innovation, and responsible gambling practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Services Social media content creation and management services including campaigns, publishing, copywriting, illustration, graphic design, and community management for sports betting tipsters, content creators, and influencers.
• Product Development Services Website and application development services including UX/UI design, content strategy, full stack development, app development, and QA testing for sports betting tipster communities and influencer brands.
• Marketing Services Digital marketing services including SEO, paid advertising, email marketing, Google Analytics, branding, and influencer marketing to reach sports betting tipster audiences at scale.

Quantifiable outcome

• Bad Man Betting grew to 18,000 subscribers since 2015 partnership
• +4 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• The Trussell TrustminorOthers · 1 January 2022Charitable partnership during 2022 World Cup. Andy Robson Tips utilized Fanwave's content platform to raise £7,410 for The Trussell Trust working to stop hunger and poverty in the UK through food banks.
• Donate a TicketcoreStrategic or Co-development Partner · 1 January 2022Fanwave built and managed a fundraising platform that raised over £300,000 during the COVID-19 pandemic. This was a major charitable initiative utilizing Fanwave's digital platform capabilities.
• CALM (Campaign Against Living Miserably)minorOthers · 1 January 2021Mental health charity partnership. Andy Robson brand raised £2,777 for CALM through betting content. CALM thanked the partnership noting funds could support over 270 potentially life-saving phone calls on their helpline.
• Bad Man BettingcoreStrategic or Co-development Partner · 1 January 2015Partnership since 2015, growing Bad Man Betting into one of the most engaged sports betting influencers in the UK with 18,000 subscribers. Fanwave provides website development, email newsletters, content creation, and World Cup campaigns.
• Andy Robson TipscoreStrategic or Co-development PartnerLong-term partnership with UK's largest sports betting tipster community. Fanwave provides social content creation, website development, community management, and marketing services. Partnership includes charitable initiatives raising funds for The Trussell Trust (£7,410) and CALM (£2,777).
• B36minorGTM or Marketing PartnerAndy Robson Tips sponsored Faroe Islands football club B36 playing in the Europa Conference League. Fanwave facilitated this sponsorship as part of their client's community building initiatives.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Others

• Aspire (formerly AspireIQ): Influencer marketing platform used by brands and agencies to manage creator campaigns. Sits in the broader ecosystem around the influencer marketing services Fanwave delivers, more as an enabling technology than a direct competitor.

Broad incumbents

• The Goat Agency: One of the UK's largest influencer marketing agencies, offering social content, creator partnerships, and campaign execution for major brands. Broader incumbent that competes for social/influencer budgets but without Fanwave's betting-vertical specialization.
• Billion Dollar Boy: UK-founded global influencer marketing agency combining creator strategy, content production, and paid amplification. Comparable on the social/influencer service layer, though operating across many verticals rather than betting-focused.
• Whalar: Global influencer marketing agency and creator-tech company with strong UK presence. Comparable on influencer strategy and content production services, though broader in vertical scope than Fanwave.
• Fanbytes: UK Gen-Z-focused influencer and social media agency, now part of Brainlabs. Comparable on the social/influencer service offering and UK mid-market positioning.
• Brainlabs (formerly Social Chain): Large UK digital performance marketing group that includes Social Chain and Fanbytes - agencies providing social content, influencer marketing, and paid media. Competes for the same type of mid-market social/community spend that Fanwave addresses.

Emerging players

• Captiv8: Influencer marketing platform combining creator marketplace, content workflow, and analytics. Adjacent enabling tool that competes for the same marketing budgets as Fanwave's marketing services arm.
• Enthuse: UK-based fundraising and donation platform that works with sports personalities and creators on charitable campaigns. Adjacent to Fanwave's Donate a Ticket work, sharing the niche of sports-driven community fundraising.

Direct peers

• Square in the Air: UK-based sports marketing and PR agency that works extensively with sports betting, sports media, and gambling-adjacent brands. Highly comparable to Fanwave's vertical specialization in UK sports betting marketing and influencer services.
• Pitch Marketing Group: UK sports and entertainment marketing agency offering sponsorship, PR, and content services to sports properties and betting operators. Direct comparable on vertical (sports/gambling) and service mix (content + marketing) for the UK market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AndyRobsonTips
• LinkedInlinkedin.com/company/fanwave-digital-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fanwave Digital