Yoga Pod

What Yoga Pod does

Yoga Pod is a privately held, locally owned yoga studio chain operating three locations across Boulder County, Colorado: a flagship 30th Street studio in Boulder, a South Boulder (Table Mesa) location acquired via the April 2022 purchase of Yoga Loft, and a Longmont studio. Founded and operated by husband-and-wife team Nicole and Gerry Wienholt, the company offers a broad class catalog spanning podFLOW vinyasa, podHOT hot yoga (105°F at 60% humidity), Rocket Yoga, podFIT fitness training, Vin Yin, Yin, Restorative, and themed specialty classes, with HVAC systems providing continuous fresh-air exchange. Revenue is generated through monthly ($129) and annual ($1,199) Prema memberships, single classes and class packs ($25-$440), and a diversified secondary stream of Yoga Alliance-certified 200-hour teacher training ($1,920-$2,400), specialty immersions (podHOT, Yin, Restorative/Nidra, podFIT), workshops, breathwork facilitator training with Max Strom, and an annual international retreat in Tulum, Mexico. Distribution is omni-channel: three physical studios augmented by FitGrid-powered live stream (90+ classes weekly with two-way communication), a video-on-demand library for Prema members, and the Yoga Pod Go mobile app for iOS/Android, all orchestrated on MindBody scheduling infrastructure with Thinkific for online courses.

The company serves three primary customer segments: general wellness seekers (beginner to advanced practitioners across Boulder County), aspiring yoga teachers pursuing RYT-200 or specialty certification, and wellness travelers purchasing premium retreat experiences. The Karma Yogi trade program, in which participants exchange a weekly 3-hour cleaning shift for unlimited yoga, simultaneously provides operational labor and a community-led growth mechanism reinforced by free outdoor events (Yoga in the Park, Yoga & Breakfast), social gatherings (Yogi's Night Out), and The Flow-Down student podcast. The company has been voted best yoga studio in Boulder and Longmont through community voting, indicating strong local brand equity, though geographic concentration within a single Colorado county and the absence of external capital, franchise unit growth disclosures, or revenue figures limit visibility into scale economics.

Name

Yoga Pod

Legal name

Yoga Pod, Inc.

Website

https://yogapod.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Yoga Pod is a Boulder County yoga studio chain operating three locations in Boulder, South Boulder, and Longmont, offering heated and unheated yoga classes, teacher training programs, and digital live-stream/on-demand access to local wellness seekers and aspiring yoga teachers.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Hot Yoga & Heated Pilates (HSADACAC), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Yoga studio classes
• Hot yoga sequences
• Yoga teacher training
• Studio membership programs
• Yoga wellness retreats

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Studio Memberships: Monthly recurring Prema membership at $129/month providing unlimited class access. Annual memberships available at $1,199 (currently on sale). Membership includes access to in-studio, outdoor, and live streaming classes, plus exclusive video on-demand library.
2. Class Packages: Single classes at $25, 5-class packs at $120, 10-class packs at $230, and 20-class packs at $440. Drop-in pricing for visitors and travelers.
3. Teacher Training Programs: 200-hour Yoga Alliance certified teacher training at $1,920-$2,400. Immersions in podHOT, Yin, Restorative/Nidra, and podFIT fitness training. Early bird discounts available.
4. Retreats: International yoga retreats (Tulum 2027 at $2,500-$3,850 per person) including accommodations, meals, yoga classes, and airport transfers. Sold out, indicating demand.
5. Workshops & Specialty Classes: Various priced workshops ranging from free (community events) to $85 (Fascia workshop). Specialty classes like Healing Sound Bath at $45, Breathwork workshops, and SUP yoga at $65.
6. Karma Yogi Trade Program: Work-for-yoga trade where participants trade 3-hour weekly cleaning shifts for unlimited free yoga. Provides labor while building community loyalty.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Yoga Pod operates three brick-and-mortar yoga studios in Boulder County (Boulder 30th Street, South Boulder Table Mesa, and Longmont) offering a comprehensive in-studio class schedule spanning vinyasa flow (podFLOW 1/2), hot yoga (podHOT at 105°F/60% humidity, podHOT 95°), Rocket Yoga, fitness-based podFIT, Vin Yin, Yin, Restorative, and themed SWEAT.HEAT.BEATZ formats. Revenue is complemented by Yoga Alliance-certified 200-hour teacher training, specialty immersions (podHOT, podFIT, Yin, Restorative & Nidra, Breathe to Heal with Max Strom), single-session workshops, an annual international Tulum retreat, and a Karma Yogi work-trade program. Digital access is provided through 90+ weekly live-stream classes with two-way teacher interaction, an on-demand video library, and the Yoga Pod Go mobile app, with bookings and membership management handled via MindBody.

Product overview

Yoga Pod operates as a multi-location yoga studio offering a unified in-studio class experience supplemented by virtual offerings. The core product is a comprehensive schedule of yoga classes including podFLOW vinyasa flows, podHOT hot yoga sequences, Rocket Yoga, podFIT fitness training, and restorative practices (Yin, Restorative, Vin Yin). The studio differentiates through heated classes and a robust schedule. Education programs (200 Hour Teacher Training, podHOT Immersion, podFIT Training, Yin Training, Restorative & Nidra Immersion, Breathe to Heal Training) form a secondary revenue stream. Additional offerings include workshops, the Tulum retreat, the Karma Yogi trade program, and membership packages. Virtual access is enabled through Live Stream, On Demand Video, and the Yoga Pod Go mobile app.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Yoga Classes Recurring in-studio yoga classes across vinyasa flow (podFLOW 1 & 2), hot yoga (podHOT 105°F / 60% humidity, podHOT 95°), Rocket Yoga, fitness-based podFIT, Vin Yin, Yin, Restorative, and themed specialty formats such as SWEAT.HEAT.BEATZ. Offered to individuals of all levels at three Boulder County studios.
• Prema Membership Monthly or annual unlimited yoga membership granting in-studio class access plus live-stream and exclusive on-demand video library access, plus member discounts on workshops, immersions, and teacher training (20%) and on retail (10%). Auto-renewing monthly with freeze/cancel flexibility; annual is a one-time payment.
• Class Packages Flexible pay-per-class packs for visitors and occasional practitioners. Single classes at $25, 5-class packs at $120, 10-class packs at $230, and 20-class packs at $440; single-class purchase carries no expiration while packs are non-transferable.
• 200-Hour Yoga Teacher Training Yoga Alliance-certified 200-hour teacher training program covering vinyasa flow instruction, anatomy, sequencing, philosophy, and trauma-informed teaching, delivered in a hybrid format combining in-person intensives with self-paced online courses via Thinkific. Pricing $1,920 for members / $2,400 for non-members, with multi-installment payment plans.
• podHOT Immersion Specialty hot-yoga immersion covering podHOT history, benefits, sequence, breath, alignment, and subtle energies, designed for students and teachers with prior 200-hour certification. Priced at $400 (20% off for members) at Yoga Pod Boulder.
• podFIT Teacher Training Fitness-based yoga teacher training program teaching strength, cardiovascular, and resistance training instruction, including personalized coaching and group fitness class teaching skills. Delivered at Yoga Pod.
• Yin Teacher Training Specialty training program covering yin yoga anatomy, alignment, subtle energy body, philosophy, breath practice, meditation, and teaching techniques for yin yoga classes. Held at Yoga Pod.
• Restorative & Yoga Nidra Immersion Two-module immersion covering restorative yoga (supported postures) and yoga nidra (yogic sleep) guided meditation for nervous system regulation and deep rest. Priced at $800 ($640 for members), includes full-color manual and certificate.
• Breathe to Heal Facilitator Training with Max Strom Six-day in-person breathwork teacher training led by Max Strom, focused on emotional healing, anxiety relief, and nervous system regulation using the Breathe to Heal system, limited to 26 participants.
• Tulum Yoga Retreat Week-long international yoga retreat at Dora Jungle Retreat Center in Tulum, Mexico, including 2+ daily yoga classes, three meals, sunrise meditation, workshops, and airport transfers. Single rooms $3,850, double rooms $3,250, loft/cabin $2,500 per person.
• Workshops & Specialty Classes Single-session workshops covering specialized topics such as breathwork, meditation, sound bath, inversions, arm balances, fascia release, SUP yoga, partner yoga, kirtan, and seasonal themes. Prices range from free (community events like Healing Sound Bath) to $85 (Fascia workshop), with specialty classes at $45–$65.
• Karma Yogi Trade Program Work-for-yoga trade program where participants commit a 3-hour weekly cleaning shift in exchange for unlimited free yoga membership, plus discounts on workshops and retail. Operated as a community-driven access channel at all three Boulder County studios.
• Live Stream + On Demand Video Digital access subscription product featuring 90+ weekly live-stream classes with two-way teacher communication plus a member-exclusive on-demand video library, accessible globally via Zoom-integrated live streams.
• Yoga Pod Go Mobile App Yogapod-branded mobile application on iOS and Android enabling rapid class booking, account access, and virtual class engagement from any location.
• New Student Intro Offer Standalone introductory offer of 4 weeks of unlimited classes (in-studio, outdoor, live-stream, and on-demand) for $40, with no automatic conversion to a membership, designed to drive low-friction trial and conversion.

Quantifiable outcome

• Voted Best Yoga Studio in Boulder & Longmont
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• Dora Jungle Retreat CentercoreStrategic or Co-development Partner · 17 January 2027Exclusive retreat venue partnership for Yoga Pod's annual international yoga retreats. Dora Jungle Retreat Center in Tulum, Mexico provides accommodations (4 casas, 4 cabins), 3 yoga practice spaces, 2 pools, temazcal, meditation cave, and all meals. Yoga Pod organizes, markets, and facilitates the retreat experience. 2027 retreat sold out, indicating successful partnership.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• YogaWorks: Multi-location yoga studio chain with a deep menu of class styles (vinyasa, heated, restorative) plus teacher training and workshops. Closely mirrors Yoga Pod's diversified programming and education-led model.
• Club Pilates: Largest U.S. boutique pilates franchise with a similar single-discipline, multi-format, multi-tier membership model. Operationally and commercially analogous to Yoga Pod despite the discipline difference.
• Modo Yoga: Hot yoga-focused studio franchise operating internationally with community-driven, eco-conscious positioning. Overlaps Yoga Pod in podHOT-style heated practice and Karma Yogi-style community programming.
• Y7 Studio: Boutique heated yoga chain with proprietary candlelit flow sequences and a digital on-demand library. Comparable in differentiated branded sequences (analogous to podHOT/podFLOW) and omni-channel distribution.
• Pure Yoga: Premium multi-location yoga studio brand offering diverse class styles, teacher training, and retreats. Mirrors Yoga Pod's premium positioning, retreat-led extension, and broad class-format portfolio.
• CorePower Yoga: Largest U.S. hot yoga and vinyasa studio chain, offering heated power yoga, teacher training, and digital subscriptions. The most directly comparable national competitor to Yoga Pod's podFLOW and podHOT offerings and membership-based studio model.
• YogaSix: Franchised boutique yoga studio chain offering heated and unheated vinyasa, sculpt, and slow flow. Comparable to Yoga Pod via shared franchise/scale ambitions, heated class formats, and multi-tier membership pricing.

Broad incumbents

• Life Time Fitness: Large national premium fitness club operator offering yoga, pilates, and signature group classes inside broader athletic resorts. A broad incumbent that competes for yoga-practicing consumers via category breadth rather than specialization.
• Equinox: Premium fitness club operator with yoga, pilates, and signature group programming across urban locations. Competes with Yoga Pod for affluent, brand-conscious wellness consumers as part of a broader portfolio rather than a yoga-only focus.

Emerging players

• BodyROK: Boutique indoor cycling and HIIT franchise with a strong Boulder/Denver footprint. Competes for the same Boulder County discretionary-fitness consumer as Yoga Pod across an adjacent boutique category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/yogapod
• Xx.com/yogapod

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoga Pod